SIGNA Sports United N.V. (SSUNF) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerSIGNA Sports United N.V. (SSUNF) trades at $0.0001. SIGNA Sports United N.V. operates online sports web shops across Europe and the United States. Sector: Consumer discretionary.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for SSUNF: SSUNF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
SIGNA Sports United N.V. (SSUNF) Consumer Business Overview
SIGNA Sports United N.V. is a European-based online retailer specializing in bike, tennis, outdoor, and team sports equipment and apparel. Operating web shops across the EU, Switzerland, Norway, the UK, and the US, the company caters to a broad range of sports enthusiasts with a focus on e-commerce.
What Is the Investment Thesis for SSUNF?
Investing in SIGNA Sports United N.V. presents a complex scenario. The company's negative P/E ratio and a significant negative profit margin of -53.2% raise concerns about its current profitability. However, a gross margin of 34.6% indicates potential in its core operations. Key growth catalysts include expanding its product range and penetrating deeper into existing markets. The company's beta of -4.16 suggests an inverse correlation with the market, which could be seen as a risk mitigation factor during market downturns. Investors should closely monitor the company's ability to improve profitability and manage its operational costs effectively. The absence of a dividend yield means investors are relying solely on capital appreciation.
Based on FMP financials and quantitative analysis
SSUNF Key Highlights
Operates online sports web shops in the European Union, Switzerland, Norway, the United Kingdom, and the United States.
- Product categories include bike, tennis/racket sports, outdoor, and team sports and athleisure.
- Headquartered in Berlin, Germany, indicating a strong presence in the European market.
- Employs 3623 people, reflecting a substantial operational scale.
- Gross Margin of 34.6% indicates potential for profitability improvements.
Who Are SSUNF's Competitors?
SSUNF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BJURF Bonjour Holdings Limited | $0.10 | +0.00% | $31.0M | — |
| GMPR Gourmet Provisions International Corporation | $0.02 | -20.00% | $7.26M | — |
| JWEL Jowell Global Ltd. | $2.45 | +0.41% | $5.32M | 36 5-pillar |
| CGTL Creative Global Technology Holdings Limited | $3.76 | -4.08% | $5.91M | 33 5-pillar |
| NHTC Natural Health Trends Corp. | $1.00 | -0.99% | $8.58M | — |
| TLF Tandy Leather Factory, Inc. | $2.45 | -0.81% | $20.0M | 42 5-pillar |
| LITB LightInTheBox Holding Co., Ltd. | $2.91 | +3.56% | $26.6M | 36 5-pillar |
| SPWH Sportsman's Warehouse Holdings, Inc. | $1.13 | +1.80% | $44.1M | 47 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SSUNF's Key Strengths?
Diverse product range covering multiple sports.
- Established online presence in key markets.
- Strong focus on e-commerce.
- Presence in both European and US markets.
What Are SSUNF's Weaknesses?
Negative profit margin indicates profitability challenges.
- Reliance on online sales channels may limit reach.
- High beta suggests significant market volatility.
- Lack of dividend may deter some investors.
What Are the Key Risks for SSUNF?
Financial-distress signal — its Altman Z-Score of -0.92 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Negative profit margin indicates profitability challenges.
- Intense competition from established retailers.
- Changing consumer preferences and market trends.
- Economic downturns impacting consumer spending.
- Trading on the OTC market presents liquidity and transparency risks.
What Are SSUNF's Competitive Advantages?
- Wide product selection across multiple sports categories.
- Established online presence and e-commerce infrastructure.
- Geographic reach across Europe and the United States.
What Does SSUNF Do?
SIGNA Sports United N.V., headquartered in Berlin, Germany, operates as a multi-channel online retailer focused on sports equipment and apparel. The company's history is rooted in the expansion of online retail within the sports sector, catering to a growing demand for specialized sports products through e-commerce platforms. SIGNA Sports United offers a diverse portfolio of products across several key categories, including bikes and cycling accessories, tennis and racket sports equipment, outdoor gear for activities such as hiking and camping, team sports apparel and equipment, and athleisure wear. The company's geographic reach extends across the European Union, Switzerland, Norway, the United Kingdom, and the United States, allowing it to serve a broad customer base of sports enthusiasts. Its competitive positioning is centered on providing a wide selection of specialized sports products through convenient online channels, targeting customers who value both variety and accessibility. The company employs 3623 people.
What Products and Services Does SSUNF Offer?
