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Hawaiian Holdings, Inc. (HA)

$18.00 +$0.68 (+3.93%) |CouncilHOLD · 45 · C
Bottom line: HOLD — our Council read (45/100) and AI Score (45/100) broadly agree.
MCap: $936.18M| Vol: 12.30M|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Hawaiian Holdings, Inc. (HA) trades at $18.00 with AI Score 45/100 (Grade C). Hawaiian Holdings, Inc. , through its subsidiary Hawaiian Airlines, provides scheduled air transportation of passengers and cargo. Market cap: $936.18M, Sector: Industrials.

Price live · AI analysis from May 10, 2026
Hawaiian Holdings, Inc., through its subsidiary Hawaiian Airlines, provides scheduled air transportation of passengers and cargo. The company operates routes between Hawaii and North America, Neighbor Island routes, and international destinations.

Analyst Coverage for HA: HA does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HA against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 45/100 · C

HA: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Hawaiian Holdings, Inc. (HA) Industrial Operations Profile

CEOPeter R. Ingram
Employees7416
HeadquartersHonolulu, HI, US
IPO Year1995

Hawaiian Holdings, Inc., operating as Hawaiian Airlines, provides air transportation services connecting Hawaii with North America, Neighbor Islands, and international destinations. The company differentiates itself through its focus on Hawaiian hospitality and extensive route network within and to/from the Hawaiian Islands, serving both leisure and business travelers.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for HA?

Hawaiian Holdings presents a mixed investment thesis. The company's strong brand and established presence in the Hawaiian travel market provide a competitive advantage. However, the airline industry is highly competitive and sensitive to economic cycles and fuel prices. The company's negative profit margin of -9.6% indicates profitability challenges. Future growth depends on expanding its route network and managing costs effectively. Investors should closely monitor passenger yields, load factors, and fuel costs to assess the company's financial performance and growth potential. The high beta of 2.41 suggests significant volatility compared to the broader market.

Based on FMP financials and quantitative analysis

HA Key Highlights

  • Market Cap of $936.18M reflects investor valuation of the company's future earnings potential.
  • Negative Profit Margin of -9.6% indicates the company is currently operating at a loss.
  • Gross Margin of 0.7% shows a very small percentage of revenue remaining after deducting the cost of goods sold.
  • Beta of 2.41 suggests the stock is more volatile than the market, indicating higher risk.
  • No Dividend Yield indicates that the company is not currently returning capital to shareholders through dividends.

Who Are HA's Competitors?

HA is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
UAL United Airlines Holdings, Inc. $133.33 +0.01% $43.27B 79
DAL Delta Air Lines, Inc. $91.89 -0.93% $60.37B 78
ALK Alaska Air Group, Inc. $50.55 -1.06% $5.63B 54
JOBY Joby Aviation, Inc. $9.07 +6.89% $8.93B 65
JTTRY Japan Airport Terminal Co., Ltd. $15.20 +8.88% $2.82B 62
GOL Gol Linhas Aéreas Inteligentes S.A. $2.71 +3.23% $4.35B 62
CAAP Corporación América Airports S.A. $25.74 +2.02% $4.20B 59
BABWF International Consolidated Airlines Group S.A. $6.17 +0.62% $27.34B 48

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HA's Key Strengths?

  • Strong brand recognition in the Hawaiian market.
  • Extensive route network connecting Hawaii with North America and international destinations.
  • Established relationships with travel agencies and wholesale distributors.
  • Modern fleet of aircraft.

What Are HA's Weaknesses?

  • High operating costs due to fuel prices and labor expenses.
  • Sensitivity to economic cycles and tourism trends.
  • Dependence on the Hawaiian market.
  • Negative profit margin.

What Could Drive HA Stock Higher?

  • Recovery of travel demand following the COVID-19 pandemic.
  • Potential expansion of international routes to new destinations.
  • Fleet modernization efforts to improve fuel efficiency and reduce operating costs.
  • Strategic partnerships with other airlines to expand network reach.

What Are the Key Risks for HA?

  • Financial-distress signal — its Altman Z-Score of 0.46 sits in the distress zone (elevated bankruptcy risk).
  • Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
  • Fluctuations in fuel prices impacting profitability.
  • Economic downturns leading to reduced travel demand.
  • Intense competition from other airlines.
  • Regulatory changes and security concerns affecting operations.

What Are the Growth Opportunities for HA?

