Shufersal Ltd (SHUFF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Shufersal Ltd (SHUFF) trades at $4.43. Shufersal Ltd. is a leading supermarket chain in Israel, operating through retail, real estate, and 'The Be' segments. Market cap: $1.18B, Sector: Consumer defensive.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for SHUFF: SHUFF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SHUFF against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
SHUFF: 1/1 perspectives are bearish.
How is this calculated? →Shufersal Ltd (SHUFF) Consumer Business Overview
Shufersal Ltd., Israel's largest supermarket chain, leverages its extensive retail network, online platform, and real estate holdings to serve a broad customer base. With a focus on diverse product offerings and customer loyalty programs, Shufersal maintains a strong market position in the competitive grocery sector.
What Is the Investment Thesis for SHUFF?
Shufersal Ltd. presents a compelling investment case based on its dominant market share in the Israeli grocery market, coupled with a diversified business model spanning retail, real estate, and financial services. The company's established brand, extensive store network, and growing online presence provide a strong foundation for sustained revenue growth. With a P/E ratio of 18.10 and a dividend yield of 4.48%, Shufersal offers a blend of value and income potential. Ongoing: Expansion of its online platform and continued investment in customer loyalty programs are expected to drive future growth. Ongoing: Real estate holdings provide a stable asset base and potential for capital appreciation. Potential: However, investors should be aware of the risks associated with increasing competition and potential economic slowdowns in Israel.
Based on FMP financials and quantitative analysis
SHUFF Key Highlights
- Market capitalization of $1.18B, reflecting its significant presence in the Israeli market.
- P/E ratio of 18.10, indicating a reasonable valuation relative to earnings.
- Profit margin of 4.5%, demonstrating efficient operations in the competitive grocery sector.
- Gross margin of 29.7%, reflecting effective cost management and pricing strategies.
- Dividend yield of 4.48%, offering an attractive income stream for investors.
Who Are SHUFF's Competitors?
SHUFF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| COGNY Cogna Educação S.A. | $0.42 | -7.45% | $840.74M | 48 |
| FNEVY Fraser and Neave, Limited | $5.20 | +14.79% | $7.57B | 48 |
| GUZOF Grupo Herdez, S.A.B. de C.V. | $2.94 | +0.00% | $945.53M | 52 |
| NNWWF The North West Company Inc. | $34.94 | +0.00% | $1.66B | 50 |
| PGENY Pigeon Corporation | $3.21 | +3.55% | $1.54B | 51 |
| KR The Kroger Co. | $57.81 | -0.70% | $35.42B | 56 |
| VLGEA Village Super Market, Inc. | $42.87 | +1.25% | $634.86M | 55 |
| GO Grocery Outlet Holding Corp. | $10.30 | -0.87% | $1.02B | 53 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SHUFF's Key Strengths?
- Dominant market share in the Israeli grocery market.
- Strong brand recognition and customer loyalty.
- Extensive network of supermarket locations.
- Diversified business model with retail, real estate, and financial services segments.
What Are SHUFF's Weaknesses?
- Relatively low profit margin compared to some competitors.
- Limited geographic diversification, primarily focused on Israel.
- Dependence on the Israeli economy and consumer spending patterns.
- Exposure to fluctuations in currency exchange rates.
What Could Drive SHUFF Stock Higher?
- Expansion of Shufersal Online platform to capture a larger share of the online grocery market.
- Enhancement of customer loyalty programs to drive repeat purchases and increase customer lifetime value.
- Strategic real estate investments to optimize store network and improve operational efficiency.
- Diversification of product offerings to cater to evolving consumer preferences.
- Potential expansion into new geographic markets through partnerships or acquisitions (timeline not specified).
What Are the Key Risks for SHUFF?
- Increasing competition from other supermarket chains and online retailers.
- Economic slowdowns or recessions in Israel impacting consumer spending.
- Changes in consumer preferences and dietary habits affecting demand for certain products.
