Bally's Corporation (BALY) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 1.26 means the share price is 1.26 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $444M is the value of all shares combined. Beta 2.39: the stock has moved about 139% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerBally's Corporation (BALY) trades at $9.07 with MoonshotScore 17/100 (Grade F). Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. Market cap: $444M, Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: May 10, 2026BALY stock analysis for 2026: Analysts have set a consensus price target of $10.25 for Bally's Corporation, suggesting 13.0% upside from the current price of $9.07. The AI MoonshotScore is 17/100, in the Weak band (below 45) — a research signal, not a recommendation. Key factors: analyst coverage, AI-driven quantitative scoring.
These figures come from statements filed 12 months ago — the most recent this company has published.
BALY: 2/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Strongest side: Growth Durability (4/10, Weak). Weakest side: Financial Safety (0/10, Negative).
AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Bally's Corporation (BALY) Consumer Business Overview
Bally's Corporation, a global casino-entertainment company, operates 15 casinos across 10 states and boasts a growing omni-channel presence through its interactive gaming platforms and sports betting. With the pending Queen Casino merger, Bally's is poised to expand its geographic footprint and diversify its entertainment offerings.
What Is the Investment Thesis for BALY?
Bally's Corporation presents a complex investment case. The company's aggressive expansion strategy, including the pending merger with The Queen Casino & Entertainment Inc., aims to diversify revenue streams and expand its geographic footprint. Growth catalysts include the continued expansion of its online gaming platforms (Bally Bet and Bally Casino) and the development of its Las Vegas property. However, the company's negative profit margin of -26.4% raises concerns about profitability. The high beta of 2.39 suggests significant volatility relative to the market. The successful integration of acquired assets and the achievement of profitability in its online gaming segment are crucial for realizing long-term value. Investors should closely monitor the company's debt levels and its ability to generate positive cash flow.
Based on FMP financials and quantitative analysis
BALY Key Highlights
Bally's Corporation owns and manages 15 casinos across 10 states, demonstrating a significant physical presence in the US gambling market.
- The company's acquisition of Aspers Casino in Newcastle, UK, marks a strategic move to expand its international footprint.
- Bally's Interactive International (formerly Gamesys Group) provides a strong foundation in the online gaming sector.
- The pending merger with The Queen Casino & Entertainment Inc. will add four casinos and expand Bally's operations to Iowa.
- Bally's holds rights to developable land in Las Vegas, presenting a future growth opportunity in a key market.
Who Are BALY's Competitors?
BALY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| LVS Las Vegas Sands Corp. | $42.82 | +0.52% | $27.7B | 765-pillar |
| MGM MGM Resorts International | $40.73 | +0.18% | $10.3B | 485-pillar |
| CZR Caesars Entertainment, Inc. | $29.65 | -0.07% | $6.04B | — |
| EHGRF The Star Entertainment Group Limited | $0.14 | 0.00% | $448M | 429-signal |
| CDRO Codere Online Luxembourg, S.A. | $9.31 | +1.42% | $423M | 475-pillar |
| KMBIF Kambi Group plc | $18.80 | 0.00% | $496M | 459-signal |
| AGS PlayAGS, Inc. | $12.49 | +0.08% | $518M | — |
| ACEL Accel Entertainment, Inc. | $11.53 | -1.37% | $938M | 825-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are BALY's Key Strengths?
Diversified revenue streams from casino gaming, online gaming, and hospitality.
- Strategic acquisitions have expanded its geographic footprint and product offerings.
- Access to online sports betting licenses in multiple states.
- Established brand name and reputation.
What Are BALY's Weaknesses?
Negative profit margin.
- High debt levels.
- Intense competition in the gambling and entertainment industry.
- Reliance on regulatory approvals for online gaming and sports betting.
What Could Drive BALY Stock Higher?
BALY catalyst: Completion of the merger with The Queen Casino & Entertainment Inc., expected to expand Bally's geographic footprint and diversify its revenue base.
- Continued expansion of online gaming platforms (Bally Bet and Bally Casino).
- Development of Las Vegas property.
- Potential for further strategic acquisitions and partnerships.
What Are the Key Risks for BALY?
Financial-distress signal — its Altman Z-Score of 0.11 sits in the distress zone (elevated bankruptcy risk).
