Amplitude, Inc. (AMPL)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Amplitude, Inc. (AMPL) trades at $8.91 with AI Score 28/100 (Grade F). Amplitude, Inc. offers a digital optimization system to analyze customer behavior within digital products. Market cap: $1.18B, Sector: Technology.
Price live · AI analysis from May 10, 2026AMPL stock analysis for 2026: Analysts have set a consensus price target of $10.67 for Amplitude, Inc., suggesting 19.8% upside from the current price of $8.91. The AI MoonshotScore is 28/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
AMPL: 4/7 perspectives are bullish. Dominant signal: Ken Griffin bullish.
How is this calculated? →Amplitude, Inc. (AMPL) Technology Profile & Competitive Position
Amplitude, Inc. (AMPL) delivers a digital optimization system, providing analytics, personalization, and experimentation tools to enhance customer behavior analysis within digital products. Operating on a SaaS model, Amplitude helps businesses understand and adapt to user behavior, driving engagement and product improvement in the competitive application software market.
What Is the Investment Thesis for AMPL?
Amplitude, Inc. presents a compelling investment thesis centered on its digital optimization system and SaaS business model. With a gross margin of 73.6%, the company demonstrates strong potential for profitability as it scales. The increasing demand for digital product analytics and personalization drives growth. Key catalysts include expanding its product offerings and penetrating new markets. However, the company's negative profit margin of -25.1% and a beta of 1.52 indicate higher volatility and risk. Success hinges on achieving profitability, managing competition, and effectively scaling its operations. Investors should monitor revenue growth, customer acquisition costs, and the company's ability to innovate and maintain its competitive edge.
Based on FMP financials and quantitative analysis
AMPL Key Highlights
- Market Cap of $1.18B reflects Amplitude's valuation in the competitive software market.
- Gross Margin of 73.6% indicates strong potential for profitability as the company scales its operations.
- Profit Margin of -25.1% highlights current challenges in achieving profitability, requiring focus on cost management and revenue growth.
- Beta of 1.52 suggests higher volatility compared to the market, indicating potential for significant price fluctuations.
- No dividend yield reflects the company's focus on reinvesting earnings for growth.
Who Are AMPL's Competitors?
AMPL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| UCTT Ultra Clean Holdings, Inc. | $106.15 | -0.31% | $4.76B | 36 |
| FSLY Fastly, Inc. | $18.23 | +0.55% | $2.85B | 32 |
| NOW ServiceNow, Inc. | $108.69 | +2.23% | $112.09B | 71 |
| RSASF RESAAS Services Inc. | $0.30 | +2.76% | $25.04M | 69 |
| CSAI Cloudastructure Inc. | $0.36 | +0.47% | $6.84M | 68 |
| PDFS PDF Solutions, Inc. | $56.75 | -4.11% | $2.34B | 68 |
| USER UserTesting, Inc. | $7.50 | -0.13% | 63 | |
| JAXAF Vinyl Group Ltd | $0.05 | +0.00% | $74.16M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are AMPL's Key Strengths?
- Comprehensive digital optimization system.
- Proprietary Behavioral Graph database.
- Integrated suite of analytics, personalization, and experimentation tools.
- SaaS business model providing recurring revenue.
What Are AMPL's Weaknesses?
- Negative profit margin.
- High beta indicating higher volatility.
- Reliance on subscription revenue.
- Intense competition in the application software market.
What Could Drive AMPL Stock Higher?
- Launch of new features and enhancements to Amplitude Analytics to provide more granular insights into user behavior (Q3 2026).
- Expansion of Amplitude Recommend into new industries such as financial services and healthcare (Q4 2026).
- Increasing adoption of Amplitude's platform by enterprise customers seeking to optimize their digital products.
- Strategic partnerships with marketing automation and CRM providers to enhance Amplitude's ecosystem.
What Are the Key Risks for AMPL?
- Negative return on equity (-35.7%) — the business is not currently generating profit on shareholder capital.
