Academy Sports and Outdoors, Inc. (ASO) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 8.86 means the share price is 8.86 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $3.36B is the value of all shares combined. Beta 1.21: the stock has moved about 21% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 7, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerAcademy Sports and Outdoors, Inc. (ASO) trades at $54.22 with MoonshotScore 86/100 (Grade A+). Academy Sports and Outdoors, Inc. is a sporting goods and outdoor recreational products retailer in the United States. Market cap: $3.36B, Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: May 7, 2026ASO stock analysis for 2026: Analysts have set a consensus price target of $58.00 for Academy Sports and Outdoors, Inc., suggesting 7.0% upside from the current price of $54.22. The AI MoonshotScore is 86/100, in the Exceptional band (80-100) — a research signal, not a recommendation. Key factors: analyst coverage, AI-driven quantitative scoring.
ASO: 2/3 scored disciplines lean bullish. Dominant signal: Valuation strong.
How is this calculated? →Strongest side: Valuation (9/10, Strong). Weakest side: Growth Durability (6/10, Moderate).
AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Academy Sports and Outdoors, Inc. (ASO) Consumer Business Overview
Academy Sports and Outdoors is a specialty retailer focused on sporting goods and outdoor recreation, operating across 16 states with a significant online presence. The company differentiates itself through a diverse product range, private label brands, and a focus on value, catering to both casual and enthusiast customers.
What Is the Investment Thesis for ASO?
With a P/E ratio of 8.86 and a profit margin of 6.2%, the company demonstrates solid profitability. The company's free cash flow stands at $0.06 billion. Key growth catalysts include expansion into new markets and continued growth of its e-commerce platform. However, investors may want to evaluate potential risks such as competition from other sporting goods retailers and fluctuations in consumer spending. The company's beta of 1.21 indicates higher volatility compared to the market.
Based on FMP financials and quantitative analysis
ASO Key Highlights
Market capitalization of $3.36B, reflecting substantial investor interest in the sporting goods retail sector.
- P/E ratio of 8.86, suggesting the company is potentially undervalued compared to its earnings.
- Profit margin of 6.2%, indicating efficient cost management and pricing strategies.
- Gross margin of 34.8%, showcasing the company's ability to maintain profitability across its product lines.
- Dividend yield of 0.99%, providing a modest income stream for investors.
Who Are ASO's Competitors?
ASO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| VSCO Victoria's Secret & Co. | $91.51 | +2.58% | $7.27B | — |
| AAP Advance Auto Parts, Inc. | $43.31 | -0.16% | $2.61B | 545-pillar |
| BBWI Bath & Body Works, Inc. | $17.45 | -1.47% | $3.52B | 915-pillar |
| SDIPF Frasers Group plc | $9.08 | 0.00% | $3.91B | 509-signal |
| MNSO MINISO Group Holding Limited | $9.06 | -1.84% | $2.76B | 465-pillar |
| RH Rh | $133.89 | -3.93% | $2.53B | 535-pillar |
| DNLMY Dunelm Group plc | $10.25 | 0.00% | $2.07B | 459-signal |
| BOBS Bob's Discount Furniture, Inc. | $15.20 | -8.10% | $1.99B | 585-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are ASO's Key Strengths?
Wide range of product offerings.
- Established retail presence.
- Strong brand recognition.
- Private label brands.
What Are ASO's Weaknesses?
Limited geographic presence compared to national retailers.
- Dependence on consumer spending habits.
- Exposure to seasonal fluctuations in demand.
- Competition from online retailers.
What Could Drive ASO Stock Higher?
Expansion into new geographic markets, increasing the company's customer base and revenue potential.
- Continued growth of the e-commerce platform, driven by increased online shopping trends.
- Development and promotion of private label brands, improving margins and customer loyalty.
- Implementation of a robust customer loyalty program to increase customer retention and repeat purchases.
What Are the Key Risks for ASO?
Insider selling — insiders were net sellers of roughly $2.8M recently.
- Increased competition from online retailers, impacting market share and profitability.