- Inconsistent delivery — missed Wall Street EPS estimates in 6 of the last 8 reported quarters.
- Intense competition in the gambling and entertainment industry.
- Economic downturns that reduce consumer spending on gambling and entertainment.
- Changes in regulations that restrict online gaming and sports betting.
- Cybersecurity threats and data breaches.
- High debt levels impacting financial flexibility.
What Are the Growth Opportunities for BALY?
- Expansion of Online Gaming Platforms: Bally's has a significant opportunity to grow its online gaming business through its Bally Bet and Bally Casino platforms. The global online gambling market is projected to reach $127.3 billion by 2027, growing at a CAGR of 11.5%. By investing in technology and marketing, Bally's can capture a larger share of this rapidly expanding market. The company's access to OSB licenses in 18 states provides a strong foundation for growth in the sports betting segment. Timeline: Ongoing.
- Development of Las Vegas Property: Bally's holds rights to developable land in Las Vegas following the closure of the Tropicana. Las Vegas remains a premier destination for gambling and entertainment, attracting millions of visitors each year. Developing a new casino and resort on this land would provide Bally's with a significant revenue stream and enhance its brand recognition. The project could include a state-of-the-art casino, luxury hotel rooms, restaurants, and entertainment venues. Timeline: 3-5 years.
- Merger with The Queen Casino & Entertainment Inc.: The pending merger with The Queen Casino & Entertainment Inc. will add four casinos across three states, including Iowa, expanding Bally's geographic footprint and diversifying its revenue base. The merger will also provide Bally's with access to Queen's stake in Intralot S.A., a global lottery management and services business. This strategic move will strengthen Bally's position in the gambling and entertainment industry. Timeline: Upcoming, expected to close in the near term.
- International Expansion: Bally's acquisition of Aspers Casino in Newcastle, UK, demonstrates its commitment to international expansion. The global casino market is expected to grow in the coming years, driven by increasing tourism and disposable income in emerging markets. By expanding its presence in Europe and other regions, Bally's can diversify its revenue streams and reduce its reliance on the US market. Further acquisitions and partnerships could accelerate its international growth. Timeline: Ongoing.
- Strategic Partnerships and Acquisitions: Bally's can pursue strategic partnerships and acquisitions to expand its product offerings and reach new customers. For example, the company could partner with sports leagues and teams to promote its sports betting platform. It could also acquire smaller gaming companies with innovative technologies or unique customer bases. These partnerships and acquisitions would enhance Bally's competitive position and drive revenue growth. Timeline: Ongoing.
What Are BALY's Competitive Advantages?
- Established brand name and reputation in the casino industry.
- Geographic diversification with casinos in multiple states.
- Access to online sports betting licenses in 18 states.
- Proprietary online gaming platforms (Bally Bet and Bally Casino).
- Rights to developable land in Las Vegas.
What Does BALY Do?
Bally's Corporation traces its roots back to the acquisition of Twin River Worldwide Holdings, which later rebranded as Bally's Corporation in 2020. The company has rapidly expanded through strategic acquisitions, transforming from a regional casino operator into a global casino-entertainment enterprise. Bally's owns and manages 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado. It also holds access to online sports betting (OSB) licenses in 18 states. The acquisition of Aspers Casino in Newcastle, UK, marks a significant step in its international expansion. Bally's also owns Bally’s Interactive International (formerly Gamesys Group), a leading interactive gaming operator; Bally Bet, a sports betting platform; and Bally Casino, an iCasino platform. The company employs 10,600 people and operates approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally's has rights to developable land in Las Vegas following the closure of the Tropicana. The pending merger with The Queen Casino & Entertainment Inc. will add four casinos across three states, including Iowa, along with approximately 2,400 slot machines, 50 table games, and 150 hotel rooms. Furthermore, Bally's will inherit Queen's stake in Intralot S.A., a global lottery management and services business.
What Products and Services Does BALY Offer?
- Owns and manages 15 casinos across 10 states.
- Operates a golf course in New York and a horse racetrack in Colorado.
- Holds access to online sports betting (OSB) licenses in 18 states.
- Owns Bally’s Interactive International (formerly Gamesys Group), an interactive gaming operator.
- Operates Bally Bet, a sports betting platform.
- Operates Bally Casino, an iCasino platform.
