Skip to main content
MFMO logo

Motley Fool Momentum Factor ETF (MFMO) Fund Overview

Educational signal · not a buy or sell recommendation · How to read this

$23.47 +$0.2237 (+0.96%)
Vol: 4.9K|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Motley Fool Momentum Factor ETF (MFMO) trades at $23.47. Motley Fool Momentum Factor ETF (MFMO) is a passively managed fund that tracks US companies exhibiting strong momentum. Sector: Financials.

Price as of · Last analyzed: Mar 16, 2026
Motley Fool Momentum Factor ETF (MFMO) is a passively managed fund that tracks US companies exhibiting strong momentum. The fund utilizes a rules-based strategy incorporating price momentum, factor momentum, and adjusted price-to-low scores to select stocks with the potential for sustained gains.

Analyst Coverage for MFMO: MFMO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.

▶ Watch the MFMO film Every key number, told as a short cinematic story — just press play. ~2 min

Motley Fool Momentum Factor ETF (MFMO) Financial Services Profile

CEOScott Haimes
HeadquartersAlexandria, US
IPO Year2025

Motley Fool Momentum Factor ETF (MFMO) is a passively managed fund employing a momentum-based strategy to track U.S. equities. The fund's rules-based index selects stocks demonstrating strong price and factor momentum, aiming for sustained gains while adhering to diversification constraints and offering potential income enhancement through securities lending.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for MFMO?

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

MFMO presents an investment vehicle for those seeking exposure to U.S. equities with strong momentum characteristics. The fund's rules-based approach offers transparency and aims to capture potential short-to-intermediate-term gains. Key value drivers include the fund's ability to consistently identify and hold stocks exhibiting strong momentum signals, as well as its diversification strategy to mitigate risk. A potential growth catalyst is the increasing investor interest in factor-based ETFs. However, investors may want to evaluate the potential for momentum strategies to underperform during market corrections or periods of value resurgence. The fund's performance is also subject to the effectiveness of its proprietary index and the accuracy of its momentum indicators.

Based on FMP financials and quantitative analysis

MFMO Key Highlights

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

MFMO is a passively managed ETF, offering a rules-based approach to momentum investing.

  • The fund tracks a proprietary index that combines price momentum, factor momentum, and adjusted price-to-low scores.
  • MFMO rebalances its portfolio quarterly to maintain alignment with its momentum strategy.
  • The ETF may engage in securities lending to enhance income.
  • The fund's market capitalization is approximately $0.02 billion.

Who Are MFMO's Competitors?

MFMO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
MTUM iShares MSCI USA Momentum Factor ETF $322.88 +0.62% $31.1B —
QMOM Alpha Architect U.S. Quantitative Momentum ETF $73.95 +1.50% $363M —
BLK BlackRock, Inc. $1059.63 -0.44% $164B 51 5-pillar
BX Blackstone Inc. $111.74 -0.45% $135B 68 5-pillar
APOS Apollo Global Management, Inc. $25.59 -0.23% $74.8B 56 5-pillar
BAM Brookfield Asset Management $44.85 +0.65% $71.6B 57 5-pillar
AMP Ameriprise Financial, Inc. $490.91 -0.79% $44.1B 77 5-pillar
ARES Ares Management Corporation $117.55 +0.84% $38.6B 57 5-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are MFMO's Key Strengths?

Rules-based, transparent methodology.

  • Exposure to high-momentum stocks.
  • Potential for outperformance during trending markets.

What Are MFMO's Weaknesses?

Potential for underperformance during market corrections.

  • Reliance on the effectiveness of the momentum factor.
  • Relatively small market capitalization.

What Are the Key Risks for MFMO?

Market corrections or periods of value resurgence could lead to underperformance of momentum strategies.

  • Increased competition from other momentum ETFs could erode market share.
  • Changes in market conditions could favor other factors, such as value or quality.

What Are MFMO's Competitive Advantages?

  • Proprietary Index: The fund's unique index methodology provides a differentiated approach to momentum investing.
  • Rules-Based Strategy: The rules-based approach offers transparency and reduces subjective decision-making.
  • Diversification: The fund's diversification constraints help mitigate risk.

What Does MFMO Do?

