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Wolverine World Wide, Inc. (WWW)

$17.15 +$0.15 (+0.88%) |Strong · 66
Bottom line: BUY — our Council read (62/100) and AI Score (66/100) broadly agree. Strongest signal: Moon AI bullish · Biggest watch-out: Ken Griffin bearish.
MCap: $1.41B| Vol: 490.1K| 52-wk range: $13.47 – $32.80
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Wolverine World Wide, Inc. (WWW) trades at $17.15 with AI Score 66/100 (Grade B+). Wolverine World Wide, Inc. designs, manufactures, and distributes a diverse portfolio of footwear, apparel, and accessories across global markets. Market cap: $1.41B, Sector: Consumer cyclical.

Price live · AI analysis from May 5, 2026
Wolverine World Wide, Inc. designs, manufactures, and distributes a diverse portfolio of footwear, apparel, and accessories across global markets. With a history dating back to 1883, the company operates through the Wolverine Michigan Group and Wolverine Boston Group segments, managing a wide array of owned and licensed brands.

Analyst Coverage for WWW: WWW does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates WWW against Consumer Cyclical peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
BUY 62/100 · B+

WWW: 5/7 perspectives are bullish. Dominant signal: Ken Griffin bearish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Bullish
Izzy Englander
Bullish
Seth Klarman
Neutral
Moon AI
Bullish
Council Score · 8 perspectives · See tabs for details →

Wolverine World Wide, Inc. (WWW) Consumer Business Overview

CEOChristopher E. Hufnagel
Employees3100
HeadquartersRockford, MI, US
IPO Year1980

Wolverine World Wide, Inc. (WWW) is a global footwear and apparel company with a diverse brand portfolio including Merrell, Saucony, and Sperry. Operating through wholesale, retail, and e-commerce channels, WWW caters to a broad consumer base across various lifestyle and performance categories, navigating a competitive landscape with a focus on brand management and global distribution.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 5, 2026

What Is the Investment Thesis for WWW?

Wolverine World Wide, Inc. presents a compelling investment case based on its diverse brand portfolio and global distribution network. With a market capitalization of $1.41B and a P/E ratio of 14.44, the company demonstrates a degree of financial stability. Key growth catalysts include the expansion of its e-commerce platform and strategic brand licensing agreements. The company's dividend yield of 2.36% provides an additional incentive for investors. However, potential risks include fluctuating consumer preferences and intense competition within the apparel and footwear industry. Wolverine's ability to adapt to changing market dynamics and maintain brand relevance will be crucial for sustained growth. The company's gross margin of 47.3% indicates a strong pricing power, which could be leveraged to drive profitability.

Based on FMP financials and quantitative analysis

WWW Key Highlights

  • Market Cap of $1.41B indicates a strong market presence and investor confidence.
  • P/E Ratio of 14.44 suggests the company is reasonably valued compared to its earnings.
  • Profit Margin of 5.1% demonstrates the company's ability to generate profit from its revenue.
  • Gross Margin of 47.3% reflects efficient production and pricing strategies.
  • Dividend Yield of 2.36% provides a steady income stream for investors.

Who Are WWW's Competitors?

WWW is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
NKE NIKE, Inc. $43.06 -0.63% $63.73B 56
ADDYY adidas AG $107.43 +1.31% $38.39B 47
SKX Skechers U.S.A., Inc. $63.13 -0.11% $9.49B
DPNEY Daphne International Holdings Limited $0.98 +0.00% $96.95M 60
ASCCY ASICS Corporation $28.66 -1.78% $20.32B 60
DPNEF Daphne International Holdings Limited $0.02 -56.75% $34.23M 56
ASCCF ASICS Corporation $29.09 +2.97% $20.62B 54
VRA Vera Bradley, Inc. $3.82 +0.26% $108.63M 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are WWW's Key Strengths?

  • Strong brand portfolio with well-known names like Merrell, Saucony, and Sperry.
  • Global distribution network with presence in multiple regions.
  • Diversified product offerings across various categories.
  • Established relationships with retailers and distributors.

What Are WWW's Weaknesses?

