Tripadvisor, Inc. (TRIP)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Tripadvisor, Inc. (TRIP) trades at $13.88 with AI Score 75/100 (Grade A). Tripadvisor, Inc. operates as an online travel company, providing a platform for users to plan and book travel experiences. Market cap: $1.62B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026TRIP stock analysis for 2026: Analysts have set a consensus price target of $12.57 for Tripadvisor, Inc., suggesting 9.4% downside from the current price of $13.88. The AI MoonshotScore is 75/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
TRIP: 1/1 perspectives are bullish.
How is this calculated? →Tripadvisor, Inc. (TRIP) Consumer Business Overview
Tripadvisor, Inc. is an online travel platform offering comprehensive travel-planning and booking resources. Operating through Hotels, Media & Platform, and Experiences & Dining segments, the company provides users with access to over 1 billion reviews and opinions on accommodations, restaurants, experiences, airlines, and cruises across 40 markets.
What Is the Investment Thesis for TRIP?
Tripadvisor, Inc. presents a mixed investment thesis. The company's established brand and extensive user-generated content provide a competitive advantage in the online travel market. The company's gross margin of 76.6% indicates strong pricing power. However, a low profit margin of 1.0% suggests operational inefficiencies or high operating costs. The company's P/E ratio of 80.4 indicates that the stock may be overvalued relative to its earnings. Growth catalysts include expansion of the Experiences & Dining segment and strategic partnerships to enhance platform offerings. Potential risks include increased competition from other online travel agencies and fluctuations in travel demand due to economic conditions or global events.
Based on FMP financials and quantitative analysis
TRIP Key Highlights
- Market capitalization of $1.62B reflects investor valuation of Tripadvisor's brand and market position.
- Gross margin of 76.6% indicates strong pricing power and efficient cost management in core operations.
- P/E ratio of 80.4 suggests a premium valuation relative to current earnings, reflecting growth expectations.
- Operates in 40 markets and 20 languages, demonstrating global reach and localization efforts.
- Features 1 billion reviews and opinions on its platform, highlighting its extensive user-generated content and community engagement.
Who Are TRIP's Competitors?
TRIP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BKNG Booking Holdings Inc. | $181.97 | -1.41% | $141.00B | 96 |
| EXPE Expedia Group, Inc. | $265.21 | -1.29% | $30.37B | 92 |
| ABNB Airbnb, Inc. | $147.78 | -0.77% | $87.71B | 89 |
| KHOB Kheoba Corp. | $2.50 | +0.00% | $20.23M | 63 |
| MMYT MakeMyTrip Limited | $57.35 | -1.58% | $5.44B | 62 |
| SABR Sabre Corporation | $2.10 | +0.72% | $832.13M | 61 |
| VIK Viking Holdings Ltd | $99.52 | -1.16% | $44.21B | 59 |
| TCOM Trip.com Group Limited | $40.98 | -0.05% | $25.81B | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are TRIP's Key Strengths?
- Strong brand recognition and reputation
- Extensive user-generated content
- Large network of hotels, restaurants, and experience providers
- Global presence and reach
What Are TRIP's Weaknesses?
- Low profit margin
- Dependence on advertising revenue
- Competition from other online travel agencies
- Vulnerability to economic downturns and travel disruptions
What Could Drive TRIP Stock Higher?
- Expansion of the Experiences & Dining segment to drive revenue growth.
- Strategic partnerships to enhance platform offerings and user experience.
- Mobile app optimization and user experience improvements to increase mobile bookings.
- Implementation of a robust personalization and recommendation engine to drive user engagement.
- International expansion and localization efforts to increase global market share.
What Are the Key Risks for TRIP?
- Financial-distress signal — its Altman Z-Score of 1.59 sits in the distress zone (elevated bankruptcy risk).
- Rich valuation — a P/E of 80.4 runs well above the Consumer Cyclical sector’s ~39x, leaving little room for a miss.
- Increased competition from other online travel agencies.
- Fluctuations in travel demand due to economic conditions or global events.
- Negative reviews and ratings impacting brand reputation.
- Cybersecurity risks and data breaches.
- Dependence on advertising revenue, which can be affected by economic downturns.
What Are the Growth Opportunities for TRIP?
- Expansion of Experiences & Dining Segment: Tripadvisor can further expand its Experiences & Dining segment by offering more diverse and unique activities and dining options. The global experiences market is estimated to be worth $183 billion by 2027. By partnering with local tour operators and restaurants, Tripadvisor can enhance its offerings and attract more users seeking authentic travel experiences. This expansion can drive revenue growth and increase user engagement on the platform.
- Strategic Partnerships and Integrations: Forming strategic partnerships with airlines, hotels, and other travel-related companies can enhance Tripadvisor's platform and provide users with a more seamless booking experience. Integrating with loyalty programs and offering exclusive deals can attract and retain customers. These partnerships can also expand Tripadvisor's reach and market share by leveraging the partner's customer base and distribution channels.
- Mobile App Optimization and User Experience: Optimizing the mobile app and enhancing the user experience can drive increased mobile bookings and user engagement. With the growing prevalence of mobile devices, a seamless and intuitive mobile app is crucial for attracting and retaining users. Improving app functionality, personalization, and speed can enhance user satisfaction and drive revenue growth through increased mobile bookings.
- Personalization and Recommendation Engine: Implementing a robust personalization and recommendation engine can enhance user engagement and drive increased bookings. By analyzing user data and preferences, Tripadvisor can provide personalized recommendations for hotels, restaurants, and experiences. This can improve user satisfaction and drive conversion rates by presenting users with relevant and appealing options.
