KonaRed Corporation (KRED)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
KonaRed Corporation (KRED) trades at $0.00 with AI Score 56/100 (Grade B). KonaRed Corporation produces and sells coffee fruit drinks, including ready-to-drink cold brew coffees and Kona coffee beans. Market cap: $22,637, Sector: Consumer defensive.
Price live · AI analysis from Mar 16, 2026Analyst Coverage for KRED: KRED does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates KRED against Consumer Defensive peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
KRED: 2/4 perspectives are bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →KonaRed Corporation (KRED) Consumer Business Overview
KonaRed Corporation operates within the competitive non-alcoholic beverage sector, focusing on coffee fruit drinks and Kona coffee products. The company distinguishes itself through its unique product offerings and diverse distribution channels, including direct store, online retail, and raw material ingredient sales, targeting health-conscious consumers.
What Is the Investment Thesis for KRED?
KonaRed Corporation presents a high-risk, high-reward investment profile within the competitive non-alcoholic beverage sector. The company's negative profit margin of -484.6% raises concerns about its operational efficiency and ability to achieve profitability. With a market capitalization of 23K, KRED is a micro-cap stock, subject to significant volatility and liquidity risks. The company's high beta of 7.85 indicates extreme sensitivity to market fluctuations. Growth catalysts include potential expansion of its online retail presence and strategic partnerships to broaden distribution. However, the company's ability to scale operations and achieve sustainable profitability remains uncertain.
Based on FMP financials and quantitative analysis
KRED Key Highlights
- KonaRed Corporation operates with a small team of 11 employees.
- The company's gross margin stands at 18.6%.
- KonaRed's profit margin is -484.6%.
- The company's beta is 7.85, indicating high volatility.
- KonaRed does not currently offer a dividend to shareholders.
Who Are KRED's Competitors?
KRED is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CHA Chagee Holdings Limited American Depositary Shares | $11.19 | +1.59% | $2.13B | 66 |
| PRMB Primo Brands Corporation | $24.89 | -0.52% | $9.03B | 59 |
| BNKK Bonk, Inc. | $1.49 | +2.76% | $8.18M | 58 |
| HAATF Haad Thip Public Company Limited | $0.48 | +0.00% | $194.45M | 57 |
| CELH Celsius Holdings, Inc. | $33.42 | +0.78% | $8.54B | 56 |
| COKE Coca-Cola Consolidated, Inc. | $187.04 | -4.39% | $14.69B | 56 |
| YNAJF Yantai North Andre Juice Co.,Ltd. | $2.67 | +29.18% | $2.35B | 55 |
| MNST Monster Beverage Corporation | $96.57 | -1.06% | $94.45B | 55 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are KRED's Key Strengths?
- Unique product offering based on coffee fruit.
- Diverse distribution channels.
- Focus on health-conscious consumers.
- Established brand in the Kona coffee market.
What Are KRED's Weaknesses?
- Negative profit margin.
- Limited market capitalization.
- High beta indicating high volatility.
- Small number of employees.
What Could Drive KRED Stock Higher?
- Potential expansion of online retail presence through enhanced e-commerce platform and partnerships.
- Strategic partnerships with distributors to broaden market reach and increase product availability.
- Product innovation and development efforts to introduce new flavors and formulations.
- Possible expansion into new international markets to tap into new revenue streams.
What Are the Key Risks for KRED?
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Intense competition in the non-alcoholic beverage industry may limit KonaRed's market share and profitability.
- Changing consumer preferences for healthier beverages may require KonaRed to adapt its product offerings.
- Economic downturn could reduce consumer spending on non-essential items like KonaRed's beverages.
- Negative profit margin raises concerns about the company's financial sustainability.
- Limited market capitalization and liquidity could lead to price volatility and difficulty in trading shares.
What Are the Growth Opportunities for KRED?
- Expansion of Online Retail Presence: KonaRed can leverage the growing e-commerce trend to expand its online retail presence. By enhancing its online platform and partnering with major e-commerce retailers, the company can reach a broader customer base and increase sales. The global e-commerce market is projected to reach trillions of dollars in the coming years, providing a significant opportunity for KonaRed to grow its online sales channel. Timeline: Ongoing.
- Strategic Partnerships with Distributors: KonaRed can pursue strategic partnerships with established distributors to expand its distribution network. By partnering with distributors that have a strong presence in key markets, the company can increase the availability of its products and reach new customers. This can lead to increased sales and market share. Timeline: Ongoing.