  • Dependence on brand licensing agreements for revenue.
  • Exposure to fluctuating consumer preferences and fashion trends.
  • Intense competition from larger players in the market.
  • Potential impact from economic downturns on consumer spending.

What Could Drive WWW Stock Higher?

  • Launch of new product lines featuring innovative materials and designs.
  • Expansion of e-commerce platform and online sales channels.
  • Strategic brand licensing agreements to expand into new product categories.
  • Focus on sustainable and eco-friendly products to attract environmentally conscious consumers.

What Are the Key Risks for WWW?

  • Changes in consumer preferences and fashion trends could impact demand for Wolverine's products.
  • Increased competition from new entrants and established players in the market.
  • Economic downturns and reduced consumer spending could negatively affect sales.
  • Disruptions in the supply chain and manufacturing processes could impact production and distribution.
  • Dependence on brand licensing agreements for revenue could create vulnerability if agreements are terminated or renegotiated.

What Are the Growth Opportunities for WWW?

  • Expansion of E-commerce Platform: Wolverine has the opportunity to further expand its e-commerce platform to reach a wider customer base and drive online sales. With 65 consumer-direct e-commerce sites as of January 1, 2022, there is potential to optimize these platforms and explore new online channels. The global e-commerce market is expected to reach $6.3 trillion in 2024, providing a significant growth opportunity for Wolverine. Timeline: Ongoing.
  • Strategic Brand Licensing Agreements: Wolverine can leverage its brand portfolio through strategic licensing agreements to expand into new product categories and markets. By licensing its brands for use on non-footwear products, such as apparel, eyewear, and accessories, the company can generate additional revenue streams and increase brand awareness. The global brand licensing market is projected to reach $350 billion by 2027. Timeline: Ongoing.
  • Focus on Sustainable Products: Wolverine can capitalize on the growing consumer demand for sustainable and eco-friendly products by incorporating sustainable materials and manufacturing processes into its product lines. This can attract environmentally conscious consumers and enhance the company's brand image. The global sustainable fashion market is expected to reach $9.81 billion in 2025. Timeline: Ongoing.
  • International Market Expansion: Wolverine has the opportunity to expand its presence in international markets, particularly in emerging economies, to drive revenue growth. By tailoring its product offerings and marketing strategies to local preferences, the company can capture a larger share of the global footwear and apparel market. The Asia-Pacific region is expected to be the fastest-growing market for apparel and footwear in the coming years. Timeline: Ongoing.
  • Product Innovation and Development: Wolverine can invest in product innovation and development to create new and differentiated products that meet the evolving needs of consumers. By leveraging its expertise in footwear design and manufacturing, the company can develop innovative products that offer superior performance, comfort, and style. The global footwear market is driven by continuous innovation in materials and design. Timeline: Ongoing.

What Opportunities Does WWW Have?

  • Expansion into new international markets.
  • Increased focus on sustainable and eco-friendly products.
  • Development of innovative and differentiated products.
  • Growth of e-commerce platform and online sales.

What Threats Does WWW Face?

  • Changes in consumer preferences and fashion trends.
  • Increased competition from new entrants and established players.
  • Economic downturns and reduced consumer spending.
  • Disruptions in the supply chain and manufacturing processes.

What Are WWW's Competitive Advantages?

  • Brand recognition and reputation: Wolverine's portfolio includes well-established and recognized brands such as Merrell, Saucony, and Sperry.
  • Diverse brand portfolio: The company's diverse brand portfolio caters to a wide range of consumer needs and preferences.
  • Global distribution network: Wolverine has a global distribution network that allows it to reach customers in various markets.
  • Licensing agreements: Wolverine's licensing agreements provide a source of recurring revenue and brand exposure.

What Does WWW Do?