- Has rights to developable land in Las Vegas.
- Is in the process of merging with The Queen Casino & Entertainment Inc.
How Does BALY Make Money?
- Generates revenue from casino gaming operations, including slot machines and table games.
- Earns revenue from hotel rooms, restaurants, and entertainment venues at its casinos.
- Generates revenue from online gaming platforms, including sports betting and iCasino.
- Receives revenue from its golf course and horse racetrack operations.
What Industry Does BALY Operate In?
Bally's Corporation operates within the dynamic and competitive gambling and casino industry. The industry is experiencing growth driven by the increasing legalization of online gambling and sports betting, as well as the continued popularity of traditional casino gaming. Key competitors include established players like Las Vegas Sands (LVS), MGM Resorts International (MGM), and Caesars Entertainment (CZR), as well as emerging online gaming companies. Bally's is positioning itself as an omni-channel entertainment provider, leveraging both its physical casinos and its online platforms to capture market share. The industry is subject to regulatory scrutiny and is influenced by consumer spending patterns and economic conditions.
Who Are BALY's Key Customers?
- Casino patrons who visit its physical casinos.
- Online gamblers who use its Bally Bet and Bally Casino platforms.
- Guests who stay at its hotel rooms and dine at its restaurants.
- Golfers who play at its golf course.
- Spectators and bettors at its horse racetrack.
Research confidence
Broad, current evidence sits behind this analysis.
- ● Scored on 97% of our measures
- ● Price is current
- ● No filing on record
- ● Covered by analysts
Why 17?
Measured against companies in the same sector. The figures below are the factor contributions the scoring engine itself produced.
What is helping
- +0.32 Operating income growth (Growth)
- +0.17 Price to book (Valuation)
- +0.10 Enterprise value vs sales (Valuation)
What is holding it back
- -0.78 Free cash flow yield (Business Quality)
- -0.76 Net margin (Business Quality)
- -0.62 Return on equity (Business Quality)
Risk penalties applied
- -0.89 Bankruptcy-risk score in the distress zone
- -1.41 Loss-making with negative retained earnings
Contribution = how far the company sits from its sector on that measure, weighted by how much the pillar counts. Not investment advice. How the score is built →
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 15 |
| 2026-08-26 | 15 |
| 2026-08-29 | 15 |
| 2026-09-01 | 17 |
| 2026-09-04 | 16 |
| 2026-09-07 | 17 |
| 2026-09-10 | 17 |
What changed?
The grade moved from 15 to 17 (+2).
What moved it up or down:
- +2 Financial Safety
- +1 Business Quality
- +1 Momentum
Held back by:
- -2 Valuation
- -1 Growth Durability
Over the same 18 days the stock moved -13.3%.
Company Profile
Bally's Corporation operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Providence, US. The company is led by CEO Robeson Reeves. BALY has traded publicly since 2024.
Key Financial Metrics
Return on assets is -7.7%, showing how much profit it generates from its asset base. Its free cash flow yield is -60.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.11 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -94.1%, the inverse of the P/E and a quick read on earnings relative to price.
BALY Valuation & Market Position
With a $444M market cap, Bally's Corporation sits in the small-cap segment of the market. Analyst price targets span from $7.00 to $13.00, with a consensus of $10.25. At the current price of $9.07, that implies approximately 13% upside potential. Relative to its peer group, BALY's quantitative score of 17/100 is below the peer average of 57/100.
Quarterly Financial Performance: Bally's Corporation
Revenue for Bally's Corporation came in at $792.2M during Jun 2026, a 4.8% improvement versus the preceding quarter. The company recorded a net loss of $146.1M, with diluted EPS of $-2.41. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this small-cap Consumer Cyclical company. Across the four most recent quarters, BALY averaged $-3.15 in diluted EPS.
Financial Health
Bally's Corporation's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.11 places it in the distress zone, a signal of elevated financial risk.
Earnings Track Record
Bally's Corporation has missed Wall Street's EPS estimate in 6 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 419.6% below estimates on average.
Forward Outlook
Wall Street analysts project Bally's Corporation revenue of about $3.16B for fiscal 2026, with EPS near $-8.05.