- Product Innovation and Development: KonaRed can invest in product innovation and development to create new and exciting beverages that appeal to a wider range of consumers. By introducing new flavors, formulations, and packaging options, the company can attract new customers and increase sales. The functional beverage market is constantly evolving, so it is important for KonaRed to stay ahead of the curve. Timeline: Ongoing.
- Expansion into International Markets: KonaRed can expand its operations into international markets to increase its sales and market share. By targeting markets with a high demand for functional beverages, the company can tap into new revenue streams and diversify its business. International expansion can be a complex and challenging undertaking, but it can also be highly rewarding. Timeline: 1-3 years.
- Raw Material Ingredient Sales: KonaRed can further develop its raw material ingredient sales channel. By selling coffee fruit extract as an ingredient to other beverage and food companies, KonaRed can diversify its revenue streams and capitalize on the growing demand for natural and functional ingredients. This can provide a stable source of revenue and reduce the company's reliance on its own branded products. Timeline: Ongoing.
What Opportunities Does KRED Have?
- Expansion of online retail presence.
- Strategic partnerships with distributors.
- Product innovation and development.
- Expansion into international markets.
What Threats Does KRED Face?
- Intense competition in the non-alcoholic beverage industry.
- Changing consumer preferences.
- Economic downturn affecting consumer spending.
- Regulatory changes impacting the beverage industry.
What Are KRED's Competitive Advantages?
- Unique ingredient: KonaRed leverages the coffee fruit, a byproduct of coffee production, providing a unique ingredient base.
- Multi-channel distribution: The company utilizes a diverse distribution network, including direct store, online retail, and raw material ingredient sales.
- Focus on health benefits: KonaRed emphasizes the antioxidant properties of its beverages, targeting health-conscious consumers.
What Does KRED Do?
Founded in 2008 and headquartered in Carlsbad, California, KonaRed Corporation specializes in the production and distribution of coffee fruit-infused beverages and Kona coffee products. The company's origins lie in leveraging the antioxidant properties of the coffee fruit, a byproduct of coffee bean harvesting, to create a range of health-focused drinks. Over the years, KonaRed has expanded its product line to include ready-to-drink (RTD) cold brew coffees, key kegs, whole bean and ground Kona coffee beans, single-serve cups, and RTD antioxidant juices. These products are marketed through a multi-channel distribution network encompassing direct store and broadline distributors, direct-to-retail sales, online retail platforms, and raw material ingredient sales, both within the United States and internationally. KonaRed's competitive positioning centers on its unique ingredient base, the Kona coffee fruit, and its focus on delivering beverages with perceived health benefits to consumers.
What Products and Services Does KRED Offer?
- Produces ready-to-drink (RTD) cold brew coffees.
- Sells key kegs of coffee.
- Offers whole bean and ground Kona coffee beans.
- Provides single-serve coffee cups.
- Manufactures RTD antioxidant juices.
- Sells raw material ingredients.
How Does KRED Make Money?
- Produces and sells coffee fruit-infused beverages.
- Distributes products through direct store and broadline distributors.
- Utilizes direct-to-retail sales channels.
- Sells products through online retail platforms.
- Generates revenue through raw material ingredient sales.
What Industry Does KRED Operate In?
KonaRed Corporation operates in the competitive non-alcoholic beverage industry, which is characterized by evolving consumer preferences for healthier and functional drinks. The industry includes major players offering a wide range of products, from carbonated soft drinks to juices and enhanced waters. KonaRed differentiates itself by focusing on coffee fruit-based beverages, capitalizing on the perceived antioxidant benefits. The company faces competition from established brands and emerging players in the functional beverage space. Market trends include increasing demand for natural and organic ingredients, as well as a shift towards low-sugar and low-calorie options.
Who Are KRED's Key Customers?
- Consumers seeking ready-to-drink coffee beverages.
- Retailers stocking coffee and juice products.
- Distributors supplying beverages to stores and restaurants.
- Online shoppers looking for Kona coffee and antioxidant juices.
- Food and beverage companies purchasing raw material ingredients.
Company Profile
KonaRed Corporation operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Carlsbad, US. The company is led by CEO Shaun Roberts. KRED has traded publicly since 2013.
How KonaRed Corporation Is Valued
KonaRed Corporation carries a market capitalization of 23K, placing it in the micro-cap category. Relative to its peer group, KRED's quantitative score of 56/100 is roughly in line with the peer average of 59/100.
ROE 311%Key Financial Metrics
Return on equity for KonaRed Corporation stands at 310.5%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.20 means current liabilities exceed short-term assets, a liquidity point worth watching.