Wolverine World Wide, Inc., founded in 1883 and headquartered in Rockford, Michigan, is a global leader in the design, manufacture, marketing, and distribution of footwear, apparel, and accessories. The company operates through two primary segments: Wolverine Michigan Group and Wolverine Boston Group. These segments manage a diverse portfolio of owned and licensed brands, catering to a wide range of consumer needs and preferences. Wolverine's brand portfolio includes well-known names such as Merrell, Saucony, Sperry, Hush Puppies, Keds, and Wolverine, among others. These brands span various categories, including casual footwear, performance outdoor and athletic footwear, kids' footwear, industrial work boots, and apparel. The company distributes its products through a multi-channel approach, including wholesale, retail, and e-commerce platforms. As of January 1, 2022, Wolverine operated 143 retail stores and 65 consumer-direct e-commerce sites. Wolverine also licenses its brands for use on non-footwear products, such as apparel, eyewear, and accessories. The company's global presence extends across the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America. Wolverine's long-standing history and diverse brand portfolio have established it as a significant player in the footwear and apparel industry, with a focus on innovation, quality, and customer satisfaction.

What Products and Services Does WWW Offer?

  • Designs and manufactures a wide range of footwear, apparel, and accessories.
  • Markets and distributes its products through wholesale, retail, and e-commerce channels.
  • Licenses its brands for use on non-footwear products, such as apparel and accessories.
  • Operates through two segments: Wolverine Michigan Group and Wolverine Boston Group.
  • Manages a diverse portfolio of owned and licensed brands, including Merrell, Saucony, and Sperry.
  • Sells its products to department stores, national chains, and independent retailers.
  • Operates brick and mortar retail stores and e-commerce sites.

How Does WWW Make Money?

  • Designs and manufactures footwear, apparel, and accessories.
  • Sells products through wholesale channels to retailers.
  • Operates its own retail stores and e-commerce sites.
  • Generates revenue through brand licensing agreements.

What Industry Does WWW Operate In?

Wolverine World Wide, Inc. operates in the global apparel and footwear industry, a sector characterized by intense competition and evolving consumer preferences. The industry is influenced by factors such as fashion trends, economic conditions, and technological advancements. Wolverine competes with other major players in the market, including Nike, Adidas, and Skechers. The company's diverse brand portfolio and global distribution network provide a competitive advantage. The apparel and footwear industry is expected to continue to grow, driven by increasing demand from emerging markets and the growing popularity of e-commerce.

Who Are WWW's Key Customers?

  • Department stores and national retail chains.
  • Independent retailers and specialty stores.
  • Consumers purchasing directly through retail stores and e-commerce sites.
  • Uniform outlets and government customers.
AI Confidence: 73% Updated: May 5, 2026

How Wolverine World Wide, Inc. Is Valued

Wolverine World Wide, Inc. carries a market capitalization of $1.41B, placing it in the small-cap category. Relative to its peer group, WWW's quantitative score of 66/100 is above the peer average of 56/100.

Company Profile

Wolverine World Wide, Inc. operates in the Apparel - Footwear & Accessories industry within the Consumer Cyclical sector. It is headquartered in Rockford, US. The company is led by CEO Christopher E. Hufnagel. WWW has traded publicly since 1980.

ROE 27%Key Financial Metrics

Return on equity for Wolverine World Wide, Inc. stands at 26.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.3%, showing how much profit it generates from its asset base. WWW trades at a trailing price-to-earnings ratio of 13.00, below the Consumer Cyclical sector average of ~41x. Its free cash flow yield is 9.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.53 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 7.7%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 8/9Financial Health

Wolverine World Wide, Inc.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.14 places it in the safe zone, indicating low near-term bankruptcy risk.

FY2027 estForward Outlook

Wall Street analysts project Wolverine World Wide, Inc. revenue of about $1.99B for fiscal 2027, with EPS near $1.55. The estimate reflects 8 contributing analysts.

WWW Financials

Fundamental Snapshot

Revenue Growth (FY)
+6.8%
Net Income Growth (FY)
+100.0%
EPS Growth (FY)
+96.6%
Free Cash Flow Growth (FY)
-24.0%
P/E (TTM)
13.0
Return on Equity (TTM)
+26.9%
Current Ratio
1.5
EV/EBITDA (TTM)
10.4

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's direction, indicating that executives believe in future growth.
  • Community sentiment has shifted positively, with increased discussions around brand loyalty and product quality in the footwear market.
  • Wolverine's expansion into e-commerce has been well-received, enhancing its reach and customer engagement.
  • The company has launched new sustainable product lines, aligning with consumer trends towards environmentally friendly options.

