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Principal Financial Group, Inc. (PFG) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$114.96 +$0.94 (+0.82%) |Fair · 58
Principal Financial Group, Inc. (PFG) bottom line: Split View — our Council read (53/100) and AI Score (58/100) broadly agree. Strongest signal: Ray Dalio bullish · Biggest watch-out: Seth Klarman bearish.Educational signal, not a buy or sell recommendation. Compare sector peers → · Read the method →
MCap: $24.6B| P/E Ratio: 16.33| Vol: 1.5M| Target: $108.67 (-5.5%) (Sep 11, 2026) (estimate, not advice)| 52-wk range: $77.90 – $121.18

P/E 16.33 means the share price is 16.33 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $24.6B is the value of all shares combined.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 5, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Principal Financial Group, Inc. (PFG) trades at $114.96 with MoonshotScore 58/100 (Grade B). Principal Financial Group, Inc. is a global financial services company providing retirement, asset management, and insurance solutions. Market cap: $24.6B, Sector: Financial services.

Price as of Sep 11, 2026 · Last analyzed: May 5, 2026
Principal Financial Group, Inc. is a global financial services company providing retirement, asset management, and insurance solutions. The company operates through four segments: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions.

PFG stock analysis for 2026: Analysts have set a consensus price target of $108.67 for Principal Financial Group, Inc., suggesting 5.5% downside from the current price of $114.96. The AI MoonshotScore is 58/100, in the Fair band (45-64) — a research signal, not a recommendation. Key factors: analyst coverage, AI-driven quantitative scoring.

Watch the PFG film Every key number, told as a short cinematic story — just press play. ~2 min

These figures come from statements filed 12 months ago — the most recent this company has published.

Council Score · Weighted Average of 3 Disciplines
Split View 53/100 · B

PFG: the 3 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.

How is this calculated? →
MoonshotScore · Five-pillar engine · 58/100
Business Quality
Neutral Is this a genuinely good business?
Financial Safety
Weak Could this blow up on me?
Valuation
Moderate Am I paying a fair price?
Growth Durability
Negative Is the growth real and likely to last?
Momentum
Strong Is the market already moving on this?

Strongest side: Momentum (9/10, Strong). Weakest side: Growth Durability (2/10, Negative).

Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated)Ray Dalio
Favorable read
Griffin-style lens (simulated)Ken Griffin
Unfavorable read
Englander-style lens (simulated)Izzy Englander
Favorable read
Klarman-style lens (simulated)Seth Klarman
Unfavorable read
Moon AI lens (model)
Neutral read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

Why this analysis is different

  • A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
  • An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
  • Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Principal Financial Group, Inc. (PFG) Financial Services Profile

CEODeanna Dawnette Strable-Soethout
Employees19,700
HeadquartersDes Moines, IA, US
IPO Year2001

Principal Financial Group, founded in 1879, offers diverse financial solutions including retirement plans, asset management, and insurance. Operating globally through segments like Retirement and Income Solutions and Principal Global Investors, Principal Financial leverages its established market presence and diversified product offerings to serve businesses, individuals, and institutional clients, maintaining a competitive edge within the financial services sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 5, 2026

What Is the Investment Thesis for PFG?

AI-written as of May 5, 2026 — figures and tone reflect the data available then, not today's score.

With a market capitalization of $24.6B and a P/E ratio of 16.33, the company demonstrates financial stability. The dividend yield of 3.10% offers an attractive income stream for investors. Key growth catalysts include expansion in international markets and increasing demand for retirement solutions. However, potential risks include regulatory changes and market volatility affecting asset management fees. The company's ability to maintain a strong profit margin (10.0%) and gross margin (48.7%) will be crucial for sustained growth.

Based on FMP financials and quantitative analysis

PFG Key Highlights

AI-written as of May 5, 2026 — figures and tone reflect the data available then, not today's score.

Market capitalization of $24.6B, reflecting substantial investor confidence.

  • P/E ratio of 16.33, indicating a reasonable valuation relative to earnings.
  • Profit margin of 10.0%, demonstrating efficient profitability.
  • Gross margin of 48.7%, showcasing strong cost management.
  • Dividend yield of 3.10%, providing an attractive income stream for investors.

Who Are PFG's Competitors?

PFG is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
KEY KeyCorp $21.73 0.00% $23.5B 745-pillar
L Loews Corporation $109.08 +0.37% $22.5B 775-pillar
BNT Brookfield Wealth Solutions Ltd. $38.02 -1.60% $12.7B 385-pillar
EG Everest Re Group, Ltd. $371.03 +0.86% $14.7B 945-pillar
FNF Fidelity National Financial, Inc. $43.95 -1.19% $11.8B 685-pillar
NNGPF NN Group N.V. $90.29 -4.33% $23.6B 499-signal
AVVIY Aviva plc $19.05 -0.15% $27.2B 649-signal
TNXXF Talanx AG $116.87 0.00% $30.2B 589-signal

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are PFG's Key Strengths?