- Fluctuations in consumer spending, affecting sales and revenue.
- Changes in consumer preferences, requiring adaptation of product offerings and marketing strategies.
- Economic downturns, reducing consumer discretionary spending and impacting sales.
What Are the Growth Opportunities for ASO?
- Expansion into New Geographic Markets: Academy Sports and Outdoors has the opportunity to expand its physical store presence into new geographic markets within the United States. By strategically selecting locations with favorable demographics and a strong interest in outdoor activities, the company can increase its customer base and drive revenue growth. The US sporting goods market is estimated to be worth over $80 billion, providing ample opportunity for expansion. Timeline: Ongoing.
- Enhancement of E-Commerce Platform: Investing in and enhancing its e-commerce platform can significantly boost Academy's sales. With the increasing trend of online shopping, a user-friendly and feature-rich website can attract more customers and drive online revenue. This includes improving website navigation, offering personalized recommendations, and streamlining the checkout process. The e-commerce market is projected to grow by 10% annually, representing a substantial growth opportunity. Timeline: Ongoing.
- Development of Private Label Brands: Expanding and promoting its private label brands such as Magellan Outdoors and BCG can improve margins and build customer loyalty. These brands offer value-driven alternatives to national brands, attracting price-sensitive customers. By focusing on quality and design, Academy can establish these brands as trusted options. The private label market is growing at a rate of 5% annually. Timeline: Ongoing.
- Strategic Partnerships and Collaborations: Collaborating with complementary businesses, such as fitness studios or outdoor adventure companies, can create cross-promotional opportunities and attract new customers. These partnerships can enhance Academy's brand image and provide unique experiences for its customers. The partnership marketing sector is expanding rapidly, with many companies seeing increased customer engagement. Timeline: Upcoming.
- Focus on Customer Loyalty Programs: Implementing a robust customer loyalty program can increase customer retention and drive repeat purchases. By offering exclusive discounts, early access to sales, and personalized offers, Academy can incentivize customers to remain loyal to the brand. Loyalty programs can increase customer lifetime value by 25%. Timeline: Upcoming.
What Are ASO's Competitive Advantages?
- Established brand recognition in the sporting goods retail sector.
- Extensive network of retail locations across 16 states.
- Private label brands offering value-driven alternatives.
- Strong relationships with key suppliers.
What Does ASO Do?
Founded in 1938, Academy Sports and Outdoors began as a family-owned tire shop in Texas. Over the decades, it evolved into a leading sporting goods and outdoor recreational products retailer. The company offers a wide array of products, including coolers and drinkware, camping gear, fishing equipment, firearms, team sports equipment, fitness accessories, and outdoor furniture. Academy also provides a variety of apparel and footwear for men, women, and children, encompassing athletic, outdoor, and casual styles. The company operates 260 retail locations in 16 contiguous states as of June 14, 2022, and supplements its brick-and-mortar presence with online sales through academy.com. Academy Sports and Outdoors distinguishes itself through its private label brands such as Magellan Outdoors and BCG, offering customers value-driven alternatives. Headquartered in Katy, Texas, Academy Sports and Outdoors continues to focus on providing a broad assortment of products and a compelling shopping experience for its customers.
What Products and Services Does ASO Offer?
- Retail sporting goods and outdoor recreational products.
- Sell coolers, camping equipment, and accessories.
- Offer fishing equipment, including rods, reels, and baits.
- Provide firearms, ammunition, and hunting equipment.
- Sell team sports equipment for baseball, football, basketball, and soccer.
- Offer fitness equipment and accessories.
- Provide outdoor apparel and footwear for men, women, and children.
- Operate retail locations and an e-commerce website.
How Does ASO Make Money?
- Sells a wide range of sporting goods and outdoor recreational products through retail stores and online.
- Generates revenue through the sale of products under its own brands and national brands.
- Focuses on providing a value-driven shopping experience for its customers.
What Industry Does ASO Operate In?