  • Expansion of North America Routes: Hawaiian Airlines can expand its North America routes by adding new destinations and increasing frequencies to existing ones. The North America market represents a significant growth opportunity, driven by increasing tourism to Hawaii. By offering more direct flights and competitive fares, Hawaiian Airlines can capture a larger share of this market. The timeline for this expansion is ongoing, with potential for new routes to be added in the next 1-3 years. The market size for US travel to Hawaii is estimated to be over $10 billion annually.
  • Development of International Routes: The company can further develop its international routes by adding new destinations in Asia and the Pacific. The international market offers significant growth potential, driven by increasing tourism from these regions. By leveraging its brand and offering competitive fares, Hawaiian Airlines can attract more international travelers. This expansion could occur over the next 3-5 years, targeting markets with high tourism growth. The Asia-Pacific travel market is estimated to be worth hundreds of billions of dollars annually.
  • Enhancement of Ancillary Revenue Streams: Hawaiian Airlines can enhance its ancillary revenue streams by offering more products and services, such as premium seating, baggage fees, and in-flight entertainment. Ancillary revenue can contribute significantly to the company's profitability. By focusing on customer needs and offering value-added services, Hawaiian Airlines can increase its ancillary revenue per passenger. This is an ongoing effort with continuous improvements and new offerings. The global airline ancillary revenue market is estimated to be over $100 billion annually.
  • Fleet Modernization: The company can modernize its fleet by replacing older aircraft with newer, more fuel-efficient models. A modern fleet can reduce fuel costs and improve operational efficiency. By investing in new aircraft, Hawaiian Airlines can enhance its competitiveness and reduce its environmental impact. This is a long-term strategy with ongoing investments in new aircraft. The cost of fleet modernization can be significant, but the long-term benefits outweigh the costs.
  • Strategic Partnerships: Hawaiian Airlines can form strategic partnerships with other airlines to expand its network and offer more seamless travel options to customers. Partnerships can provide access to new markets and enhance the company's competitiveness. By collaborating with other airlines, Hawaiian Airlines can offer more convenient connections and a wider range of destinations. This is an ongoing strategy with potential for new partnerships to be formed in the future. Airline partnerships can significantly expand market reach and customer base.

What Opportunities Does HA Have?

  • Expansion of North America and international routes.
  • Enhancement of ancillary revenue streams.
  • Fleet modernization.
  • Strategic partnerships with other airlines.

What Threats Does HA Face?

  • Intense competition from other airlines.
  • Fluctuations in fuel prices.
  • Economic downturns and reduced travel demand.
  • Regulatory changes and security concerns.

What Are HA's Competitive Advantages?

  • Strong brand recognition as the primary airline connecting Hawaii with the rest of the world.
  • Extensive route network within and to/from the Hawaiian Islands.
  • Established relationships with travel agencies and wholesale distributors.
  • Loyalty program that encourages repeat business from frequent travelers.

What Does HA Do?

Hawaiian Holdings, Inc. was incorporated in 1929 and is headquartered in Honolulu, Hawaii. Through its subsidiary, Hawaiian Airlines, the company engages in the scheduled air transportation of passengers and cargo. Starting as Inter-Island Airways, it played a crucial role in connecting the Hawaiian Islands, evolving into Hawaiian Airlines and expanding its reach to North America and international markets. Today, Hawaiian Airlines provides daily services on North America routes between Hawaii and major cities such as Long Beach, Los Angeles, Oakland, Sacramento, San Diego, San Francisco, San Jose, Las Vegas, Seattle, Portland, Phoenix, and New York City. It also offers services to Austin, Boston, Orlando, and Pago Pago, American Samoa. The company operates Neighbor Island routes connecting the four major islands of Hawaii. Internationally, Hawaiian Airlines serves Tokyo (Narita), Osaka, Sydney, Papeete, and Seoul. The company distributes tickets through its website, travel agencies, and wholesale distributors, focusing on direct sales for North America and Neighbor Island routes while leveraging partnerships for international markets. As of December 31, 2021, its fleet consisted of 19 Boeing 717-200 aircraft for Neighbor Island routes, 24 Airbus A330-200 aircraft, and 18 Airbus A321neo aircraft for North America and international routes.

What Products and Services Does HA Offer?

  • Provides scheduled air transportation of passengers and cargo.
  • Operates daily services between Hawaii and North America.
  • Offers scheduled service between the State of Hawai'i and select international destinations.
  • Provides daily service on Neighbor Island routes among the four major islands of Hawaii.
  • Distributes tickets through its website, travel agencies, and wholesale distributors.
  • Operates a fleet of Boeing 717-200, Airbus A330-200, and Airbus A321neo aircraft.
  • Offers ad hoc charter services.

How Does HA Make Money?

  • Generates revenue from passenger ticket sales on its various routes.
  • Earns revenue from cargo transportation services.
  • Derives revenue from ancillary services such as baggage fees, seat upgrades, and in-flight purchases.
  • Utilizes a combination of direct sales through its website and indirect sales through travel agencies and wholesale distributors.

What Industry Does HA Operate In?

Hawaiian Holdings operates within the highly competitive airline industry, which is characterized by fluctuating fuel costs, intense price competition, and sensitivity to economic conditions. The industry is also subject to regulatory oversight and security concerns. Hawaiian Airlines competes with major U.S. carriers and international airlines for travel to and from Hawaii. The company's focus on the Hawaiian market and its strong brand recognition provide a competitive advantage. The airline industry is expected to grow as travel demand increases, but airlines must manage costs and maintain operational efficiency to remain profitable.

Who Are HA's Key Customers?