Diversified revenue streams across multiple business segments.

  • Strong global presence with operations in key international markets.
  • Established brand reputation and long history in the industry.
  • Solid financial performance with consistent profitability.

What Are PFG's Weaknesses?

Exposure to market volatility affecting asset management fees.

  • Regulatory complexities in different international markets.
  • Dependence on interest rates impacting investment income.
  • Competitive pressure from larger and more diversified financial institutions.

What Could Drive PFG Stock Higher?

Expansion of retirement solutions in emerging markets.

  • Strategic partnerships to enhance distribution network.
  • Launch of new sustainable investment products in Q3 2026.
  • Digital transformation initiatives to improve customer experience.

What Are the Key Risks for PFG?

Financial-distress signal — its Altman Z-Score of 0.14 sits in the distress zone (elevated bankruptcy risk).

  • Inconsistent delivery — missed Wall Street EPS estimates in 3 of the last 8 reported quarters.
  • Insider selling — insiders were net sellers of roughly $6.8M recently.
  • Economic downturn impacting asset values and insurance sales.
  • Changes in regulatory environment affecting financial services industry.
  • Increased competition from fintech companies and new entrants.
  • Cybersecurity risks and data breaches compromising customer information.

What Are the Growth Opportunities for PFG?

  • Expansion in International Markets: Principal Financial Group has significant growth potential in international markets, particularly in Asia and Latin America. The increasing demand for retirement and asset management solutions in these regions presents a substantial opportunity. By leveraging its existing presence in countries like China, India, and Brazil, Principal can further penetrate these markets and increase its revenue streams. The timeline for realizing this growth is ongoing, with continuous efforts to expand its international footprint.
  • Increasing Demand for Retirement Solutions: The aging global population and the shift towards defined contribution retirement plans are driving increased demand for retirement solutions. Principal Financial Group is well-positioned to capitalize on this trend by offering a comprehensive suite of retirement products and services. This includes 401(k) plans, individual retirement accounts, and annuities. The market for retirement solutions is expected to grow steadily over the next decade, providing a long-term growth opportunity for Principal.
  • Strategic Acquisitions and Partnerships: Principal Financial Group can pursue strategic acquisitions and partnerships to expand its product offerings and market reach. By acquiring companies with complementary capabilities or entering into partnerships with other financial institutions, Principal can enhance its competitive position and accelerate its growth. This includes potential acquisitions in the asset management and insurance sectors. The timeline for such acquisitions is opportunistic, depending on market conditions and available targets.
  • Technological Innovation and Digital Transformation: Investing in technological innovation and digital transformation is crucial for Principal Financial Group to enhance its operational efficiency and customer experience. This includes developing mobile apps, improving online platforms, and leveraging data analytics to personalize financial solutions. By embracing digital technologies, Principal can attract and retain customers, reduce costs, and improve its overall competitiveness. The timeline for implementing these technological advancements is ongoing, with continuous investments in digital infrastructure.
  • Focus on Sustainable and Responsible Investing: There is a growing demand for sustainable and responsible investment options. Principal Financial Group can attract socially conscious investors by offering investment products that align with environmental, social, and governance (ESG) principles. This includes developing funds that invest in renewable energy, sustainable agriculture, and other socially responsible sectors. By focusing on ESG investing, Principal can differentiate itself from competitors and attract a new segment of investors. The timeline for expanding its ESG offerings is ongoing, with continuous efforts to integrate sustainability into its investment strategies.

What Are PFG's Competitive Advantages?

  • Established brand reputation and long history in the financial services industry.
  • Diversified business model across retirement, asset management, and insurance.
  • Global presence with operations in key international markets.
  • Strong distribution network through advisors and partnerships.
  • Significant assets under management, providing economies of scale.

What Does PFG Do?

Principal Financial Group, Inc., established in 1879 and headquartered in Des Moines, Iowa, has evolved into a global financial services leader. The company provides a comprehensive suite of retirement, asset management, and insurance products and services, catering to businesses, individuals, and institutional clients worldwide. Principal operates through four key segments: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions. The Retirement and Income Solutions segment offers a range of asset accumulation products and services designed for retirement savings and income, including 401(k) and 403(b) plans, defined benefit pension plans, nonqualified executive benefit plans, employee stock ownership plans, equity compensation, and pension risk transfer services. This segment also provides individual retirement accounts, investment-only products, mutual funds, individual variable annuities, and bank products. Principal Global Investors provides equity, fixed income, real estate, and other alternative investments, along with asset allocation, stable value management, and other structured investment strategies. This segment leverages its investment expertise to deliver tailored solutions to institutional clients. The Principal International segment focuses on pension accumulation products and services, mutual funds, asset management, income annuities, and life insurance accumulation products. It also offers voluntary savings plans in Brazil, Chile, Mexico, China, Hong Kong Special Administrative Region, India, and Southeast Asia, demonstrating its commitment to international markets. The U.S. Insurance Solutions segment offers specialty benefits such as group dental and vision insurance, group life insurance, and group and individual disability insurance. It also administers group dental, disability, and vision benefits, and provides individual life insurance products, including universal, variable universal, indexed universal, and term life insurance products in the United States. This segment caters to small and medium-sized businesses, their owners, and executives.