- Regulatory changes and government policies impacting the grocery industry.
- Fluctuations in currency exchange rates affecting import costs and profitability.
What Are the Growth Opportunities for SHUFF?
- Growth opportunity 1: Expansion of Online Platform: Shufersal's online shopping platform, Shufersal Online, represents a significant growth opportunity. As e-commerce adoption continues to rise in Israel, Shufersal can leverage its existing infrastructure and brand recognition to capture a larger share of the online grocery market. Investing in user experience enhancements, expanding delivery options, and offering personalized recommendations can drive further growth in this channel. The online grocery market in Israel is projected to reach $1.6 billion by 2028, providing a substantial runway for growth.
- Growth opportunity 2: Enhancement of Customer Loyalty Programs: Shufersal's customer club provides a valuable platform for enhancing customer loyalty and driving repeat purchases. By offering personalized rewards, exclusive discounts, and targeted promotions, Shufersal can strengthen its relationships with existing customers and attract new members. Data analytics can be used to gain insights into customer preferences and tailor offerings accordingly. The customer loyalty program is an ongoing catalyst.
- Growth opportunity 3: Strategic Real Estate Investments: Shufersal's real estate holdings provide a stable asset base and potential for capital appreciation. The company can explore opportunities to develop new retail locations, redevelop existing properties, and lease out excess space to generate additional revenue. Strategic real estate investments can enhance Shufersal's overall profitability and financial stability. The company can leverage its real estate portfolio to optimize its store network and improve operational efficiency. This is an Ongoing catalyst.
- Growth opportunity 4: Diversification of Product Offerings: Shufersal can further diversify its product offerings to cater to evolving consumer preferences and capture new market segments. This could involve expanding its selection of organic and natural foods, offering more private-label products, and introducing new categories such as prepared meals and specialty foods. By diversifying its product offerings, Shufersal can attract a wider range of customers and increase its revenue per customer. This is an Ongoing catalyst.
- Growth opportunity 5: Expansion into New Geographic Markets: While Shufersal primarily operates in Israel, the company could explore opportunities to expand into new geographic markets. This could involve establishing partnerships with international retailers, acquiring existing supermarket chains, or opening new stores in select regions. Careful market research and due diligence are essential to ensure the success of any international expansion efforts. This is a Potential catalyst.
What Opportunities Does SHUFF Have?
- Expansion of online platform and e-commerce capabilities.
- Enhancement of customer loyalty programs and personalized marketing.
- Strategic real estate investments and property development.
- Diversification of product offerings and introduction of new categories.
What Threats Does SHUFF Face?
- Increasing competition from other supermarket chains and online retailers.
- Potential economic slowdowns or recessions in Israel.
- Changes in consumer preferences and dietary habits.
- Regulatory changes and government policies affecting the grocery industry.
What Are SHUFF's Competitive Advantages?
- Strong brand recognition and reputation in the Israeli market.
- Extensive network of supermarket locations throughout Israel.
- Established online platform with a growing customer base.
- Loyal customer base through its customer club program.
- Real estate holdings providing a stable asset base.
What Does SHUFF Do?
Founded in 1956 and headquartered in Rishon LeZion, Israel, Shufersal Ltd. has grown to become the country's largest supermarket chain. The company operates under the Shufersal brand, offering a wide array of products and services through its three primary segments: Retail, Real Estate, and 'The Be'. The Retail segment encompasses the core supermarket operations, providing customers with fresh produce, dairy products, general groceries, toiletries, home care items, baked goods, beverages, frozen foods, and meat and fish products. Shufersal also operates an online shopping platform, Shufersal Online, extending its reach to customers seeking convenient online grocery shopping. Beyond groceries, Shufersal offers home and garden furniture, electrical and kitchen appliances, textile and home design products, and travel and leisure products. The company further enhances customer loyalty through credit card services and a customer club program. Shufersal's Real Estate segment manages the company's property portfolio, while 'The Be' segment focuses on health and wellness products. With over 15,300 employees, Shufersal maintains a significant presence throughout Israel, catering to diverse consumer needs.