F-Score 3/9Financial Health
KonaRed Corporation's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny.
Net buyingInsider Activity
The most recent 2 insider filings for KonaRed Corporation break down as 0 sales and 2 purchases. On net that is roughly 7.3M shares acquired (about $336K) — insiders putting money in tends to read as conviction.
KRED Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Unique product offering based on coffee fruit.
- Diverse distribution channels.
- Focus on health-conscious consumers.
- Established brand in the Kona coffee market.
Bear Case
- Negative profit margin.
- Limited market capitalization.
- High beta indicating high volatility.
- Small number of employees.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
KRED Latest News
No recent news available for KRED.
KRED Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for KRED.
Price Targets
Wall Street price target analysis for KRED.
KRED MoonshotScore
What does this score mean?
The MoonshotScore rates KRED's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Shaun Roberts
CEO
Shaun Roberts serves as the CEO of KonaRed Corporation, leading a team of 11 employees. Information regarding his detailed career history, education, and previous roles is not available. His background and experience prior to joining KonaRed Corporation are unknown.
Track Record: Due to limited information, Shaun Roberts's key achievements, strategic decisions, and company milestones under his leadership at KonaRed Corporation are unknown.
KRED OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that KonaRed Corporation may not meet the minimum financial standards or disclosure requirements for higher tiers like OTCQB or OTCQX. Companies in this tier often have limited financial information available and may be subject to greater risks. Investing in companies on the OTC Other tier carries significant risks due to the potential for lack of transparency and regulatory oversight compared to exchanges like the NYSE or NASDAQ.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure: Lack of readily available financial information increases investment risk.
- Low liquidity: Difficulty in buying or selling shares can lead to price volatility.
- Potential for fraud or manipulation: OTC markets are subject to less regulatory oversight.
- Going concern risk: Companies on the OTC Other tier may have financial difficulties.
- Limited analyst coverage: Reduced scrutiny from analysts makes it harder to assess the company's prospects.
- Verify the company's registration and legal standing.
- Obtain and review the company's financial statements, if available.
- Assess the company's business model and competitive landscape.
- Evaluate the company's management team and their experience.
- Understand the company's capital structure and potential dilution.
- Research any legal or regulatory issues involving the company.
- Consult with a financial advisor before investing.
- Company has been in operation since 2008.
- Products are sold through various distribution channels.
- The company has a CEO and a team of employees.
- KonaRed has a registered headquarters in Carlsbad, California.
KRED Consumer Defensive Stock FAQ
What does KonaRed Corporation do?
KonaRed Corporation is a beverage company that produces and sells coffee fruit drinks and Kona coffee products. The company's products include ready-to-drink cold brew coffees, key kegs, whole bean and ground Kona coffee beans, single-serve cups, and RTD antioxidant juices. KonaRed distributes its products through various channels, including direct store and broadline distributors, direct-to-retail sales, online retail platforms, and raw material ingredient sales, both in the United States and internationally. The company focuses on leveraging the unique properties of the coffee fruit to create health-focused beverages.
What do analysts say about KRED stock?
Currently, there is no available analyst coverage or consensus on KRED stock due to its OTC listing and small market capitalization. Key valuation metrics such as price-to-earnings ratio are not meaningful due to the company's negative profitability. Investors may want to evaluate the company's growth potential in the context of its financial challenges and competitive landscape. The lack of analyst coverage highlights the need for independent research and due diligence.
What are the main risks for KRED?
KonaRed Corporation faces several risks, including intense competition in the non-alcoholic beverage industry, which could limit its market share and profitability. The company's negative profit margin poses a significant challenge to its financial sustainability. Changing consumer preferences and economic downturns could also negatively impact sales. As an OTC-listed stock with limited liquidity, KRED is subject to price volatility and potential difficulties in trading shares. Investors should carefully consider these risks before investing.
What are the key factors to evaluate for KRED?
KonaRed Corporation (KRED) holds an AI score of 56/100 (moderate). Not financial advice.
How frequently does KRED data refresh on this page?
KRED prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven KRED's recent stock price performance?
KonaRed Corporation (KRED) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Unique product offering based on coffee fruit. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider KRED overvalued or undervalued right now?
Valuing KonaRed Corporation (KRED) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying KRED?
Before investing in KonaRed Corporation (KRED), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on the company's financials and operations.
- OTC market carries higher risks than listed exchanges.
- AI analysis pending for KRED.