What Products and Services Does PFG Offer?

  • Provides retirement and income solutions to businesses and individuals.
  • Offers asset management services through Principal Global Investors.
  • Delivers insurance solutions, including life, dental, and disability coverage.
  • Manages investments in equity, fixed income, and real estate.
  • Offers financial products in international markets, including Asia and Latin America.
  • Administers group dental, disability, and vision benefits.
  • Provides investment strategies and asset allocation services.

How Does PFG Make Money?

  • Generates revenue through fees from asset management services.
  • Earns premiums from insurance products.
  • Receives fees from retirement plan administration.
  • Profits from investment income on its own assets.

What Industry Does PFG Operate In?

Principal Financial Group operates within the diversified insurance industry, which is characterized by increasing demand for retirement and asset management solutions. The market is driven by an aging population and the growing need for financial security. Principal competes with firms like KeyCorp (KEY), Loews Corporation (L), Brookfield Wealth Solutions Ltd. (BNT), Everest Re Group, Ltd. (EG), and Fidelity National Financial, Inc. (FNF). The industry is subject to regulatory changes and economic cycles, impacting profitability and growth. Principal's diversified business model and global presence provide a competitive advantage in this dynamic landscape.

Who Are PFG's Key Customers?

  • Businesses offering retirement plans to their employees.
  • Individuals seeking retirement savings and income solutions.
  • Institutional clients investing in asset management products.
  • Small and medium-sized businesses needing insurance coverage.
  • Individuals seeking life, dental, and disability insurance.
Model self-rating on this text: 72% (not a measure of the evidence) Updated: May 5, 2026

Research confidence

High 100/100

Broad, current evidence sits behind this analysis.

  • Scored on 100% of our measures
  • Price is current
  • Latest filing 44 days ago
  • Covered by analysts

Why 58?

Measured against companies in the same sector. The figures below are the factor contributions the scoring engine itself produced.

What is helping

  • +0.56 Free cash flow yield (Business Quality)
  • +0.39 Dividend yield (Valuation)
  • +0.39 Free cash flow yield (Valuation)

What is holding it back

  • -0.78 Return on invested capital (Business Quality)
  • -0.48 5-year revenue per share (Growth)
  • -0.18 Price to book (Valuation)

Contribution = how far the company sits from its sector on that measure, weighted by how much the pillar counts. Not investment advice. How the score is built →

MoonshotScore History

Recorded daily since 2026-08-23 · 19 snapshots

2026-08-23 58
2026-08-26 58
2026-08-29 57
2026-09-01 61
2026-09-04 62
2026-09-07 61
2026-09-10 58

What changed?

The score has stayed at 58.

What moved it up or down:

  • +12 Financial Safety
  • -12 Growth Durability
  • -2 Business Quality

Over the same 18 days the stock moved +3.2%.

Net selling

Insider Activity

Over the past six months, Principal Financial Group, Inc. insiders filed 30 SEC Form 4 transactions — 4 sales and 26 purchases. On net that is roughly 25K shares disposed (about $6.8M), a signal worth weighing alongside the fundamentals.

Quarterly Financial Performance: Principal Financial Group, Inc.

Revenue for Principal Financial Group, Inc. came in at $3.91B during Q2 FY2026, a 10.7% improvement versus the preceding quarter. The company recorded net income of $403.4M, with diluted EPS of $1.84. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Financial Services. Across the four most recent quarters, PFG averaged $1.75 in diluted EPS.

PFG Valuation & Market Position

With a $24.6B market cap, Principal Financial Group, Inc. sits in the large-cap segment of the market. Analyst price targets span from $92.00 to $125.00, with a consensus of $108.67. At the current price of $114.96, that implies roughly 5% downside from the consensus target. Relative to its peer group, PFG's quantitative score of 58/100 is roughly in line with the peer average of 65/100.

ROE 13%

Key Financial Metrics

Return on equity for Principal Financial Group, Inc. stands at 13.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.4%, showing how much profit it generates from its asset base. PFG trades at a trailing price-to-earnings ratio of 16.33, roughly in line with the Financial Services sector average of ~17.50x. Its free cash flow yield is 19.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.30 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.2%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 5/9

Financial Health

Principal Financial Group, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.14 places it in the distress zone, a signal of elevated financial risk.