Academy Sports and Outdoors operates within the competitive specialty retail sector, which is influenced by consumer spending habits and outdoor recreation trends. The sporting goods market is experiencing growth, driven by increased participation in fitness activities and outdoor pursuits. Academy competes with other major retailers such as VSCO: Victoria's Secret & Co. and AAP: Advance Auto Parts, Inc., as well as smaller specialty stores and online retailers. The company's focus on value and a broad product assortment positions it to capture a significant share of the market.
Who Are ASO's Key Customers?
- Sports enthusiasts
- Outdoor recreationalists
- Casual shoppers looking for athletic apparel and footwear
- Families seeking sporting goods and outdoor equipment
Research confidence
Broad, current evidence sits behind this analysis.
- ● Scored on 100% of our measures
- ● Price is current
- ● No filing on record
- ● Covered by analysts
Why 86?
Measured against companies in the same sector. The figures below are the factor contributions the scoring engine itself produced.
What is helping
- +0.27 Financial-health checklist (Financial Strength)
- +0.26 Enterprise value vs EBITDA (Valuation)
- +0.24 Free cash flow yield (Business Quality)
What is holding it back
- -0.09 Free cash flow growth (Growth)
Contribution = how far the company sits from its sector on that measure, weighted by how much the pillar counts. Not investment advice. How the score is built →
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 70 |
| 2026-08-26 | 70 |
| 2026-08-29 | 70 |
| 2026-09-01 | 71 |
| 2026-09-04 | 72 |
| 2026-09-07 | 73 |
| 2026-09-10 | 84 |
What changed?
The grade moved from 70 to 84 (+14).
What moved it up or down:
- +38 Momentum
- +9 Financial Strength
- +6 Business Quality
Held back by:
- -3 Growth
Over the same 18 days the stock moved +18.3%.
Insider Activity
Over the past six months, Academy Sports and Outdoors, Inc. insiders filed 68 SEC Form 4 transactions — 36 sales and 32 purchases. On net that is roughly 133K shares acquired (about $2.8M) — insiders putting money in tends to read as conviction.
Quarterly Financial Performance: Academy Sports and Outdoors, Inc.
Revenue for Academy Sports and Outdoors, Inc. came in at $1.65B during Aug 2026, a 14.2% improvement versus the preceding quarter. The company recorded net income of $137.9M, with diluted EPS of $2.17. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, ASO averaged $1.50 in diluted EPS.
ASO Valuation & Market Position
With a $3.36B market cap, Academy Sports and Outdoors, Inc. sits in the mid-cap segment of the market. Analyst price targets span from $42.00 to $78.00, with a consensus of $58.00. At the current price of $54.22, that implies approximately 7% upside potential. Relative to its peer group, ASO's quantitative score of 86/100 is above the peer average of 57/100.
Key Financial Metrics
Return on equity for Academy Sports and Outdoors, Inc. stands at 18.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.0%, showing how much profit it generates from its asset base. ASO trades at a trailing price-to-earnings ratio of 8.86, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 7.4%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.68 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 11.9%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Academy Sports and Outdoors, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.77 places it in the grey zone, a middle ground that warrants monitoring.
Earnings Track Record
Academy Sports and Outdoors, Inc. has beaten Wall Street's EPS estimate in 4 of its last 8 reported quarters — more hits than misses. Reported results have landed about 2.4% below estimates on average.
Forward Outlook
Wall Street analysts project Academy Sports and Outdoors, Inc. revenue of about $6.31B for fiscal 2027, with EPS near $6.54. The estimate reflects 13 contributing analysts.
Company Profile
Academy Sports and Outdoors, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Katy, US. The company is led by CEO Steven Paul Lawrence. ASO has traded publicly since 2020.
ASO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Wide range of product offerings.
- Established retail presence.
- Strong brand recognition.
- Private label brands.
Bear Case
- Limited geographic presence compared to national retailers.
- Dependence on consumer spending habits.
- Exposure to seasonal fluctuations in demand.