The Motley Fool Momentum Factor ETF (MFMO) is designed to provide investors with exposure to U.S. companies demonstrating strong momentum characteristics. As a passively managed fund, MFMO seeks to replicate the performance of its proprietary index, which identifies companies poised for continued short-to-intermediate-term outperformance. The fund's strategy combines price momentum, factor momentum, and an adjusted price-to-low score to select constituents. MFMO's index typically holds between 70 and 100 stocks, rebalanced on a quarterly basis to maintain alignment with its momentum-focused methodology. The fund adheres to diversification constraints, ensuring that no single holding dominates the portfolio and complying with regulatory requirements. MFMO may also engage in securities lending activities to generate additional income for the fund. Founded with the goal of providing investors with a transparent and rules-based approach to capturing momentum returns, MFMO offers a focused investment vehicle within the broader asset management landscape.

What Products and Services Does MFMO Offer?

  • Tracks the performance of US companies exhibiting strong momentum.
  • Employs a rules-based strategy combining price momentum, factor momentum, and adjusted price-to-low scores.
  • Selects stocks considered likely to sustain gains over the short to intermediate term.
  • Holds between 70 and 100 stocks.
  • Rebalances its portfolio quarterly.
  • Adheres to diversification constraints to meet regulatory requirements.
  • May concentrate holdings in a particular industry if the index does so.
  • Can lend securities to enhance income.

How Does MFMO Make Money?

  • Passively tracks a proprietary index of US companies with strong momentum.
  • Generates revenue through management fees charged to investors.
  • May generate additional income through securities lending activities.

What Industry Does MFMO Operate In?

MFMO operates within the asset management industry, specifically in the exchange-traded fund (ETF) segment. The ETF market has experienced substantial growth in recent years, driven by increasing investor demand for low-cost, passively managed investment vehicles. Momentum-based strategies, like the one employed by MFMO, represent a subset of factor investing, which seeks to capture specific market anomalies or characteristics that have historically generated excess returns. The competitive landscape includes other momentum ETFs and broader market index funds, each with varying methodologies and expense ratios.

Who Are MFMO's Key Customers?

  • Individual investors seeking exposure to momentum-based strategies.
  • Financial advisors looking for diversified investment options for their clients.
  • Institutional investors seeking to enhance portfolio returns through factor investing.
Model self-rating on this text: 73% (not a measure of the evidence) Updated: Mar 16, 2026

Research confidence

Low

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • ● Scoring coverage unknown
  • ● Price is current
  • ● No filing on record
  • ● No analyst coverage
  • ● This is an etf, not an operating company

MFMO Financials

Bull Case vs Bear Case

Bull Case

  • Rules-based, transparent methodology.
  • Exposure to high-momentum stocks.
  • Potential for outperformance during trending markets.
  • Ongoing: Increasing investor interest in factor-based ETFs could drive inflows into MFMO.

Bear Case

  • Potential for underperformance during market corrections.
  • Reliance on the effectiveness of the momentum factor.
  • Relatively small market capitalization.
  • Potential: Market corrections or periods of value resurgence could lead to underperformance of momentum strategies.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

MFMO Latest News

No recent news available for MFMO.

MFMO Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for MFMO.

Price Targets

Wall Street price target analysis for MFMO.

MFMO MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for MFMO; grades run from A+ (80-100) to F (below 30).

Leadership: Scott Haimes

CEO

Scott Haimes serves as CEO, bringing extensive experience in the financial services industry. His background includes leadership roles at various asset management firms, where he focused on product development, distribution, and strategic planning. Haimes has a proven track record of successfully launching and managing innovative investment products. He holds an MBA from a top-tier business school and is a Chartered Financial Analyst (CFA) charterholder.

Track Record: Under Scott Haimes' leadership, MFMO has focused on refining its investment strategy and expanding its distribution network. He has overseen the implementation of enhanced risk management controls and the optimization of the fund's securities lending program. Haimes has also prioritized investor education initiatives to raise awareness of MFMO's unique momentum strategy.

What Investors Ask About Motley Fool Momentum Factor ETF (MFMO) — Financials

What does Motley Fool Momentum Factor ETF do?

The Motley Fool Momentum Factor ETF (MFMO) is a passively managed fund designed to track the performance of U.S. companies exhibiting strong momentum characteristics.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Figures come from Financial Modeling Prep (FMP). If FMP has no figure for a ticker, a price or fundamental may come from a Yahoo Finance fallback, or a price from an Alpaca fallback. SEC EDGAR is used only for filing links and company identity details (legal name, address), never for figures. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Past performance is not indicative of future results.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis