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Paramount Global (PARA)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Paramount Global (PARA) trades at $11.04 with AI Score 44/100 (Weak). Paramount Global is a media and entertainment company operating worldwide. Market cap: 6994082703, Sector: Communication services.

Last analyzed: Feb 9, 2026
Paramount Global is a media and entertainment company operating worldwide. It distributes news, sports, and entertainment programming through various platforms, including broadcast television, cable networks, streaming services like Paramount+, and film production.
44/100 AI Score MCap 7B Vol 47M

Paramount Global (PARA) Media & Communications Profile

CEOBrian Robbins
Employees18600
HeadquartersNew York City, NY, US
IPO Year2005

Paramount Global delivers diverse content across streaming, broadcast, and film, offering investors a play on evolving media consumption with a substantial content library and established brands like CBS and Paramount+, despite facing challenges in a competitive landscape and a negative profit margin.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Investing in Paramount Global presents a mixed bag of opportunities and challenges. The company's extensive content library and established brands like CBS and Paramount+ provide a strong foundation for growth in the evolving media landscape. Key value drivers include the expansion of Paramount+ subscriptions and the monetization of its content across multiple platforms. Upcoming catalysts include potential strategic partnerships and further development of original content. However, the company's negative profit margin of -0.9% and a competitive streaming environment pose significant risks. Investors may want to evaluate the potential for long-term growth in streaming against the backdrop of current financial performance and industry headwinds.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market Cap of $6.99B reflects its position as a major media player, though smaller than some competitors.
  • P/E ratio of -26.21 indicates the company is currently not profitable, requiring careful monitoring of future earnings.
  • Gross Margin of 30.8% demonstrates the company's ability to generate revenue after the cost of goods sold, but needs to translate to overall profitability.
  • Beta of 1.19 suggests the stock is more volatile than the market, indicating higher risk.
  • Dividend Yield of 1.89% provides some return to investors, but may be impacted by the company's financial performance.

Competitors & Peers

Strengths

  • Strong brand recognition with CBS and Paramount.
  • Extensive content library.
  • Diverse distribution channels.
  • Established relationships with talent.

Weaknesses

  • Negative profit margin.
  • High debt levels.
  • Intense competition in the streaming market.
  • Cord-cutting trends impacting traditional TV business.

Catalysts

  • Upcoming: Launch of new original content on Paramount+ to drive subscriber growth.
  • Ongoing: Monetization of content library through licensing deals.
  • Ongoing: Cost-cutting initiatives to improve profitability.
  • Upcoming: Potential strategic partnerships to expand reach and capabilities.

Risks

  • Ongoing: Intense competition in the streaming market.
  • Potential: Economic downturn impacting advertising revenue.
  • Ongoing: Cord-cutting trends accelerating decline of traditional TV business.
  • Potential: Failure to attract and retain subscribers to Paramount+.
  • Potential: High debt levels limiting financial flexibility.

Growth Opportunities

  • Expansion of Paramount+ Subscriber Base: Paramount+ represents a significant growth opportunity. By investing in original content, strategic partnerships, and international expansion, Paramount Global can attract new subscribers and increase revenue. The global video streaming market is projected to reach hundreds of billions of dollars by 2026, providing a large addressable market for Paramount+.
  • Content Licensing and Distribution: Paramount Global can leverage its extensive content library by licensing it to other platforms and distributors. This generates additional revenue streams and increases the reach of its content. The market for content licensing is substantial, with numerous platforms seeking to acquire high-quality programming.
  • Strategic Partnerships and Acquisitions: Forming strategic partnerships with other companies can expand Paramount Global's reach and capabilities. Acquisitions of complementary businesses can add new content, technology, or distribution channels. These partnerships could be with technology companies, international media groups, or content creators.
  • International Expansion: Expanding into new international markets presents a significant growth opportunity. By tailoring its content and services to local audiences, Paramount Global can tap into new revenue streams and increase its global footprint. The international entertainment market is growing rapidly, particularly in emerging economies.
  • Theatrical Film Releases: Despite the rise of streaming, theatrical film releases remain an important part of Paramount Global's business. By producing and distributing high-quality films, the company can generate significant revenue at the box office and through subsequent licensing deals. Successful film franchises can also drive viewership to Paramount+.

Opportunities

  • Growth of Paramount+ subscriber base.
  • Expansion into new international markets.
  • Strategic partnerships and acquisitions.
  • Increased demand for digital content.

Threats

  • Intensifying competition from streaming giants.
  • Shifting consumer preferences.
  • Economic downturn impacting advertising revenue.
  • Piracy and illegal content distribution.

Competitive Advantages

  • Extensive content library with valuable intellectual property.
  • Established brands like CBS and Paramount.
  • Distribution network across broadcast, cable, and streaming.
  • Relationships with talent and content creators.
  • Scale and resources to compete in the media industry.

