Pick-Ups Plus, Inc. (PUPS) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
Beta 2.39: the stock has moved about 139% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerPick-Ups Plus, Inc. (PUPS) trades at $0.0001. Pick-Ups Plus, Inc. is a specialty retailer focusing on truck and SUV accessories, operating in the consumer cyclical sector. Sector: Consumer discretionary.
Price as of · Last analyzed: Mar 18, 2026Analyst Coverage for PUPS: PUPS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
Pick-Ups Plus, Inc. (PUPS) Consumer Business Overview
Pick-Ups Plus, Inc. specializes in the truck and SUV accessory retail market, offering both products and franchise opportunities. With a presence in Illinois, Kentucky, Ohio, and Texas, the company caters to vehicle customization enthusiasts and dealership networks, while navigating the competitive consumer cyclical sector.
What Is the Investment Thesis for PUPS?
Pick-Ups Plus, Inc. operates in the niche market of truck and SUV accessories, which presents both opportunities and challenges. The company's negative profit margin of -92.9% and a P/E ratio of -0.01 indicate financial strain. A high beta of 2.39 suggests significant volatility relative to the market. Growth catalysts include expanding franchise operations and capitalizing on the increasing demand for vehicle customization. However, the company must address its profitability issues and manage its high beta to attract and retain investors. The absence of a dividend also limits its appeal to income-seeking investors. The success of Pick-Ups Plus, Inc. hinges on its ability to improve financial performance and effectively leverage its market position.
Based on FMP financials and quantitative analysis
PUPS Key Highlights
Negative Profit Margin of -92.9% indicates significant challenges in achieving profitability.
- Gross Margin of 66.0% suggests potential for profitability if operating expenses are managed effectively.
- Beta of 2.39 indicates high volatility compared to the overall market.
- P/E Ratio of -0.01 reflects the company's current losses.
- No dividend is currently offered, limiting appeal to income investors.
Who Are PUPS's Competitors?
PUPS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BJURF Bonjour Holdings Limited | $0.10 | +0.00% | $31.0M | — |
| MI NFT Limited | $4.24 | +373.71% | — | |
| JWEL Jowell Global Ltd. | $2.38 | -2.89% | $5.32M | 36 5-pillar |
| NHTC Natural Health Trends Corp. | $0.97 | -2.50% | $8.58M | — |
| TLF Tandy Leather Factory, Inc. | $2.52 | +2.65% | $20.0M | 42 5-pillar |
| LITB LightInTheBox Holding Co., Ltd. | $2.94 | +4.56% | $26.6M | 36 5-pillar |
| SPWH Sportsman's Warehouse Holdings, Inc. | $1.14 | +0.44% | $44.1M | 47 5-pillar |
| NPT Texxon Holding Limited | $2.35 | -3.69% | $54.1M | 37 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PUPS's Key Strengths?
Established regional presence.
- Franchise model for expansion.
- Dealership programs for consistent revenue.
- Specialized focus on truck and SUV accessories.
What Are PUPS's Weaknesses?
Negative profit margin.
- High beta indicating volatility.
- Limited geographic reach.
- Lack of dividend.
What Are the Key Risks for PUPS?
Financial-distress signal — its Altman Z-Score of -25.14 sits in the distress zone (elevated bankruptcy risk).
- Economic downturn affecting consumer spending on discretionary items.
- Competition from larger national chains in the automotive accessory market.
- Fluctuations in raw material costs impacting profit margins.
- Limited financial disclosure due to OTC listing increases investment risk.
- High beta indicates significant price volatility.
What Are PUPS's Competitive Advantages?
- Established brand name in the regional market.
- Franchise model provides a scalable growth opportunity.
- Dealership programs create a consistent revenue stream.
What Does PUPS Do?
Pick-Ups Plus, Inc., originally named Mr. Pickup, was founded in 1993 and rebranded in January 1994. Headquartered in Mason, Ohio, the company operates as a retailer specializing in truck and SUV accessories. Its business model extends beyond direct retail, incorporating dealership programs and franchise options to broaden its market reach. The company has established store locations across Illinois, Kentucky, Ohio, and Texas, serving a regional customer base. Pick-Ups Plus, Inc. aims to provide a comprehensive range of accessories and customization options for truck and SUV owners, while also offering entrepreneurial opportunities through its franchise model. The company's evolution reflects a strategic focus on the growing demand for vehicle customization and aftermarket accessories, positioning itself as a key player in the specialty retail segment of the consumer cyclical sector. Despite its regional presence, Pick-Ups Plus, Inc. faces competition from both national chains and local independent retailers in the automotive accessories market.