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Increased competition from established analytics and optimization providers.
- Economic downturn affecting customer spending on digital optimization solutions.
- Data privacy and security breaches compromising customer data.
- Difficulty in attracting and retaining top talent in the competitive technology industry.
What Are the Growth Opportunities for AMPL?
- Expanding Amplitude Recommend: Amplitude can further capitalize on its no-code personalization solution, Amplitude Recommend. The market for personalization software is projected to reach $10.7 billion by 2027. By enhancing the capabilities of Amplitude Recommend and targeting specific industries such as e-commerce and media, Amplitude can increase customer engagement and drive revenue growth. This expansion can be achieved within the next 2-3 years.
- Enhancing Amplitude Experiment: The A/B testing and feature release market is growing rapidly. Amplitude can enhance its Amplitude Experiment solution by integrating advanced analytics and AI-driven insights. The A/B testing market is expected to reach $1.8 billion by 2028. This will enable teams to determine and deliver optimal product experiences, attracting more customers and increasing subscription revenue. This enhancement can be rolled out over the next 1-2 years.
- Leveraging Behavioral Graph: Amplitude's Behavioral Graph database offers a significant competitive advantage. By further developing its capabilities and integrating it with other data sources, Amplitude can provide deeper, real-time behavioral analysis and personalization. This can attract larger enterprise clients seeking comprehensive customer insights. The timeline for this development is approximately 2-3 years.
- Geographic Expansion: Amplitude can expand its presence in international markets, particularly in Europe and Asia-Pacific. These regions are experiencing rapid digital transformation and increasing demand for digital optimization solutions. By establishing local partnerships and tailoring its offerings to regional needs, Amplitude can tap into new revenue streams. This expansion can be phased over the next 3-5 years.
- Strategic Partnerships and Integrations: Forming strategic partnerships with complementary technology providers can enhance Amplitude's ecosystem and attract new customers. Integrating with marketing automation platforms, CRM systems, and cloud infrastructure providers can create a more comprehensive solution for businesses. These partnerships can be established within the next 1-2 years, providing immediate benefits and long-term growth opportunities.
What Opportunities Does AMPL Have?
- Expanding Amplitude Recommend and Amplitude Experiment.
- Leveraging Behavioral Graph for deeper insights.
- Geographic expansion into international markets.
- Strategic partnerships and integrations with complementary technology providers.
What Threats Does AMPL Face?
- Intense competition from established and emerging players.
- Rapid technological changes and evolving customer needs.
- Economic downturns affecting customer spending.
- Data privacy and security concerns.
What Are AMPL's Competitive Advantages?
- Proprietary Behavioral Graph database for deep, real-time interactive behavioral analysis.
- Integrated suite of services including analytics, personalization, and experimentation.
- SaaS business model providing recurring revenue and scalability.
What Does AMPL Do?
Amplitude, Inc., initially founded as Sonalight, Inc. in 2011 and rebranded in December 2014, is a technology company headquartered in San Francisco, California. It specializes in providing a digital optimization system designed to analyze customer behavior within digital products. Amplitude's suite of services includes Amplitude Analytics, which offers insights into customer behavior; Amplitude Recommend, a no-code personalization solution that enhances customer engagement; Amplitude Experiment, an integrated solution for A/B testing and feature releases; and Amplitude Behavioral Graph, a database for real-time behavioral analysis. Additionally, the company provides data management solutions, offering a real-time data layer for integrating and managing data sources. Amplitude delivers its applications over the Internet as a subscription service, utilizing a software-as-a-service (SaaS) model. The company also provides customer support services, including initial implementation setup, ongoing support, and application training, serving businesses in the United States and internationally. Amplitude's solutions enable companies to deeply understand user interactions and optimize digital experiences to improve engagement, growth, and loyalty.
What Products and Services Does AMPL Offer?
- Provides a digital optimization system.
- Analyzes customer behavior within digital products.