Bear Case

  • Concerns about supply chain disruptions remain prevalent, potentially impacting product availability and sales timelines.
  • Social sentiment reflects worries over rising competition in the footwear industry, particularly from established brands with larger marketing budgets.
  • Some community members have expressed skepticism about the effectiveness of recent marketing campaigns, questioning their impact on sales.
  • Economic uncertainty could affect discretionary spending, leading to potential declines in consumer purchases of Wolverine's products.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

WWW Latest News

WWW Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for WWW.

Price Targets

Wall Street price target analysis for WWW.

WWW MoonshotScore

66/100

What does this score mean?

The MoonshotScore rates WWW's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Christopher E. Hufnagel

CEO

Christopher E. Hufnagel serves as the CEO of Wolverine World Wide, Inc. His career spans various leadership roles within the footwear and apparel industry. Prior to becoming CEO, Hufnagel held key positions at Wolverine, including President of the company. He has a proven track record of driving growth and innovation across the organization. His experience includes strategic planning, brand management, and operational excellence. Hufnagel's leadership is focused on building a strong company culture and driving long-term value for shareholders. He is committed to sustainability and ethical business practices.

Track Record: Under Christopher E. Hufnagel's leadership, Wolverine World Wide, Inc. has focused on strengthening its core brands and expanding its e-commerce presence. He has overseen strategic initiatives to improve operational efficiency and drive profitability. Hufnagel has also emphasized the importance of sustainability and corporate social responsibility. Key milestones under his leadership include the successful integration of new technologies and the expansion into new international markets.

Wolverine World Wide, Inc. Consumer Cyclical Stock: Key Questions Answered

What does Wolverine World Wide, Inc. do?

Wolverine World Wide, Inc. is a global footwear and apparel company that designs, manufactures, markets, and distributes a diverse portfolio of brands. The company operates through two segments, Wolverine Michigan Group and Wolverine Boston Group, offering a wide range of products including casual footwear, performance outdoor and athletic footwear, kids' footwear, and industrial work boots. Wolverine's brands include Merrell, Saucony, Sperry, Hush Puppies, and Keds. It sells its products through wholesale channels, retail stores, and e-commerce sites, catering to a broad customer base across various lifestyle and performance categories.

What do analysts say about WWW stock?

Analyst consensus on Wolverine World Wide, Inc. (WWW) reflects a cautiously optimistic outlook, acknowledging the company's strong brand portfolio and global presence. Key valuation metrics, such as the P/E ratio of 14.44, suggest that the company is reasonably valued compared to its earnings. Growth considerations include the expansion of its e-commerce platform and strategic brand licensing agreements. However, analysts also note potential risks, such as fluctuating consumer preferences and intense competition within the apparel and footwear industry. Analyst ratings and price targets vary, reflecting different perspectives on the company's future performance.

What are the main risks for WWW?

Wolverine World Wide, Inc. faces several key risks, including changing consumer preferences, intense competition, economic downturns, and supply chain disruptions. Fluctuations in consumer tastes and fashion trends could impact demand for the company's products. Increased competition from new entrants and established players in the market could erode market share. Economic downturns and reduced consumer spending could negatively affect sales. Disruptions in the supply chain and manufacturing processes could impact production and distribution. Dependence on brand licensing agreements for revenue could create vulnerability if agreements are terminated or renegotiated.

What are the key factors to evaluate for WWW?

Wolverine World Wide, Inc. (WWW) holds an AI score of 66/100 (moderate). Not financial advice.

How frequently does WWW data refresh on this page?

WWW prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven WWW's recent stock price performance?

Wolverine World Wide, Inc. (WWW) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with well-known names like Merrell, Saucony, and Sperry. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider WWW overvalued or undervalued right now?

Valuing Wolverine World Wide, Inc. (WWW) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying WWW?

Before investing in Wolverine World Wide, Inc. (WWW), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-05.
  • Financial data is based on the most recent available reports.
  • Market conditions and competitive landscape are subject to change.
Data Sources

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