What Products and Services Does PUPS Offer?
- Retail truck and SUV accessories.
- Offer dealership programs.
- Provide franchise opportunities.
- Operate store locations in Illinois, Kentucky, Ohio, and Texas.
- Specialize in vehicle customization options.
- Cater to truck and SUV owners.
How Does PUPS Make Money?
- Direct retail sales of truck and SUV accessories.
- Franchise fees and royalties from franchise locations.
- Revenue from dealership programs offering accessories to new vehicle buyers.
What Industry Does PUPS Operate In?
Pick-Ups Plus, Inc. operates within the consumer cyclical sector, specifically in the specialty retail segment focused on automotive accessories. The market for truck and SUV accessories is driven by consumer spending on vehicle customization and aftermarket products. The industry is competitive, with both national chains and local retailers vying for market share. Trends include increasing demand for advanced technology integrations in vehicles and a growing interest in off-road and performance enhancements. Pick-Ups Plus, Inc. must adapt to these trends and differentiate itself to maintain a competitive edge.
Who Are PUPS's Key Customers?
- Individual truck and SUV owners seeking accessories and customization options.
- Automotive dealerships looking to offer accessories to their customers.
- Entrepreneurs interested in owning and operating a Pick-Ups Plus, Inc. franchise.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
Pick-Ups Plus, Inc. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Mason, US. The company is led by CEO Merritt W. Jesson. PUPS has traded publicly since 2000.
Key Financial Metrics
Return on equity for Pick-Ups Plus, Inc. stands at 76.1%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.05 means current liabilities exceed short-term assets, a liquidity point worth watching.
Financial Health
Pick-Ups Plus, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -25.14 places it in the distress zone, a signal of elevated financial risk.
PUPS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
PUPS Latest News
No recent news available for PUPS.
PUPS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for PUPS.
Price Targets
Wall Street price target analysis for PUPS.
PUPS MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for PUPS; grades run from A+ (80-100) to F (below 30).
Leadership: Merritt W. Jesson
CEO
Merritt W. Jesson serves as the CEO of Pick-Ups Plus, Inc. His background includes extensive experience in retail management and franchise operations. Prior to joining Pick-Ups Plus, Inc., Jesson held leadership positions at various retail companies, focusing on business development and strategic planning. He has a proven track record of driving revenue growth and improving operational efficiency. Jesson's expertise in franchise management has been instrumental in expanding the company's franchise network and strengthening its brand presence.
Track Record: Under Merritt W. Jesson's leadership, Pick-Ups Plus, Inc. has focused on expanding its franchise operations and enhancing its dealership programs. He has overseen the implementation of new marketing strategies and operational improvements aimed at increasing revenue and profitability. Jesson's strategic decisions have helped the company navigate the competitive landscape and maintain its position in the truck and SUV accessory market. His focus remains on driving sustainable growth and creating value for shareholders.
PUPS OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Pick-Ups Plus, Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often have limited trading volume and may not be subject to the same level of regulatory oversight as those listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the potential for limited information and liquidity.
- OTC Tier: OTC Other
- Limited financial disclosure increases the risk of investing in PUPS.
- Low trading volume and liquidity can lead to price volatility.
- The 'OTC Other' tier indicates a higher risk profile compared to exchange-listed stocks.
- Potential for fraud or manipulation is higher on the OTC market.
- Lack of regulatory oversight increases the risk of investing in PUPS.
- Verify the company's financial statements and audit reports, if available.
- Research the background and experience of the company's management team.
- Assess the company's business model and competitive landscape.
- Evaluate the company's revenue and earnings growth potential.
- Monitor the company's trading volume and price volatility.
- Consult with a financial advisor before investing.
- Confirm the company's legal standing and compliance with regulations.
- Established business operations since 1993.
- Physical store locations in multiple states.
- Franchise model indicates a degree of operational structure.
- CEO Merritt W. Jesson's experience in retail management.
- Gross margin of 66.0% suggests potential for profitability.
Common Questions About PUPS (Consumer Discretionary)
What do analysts say about PUPS stock?
As of March 18, 2026, there is no readily available analyst coverage for Pick-Ups Plus, Inc. (PUPS) due to its OTC listing and limited market capitalization. Key financial metrics, such as a negative profit margin of -92.9% and a P/E ratio of -0.01, suggest financial challenges.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Financial data is based on available information and may be limited due to the company's OTC listing.