- Operates online sports web shops.
- Sells bike equipment and accessories.
- Offers tennis and racket sports gear.
- Provides outdoor equipment for hiking and camping.
- Sells team sports apparel and equipment.
- Offers athleisure wear.
How Does SSUNF Make Money?
- Online retail of sports equipment and apparel.
- Revenue generated through direct sales to consumers.
- Focus on e-commerce platforms for distribution.
What Industry Does SSUNF Operate In?
SIGNA Sports United N.V. operates within the specialty retail sector, which is experiencing a shift towards online sales channels. The sports equipment and apparel market is driven by increasing health and fitness awareness, as well as the growing popularity of various sports and outdoor activities. The competitive landscape includes both large general retailers and specialized online stores. SIGNA Sports United's focus on specific sports categories allows it to cater to niche markets and build customer loyalty. Key competitors include companies like ALTD, BJURF, BZRT, DIAAF and GMPR.
Who Are SSUNF's Key Customers?
- Sports enthusiasts.
- Recreational athletes.
- Professional athletes.
- Individuals interested in outdoor activities.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Key Financial Metrics
Return on assets is -43.2%, showing how much profit it generates from its asset base. A current ratio of 1.36 indicates the company holds enough short-term assets to cover its near-term obligations.
Company Profile
SIGNA Sports United N.V. operates in the Specialty Retail industry within the Consumer Cyclical sector. It is headquartered in Berlin, DE. The company is led by CEO Stephan Zoll. SSUNF has traded publicly since 2021.
Financial Health
SIGNA Sports United N.V.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -0.92 places it in the distress zone, a signal of elevated financial risk.
Forward Outlook
Wall Street analysts project SIGNA Sports United N.V. revenue of about $3.44B for fiscal 2026, with EPS near $0.65.
SSUNF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
SSUNF Latest News
No recent news available for SSUNF.
SSUNF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SSUNF.
Price Targets
Wall Street price target analysis for SSUNF.
SSUNF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SSUNF; grades run from A+ (80-100) to F (below 30).
Leadership: Stephan Zoll
CEO
Stephan Zoll serves as the CEO of SIGNA Sports United N.V., leading a workforce of 3623 employees. His background includes extensive experience in e-commerce and retail management. Prior to joining SIGNA Sports United, he held leadership positions at various online retail companies, focusing on strategic development, operational efficiency, and customer experience. His career spans several years in the digital commerce space, providing him with a deep understanding of market dynamics and consumer behavior. His educational background includes a degree in Business Administration.
Track Record: Under Stephan Zoll's leadership, SIGNA Sports United N.V. has focused on expanding its online presence and diversifying its product offerings. Key milestones include the integration of new technologies to enhance the customer experience and the expansion into new geographic markets. Strategic decisions have centered on optimizing the supply chain and improving operational efficiency to drive profitability. However, the company still faces challenges related to profitability and market competition.
SSUNF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that SIGNA Sports United N.V. may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier often have limited regulatory oversight and may not be required to adhere to strict reporting standards. This tier is typically associated with higher risk due to the potential for less transparency and greater price volatility compared to stocks listed on major exchanges like NYSE or NASDAQ. Investors should exercise caution and conduct thorough due diligence before investing in OTC Other stocks.
- OTC Tier: OTC Other
- Limited financial disclosure increases information asymmetry.
- Lower liquidity can lead to difficulties in buying or selling shares.
- Higher price volatility compared to exchange-listed stocks.
- Potential for fraud or manipulation due to less regulatory oversight.
- OTC Other tier indicates the company may not meet minimum financial standards.
- Verify the company's registration and legal standing.
- Obtain and review available financial statements.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with the OTC market.
- Consult with a qualified financial advisor.
- Check for any regulatory actions or legal disputes.
- Operational history in the online sports retail sector.
- Presence in multiple geographic markets (Europe and US).
- Employee count of 3623 suggests a substantial operation.
- Gross margin of 34.6% indicates some level of business viability.
- CEO with prior experience in e-commerce and retail management.
What Investors Ask About SIGNA Sports United N.V. (SSUNF) — Consumer Discretionary
What does SIGNA Sports United N.V. do?
SIGNA Sports United N.V. operates as an online retailer specializing in sports equipment and apparel. The company offers a wide range of products across various sports categories, including bike, tennis/racket sports, outdoor, and team sports.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited financial data available for comprehensive analysis.
- OTC market trading carries inherent risks.