Sturm, Ruger & Company, Inc. (RGR) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Sturm, Ruger & Company, Inc. (RGR) Industrial Operations Profile

Sturm, Ruger & Company, Inc. is a U.S.-based manufacturer of firearms and castings, operating through two segments: Firearms and Castings. With a diverse product line under the Ruger name, the company serves the commercial sporting market, law enforcement agencies, and foreign governments, maintaining a presence in the aerospace & defense sector.

What Is the Investment Thesis for RGR?

Sturm, Ruger & Company presents a mixed investment case. The company's established brand and diversified product line in the firearms industry provide a degree of stability. However, the company's recent financials, including a negative profit margin of -2.2% and a gross margin of 14.4%, raise concerns about profitability. The dividend yield of 1.33% offers some return to investors. Growth catalysts include potential increases in demand due to geopolitical factors and new product innovations. However, the company faces risks related to regulatory changes and fluctuations in consumer sentiment towards firearms. Investors should closely monitor the company's ability to improve profitability and navigate the evolving regulatory landscape.

Based on FMP financials and quantitative analysis

RGR Key Highlights

Market capitalization of $601M reflects the company's current valuation in the market.

• Negative profit margin of -2.2% indicates challenges in maintaining profitability.
• Gross margin of 14.4% suggests potential areas for improvement in cost management and pricing strategies.
• Beta of 0.20 indicates lower volatility compared to the overall market.
• Dividend yield of 1.33% provides a modest return to shareholders.

Who Are RGR's Competitors?

RGR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are RGR's Key Strengths?

Strong brand recognition and reputation.

• Diversified product line.
• Established distribution network.
• Manufacturing expertise in firearms and castings.

What Are RGR's Weaknesses?

Negative profit margin.

• Dependence on the firearms market.
• Exposure to regulatory risks.
• Sensitivity to consumer sentiment.

What Could Drive RGR Stock Higher?

Potential increase in demand due to geopolitical instability.

• New product launches in the firearms and accessories segments.
• Expansion of the castings business into new industrial applications.

What Are the Key Risks for RGR?

Negative return on equity (-4.2%) — the business is not currently generating profit on shareholder capital.

• Inconsistent delivery — missed Wall Street EPS estimates in 4 of the last 8 reported quarters.
• Rich valuation — a P/E of 48.95 runs well above the Industrials sector’s ~28.00x, leaving little room for a miss.
• Changes in government regulations regarding firearms ownership.
• Fluctuations in consumer sentiment towards firearms.
• Increased competition from other firearm manufacturers.
• Economic downturns affecting consumer spending.

What Are the Growth Opportunities for RGR?

• Expansion into international markets presents a significant growth opportunity for Sturm, Ruger & Company. By leveraging its existing product line and distribution network, the company can target foreign markets with increasing demand for firearms. The global firearms market is estimated to reach $13.7 billion by 2028, offering substantial potential for revenue growth. Timeline: 3-5 years. Competitive advantage: Established brand and product quality.
• Development of new firearm products and accessories can drive revenue growth and market share gains. By investing in research and development, Sturm, Ruger & Company can introduce innovative products that cater to evolving consumer preferences and regulatory requirements. The market for firearm accessories is projected to grow at a CAGR of 4.5% over the next five years. Timeline: 2-3 years. Competitive advantage: Engineering expertise and manufacturing capabilities.
• Increased focus on the castings segment can diversify revenue streams and reduce reliance on the firearms market. By expanding its production capacity and targeting new industrial applications, Sturm, Ruger & Company can capitalize on the growing demand for steel investment castings and MIM parts. The global castings market is expected to reach $150 billion by 2027. Timeline: 3-5 years. Competitive advantage: Manufacturing expertise and quality control.
• Strategic acquisitions of smaller firearm manufacturers or related businesses can accelerate growth and expand market reach. By acquiring companies with complementary product lines or distribution networks, Sturm, Ruger & Company can strengthen its competitive position and increase its market share. The market for mergers and acquisitions in the firearms industry is active, with numerous opportunities for consolidation. Timeline: Ongoing. Competitive advantage: Financial resources and industry expertise.
• Enhanced marketing and branding efforts can improve brand awareness and drive sales growth. By investing in targeted advertising campaigns and social media engagement, Sturm, Ruger & Company can reach a wider audience and strengthen its brand image. The market for firearm advertising is competitive, with numerous companies vying for consumer attention. Timeline: Ongoing. Competitive advantage: Established brand and product reputation.

