WM Technology, Inc. (MAPS)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
WM Technology, Inc. (MAPS) trades at $0.39 with AI Score 50/100 (Grade B). WM Technology, Inc. operates the Weedmaps marketplace, providing ecommerce and compliance software solutions for the cannabis industry. Market cap: $67.48M, Sector: Technology.
Price live · AI analysis from May 10, 2026Analyst Coverage for MAPS: MAPS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MAPS against Technology peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
MAPS: the 1 perspectives are evenly split.
How is this calculated? →WM Technology, Inc. (MAPS) Technology Profile & Competitive Position
WM Technology, Inc. (MAPS) delivers e-commerce and compliance solutions to the cannabis industry via its Weedmaps marketplace. The company offers software to retailers and brands, facilitating product discovery and regulatory adherence in the evolving cannabis sector across the United States, Canada, and internationally.
What Is the Investment Thesis for MAPS?
WM Technology, Inc. presents a focused investment opportunity within the burgeoning cannabis technology sector. With a market capitalization of $67.48M and a P/E ratio of 20.7, the company's valuation reflects both its growth potential and current profitability, indicated by a 1.1% profit margin and a strong 87.3% gross margin. Key to the investment thesis is the continued expansion of the legal cannabis market across North America and internationally, driving demand for WM Technology's e-commerce and compliance solutions. The company's subscription-based WM Business suite provides a recurring revenue stream, while the Weedmaps marketplace benefits from network effects as more retailers and consumers join the platform. However, investors should be aware of regulatory risks and increasing competition within the cannabis technology space. Ongoing: The company's beta of 1.23 suggests higher volatility compared to the broader market.
Based on FMP financials and quantitative analysis
MAPS Key Highlights
- Market capitalization of $67.48M, reflecting its position in the cannabis technology sector.
- P/E ratio of 20.7, indicating investor expectations for future earnings growth.
- Gross margin of 87.3%, showcasing the profitability of its software and marketplace offerings.
- Profit margin of 1.1%, demonstrating current profitability.
- Operates Weedmaps marketplace, a leading platform connecting cannabis consumers with retailers and brands.
Who Are MAPS's Competitors?
MAPS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CRON Cronos Group Inc. | $2.76 | -3.50% | $1.03B | 62 |
| TLRY Tilray Brands, Inc. | $4.37 | -5.36% | $524.68M | 47 |
| NOW ServiceNow, Inc. | $108.69 | +2.23% | $112.09B | 71 |
| RSASF RESAAS Services Inc. | $0.30 | +2.76% | $25.04M | 69 |
| CSAI Cloudastructure Inc. | $0.36 | +0.47% | $6.84M | 68 |
| PDFS PDF Solutions, Inc. | $56.75 | -4.11% | $2.34B | 68 |
| USER UserTesting, Inc. | $7.50 | -0.13% | 63 | |
| JAXAF Vinyl Group Ltd | $0.05 | +0.00% | $74.16M | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MAPS's Key Strengths?
- Established brand recognition in the cannabis industry.
- Comprehensive suite of software solutions for retailers and brands.
- Large user base on the Weedmaps marketplace.
- Strong understanding of cannabis regulations.
What Are MAPS's Weaknesses?
- Reliance on the legal cannabis market, which is subject to regulatory changes.
- Competition from other online marketplaces and software providers.
- Limited geographic diversification.
- Relatively low profit margin.
What Could Drive MAPS Stock Higher?
- Further legalization of cannabis in additional states and countries, expanding the company's addressable market.
- Continued growth in the legal cannabis market, driving demand for WM Technology's solutions.
- Expansion of WM Technology's product offerings and services.
- Strategic partnerships and acquisitions to accelerate growth.
What Are the Key Risks for MAPS?
- Financial-distress signal — its Altman Z-Score of 1.79 sits in the distress zone (elevated bankruptcy risk).
- Changes in cannabis regulations that could negatively impact the company's business model.
- Increased competition from new entrants and existing players.
- Economic downturn that could reduce consumer spending on cannabis.
- Negative publicity or reputational damage.
What Are the Growth Opportunities for MAPS?
- Expansion into New Geographies: As more countries and regions legalize cannabis, WM Technology has the opportunity to expand its Weedmaps marketplace and WM Business suite into new markets. This expansion could drive significant revenue growth, particularly in regions with large populations and a high demand for cannabis products. The timeline for this growth is dependent on the pace of legalization efforts worldwide. Market size is estimated to grow to $57 billion by 2030. WM Technology's first-mover advantage in established markets positions it well for international expansion.
- Enhancement of WM Business Suite: WM Technology can further enhance its WM Business suite by adding new features and functionalities that address the evolving needs of cannabis retailers and brands. This could include tools for inventory management, point-of-sale systems, and data analytics. By providing a comprehensive suite of solutions, WM Technology can increase its value proposition and attract more subscribers. The timeline for this growth is dependent on the company's product development roadmap. The market for cannabis retail software is projected to reach $1.2 billion by 2028.
- Integration of Data Analytics: WM Technology can leverage the vast amount of data it collects through Weedmaps and its WM Business suite to provide valuable insights to retailers and brands. This could include data on consumer preferences, product trends, and market dynamics. By offering data analytics services, WM Technology can generate new revenue streams and strengthen its relationships with its customers. The timeline for this growth is dependent on the company's ability to develop and implement data analytics capabilities. The market for cannabis data analytics is projected to reach $500 million by 2027.
- Development of New Advertising Solutions: WM Technology can develop new advertising solutions that allow cannabis brands to reach a wider audience and promote their products more effectively. This could include targeted advertising campaigns, sponsored content, and influencer marketing programs. By providing innovative advertising solutions, WM Technology can attract more advertisers and increase its advertising revenue. The timeline for this growth is dependent on the company's ability to develop and market new advertising products. The market for cannabis advertising is projected to reach $2.5 billion by 2025.
- Partnerships and Acquisitions: WM Technology can pursue strategic partnerships and acquisitions to expand its product offerings, enter new markets, and gain access to new technologies. This could include partnerships with cannabis retailers, technology providers, and data analytics firms. By pursuing strategic partnerships and acquisitions, WM Technology can accelerate its growth and strengthen its competitive position. The timeline for this growth is dependent on the company's M&A strategy and the availability of suitable targets. The cannabis technology market is ripe for consolidation, with numerous small players offering niche solutions.
What Opportunities Does MAPS Have?
- Expansion into new geographic markets as cannabis legalization progresses.
- Development of new software solutions and services for the cannabis industry.
- Integration of data analytics to provide insights to retailers and brands.
- Strategic partnerships and acquisitions to expand product offerings.
What Threats Does MAPS Face?
- Changes in cannabis regulations that could impact the company's business model.
- Increased competition from new entrants and existing players.
- Economic downturn that could reduce consumer spending on cannabis.
- Negative publicity or reputational damage.
What Are MAPS's Competitive Advantages?
- Network effects: The Weedmaps marketplace becomes more valuable as more retailers and consumers join the platform.
- Brand recognition: Weedmaps is a well-known and trusted brand in the cannabis industry.
- Proprietary technology: WM Technology's software solutions are tailored to the specific needs of the cannabis industry.
- Regulatory expertise: WM Technology has deep understanding of the complex regulations governing the cannabis industry.
What Does MAPS Do?
Founded in 2008 and headquartered in Irvine, California, WM Technology, Inc. has established itself as a key technology provider in the rapidly growing cannabis industry. The company's core offering is the Weedmaps marketplace, a platform that allows cannabis consumers to search for, browse, and reserve products from local retailers and brands. Weedmaps also provides educational content about cannabis and advocates for industry legalization. Beyond the marketplace, WM Technology offers the WM Business suite, a collection of subscription-based software solutions designed to streamline operations for cannabis retailers. This suite includes tools such as WM Orders, WM Dispatch, WM Store, and WM Dashboard, along with integrations and an API platform. The company also provides access to WM Retail and WM Exchange products. Further expanding its offerings, WM Technology provides advertising solutions, the Sprout customer relationship management (CRM) system, and Cannveya, a delivery and logistics software solution. WM Technology operates in the United States, Canada, and internationally, catering to the evolving needs of the cannabis industry with a comprehensive suite of technology solutions.
What Products and Services Does MAPS Offer?
- Operates the Weedmaps marketplace, connecting cannabis consumers with retailers and brands.
- Provides e-commerce solutions for cannabis retailers, enabling online ordering and delivery.
- Offers compliance software to help cannabis businesses adhere to regulations.
- Provides advertising solutions for cannabis brands to reach target audiences.
- Offers customer relationship management (CRM) software for cannabis businesses.
- Provides delivery and logistics software solutions.
How Does MAPS Make Money?
- Generates revenue through subscription fees from its WM Business suite.
- Earns advertising revenue from cannabis brands on the Weedmaps marketplace.
- Collects transaction fees from online orders placed through Weedmaps.
- Offers data analytics services to cannabis retailers and brands.
What Industry Does MAPS Operate In?
WM Technology, Inc. operates within the rapidly expanding cannabis industry, which is experiencing significant growth due to increasing legalization and changing consumer attitudes. The market is characterized by evolving regulations, increasing competition, and a growing demand for technology solutions that facilitate e-commerce, compliance, and supply chain management. WM Technology's Weedmaps platform competes with other online marketplaces and software providers, while also facing competition from traditional advertising channels and emerging technology solutions. The company's success depends on its ability to adapt to changing regulations, innovate its product offerings, and maintain its market position in a dynamic and competitive landscape.
Who Are MAPS's Key Customers?
- Cannabis retailers in the United States, Canada, and internationally.
- Cannabis brands seeking to promote their products and reach consumers.
- Cannabis consumers searching for products and information.
- Advocates for the legalization of cannabis.