- Competition from online retailers.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · September 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Aug 2026 | $1.65B | $138M | $2.17 |
| May 2026 | $1.44B | $53M | $0.80 |
| Jan 2026 | $1.72B | $134M | $1.98 |
| Nov 2025 | $1.38B | $72M | $1.05 |
Based on FMP financials and quantitative analysis
ASO Latest News
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Academy Sports (ASO) Q2 2027 Earnings Call Transcript
Yahoo! Finance: ASO News · Sep 10, 2026
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Academy Sports (ASO) Q2 2027 Earnings Call Transcript
Motley Fool · Sep 10, 2026
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UBS Adjusts Price Target on Academy Sports and Outdoors to $58 From $55, Keeps Neutral Rating
MT Newswires · Sep 10, 2026
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Academy Sports + Outdoors is the Destination for Premium Performance Running with Launch of Hoka
PR Newswire · Sep 10, 2026
ASO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for ASO.
Price Targets
Median: $57.50 (+7.0% from current price)
Source: FMP analyst consensus · as of Sep 10, 2026 · an estimate, not advice
ASO MoonshotScore
What does this score mean?
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. ASO scores 86/100 (Grade A+): the number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.
Latest News
Academy Sports (ASO) Q2 2027 Earnings Call Transcript
Academy Sports (ASO) Q2 2027 Earnings Call Transcript
UBS Adjusts Price Target on Academy Sports and Outdoors to $58 From $55, Keeps Neutral Rating
Academy Sports + Outdoors is the Destination for Premium Performance Running with Launch of Hoka
Latest Academy Sports and Outdoors, Inc. Analysis
Leadership: Steven Paul Lawrence
CEO
Steven Paul Lawrence serves as the CEO of Academy Sports and Outdoors, leading a workforce of 9900 employees. His career spans various leadership roles in the retail sector, bringing extensive experience in strategic planning, operational management, and customer engagement. Lawrence's background includes a strong focus on driving growth and profitability through innovative strategies and efficient execution. His expertise lies in enhancing customer experience and optimizing supply chain operations.
Track Record: Under Steven Paul Lawrence's leadership, Academy Sports and Outdoors has focused on expanding its market presence and enhancing its e-commerce capabilities. Key achievements include improving the company's financial performance and increasing shareholder value. He has also overseen the implementation of strategies to strengthen the company's brand and improve customer loyalty. Lawrence has emphasized innovation and efficiency to drive sustainable growth.
What Investors Ask About Academy Sports and Outdoors, Inc. (ASO) — Consumer Cyclical
What does the AI Score mean for ASO?
ASO holds an AI Score of 86/100 (Grade: A+). This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Academy Sports and Outdoors, Inc. is a sporting goods and outdoor recreational products retailer in the United States.
Is ASO a good stock?
Stock Expert AI does not rate ASO buy, sell or hold. Academy Sports and Outdoors, Inc. carries a MoonshotScore of 86/100 on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What do analysts say about ASO stock?
Analyst consensus on Academy Sports and Outdoors, Inc. (ASO) stock reflects a generally positive outlook, based on the company's solid financial performance and growth potential. Key valuation metrics, such as the P/E ratio of 8.86, suggest that the stock may be undervalued.
What are the key factors to evaluate for ASO?
Academy Sports and Outdoors, Inc. (ASO) holds an AI score of 86/100 (high). P/E: 8.86x vs the S&P 500's ~20-25x. Analysts target $58.00 (+7%). Not financial advice.
How frequently does ASO data refresh on this page?
ASO's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven ASO's recent stock price performance?
Academy Sports and Outdoors, Inc. (ASO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Wide range of product offerings. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider ASO overvalued or undervalued right now?
Academy Sports and Outdoors, Inc. (ASO) trades at 8.86x earnings. Analysts target $58.00 (+7%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of ASO?
Yes, most major brokerages offer fractional shares of Academy Sports and Outdoors, Inc. (ASO) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track ASO's earnings and financial reports?
Academy Sports and Outdoors, Inc. (ASO) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for ASO earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The information provided is based on available data and should not be considered as financial advice.
- Investment decisions should be made after conducting thorough research and consulting with a financial advisor.