Cheer Holding, Inc. (CHR) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Cheer Holding, Inc. (CHR) trades at $1.81 with AI Score 47/100 (Grade C). Cheer Holding, Inc. operates in China, providing advertising and content production services. Market cap: $53.9M, Sector: Communication services.
Price as of Aug 20, 2026 · Last analyzed: May 6, 2026Analyst Coverage for CHR: CHR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates CHR against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
CHR: 1/3 scored disciplines lean bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Cheer Holding, Inc. (CHR) Media & Communications Profile
Cheer Holding, Inc. delivers advertising and content production services in China, utilizing its Cheers app ecosystem and AI-driven platforms. The company focuses on mobile and online advertising, media, and entertainment, differentiating itself through integrated e-commerce and digital transformation solutions within the Chinese market.
What Is the Investment Thesis for CHR?
Cheer Holding, Inc. presents a unique investment opportunity within the Chinese advertising and content production market. With a market capitalization of $53.9M and a P/E ratio of 0.1, the company demonstrates potential value. A profit margin of 17.2% and a gross margin of 71.0% indicate efficient operations. Growth catalysts include the expansion of its CHEERS app ecosystem and the adoption of its AI-driven platforms. However, investors may want to evaluate the competitive landscape and regulatory environment in China. The company's beta of 1.14 suggests moderate volatility relative to the market. Success hinges on continued innovation and effective monetization of its digital platforms.
Based on FMP financials and quantitative analysis
CHR Key Highlights
Market capitalization of $53.9M indicates the company's current valuation in the market.
- P/E ratio of 0.1 suggests the stock may be undervalued compared to its earnings.
- Profit margin of 17.2% reflects the company's ability to generate profit from its revenue.
- Gross margin of 71.0% demonstrates efficient cost management in content production and advertising services.
- Beta of 1.14 indicates the stock's volatility is slightly higher than the market average.
Who Are CHR's Competitors?
CHR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| SDM Smart Digital Group Limited | $1.85 | +0.00% | $49.4M | 56 |
| XNET Xunlei Limited | $5.08 | +1.50% | $63.8M | 58 |
| WIMI WiMi Hologram Cloud Inc. | $1.33 | -2.21% | $65.3M | 49 |
| ADTHW AdTheorent Holding Company, Inc. | $0.47 | +100.00% | $43.1M | 50 |
| TZOO Travelzoo | $6.70 | -2.62% | $68.9M | 62 |
| SWAG Stran & Company, Inc. | $1.86 | -1.06% | $34.7M | 56 |
| IFUS Impact Fusion International, Inc. | $0.04 | +0.00% | $26.0M | 63 |
| ACHN Achison Inc. | $0.79 | -21.66% | $23.7M | 61 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are CHR's Key Strengths?
Integrated CHEERS app ecosystem.
- AI-driven content creation platform.
- Strong presence in the Chinese market.
- Diverse service offerings.
What Are CHR's Weaknesses?
Reliance on the Chinese market.
- Limited brand recognition outside of China.
- Competition from larger, more established players.
- Potential regulatory risks in China.
What Could Drive CHR Stock Higher?
Expansion of the CHEERS app ecosystem to attract more users and increase engagement.
- Development and deployment of AI-driven content creation tools to enhance efficiency and creativity.
- Launch of new features and services within the CHEERS Metaverse platform.
- Strategic partnerships with other companies in the media, entertainment, and technology sectors.
What Are the Key Risks for CHR?
Inconsistent delivery — missed Wall Street EPS estimates in 5 of the last 6 reported quarters.
- Intense competition from larger, more established players in the advertising and content production industry.
- Changing consumer preferences and technology trends that could impact the company's offerings.
- Regulatory risks in China, including potential restrictions on online content and advertising.
- Economic slowdown in China, which could reduce advertising spending and consumer demand.
What Are the Growth Opportunities for CHR?
- Expansion of CHEERS App Ecosystem: Cheer Holding can capitalize on the growing e-commerce market in China by expanding the functionalities and user base of its CHEERS app. By integrating more services and content, the company can attract a larger audience and increase revenue streams. Timeline: Ongoing.
- AI-Driven Content Creation: The company's CHEERS Telepathy platform offers significant growth potential by leveraging AI to automate and enhance content creation. As demand for personalized and engaging content increases, Cheer Holding can offer cost-effective solutions to businesses and content creators. The AI in content creation market is expected to grow substantially, providing a competitive edge. Timeline: Ongoing.
- Digital Transformation Solutions: Cheer Holding's CHEERS API platform can drive growth by providing digital transformation solutions to various industries. As businesses increasingly adopt digital technologies, the company can offer tailored solutions for data integration and process optimization. The digital transformation market is experiencing rapid growth, presenting a significant opportunity. Timeline: Ongoing.