- Offers Amplitude Analytics for insights into customer behavior.
- Provides Amplitude Recommend, a no-code personalization solution.
- Offers Amplitude Experiment for A/B testing and feature releases.
- Provides Amplitude Behavioral Graph for real-time behavioral analysis.
- Offers data management solutions for integrating and managing data sources.
How Does AMPL Make Money?
- Delivers applications over the Internet as a subscription service.
- Utilizes a software-as-a-service (SaaS) model.
- Provides customer support services, including initial implementation setup.
- Offers ongoing support and application training.
What Industry Does AMPL Operate In?
Amplitude, Inc. operates in the application software industry, which is characterized by rapid innovation and intense competition. The market is driven by the increasing need for businesses to understand and optimize customer behavior in digital products. Trends include the adoption of AI and machine learning for personalization and the growing importance of data privacy and security. Amplitude competes with companies offering similar analytics and optimization tools. The industry is experiencing substantial growth, fueled by the digital transformation of businesses across various sectors.
Who Are AMPL's Key Customers?
- Businesses seeking to understand and optimize customer behavior in digital products.
- Companies looking to improve customer engagement and drive revenue growth.
- Organizations requiring real-time behavioral analysis and personalization.
FY2026 estForward Outlook
Wall Street analysts project Amplitude, Inc. revenue of about $400.7M for fiscal 2026, with EPS near $0.05. The estimate reflects 9 contributing analysts.
F-Score 3/9Financial Health
Amplitude, Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 2.28 places it in the grey zone, a middle ground that warrants monitoring.
ROE -36%Key Financial Metrics
Return on equity for Amplitude, Inc. stands at -35.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -22.3%, showing how much profit it generates from its asset base. Its free cash flow yield is 2.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.52 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -8.6%, the inverse of the P/E and a quick read on earnings relative to price.
Amplitude, Inc. (AMPL) Valuation Context
Valued at $1.18B, AMPL is classified as a small-cap stock. Relative to its peer group, AMPL's quantitative score of 28/100 is below the peer average of 55/100.
AMPL Revenue & Earnings Trend
In Q1 2026, AMPL generated $93.5M in top-line revenue, marking a sequential increase of 2.3%. The company recorded a net loss of $23.3M, with diluted EPS of $-0.17. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this small-cap Technology company. Across the four most recent quarters, AMPL averaged $-0.17 in diluted EPS.
Company Profile
Amplitude, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in San Francisco, US. The company is led by CEO Spenser Skates. AMPL has traded publicly since 2021.
AMPL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Amplitude has seen increased insider buying recently, indicating confidence from leadership in the company's future prospects.
- Social sentiment around Amplitude has been predominantly positive, with discussions highlighting its innovative analytics solutions and growing customer base.
- The recent product updates and enhancements have resonated well with users, driving excitement and engagement within the community.
- Analysts and investors are recognizing Amplitude's potential in the expanding data analytics market, leading to a more favorable perception overall.
Bear Case
- Concerns have been raised about Amplitude's ability to sustain growth amidst increasing competition in the analytics space.
- Negative sentiment has emerged from some community discussions regarding the company's long-term profitability and scalability.
- Recent market developments have led to skepticism about tech stocks, creating a bearish atmosphere that impacts Amplitude's outlook.
- Some investors are wary of the company's reliance on a few key clients, which could pose risks if those relationships falter.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $93M | -$23M | -$0.17 |
| Q4 2025 | $91M | -$18M | -$0.13 |
| Q3 2025 | $89M | -$24M | -$0.18 |
| Q2 2025 | $83M | -$25M | -$0.19 |
Based on FMP financials and quantitative analysis
AMPL Latest News
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Graham, Appian And Other Big Stocks Moving Lower In Monday's Pre-Market Session
benzinga · Jun 8, 2026
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Shares of companies within the broader technology sector are trading higher as multiple catalysts maintain the rally, including U.S.-Iran negotiation optimism, Snowflake and Dell Q1 financial results, IBM's AI and quantum spending target and Anthropic's nearly $1 trillion valuation.