What Are RGR's Competitive Advantages?

• Established brand recognition under the Ruger name.
• Diversified product line across various firearm categories.
• Manufacturing expertise in firearms and castings.
• Established distribution network through independent wholesalers.

What Does RGR Do?

Founded in 1949 and headquartered in Southport, Connecticut, Sturm, Ruger & Company, Inc. has established itself as a prominent designer, manufacturer, and seller of firearms in the United States. Operating through its Firearms and Castings segments, the company offers a comprehensive range of firearm products under the Ruger name and trademark, including single-shot, autoloading, bolt-action, and sporting rifles, as well as rimfire and centerfire autoloading pistols, and single-action and double-action revolvers. Additionally, the company provides firearms accessories and replacement parts, and manufactures lever-action rifles under the Marlin name. Beyond firearms, Sturm, Ruger & Company also produces and sells steel investment castings and metal injection molding (MIM) parts, catering to various industrial applications. The company distributes its firearm products through independent wholesale distributors, primarily targeting the commercial sporting market. It also serves law enforcement agencies and foreign governments through a network of commercial distributors and direct sales. Sturm, Ruger & Company's diversified product portfolio and established distribution channels have contributed to its long-standing presence in the firearms and castings industries.

What Products and Services Does RGR Offer?

• Designs and manufactures firearms under the Ruger name.
• Sells single-shot, autoloading, bolt-action, and sporting rifles.
• Offers rimfire and centerfire autoloading pistols.
• Provides single-action and double-action revolvers.
• Manufactures lever-action rifles under the Marlin name.
• Produces and sells steel investment castings and metal injection molding (MIM) parts.
• Exports firearm products to law enforcement agencies and foreign governments.

How Does RGR Make Money?

• Manufactures and sells firearms and related accessories.
• Produces and sells steel investment castings and metal injection molding (MIM) parts.
• Distributes products through independent wholesale distributors.
• Sells directly to law enforcement agencies and foreign governments.

What Industry Does RGR Operate In?

Sturm, Ruger & Company operates within the Aerospace & Defense industry, specifically focusing on the firearms market. The industry is influenced by factors such as government regulations, consumer demand, and geopolitical events. The competitive landscape includes other firearm manufacturers, both domestic and international. Sturm, Ruger & Company's market position is shaped by its brand recognition, product diversity, and distribution network. The industry is subject to cyclical trends and regulatory scrutiny, impacting the company's performance and growth prospects.

Who Are RGR's Key Customers?

• Commercial sporting market.
• Independent wholesale distributors.
• Law enforcement agencies.
• Foreign governments.

Sturm, Ruger & Company, Inc. (RGR) Valuation Context

Valued at $601M, RGR is classified as a small-cap stock. Analyst price targets span from $46.00 to $46.00, with a consensus of $46.00. At the current price of $37.60, that implies approximately 22% upside potential. Relative to its peer group, RGR's quantitative score of 68/100 is roughly in line with the peer average of 64/100.

RGR Revenue & Earnings Trend

In Q2 FY2026, RGR generated $158.1M in top-line revenue, marking a sequential increase of 11.8%. The company recorded net income of $7.0M, with diluted EPS of $0.43. Quarter-over-quarter revenue has been mixed, typical for a small-cap company operating in Industrials. Across the four most recent quarters, RGR averaged $0.19 in diluted EPS.

Company Profile

Sturm, Ruger & Company, Inc. operates in the Aerospace & Defense industry within the Industrials sector. It is headquartered in Southport, US. The company is led by CEO Todd W. Seyfert. RGR has traded publicly since 1973.

Return on equity for Sturm, Ruger & Company, Inc. stands at -4.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 7.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.50 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -2.0%, the inverse of the P/E and a quick read on earnings relative to price.

Sturm, Ruger & Company, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 8.70 places it in the safe zone, indicating low near-term bankruptcy risk.

Sturm, Ruger & Company, Inc. has missed Wall Street's EPS estimate in 4 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 16.5% below estimates on average.

Over the past six months, Sturm, Ruger & Company, Inc. insiders filed 27 SEC Form 4 transactions — 0 sales and 27 purchases. On net that is roughly 55K shares acquired (about $289K) — insiders putting money in tends to read as conviction.

RGR Financials

RGR Latest News

RGR Analyst Consensus

RGR MoonshotScore

What Investors Ask About Sturm, Ruger & Company, Inc. (RGR) — Industrials

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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