- Metaverse and NFT Initiatives: The company's CHEERS Metaverse and CheerReal NFT app can tap into the growing interest in virtual experiences and digital collectibles. By creating immersive digital environments and offering unique NFT assets, Cheer Holding can attract a new generation of users and generate revenue through virtual sales and transactions. Timeline: Upcoming.
- Strategic Partnerships: Forming strategic partnerships with other companies in the media, entertainment, and technology sectors can accelerate Cheer Holding's growth. By collaborating with established players, the company can expand its reach, access new markets, and enhance its service offerings. These partnerships can provide access to new technologies and distribution channels. Timeline: Ongoing.
What Are CHR's Competitive Advantages?
- Integrated CHEERS app ecosystem provides a unique platform for advertising and e-commerce.
- AI-driven content creation capabilities offer a competitive edge in content production.
- Strong presence in the Chinese market with local expertise and partnerships.
- Diverse range of services, including advertising, content production, and digital transformation.
What Does CHR Do?
Founded in 2016 and headquartered in Beijing, Cheer Holding, Inc., formerly known as Glory Star New Media Group Holdings Limited until November 2023, operates as an advertising and content production company in the People's Republic of China. The company is structured into two primary segments: Cheers APP Internet Business and Traditional Media Businesses. Cheer Holding provides mobile and online advertising, and media and entertainment services. Its ecosystem includes the CHEERS app, an integrated e-commerce platform featuring professionally produced content; CHEERS Video app, a media platform focused on lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, connecting users with third-party merchants through live streaming and online games. Furthermore, Cheer Holding offers CHEERS Telepathy, an AI content creation platform; CHEERS API, providing digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; CheerChat App, an AI social app; and CHEERS Metaverse, an immersive digital experience platform. The company also produces short videos, online variety shows, dramas, live streams, and Cheers series, enhancing its content production capabilities and market reach within China.
What Products and Services Does CHR Offer?
- Provides advertisement and content production services in China.
- Operates the CHEERS app, an integrated e-commerce service with content.
- Manages CHEERS Video app, a media platform for short videos and live-broadcasting.
- Runs CHEERS e-Mall, connecting users with third-party merchants.
- Offers CHEERS Telepathy, an AI content creation platform.
- Provides CHEERS API, digital transformation solutions and data integration.
- Develops and operates interactive entertainment and NFT apps.
- Produces short videos, online variety shows, and live streams.
How Does CHR Make Money?
- Generates revenue through mobile and online advertising.
- Earns income from media and entertainment services.
- Monetizes the CHEERS app ecosystem through e-commerce transactions.
- Provides digital transformation solutions and data integration services to businesses.
What Industry Does CHR Operate In?
Cheer Holding, Inc. operates within China's rapidly evolving advertising and content production industry. The market is characterized by increasing demand for digital advertising, driven by growing internet penetration and e-commerce adoption. Competition is intense, with both domestic and international players vying for market share. Cheer Holding differentiates itself through its integrated Cheers app ecosystem and AI-driven platforms. The company's success depends on its ability to adapt to changing consumer preferences and navigate regulatory challenges in the Chinese market.
Who Are CHR's Key Customers?
- Advertisers seeking to reach Chinese consumers through digital channels.
- Businesses looking for content production and marketing services.
- Users of the CHEERS app ecosystem, including e-commerce shoppers and content consumers.
- Enterprises requiring digital transformation and data integration solutions.
Forward Outlook
Wall Street analysts project Cheer Holding, Inc. revenue of about $162.9M for fiscal 2026, with EPS near $750.00.
Quarterly Financial Performance: Cheer Holding, Inc.
Revenue for Cheer Holding, Inc. came in at $60.5M during Q2 2026, a 100.0% improvement versus the preceding quarter. The company recorded net income of $8.1M, with diluted EPS of $2.46. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Communication Services. Across the four most recent quarters, CHR averaged $8.29 in diluted EPS.
CHR Valuation & Market Position
With a $53.9M market cap, Cheer Holding, Inc. sits in the micro-cap segment of the market. Relative to its peer group, CHR's quantitative score of 47/100 is roughly in line with the peer average of 55/100.
Key Financial Metrics
Return on equity for Cheer Holding, Inc. stands at 7.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.4%, showing how much profit it generates from its asset base. CHR trades at a trailing price-to-earnings ratio of 0.08, below the Communication Services sector average of ~18x. Its free cash flow yield is 31.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 11.53 indicates the company holds enough short-term assets to cover its near-term obligations.
Financial Health
Cheer Holding, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.47 places it in the safe zone, indicating low near-term bankruptcy risk.
Earnings Track Record
Cheer Holding, Inc. has missed Wall Street's EPS estimate in 5 of its last 6 reported quarters — a recurring pattern of falling short of estimates. Reported results have landed about 362.8% above estimates on average.