Insider Activity
Over the past six months, Bally's Corporation insiders filed 15 SEC Form 4 transactions — 5 sales and 10 purchases. On net that is roughly 136K shares acquired (about $438K) — insiders putting money in tends to read as conviction.
BALY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Diversified revenue streams from casino gaming, online gaming, and hospitality.
- Strategic acquisitions have expanded its geographic footprint and product offerings.
- Access to online sports betting licenses in multiple states.
- Established brand name and reputation.
Bear Case
- Negative profit margin.
- High debt levels.
- Intense competition in the gambling and entertainment industry.
- Reliance on regulatory approvals for online gaming and sports betting.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · September 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Jun 2026 | $792M | -$146M | -$2.41 |
| Mar 2026 | $756M | -$162M | -$2.69 |
| Dec 2025 | $746M | -$353M | -$5.82 |
| Sep 2025 | $664M | -$103M | -$1.70 |
Based on FMP financials and quantitative analysis
BALY Latest News
-
Why Bally's (BALY) Stock Is Trading Lower Today
Yahoo! Finance: BALY News · Sep 5, 2026
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12 Consumer Discretionary Stocks Moving In Friday's Intraday Session
benzinga · Sep 4, 2026
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Bally’s CFO resigns amid liquidity issues, VGT dispute and Chicago construction slowdown
Yahoo! Finance: BALY News · Sep 4, 2026
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Bally's Appoints George Papanier as Interim CFO After Mira Mircheva Exits
MT Newswires · Sep 3, 2026
BALY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for BALY.
Price Targets
Median: $10.50 (+13.0% from current price)
Source: FMP analyst consensus · as of Aug 25, 2026 · an estimate, not advice
BALY MoonshotScore
What does this score mean?
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. BALY scores 17/100 (Grade F): the number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.
Latest News
Why Bally's (BALY) Stock Is Trading Lower Today
12 Consumer Discretionary Stocks Moving In Friday's Intraday Session
Bally’s CFO resigns amid liquidity issues, VGT dispute and Chicago construction slowdown
Bally's Appoints George Papanier as Interim CFO After Mira Mircheva Exits
Leadership: Robeson Mandela Reeves
Chief Executive Officer
Robeson Mandela Reeves serves as the Chief Executive Officer of Bally's Corporation, overseeing the company's global operations and strategic direction. His background includes extensive experience in the gaming and hospitality industries. Prior to joining Bally's, Reeves held leadership positions at various gaming companies, where he focused on driving revenue growth, improving operational efficiency, and expanding market share. He brings a wealth of knowledge in casino management, online gaming, and sports betting.
Track Record: Under Reeves' leadership, Bally's Corporation has undergone a period of significant expansion and transformation. He has spearheaded strategic acquisitions, including the acquisition of Gamesys Group and the pending merger with The Queen Casino & Entertainment Inc., which have broadened the company's product offerings and geographic reach. Reeves has also overseen the development and launch of Bally's online gaming platforms, including Bally Bet and Bally Casino.
Common Questions About BALY (Consumer Cyclical)
What does the AI Score mean for BALY?
BALY holds an AI Score of 17/100 (Grade: F). This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence.
Is BALY a good stock?
Stock Expert AI does not rate BALY buy, sell or hold. Bally's Corporation carries a MoonshotScore of 17/100 on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does Bally's Corporation do?
Bally's Corporation is a global casino-entertainment company that owns and manages casinos, online gaming platforms, and other entertainment venues. The company operates 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado.
What are the key factors to evaluate for BALY?
Bally's Corporation (BALY) holds a MoonshotScore of 17/100 (low). P/E: 1.26x vs the S&P 500's ~20-25x. Analysts target $10.25 (+13%). Not financial advice.
How frequently does BALY data refresh on this page?
BALY's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven BALY's recent stock price performance?
Bally's Corporation (BALY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified revenue streams from casino gaming, online gaming, and hospitality. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BALY overvalued or undervalued right now?
Bally's Corporation (BALY) trades at 1.26x earnings. Analysts target $10.25 (+13%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of BALY?
Yes, most major brokerages offer fractional shares of Bally's Corporation (BALY) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track BALY's earnings and financial reports?
Bally's Corporation (BALY) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for BALY earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data as of 2026-05-10.
- Financial data may be subject to change.
- Forward-looking statements are subject to risks and uncertainties.