What Products and Services Does SHUFF Offer?
- Operates a chain of supermarkets under the Shufersal brand in Israel.
- Provides a wide range of food products, including fresh produce, dairy, and general groceries.
- Offers non-food products such as toiletries, home care items, and cosmetics.
- Operates an online shopping website, Shufersal Online.
- Provides home and garden furniture, electrical appliances, and textile products.
- Offers credit cards and customer club services.
- Engages in real estate business and logistic activities.
How Does SHUFF Make Money?
- Generates revenue from the sale of food and non-food products in its supermarkets.
- Earns income from online sales through Shufersal Online.
- Derives revenue from credit card services and customer club memberships.
- Generates income from its real estate holdings through property development and leasing.
What Industry Does SHUFF Operate In?
The Israeli grocery market is characterized by increasing competition and evolving consumer preferences. Shufersal Ltd. holds a leading position in this market, competing with other supermarket chains and smaller independent retailers. The industry is influenced by factors such as population growth, changing dietary habits, and the increasing adoption of online grocery shopping. Shufersal's diversified business model and strong brand recognition position it favorably to navigate these trends and maintain its market leadership. The grocery sector within the consumer defensive sector typically exhibits stable demand, even during economic downturns.
Who Are SHUFF's Key Customers?
- General consumers in Israel seeking groceries and household products.
- Online shoppers looking for convenient grocery delivery services.
- Members of the Shufersal customer club who receive exclusive discounts and rewards.
- Users of Shufersal credit cards who benefit from various financial services and benefits.
Company Profile
Shufersal Ltd operates in the Grocery Stores industry within the Consumer Defensive sector. It is headquartered in Rishon LeZion, IL. The company is led by CEO Yosef Amir. SHUFF has traded publicly since 2013.
F-Score 7/9Financial Health
Shufersal Ltd's Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 1.89 places it in the grey zone, a middle ground that warrants monitoring.
ROE 18%Key Financial Metrics
Return on equity for Shufersal Ltd stands at 18.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.8%, showing how much profit it generates from its asset base. SHUFF trades at a trailing price-to-earnings ratio of 16.37, below the Consumer Defensive sector average of ~29x. Its free cash flow yield is 12.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.83 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.1%, the inverse of the P/E and a quick read on earnings relative to price.
SHUFF Valuation & Market Position
With a $1.18B market cap, Shufersal Ltd sits in the small-cap segment of the market.
FY2026 estForward Outlook
Wall Street analysts project Shufersal Ltd revenue of about $17.75B for fiscal 2026, with EPS near $1.86.
SHUFF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Shufersal's recent insider buying activity suggests confidence from within, signaling potential undervaluation or positive future prospects. Think of it like when insiders loaded up on Apple before a major product launch.
- The community sentiment seems to be leaning bullish, with many highlighting Shufersal's strong brand recognition and customer loyalty in the Israeli market. This is similar to how positive brand perception fueled Nike's growth for years.
- There's a growing perception that Shufersal is adapting well to the evolving retail landscape, particularly in online grocery and delivery services. This mirrors how companies like Amazon thrived by embracing e-commerce early on.
- Some community members believe Shufersal is well-positioned to benefit from potential economic growth in Israel, viewing it as a stable consumer staple. This is akin to how Walmart often performs during economic expansions.
Bear Case
- Concerns are emerging within the community about increasing competition from international players entering the Israeli market, potentially eroding Shufersal's market share. This is similar to how Netflix faced challenges as more streaming services emerged.
- There's a sense that Shufersal's innovation and adaptation to new technologies are lagging behind competitors, potentially hindering its long-term growth. This mirrors the struggles of companies like Blockbuster that failed to adapt to digital disruption.