  • Leisure travelers visiting Hawaii from North America and international destinations.
  • Business travelers commuting between Hawaii and major business centers.
  • Residents of Hawaii traveling between the Neighbor Islands.
  • Cargo shippers transporting goods to and from Hawaii.
AI Confidence: 73% Updated: May 10, 2026

FY2026 estForward Outlook

Wall Street analysts project Hawaiian Holdings, Inc. revenue of about $3.54B for fiscal 2026, with EPS near $-0.73. The estimate reflects 4 contributing analysts.

Key Financial Metrics

Return on assets is -6.2%, showing how much profit it generates from its asset base. Its free cash flow yield is -48.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.02 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -28.0%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 2/9Financial Health

Hawaiian Holdings, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 0.46 places it in the distress zone, a signal of elevated financial risk.

HA Valuation & Market Position

With a $936.18M market cap, Hawaiian Holdings, Inc. sits in the small-cap segment of the market. Relative to its peer group, HA's quantitative score of 45/100 is below the peer average of 68/100.

HA Financials

Fundamental Snapshot

Return on Equity (TTM)
-121.5%
Current Ratio
1.0

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Insider buying activity suggests confidence in Hawaiian Holdings' recovery and future growth, indicating that key stakeholders believe in the company's potential.
  • Recent increases in travel demand have positively impacted Hawaiian Airlines, with more bookings reported, reflecting a rebound in tourism.
  • Community sentiment has turned optimistic as travelers share positive experiences and increased interest in Hawaiian destinations.
  • Strategic partnerships and route expansions are being discussed, hinting at a proactive approach to capturing market share in a competitive environment.

Bear Case

  • Rising fuel costs may pressure profit margins, creating uncertainty about the company's ability to maintain profitability in the near term.
  • Concerns about potential economic downturns could affect discretionary travel spending, leading to decreased demand for air travel.
  • Recent discussions in the community reflect skepticism about the long-term sustainability of recovery, with some fearing a return to pre-pandemic travel levels.
  • Operational challenges, such as staffing shortages and delays, have been highlighted by travelers, which could tarnish the brand's reputation and customer loyalty.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

HA Latest News

HA Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HA.

Price Targets

Wall Street price target analysis for HA.

HA MoonshotScore

45/100

What does this score mean?

The MoonshotScore rates HA's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Peter R. Ingram

President and Chief Executive Officer

Peter R. Ingram has served as President and Chief Executive Officer of Hawaiian Airlines since March 2018. Prior to this role, he served as Executive Vice President and Chief Commercial Officer since 2011. He joined Hawaiian Airlines in 2005 and has held various leadership positions in finance, strategic planning, and marketing. Ingram holds a bachelor's degree in economics from Duke University and an MBA from Vanderbilt University's Owen Graduate School of Management.

Track Record: Under Ingram's leadership, Hawaiian Airlines has focused on expanding its route network, enhancing its customer experience, and improving its financial performance. He has overseen the introduction of new aircraft and the development of new revenue streams. Ingram has also navigated the company through challenging periods, such as the COVID-19 pandemic, while maintaining a focus on safety and operational efficiency.

Hawaiian Holdings, Inc. Industrials Stock: Key Questions Answered

What does Hawaiian Holdings, Inc. do?

Hawaiian Holdings, Inc., through its subsidiary Hawaiian Airlines, provides scheduled air transportation of passengers and cargo. The company operates flights between the Hawaiian Islands and various destinations in North America, Asia, and the South Pacific. Its business model relies on passenger ticket sales, cargo transportation, and ancillary revenue streams. The company differentiates itself through its focus on Hawaiian hospitality and its extensive route network within and to/from the Hawaiian Islands.

What do analysts say about HA stock?

Analyst consensus on Hawaiian Holdings (HA) stock is mixed, reflecting the inherent volatility and cyclical nature of the airline industry. Key valuation metrics, such as price-to-earnings ratio, are often less relevant due to the company's current negative profit margin. Growth considerations center on the recovery of travel demand, expansion of the route network, and management of operating costs, particularly fuel expenses. Analysts closely monitor passenger yields, load factors, and revenue per available seat mile (RASM) to assess the company's financial performance.

What are the main risks for HA?

The main risks for Hawaiian Holdings (HA) include fluctuations in fuel prices, which can significantly impact profitability. Economic downturns and reduced travel demand also pose a threat to revenue. Intense competition from other airlines, particularly on routes to and from Hawaii, can put pressure on fares. Regulatory changes and security concerns can also affect operations and increase costs. The company's high beta of 2.41 indicates that the stock is more volatile than the market, reflecting these risks.

What are the key factors to evaluate for HA?

Hawaiian Holdings, Inc. (HA) holds an AI score of 45/100 (low). Not financial advice.

How frequently does HA data refresh on this page?

HA prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven HA's recent stock price performance?

Hawaiian Holdings, Inc. (HA) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in the Hawaiian market. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider HA overvalued or undervalued right now?

Valuing Hawaiian Holdings, Inc. (HA) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying HA?

Before investing in Hawaiian Holdings, Inc. (HA), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-10.
  • Financial data may be subject to change.
  • Analyst opinions may vary.
Data Sources

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