About PARA

Paramount Global, formerly known as ViacomCBS, is a media and entertainment powerhouse with a rich history dating back to 1986. The company operates worldwide, distributing a wide array of content across various platforms. Its core business revolves around the CBS Television Network, where it acquires, develops, and schedules programming, including primetime comedies and dramas, reality shows, specials, kids' programs, daytime dramas, game shows, and late-night programs. Paramount Global also produces and distributes talk shows, court shows, game shows, and newsmagazines. The company owns and operates 29 broadcast television stations and CBS Sports Network, a 24-hour cable channel. A significant aspect of Paramount Global's strategy is its focus on streaming. Paramount+ is its flagship digital subscription video-on-demand and live streaming service. The company creates and acquires programming for distribution on subscription cable networks, subscription streaming services, and premium and basic cable networks. Paramount Global also develops, produces, finances, acquires, and distributes films, further diversifying its content portfolio. The company is a subsidiary of National Amusements, Inc.

What They Do

  • Operate the CBS Television Network.
  • Produce and distribute talk shows, court shows, and newsmagazines.
  • Own and operate 29 broadcast television stations.
  • Operate CBS Sports Network.
  • Provide the Paramount+ streaming service.
  • Create and acquire programming for various media platforms.
  • Develop, produce, finance, acquire, and distribute films.

Business Model

  • Subscription revenue from Paramount+ and other streaming services.
  • Advertising revenue from broadcast television and cable networks.
  • Content licensing and distribution fees.
  • Theatrical film revenue.
  • Affiliate fees from cable and satellite providers.

Industry Context

Paramount Global operates in the highly competitive entertainment industry, facing rivals like Netflix, Disney, and Warner Bros. Discovery. The industry is characterized by rapid technological advancements, shifting consumer preferences, and the rise of streaming services. The global entertainment and media market is projected to reach trillions of dollars in the coming years, driven by increasing demand for digital content. Paramount Global is positioned to capitalize on this growth through its diverse content portfolio and streaming platform, Paramount+, but must navigate the challenges of cord-cutting and intense competition.

Key Customers

  • Viewers of broadcast television and cable networks.
  • Subscribers to Paramount+ and other streaming services.
  • Moviegoers.
  • Affiliate partners (cable and satellite providers).
  • Content distributors and licensees.
AI Confidence: 71% Updated: Feb 9, 2026

Financials

Chart & Info

Paramount Global (PARA) stock price: $11.04 (-0.71, -6.04%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PARA.

Price Targets

Wall Street price target analysis for PARA.

MoonshotScore

44/100

What does this score mean?

The MoonshotScore rates PARA's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Common Questions About PARA

What does Paramount Global do?

Paramount Global operates as a media and entertainment company, creating and distributing content across various platforms. This includes the CBS Television Network, cable channels like CBS Sports Network, the Paramount+ streaming service, and theatrical film releases. The company generates revenue through subscriptions, advertising, content licensing, and film distribution. Paramount Global aims to deliver diverse content to a global audience, leveraging its established brands and extensive content library to compete in the evolving media landscape. Its focus is on growing its streaming subscriber base and monetizing its content across multiple platforms.

Is PARA stock worth researching?

PARA stock presents a complex investment case. While the company possesses valuable assets like CBS and Paramount+, its negative profit margin and high debt levels raise concerns. The success of Paramount+ is crucial for future growth, but competition in the streaming market is fierce. A balanced analysis requires considering the potential for long-term growth in streaming and content monetization against the backdrop of current financial performance and industry headwinds. Investors should carefully weigh the risks and potential rewards before investing.

What are the main risks for PARA?

Paramount Global faces several key risks. The intense competition in the streaming market poses a significant threat to Paramount+'s growth. Cord-cutting trends continue to erode the traditional TV business, impacting advertising revenue. An economic downturn could further reduce advertising spending. High debt levels limit the company's financial flexibility and ability to invest in growth initiatives. Failure to attract and retain subscribers to Paramount+ would significantly impact future revenue and profitability. These risks require careful monitoring and mitigation strategies.

What are the key factors to evaluate for PARA?

Paramount Global (PARA) currently holds an AI score of 44/100, indicating low score. Key strength: Strong brand recognition with CBS and Paramount.. Primary risk to monitor: Ongoing: Intense competition in the streaming market.. This is not financial advice.

How frequently does PARA data refresh on this page?

PARA prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven PARA's recent stock price performance?

Recent price movement in Paramount Global (PARA) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand recognition with CBS and Paramount.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider PARA overvalued or undervalued right now?

Determining whether Paramount Global (PARA) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying PARA?

Before investing in Paramount Global (PARA), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Stock data pending update, which may affect financial metrics.
  • Industry analysis based on current market trends and projections.
Data Sources

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