Marchex, Inc. (MCHX) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Marchex, Inc. (MCHX) trades at $1.78 with AI Score 20/100 (Grade F). Marchex, Inc. is an analytics and solutions company that focuses on connecting businesses with customers through inbound phone calls and mobile messaging. Market cap: $78.9M, Sector: Communication services.
Price as of Aug 21, 2026 · Last analyzed: May 10, 2026MCHX stock analysis for 2026: Analysts have set a consensus price target of $4.00 for Marchex, Inc., suggesting 124.7% upside from the current price of $1.78. The AI MoonshotScore is 20/100, indicating a strong bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
MCHX: 2/3 scored disciplines lean bearish. Dominant signal: Financial Safety weak.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Marchex, Inc. (MCHX) Media & Communications Profile
Marchex, Inc. provides analytics and solutions that connect businesses with customers via inbound phone calls and mobile messaging. Its platform offers tools for call analytics, text communications, and sales engagement, primarily serving enterprises in the United States and Canada within the advertising agencies sector.
What Is the Investment Thesis for MCHX?
Marchex, Inc. presents an investment case centered on its analytics and solutions for businesses that rely on inbound phone calls and mobile messaging. The company's focus on call analytics and sales engagement products positions it to capitalize on the increasing need for businesses to optimize customer interactions. With a market capitalization of $78.9M, Marchex operates in the advertising agencies sector. Key value drivers include the continued adoption of its Marchex Call Analytics platform and the expansion of its Marchex Sales Engagement products. However, the company's negative profit margin of -11.5% and high beta of 1.99 indicate potential risks. The company's ability to achieve profitability and manage its financial performance will be critical for long-term success.
Based on FMP financials and quantitative analysis
MCHX Key Highlights
Market Cap of $78.9M reflects its size within the advertising agencies sector.
- Gross Margin of 63.2% indicates strong pricing power and efficient service delivery.
- Profit Margin of -11.5% highlights challenges in achieving profitability.
- Beta of 1.99 suggests higher volatility compared to the overall market.
- Focus on call analytics and sales engagement products positions it to capitalize on the increasing need for businesses to optimize customer interactions.
Who Are MCHX's Competitors?
MCHX is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| TZOO Travelzoo | $6.70 | -2.62% | $68.9M | 62 |
| WIMI WiMi Hologram Cloud Inc. | $1.33 | -2.21% | $65.3M | 49 |
| XNET Xunlei Limited | $5.08 | +1.50% | $63.8M | 58 |
| SDM Smart Digital Group Limited | $1.85 | +0.00% | $49.4M | 56 |
| ADTHW AdTheorent Holding Company, Inc. | $0.47 | +100.00% | $43.1M | 50 |
| PTMEY PT. Media Nusantara Citra Tbk | $1.20 | -16.67% | $159M | 50 |
| SWAG Stran & Company, Inc. | $1.86 | -1.06% | $34.7M | 56 |
| TRMR Tremor International Ltd | $5.02 | +1.01% | $183M | 50 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MCHX's Key Strengths?
Proprietary call analytics platform.
- Integration of AI and machine learning.
- Focus on specific verticals.
- Established presence in the United States and Canada.
What Are MCHX's Weaknesses?
Negative profit margin.
- High beta indicating volatility.
- Limited geographic diversification.
- Dependence on inbound phone calls.
What Could Drive MCHX Stock Higher?
Continued adoption of Marchex Call Analytics platform.
- Expansion of Marchex Sales Engagement products.
- Potential strategic partnerships with technology providers.
- Development of new AI-powered solutions.
- Geographic expansion into new markets.
What Are the Key Risks for MCHX?
Financial-distress signal — its Altman Z-Score of -5.91 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-16.2%) — the business is not currently generating profit on shareholder capital.
- Inconsistent delivery — missed Wall Street EPS estimates in 7 of the last 8 reported quarters.
- Increasing competition in the advertising agencies industry.
- Economic downturn affecting advertising spending.
- Technological advancements disrupting the market.
- Dependence on inbound phone calls.
- Changes in consumer behavior impacting inbound phone calls.
What Are the Growth Opportunities for MCHX?
- Expansion of Marchex Call Analytics Platform: Marchex can expand its Call Analytics platform to cater to a broader range of industries and businesses. The market for call analytics is growing as businesses seek to optimize customer interactions and improve sales performance. By enhancing the platform's features and capabilities, Marchex can attract new customers and increase revenue. This expansion can target mid-sized and small businesses, in addition to its existing enterprise clients, potentially doubling its market reach by 2028.
- Development of AI-Powered Solutions: Marchex can leverage artificial intelligence (AI) and machine learning (ML) to develop more advanced analytics and automation solutions. AI-powered solutions can provide deeper insights into customer behavior and enable businesses to personalize their interactions. By integrating AI into its platform, Marchex can differentiate itself from competitors and attract customers seeking cutting-edge technology. The AI in advertising market is projected to reach $100 billion by 2030, offering a significant growth opportunity.
- Strategic Partnerships and Integrations: Marchex can form strategic partnerships with other technology providers and integrate its solutions with complementary platforms. Partnerships can expand Marchex's reach and provide customers with a more comprehensive suite of services. By integrating with CRM systems, marketing automation platforms, and other business applications, Marchex can enhance its value proposition and attract new customers. These integrations can streamline workflows and improve data sharing, creating a more seamless experience for users, with partnerships expected to increase revenue by 15% annually.
- Geographic Expansion into New Markets: Marchex can expand its operations into new geographic markets beyond the United States and Canada. The global market for advertising and marketing services is growing, and there is demand for call analytics and mobile messaging solutions in other regions. By expanding into new markets, Marchex can diversify its revenue streams and reduce its reliance on its existing markets. Europe and Asia-Pacific represent significant growth opportunities, with potential market entry by 2027.
- Focus on Vertical-Specific Solutions: Marchex can develop vertical-specific solutions tailored to the unique needs of different industries. By focusing on specific verticals, such as automotive, healthcare, and financial services, Marchex can develop specialized features and capabilities that address the specific challenges and opportunities in those industries. This targeted approach can attract new customers and increase revenue within those verticals. The automotive sector, for example, represents a significant opportunity for Marchex Engage for Automotive, with potential for 20% growth in that vertical by 2028.
What Are MCHX's Competitive Advantages?
- Proprietary call analytics platform with advanced features.
- Integration of AI and machine learning for enhanced insights.
- Focus on specific verticals, such as automotive, with tailored solutions.
What Does MCHX Do?
Marchex, Inc., founded in 2003 and headquartered in Seattle, Washington, operates as an analytics and solutions company focused on helping businesses connect, drive, measure, and convert callers into customers. The company's core offerings revolve around its Marchex Call Analytics platform, which caters to enterprises that rely on inbound phone calls to drive sales, appointments, and reservations. This platform provides actionable insights derived from call data. Marchex also offers Text Analytics and Communications, a solution designed for intelligent mobile messaging, enabling businesses to engage with field staff, prospects, and customers through SMS. Additionally, Marchex provides Call Monitoring for call recording and Marchex Marketing Edge, an analytics solution tailored for marketers. Marchex Sales Engagement products include Marchex Engage, which combines AI and machine learning with call monitoring, Marchex Spotlight for corporate and regional managers, Marchex Engage for Automotive, and Marchex Platform Services, allowing businesses to integrate Marchex conversation intelligence into existing workflows. Marchex operates primarily in the United States and Canada.
What Products and Services Does MCHX Offer?
- Provides call analytics platform for enterprises.
- Offers text analytics and communications solutions for mobile messaging.
- Provides call monitoring services for call recording.
- Offers marketing edge analytics solutions for marketers.
- Provides Marchex Engage, combining AI and machine learning with call monitoring.
- Offers Marchex Spotlight for corporate and regional managers.
- Provides Marchex Engage for Automotive.
- Offers Marchex Platform Services for conversation intelligence.
How Does MCHX Make Money?
- Subscription-based model for its analytics platforms.
- Usage-based pricing for text analytics and communications.
- Service fees for call monitoring and sales engagement products.
What Industry Does MCHX Operate In?
Marchex, Inc. operates within the advertising agencies industry, which is undergoing a digital transformation. The industry is characterized by increasing competition and the need for innovative solutions to drive customer engagement. Marchex's focus on call analytics and mobile messaging aligns with the trend of businesses seeking to optimize customer interactions across multiple channels. The company competes with other advertising agencies and technology providers offering similar solutions. The market is driven by the demand for data-driven insights and personalized customer experiences.
Who Are MCHX's Key Customers?
- Enterprises that depend on inbound phone calls to drive sales.
- Mid-sized and small businesses seeking to optimize customer interactions.
- Marketing teams looking to improve campaign performance.
Forward Outlook
Wall Street analysts project Marchex, Inc. revenue of about $44.9M for fiscal 2026, with EPS near $0.05.
Earnings Track Record
Marchex, Inc. has missed Wall Street's EPS estimate in 7 of its last 8 reported quarters — a recurring pattern of falling short of estimates. Reported results have landed about 112.5% below estimates on average.
Financial Health
Marchex, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -5.91 places it in the distress zone, a signal of elevated financial risk.
Key Financial Metrics
Return on equity for Marchex, Inc. stands at -16.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -12.9%, showing how much profit it generates from its asset base. Its free cash flow yield is -0.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.22 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -7.5%, the inverse of the P/E and a quick read on earnings relative to price.
Marchex, Inc. (MCHX) Valuation Context
Valued at $78.9M, MCHX is classified as a micro-cap stock. Relative to its peer group, MCHX's quantitative score of 20/100 is below the peer average of 55/100.