FY2026 estForward Outlook
Wall Street analysts project WM Technology, Inc. revenue of about $163.3M for fiscal 2026, with EPS near $0.13.
MAPS Valuation & Market Position
With a $67.48M market cap, WM Technology, Inc. sits in the micro-cap segment of the market. Relative to its peer group, MAPS's quantitative score of 50/100 is below the peer average of 63/100.
ROE 3%Key Financial Metrics
Return on equity for WM Technology, Inc. stands at 2.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.8%, showing how much profit it generates from its asset base. MAPS trades at a trailing price-to-earnings ratio of 20.74, below the Technology sector average of ~38x. Its free cash flow yield is 15.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.68 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 3.4%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
WM Technology, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.79 places it in the distress zone, a signal of elevated financial risk.
Company Profile
WM Technology, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Irvine, US. The company is led by CEO Douglas Francis. MAPS has traded publicly since 2019.
MAPS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in WM Technology's growth prospects, indicating that key stakeholders believe in the company's potential.
- Community sentiment has shifted positively, with discussions highlighting the company's innovative approach to the cannabis industry.
- New partnerships announced in the last month have strengthened market positioning and attracted attention from investors.
- Increased engagement on social media platforms reflects a growing interest in WM Technology's services, signaling potential for expanded customer base.
Bear Case
- Concerns over regulatory changes in the cannabis sector have dampened investor enthusiasm, leading to cautious sentiment among traders.
- Recent earnings reports showed slower-than-expected growth, causing some analysts to question the company's long-term viability.
- Bearish discussions in trading forums highlight skepticism about competition intensifying in the cannabis technology space, which could pressure margins.
- Market sentiment remains volatile, with external economic factors creating uncertainty that may impact WM Technology's performance moving forward.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
MAPS Latest News
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Earnings Scheduled For May 8, 2025
benzinga · May 8, 2025
MAPS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MAPS.
Price Targets
Wall Street price target analysis for MAPS.
MAPS MoonshotScore
What does this score mean?
The MoonshotScore rates MAPS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Douglas Francis
CEO
Douglas Francis is the CEO of WM Technology, Inc. He has been involved in the cannabis industry for several years, bringing a wealth of experience in technology and business development. His background includes leadership roles in various technology companies, where he focused on developing and implementing innovative solutions. He has a strong understanding of the cannabis market and the challenges and opportunities facing businesses in this sector. His expertise is in scaling technology platforms and driving revenue growth.
Track Record: Since becoming CEO, Douglas Francis has focused on expanding WM Technology's product offerings and strengthening its market position. He has overseen the development of new software solutions and the expansion of the Weedmaps marketplace. Under his leadership, the company has continued to grow its user base and increase its revenue. He has also focused on building strategic partnerships and acquisitions to accelerate the company's growth.
WM Technology, Inc. Technology Stock: Key Questions Answered
What does WM Technology, Inc. do?
WM Technology, Inc. operates as a technology provider for the cannabis industry, primarily through its Weedmaps marketplace. This platform connects consumers with cannabis retailers and brands, facilitating the discovery and purchase of cannabis products. In addition to the marketplace, WM Technology offers a suite of software solutions, known as the WM Business suite, designed to help cannabis retailers manage their operations, comply with regulations, and reach new customers. The company generates revenue through subscription fees, advertising, and transaction fees on its platform.
What do analysts say about MAPS stock?
Analyst coverage of WM Technology, Inc. (MAPS) is limited, but generally reflects a cautious optimism regarding the company's growth potential within the cannabis technology sector. Key valuation metrics, such as the P/E ratio of 20.7, suggest that investors anticipate future earnings growth. However, analysts also acknowledge the risks associated with the evolving regulatory landscape and increasing competition. Consensus estimates point to continued revenue growth, driven by the expansion of the legal cannabis market and the adoption of WM Technology's software solutions. However, profitability remains a key area of focus for investors.
What are the main risks for MAPS?
WM Technology, Inc. faces several key risks, primarily related to the evolving regulatory landscape of the cannabis industry. Changes in cannabis regulations, such as increased taxes or restrictions on advertising, could negatively impact the company's business model and revenue. Increased competition from new entrants and existing players in the cannabis technology space also poses a threat. Additionally, an economic downturn could reduce consumer spending on cannabis, impacting the company's revenue. Negative publicity or reputational damage could also harm the company's brand and user base.
What are the key factors to evaluate for MAPS?
WM Technology, Inc. (MAPS) holds an AI score of 50/100 (moderate). P/E: 20.7x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does MAPS data refresh on this page?
MAPS prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MAPS's recent stock price performance?
WM Technology, Inc. (MAPS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand recognition in the cannabis industry. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MAPS overvalued or undervalued right now?
WM Technology, Inc. (MAPS) trades at 20.7x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MAPS?
Before investing in WM Technology, Inc. (MAPS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on publicly available sources and may be subject to change.
- The cannabis industry is subject to evolving regulations, which could impact the company's future performance.