- Some community members express concerns about potential regulatory changes impacting the retail sector in Israel, which could negatively affect Shufersal's profitability. This is akin to how regulations affected the tobacco industry.
- Negative sentiment is surfacing regarding Shufersal's ability to effectively manage rising operational costs, particularly related to supply chain and labor. This is similar to how high fuel costs impacted airline profitability in the past.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SHUFF Latest News
No recent news available for SHUFF.
SHUFF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SHUFF.
Price Targets
Wall Street price target analysis for SHUFF.
SHUFF MoonshotScore
What does this score mean?
The MoonshotScore rates SHUFF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Classification
Industry Grocery StoresLeadership: Yosef Amir
CEO
Yosef Amir is the CEO of Shufersal Ltd., leading a workforce of over 15,300 employees. His background includes extensive experience in the retail sector, with a focus on operations management, supply chain optimization, and customer service. He has a proven track record of driving revenue growth, improving profitability, and enhancing customer satisfaction. Prior to joining Shufersal, Yosef held leadership positions at several prominent retail companies in Israel.
Track Record: Under Yosef Amir's leadership, Shufersal has strengthened its market position, expanded its online presence, and enhanced its customer loyalty programs. He has overseen the successful launch of new product categories, the optimization of the company's supply chain, and the implementation of innovative marketing strategies. He has also focused on improving operational efficiency and reducing costs, contributing to the company's overall profitability.
SHUFF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Shufersal Ltd. may not meet the minimum financial standards or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited trading activity and may not provide regular financial reports to the public. Investing in companies on the OTC Other tier carries a higher degree of risk compared to those listed on major exchanges like the NYSE or NASDAQ. The OTC Other tier is also known as the Pink Sheets.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Higher potential for fraud and manipulation.
- Greater price volatility and illiquidity.
- Limited regulatory oversight and investor protection.
- Potential for delisting or suspension of trading.
- Verify the company's financial statements and SEC filings (if any).
- Research the company's management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's legal and regulatory compliance.
- Understand the risks associated with investing in OTC stocks.
- Consult with a qualified financial advisor.
- Check for any news or press releases about the company.
- Established history of operations in Israel.
- Leading market share in the Israeli grocery market.
- Presence of a recognized CEO and management team.
- Audited financial statements (if available).
- Active website and investor relations presence.
Common Questions About SHUFF (Consumer Defensive)
What does Shufersal Ltd do?
Shufersal Ltd. operates as the largest supermarket chain in Israel, providing a wide array of food and non-food products to consumers through its extensive network of stores and online platform. The company's business model encompasses retail operations, real estate management, and financial services, catering to diverse customer needs and preferences. Shufersal's commitment to customer loyalty, product diversification, and operational efficiency positions it as a key player in the Israeli consumer market. The company also offers credit card services and operates a customer club to enhance customer retention and drive sales.
What are the main risks for SHUFF?
Shufersal faces several key risks, including increasing competition from other supermarket chains and online retailers, potential economic slowdowns in Israel impacting consumer spending, and changes in consumer preferences and dietary habits. Regulatory changes and government policies affecting the grocery industry could also pose challenges. Additionally, fluctuations in currency exchange rates could impact import costs and profitability. Investors should carefully consider these risks before investing in SHUFF, as they could negatively impact the company's financial performance and stock price. The OTC listing also introduces additional risks.
What are the key factors to evaluate for SHUFF?
Evaluate SHUFF on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does SHUFF data refresh on this page?
SHUFF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven SHUFF's recent stock price performance?
Shufersal Ltd (SHUFF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Dominant market share in the Israeli grocery market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SHUFF overvalued or undervalued right now?
Valuing Shufersal Ltd (SHUFF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying SHUFF?
Before investing in Shufersal Ltd (SHUFF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding SHUFF to a portfolio?
Key strength of Shufersal Ltd (SHUFF): Dominant market share in the Israeli grocery market. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending may reveal further insights.
- OTC market investments carry higher risk.