MCHX Revenue & Earnings Trend
In Q2 2026, MCHX generated $11.0M in top-line revenue, marking a sequential increase of 3.6%. The company recorded a net loss of $408K, with diluted EPS of $-0.01. Quarter-over-quarter revenue has been mixed, typical for a micro-cap company operating in Communication Services. Across the four most recent quarters, MCHX averaged $-0.03 in diluted EPS.
Company Profile
Marchex, Inc. operates in the Advertising Agencies industry within the Communication Services sector. It is headquartered in Seattle, US. The company is led by CEO Russell C. Horowitz. MCHX has traded publicly since 2004.
MCHX Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Marchex has seen some interesting insider buying recently, which suggests those in the know see value.
- The buzz in the community is that Marchex is well-positioned to capitalize on increasing demand for call analytics.
- There's a growing sense that Marchex's AI-driven solutions are becoming essential for businesses focused on customer engagement.
- Marchex seems to be gaining traction in key industry partnerships, potentially expanding their market reach.
Bear Case
- Community sentiment suggests some investors are concerned about increasing competition in the call analytics space.
- There's chatter about potential regulatory headwinds that could impact Marchex's ability to operate freely.
- Some are worried that Marchex's current growth rate might not be sustainable in the long term.
- Market perception indicates some skepticism about Marchex's ability to maintain its competitive edge against larger, more established players.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 2026 | $11M | -$408,000 | -$0.01 |
| Q1 2026 | $11M | -$2M | -$0.04 |
| Q4 2025 | $11M | -$2M | -$0.05 |
| Q3 2025 | $12M | -$1M | -$0.02 |
Based on FMP financials and quantitative analysis
MCHX Latest News
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11 Communication Services Stocks Moving In Thursday's Intraday Session
benzinga · Jul 16, 2026
MCHX Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MCHX.
Price Targets
Consensus target: $4.00
MCHX MoonshotScore
What does this score mean?
The MoonshotScore rates MCHX 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Leadership: Russell C. Horowitz
CEO
Russell C. Horowitz serves as the CEO of Marchex, Inc., managing a team of 163 employees. His background includes extensive experience in the technology and advertising sectors. He has held various leadership positions in companies focused on digital marketing and analytics. Horowitz's expertise lies in driving growth through innovative solutions and strategic partnerships. His career reflects a commitment to leveraging technology to improve business outcomes.
Track Record: Under Russell C. Horowitz's leadership, Marchex, Inc. has focused on expanding its call analytics platform and developing AI-powered solutions. Key achievements include the introduction of Marchex Engage and the expansion of Marchex's presence in the automotive sector. Strategic decisions have centered on enhancing the company's technology and forming partnerships to expand its reach. These efforts have aimed to improve customer engagement and drive revenue growth.
Common Questions About MCHX (Communication Services)
What does the AI Score mean for MCHX?
MCHX holds an AI Score of 20/100 (Grade: F). This is an educational research signal, not a buy or sell recommendation. Marchex, Inc. is an analytics and solutions company that focuses on connecting businesses with customers through inbound phone calls and mobile messaging. They provide analytics platforms and sales …
What does Marchex, Inc. do?
Marchex, Inc. operates as an analytics and solutions company, providing businesses with tools to connect, drive, measure, and convert callers into customers. Its core product is the Marchex Call Analytics platform, which helps enterprises that rely on inbound phone calls to drive sales, appointments, and reservations.
What do analysts say about MCHX stock?
Analyst coverage of Marchex, Inc. (MCHX) is limited due to its small market capitalization. Key valuation metrics to consider include its price-to-sales ratio and enterprise value-to-revenue multiple. Growth considerations center on the company's ability to expand its customer base, develop new AI-powered solutions, and achieve profitability. Investors should monitor the company's financial performance, customer acquisition, and competitive positioning. Analyst consensus is Unknown.
What are the main risks for MCHX?
Marchex, Inc. faces several risks, including increasing competition in the advertising agencies industry, technological advancements that could disrupt its market, and economic downturns that could affect advertising spending. The company's dependence on inbound phone calls also poses a risk, as changes in consumer behavior could impact call volumes.
What are the key factors to evaluate for MCHX?
Marchex, Inc. (MCHX) holds an AI score of 20/100 (low). Analysts target $4.00 (+125%). presents an investment case centered on its analytics and solutions for businesses that rely on inbound phone calls and mobile messaging. Not financial advice.
How frequently does MCHX data refresh on this page?
MCHX's price was last updated on Aug 21, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven MCHX's recent stock price performance?
Marchex, Inc. (MCHX) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary call analytics platform. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MCHX overvalued or undervalued right now?
Marchex, Inc. (MCHX) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Analysts target $4.00 (+125%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research MCHX before investing?
Before investing in Marchex, Inc. (MCHX), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Analyst consensus is based on limited coverage.