Company Profile
Cheer Holding, Inc. operates in the Advertising Agencies industry within the Communication Services sector. It is headquartered in Beijing, CN. The company is led by CEO Bing Zhang. CHR has traded publicly since 2020.
CHR Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future prospects, which is always a good sign.
- The community seems to be buzzing about potential new partnerships, fueling optimism around growth.
- There's a strong belief that the company is undervalued, and the market hasn't fully recognized its potential.
- The general sentiment is that the company is adapting well to market changes and positioning itself for long-term success.
Bear Case
- There's been chatter about increased competition eating into market share, a concern worth monitoring.
- Some community members are worried about the company's ability to maintain its current growth rate.
- Recent market developments might negatively impact the company's sector, creating headwinds.
- Despite positive sentiment, there are lingering questions about the sustainability of the company's business model.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 2026 | $61M | $8M | $2.46 |
| Q1 2026 | $30M | $4M | $2.46 |
| Q4 2025 | $39M | $9M | $14.12 |
| Q3 2025 | $39M | $9M | $14.12 |
Based on FMP financials and quantitative analysis
CHR Latest News
-
Cheer (NASDAQ:CHR) Trading Down 2.9% – Should You Sell?
defenseworld.net · Jul 17, 2026
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Klon AI Global Launch: Cheer Holding Rolls Out Consumer AI Portrait and Digital Identity Platform
globenewswire.com · Jul 14, 2026
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12 Communication Services Stocks Moving In Friday's After-Market Session
benzinga · Jul 10, 2026
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Cheer Holding, Inc.
globenewswire.com · Jul 8, 2026
CHR Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for CHR.
Price Targets
Wall Street price target analysis for CHR.
CHR MoonshotScore
What does this score mean?
The MoonshotScore rates CHR 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Latest News
Cheer (NASDAQ:CHR) Trading Down 2.9% – Should You Sell?
Klon AI Global Launch: Cheer Holding Rolls Out Consumer AI Portrait and Digital Identity Platform
12 Communication Services Stocks Moving In Friday's After-Market Session
Cheer Holding, Inc.
Latest Cheer Holding, Inc. Analysis
Leadership: Bing Zhang
CEO
Bing Zhang serves as the CEO of Cheer Holding, Inc., leading the company's strategic direction and operations. His background includes extensive experience in the media and technology sectors in China. Prior to joining Cheer Holding, Bing Zhang held leadership positions in various digital media companies, focusing on content creation, advertising, and e-commerce. He brings a deep understanding of the Chinese market and a track record of driving growth and innovation.
Track Record: Under Bing Zhang's leadership, Cheer Holding, Inc. has focused on expanding its CHEERS app ecosystem and leveraging AI-driven platforms to enhance content creation and digital transformation solutions. He has overseen the company's transition to Cheer Holding, Inc. and the launch of new initiatives, including the CHEERS Metaverse and CheerReal NFT app. His strategic decisions have aimed to position the company for growth in the evolving Chinese market.
Cheer Holding, Inc. Communication Services Stock: Key Questions Answered
What does the AI Score mean for CHR?
CHR holds an AI Score of 47/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Cheer Holding, Inc. operates in China, providing advertising and content production services. The company leverages its Cheers app ecosystem and AI-driven platforms to engage users and provide …
What does Cheer Holding, Inc. do?
Cheer Holding, Inc. operates as an advertising and content production company in China. It provides a range of services, including mobile and online advertising, media and entertainment, and digital transformation solutions.
What do analysts say about CHR stock?
As of 2026-05-06, analyst coverage of Cheer Holding, Inc. (CHR) is limited. Key valuation metrics include a market capitalization of $53.9M and a P/E ratio of 0.1. The company's profit margin is 17.2%, and its gross margin is 71.0%. Growth considerations include the expansion of its CHEERS app ecosystem and the adoption of its AI-driven platforms.
What are the main risks for CHR?
Cheer Holding, Inc. faces several risks, including intense competition in the advertising and content production industry, changing consumer preferences and technology trends, and regulatory risks in China. The company's reliance on the Chinese market exposes it to economic and political uncertainties.
What are the key factors to evaluate for CHR?
Cheer Holding, Inc. (CHR) holds an AI score of 47/100 (low). P/E: 0.1x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does CHR data refresh on this page?
CHR's price was last updated on Aug 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven CHR's recent stock price performance?
Cheer Holding, Inc. (CHR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Integrated CHEERS app ecosystem. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider CHR overvalued or undervalued right now?
Cheer Holding, Inc. (CHR) trades at 0.1x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research CHR before investing?
Before investing in Cheer Holding, Inc. (CHR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest available reporting period.