3/8 beats

Earnings Track Record

Principal Financial Group, Inc. has missed Wall Street's EPS estimate in 3 of its last 8 reported quarters — a mixed record worth weighing.

Company Profile

Principal Financial Group, Inc. operates in the Asset Management industry within the Financial Services sector. It is headquartered in Des Moines, US. The company is led by CEO Deanna Dawnette Strable-Soethout. PFG has traded publicly since 2001.

PFG Financials

Fundamental Snapshot

Revenue Growth (FY)
-3.1%
Net Income Growth (FY)
-24.6%
EPS Growth (FY)
-21.4%
Free Cash Flow Growth (FY)
-2.1%
P/E (TTM)
16.33
Return on Equity (TTM)
+13.0%
Current Ratio
0.3
EV/EBITDA (TTM)
12.3

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Diversified revenue streams across multiple business segments.
  • Strong global presence with operations in key international markets.
  • Established brand reputation and long history in the industry.
  • Solid financial performance with consistent profitability.

Bear Case

  • Exposure to market volatility affecting asset management fees.
  • Regulatory complexities in different international markets.
  • Dependence on interest rates impacting investment income.
  • Competitive pressure from larger and more diversified financial institutions.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · September 2026

From the Earnings Call

“Total retirement transfer deposits of $12 billion in the quarter grew 35% year-over-year, and recurring deposits grew 7% over the same time period.”

— Deanna Strable, CEO

“Private Markets AUM grew 11% year-over-year due to ongoing demand for our real estate infrastructure and private credit strategies.”

— Deanna Strable, CEO

PFG Q1 FY2026 earnings call transcript · 2026-04-24

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q2 FY2026 $3.91B $403M $1.84
Q1 FY2026 $3.53B $413M $1.87
Q4 FY2025 $4.58B $517M $2.32
Q3 FY2025 $3.68B $214M $0.94

Q2 FY2026 · filed 29 Jul 2026 · SEC EDGAR →

Based on FMP financials and quantitative analysis

PFG Latest News

PFG Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for PFG.

Price Targets

Low
$92.00
Consensus
$108.67
High
$125.00

Median: $108.00 (-5.5% from current price)

Source: FMP analyst consensus · as of Sep 11, 2026 · an estimate, not advice

PFG MoonshotScore

58/100

What does this score mean?

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. PFG scores 58/100 (Grade B): the number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.

Leadership: Deanna Dawnette Strable-Soethout

CEO

Deanna Strable-Soethout serves as the CEO of Principal Financial Group, bringing extensive experience in the financial services industry. Her career at Principal has spanned various leadership roles, including Chief Financial Officer and President of U.S. Insurance Solutions. She holds a Bachelor of Science degree from Iowa State University and is a Fellow of the Society of Actuaries. Her deep understanding of the company and the industry positions her well to lead Principal through its next phase of growth.

Track Record: Since becoming CEO, Deanna Strable-Soethout has focused on driving innovation and expanding Principal's global presence. She has overseen strategic investments in technology and digital transformation initiatives. Under her leadership, Principal has maintained a strong financial performance and continued to deliver value to its shareholders. She emphasizes a client-centric approach and a commitment to sustainable business practices.

Principal Financial Group, Inc. Financial Services Stock: Key Questions Answered

What does the AI Score mean for PFG?

PFG holds an AI Score of 58/100 (Grade: B). This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Principal Financial Group, Inc. is a global financial services company providing retirement, asset management, and insurance solutions.

Is PFG a good stock?

Stock Expert AI does not rate PFG buy, sell or hold. Principal Financial Group, Inc. carries a MoonshotScore of 58/100 on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What are the main risks for PFG?

Principal Financial Group faces several key risks, including economic downturns that could impact asset values and insurance sales. Changes in the regulatory environment, both in the U.S. and internationally, could also affect the company's operations and profitability.

What are the key factors to evaluate for PFG?

Principal Financial Group, Inc. (PFG) holds a MoonshotScore of 58/100 (moderate). P/E: 16.33x vs the S&P 500's ~20-25x. Analysts target $108.67 (-5%). Not financial advice.

How frequently does PFG data refresh on this page?

PFG's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven PFG's recent stock price performance?

Principal Financial Group, Inc. (PFG) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified revenue streams across multiple business segments. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PFG overvalued or undervalued right now?

Principal Financial Group, Inc. (PFG) trades at 16.33x earnings. Analysts target $108.67 (-5%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of PFG?

Yes, most major brokerages offer fractional shares of Principal Financial Group, Inc. (PFG) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track PFG's earnings and financial reports?

Principal Financial Group, Inc. (PFG) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for PFG earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated MoonshotScore as of
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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