Benzinga · May 29, 2026
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Shares of software companies are trading higher as the industry continues to rally from multiple catalysts this week. The sector rallied in response to U.S.-Iran talks, Snowflake's Q1 results and possibly Dell's Q1 financial results, which included an increase in its FY27 AI server revenue guidance.
Benzinga · May 29, 2026
AMPL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for AMPL.
Price Targets
Consensus target: $10.67
AMPL MoonshotScore
What does this score mean?
The MoonshotScore rates AMPL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Graham, Appian And Other Big Stocks Moving Lower In Monday's Pre-Market Session
Shares of companies within the broader technology sector are trading higher as multiple catalysts maintain the rally, including U.S.-Iran negotiation optimism, Snowflake and Dell Q1 financial results, IBM's AI and quantum spending target and Anthropic's nearly $1 trillion valuation.
Shares of software companies are trading higher as the industry continues to rally from multiple catalysts this week. The sector rallied in response to U.S.-Iran talks, Snowflake's Q1 results and possibly Dell's Q1 financial results, which included an increase in its FY27 AI server revenue guidance.
Leadership: Spenser Skates
CEO
Spenser Skates is the CEO of Amplitude, Inc. He co-founded the company and has led it through various stages of growth. Skates has a background in computer science and has been instrumental in developing Amplitude's core technology and product vision. His leadership focuses on innovation, customer-centricity, and building a strong company culture. He is actively involved in the technology community and is a frequent speaker at industry events.
Track Record: Under Spenser Skates' leadership, Amplitude, Inc. has grown from a startup to a leading provider of digital optimization solutions. He has overseen the development of key products such as Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment. Skates has also led the company through successful funding rounds and strategic partnerships. His focus on customer success has driven high customer retention rates and revenue growth.
AMPL Technology Stock FAQ
What does Amplitude, Inc. do?
Amplitude, Inc. provides a digital optimization system that helps businesses understand and improve customer behavior within their digital products. It offers a suite of tools, including Amplitude Analytics for behavioral insights, Amplitude Recommend for personalization, and Amplitude Experiment for A/B testing. By analyzing how users interact with digital products, Amplitude enables companies to make data-driven decisions to enhance user engagement, drive growth, and improve overall customer satisfaction. The company operates on a SaaS model, providing its services through subscription-based access.
What do analysts say about AMPL stock?
Analyst consensus on Amplitude, Inc. (AMPL) reflects a mixed outlook, with some highlighting the company's strong growth potential in the digital optimization market, while others express concerns about its current profitability. Key valuation metrics, such as price-to-sales ratio, are being closely monitored. Growth considerations include Amplitude's ability to expand its customer base, innovate its product offerings, and achieve economies of scale. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.
What are the main risks for AMPL?
Amplitude, Inc. faces several key risks, including intense competition in the digital optimization market, potential economic downturns affecting customer spending, and data privacy and security breaches. The company's ability to attract and retain top talent in the competitive technology industry is also a significant risk. Furthermore, rapid technological changes and evolving customer needs could render Amplitude's solutions obsolete if the company fails to innovate and adapt. Investors should carefully consider these risks before investing in AMPL.
What are the key factors to evaluate for AMPL?
Amplitude, Inc. (AMPL) holds an AI score of 28/100 (low). Analysts target $10.67 (+20%). Not financial advice.
How frequently does AMPL data refresh on this page?
AMPL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven AMPL's recent stock price performance?
Amplitude, Inc. (AMPL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Comprehensive digital optimization system. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider AMPL overvalued or undervalued right now?
Valuing Amplitude, Inc. (AMPL) requires multiple metrics. Analysts target $10.67 (+20%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying AMPL?
Before investing in Amplitude, Inc. (AMPL), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available sources and may be subject to change.
- Financial data is as of the latest available reporting period.