- International Expansion and Localization: Expanding into new international markets and localizing the platform for different regions can drive revenue growth and increase global market share. By offering localized content, language support, and payment options, Tripadvisor can attract users in new markets and cater to their specific needs. This expansion can be achieved through partnerships, acquisitions, or organic growth strategies.
What Opportunities Does TRIP Have?
- Expansion of Experiences & Dining segment
- Strategic partnerships and integrations
- Mobile app optimization and user experience
- Personalization and recommendation engine
What Threats Does TRIP Face?
- Increased competition from other online travel agencies
- Fluctuations in travel demand due to economic conditions or global events
- Negative reviews and ratings impacting brand reputation
- Cybersecurity risks and data breaches
What Are TRIP's Competitive Advantages?
- Extensive user-generated content provides a competitive advantage.
- Strong brand recognition and reputation in the travel industry.
- Large network of hotels, restaurants, and experience providers.
- Proprietary technology and algorithms for personalized recommendations.
What Does TRIP Do?
Tripadvisor, Inc., founded in 2000 and headquartered in Needham, Massachusetts, operates as a global online travel company. The company's platform provides users with tools and resources to plan and book travel experiences. TripAdvisor operates through two primary segments: Hotels, Media & Platform, and Experiences & Dining. The Hotels, Media & Platform segment focuses on providing users with information and booking options for accommodations, while the Experiences & Dining segment offers resources for researching and booking restaurants and experiences in travel destinations. Tripadvisor manages a portfolio of travel media brands, including tripadvisor.com, which is available in 40 markets and 20 languages. Other brands include bokun.io, cruisecritic.com, flipkey.com, thefork.com, helloreco.com, holidaylettings.co.uk, holidaywatchdog.com, housetrip.com, jetsetter.com, niumba.com, seatguru.com, singleplatform.com, vacationhomerentals.com, and viator.com. As of December 31, 2020, the platform featured 1 billion reviews and opinions on 1 billion hotels and other accommodations, restaurants, experiences, airlines, and cruises, making it a comprehensive resource for travelers worldwide.
What Products and Services Does TRIP Offer?
- Operates an online platform for travel planning and booking.
- Provides user reviews and opinions on hotels, restaurants, and experiences.
- Offers booking services for hotels, flights, vacation rentals, and tours.
- Manages a portfolio of travel media brands, including Cruise Critic and Viator.
- Provides information and services for restaurant reservations.
- Facilitates vacation rental bookings for various property types.
How Does TRIP Make Money?
- Generates revenue through advertising on its platform.
- Earns commissions on hotel, flight, and tour bookings.
- Offers subscription services for businesses to enhance their profiles.
- Provides data and analytics services to travel industry partners.
What Industry Does TRIP Operate In?
Tripadvisor operates in the competitive online travel services industry, which includes companies like Booking Holdings (BKNG), Expedia Group (EXPE), and Airbnb (ABNB). The industry is characterized by increasing online penetration, growing demand for personalized travel experiences, and the rise of mobile booking. Tripadvisor differentiates itself through its extensive user-generated content, including reviews and opinions, which provide valuable insights for travelers. The market is influenced by economic trends, travel patterns, and technological advancements that enhance the booking experience. The global online travel booking market is projected to reach $1.1 trillion by 2027, growing at a CAGR of 9.8% from 2020 to 2027.
Who Are TRIP's Key Customers?
- Travelers seeking information and booking options for accommodations, flights, and experiences.
- Hotels and other accommodations looking to attract customers through the platform.
- Restaurants seeking to increase visibility and reservations.
- Tour operators and experience providers looking to reach a wider audience.
F-Score 6/9Financial Health
Tripadvisor, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.59 places it in the distress zone, a signal of elevated financial risk.
ROE 3%Key Financial Metrics
Return on equity for Tripadvisor, Inc. stands at 2.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.7%, showing how much profit it generates from its asset base. TRIP trades at a trailing price-to-earnings ratio of 80.44, above the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 10.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.25 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 1.1%, the inverse of the P/E and a quick read on earnings relative to price.
Tripadvisor, Inc. (TRIP) Valuation Context
Valued at $1.62B, TRIP is classified as a small-cap stock. Relative to its peer group, TRIP's quantitative score of 75/100 is roughly in line with the peer average of 80/100.
FY2026 estForward Outlook
Wall Street analysts project Tripadvisor, Inc. revenue of about $1.88B for fiscal 2026, with EPS near $1.34. The estimate reflects 12 contributing analysts.
Net sellingInsider Activity
Over the past six months, Tripadvisor, Inc. insiders filed 30 SEC Form 4 transactions — 18 sales and 12 purchases. On net that is roughly 2K shares disposed (about $21K), a signal worth weighing alongside the fundamentals.
TRIP Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Tripadvisor's recovery post-pandemic, indicating that executives see potential growth ahead.
- Community sentiment has shifted positively, with increased discussions around travel resurgence and Tripadvisor's role in it.
- New partnerships and features have been announced, enhancing user experience and potentially driving higher engagement on the platform.
- Analysts are noting a favorable shift in travel trends, which could lead to higher bookings and revenue for the company.
Bear Case
- Concerns remain about the competitive landscape, with emerging travel platforms gaining traction and potentially impacting Tripadvisor's market share.
- Recent earnings reports showed mixed results, leading to skepticism among investors about the company's short-term growth prospects.
- Social sentiment reflects worries about rising travel costs, which could deter consumers from using travel services like Tripadvisor.
- Some community discussions highlight a lack of innovation in Tripadvisor's offerings, raising doubts about its ability to attract new users.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
TRIP Latest News
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Airline Stocks Spent 6 Years Below Covid Highs: Hormuz Snapped That Trend In Two Months
benzinga · Jun 29, 2026
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TRIP: What does Argus have to say about TRIP?
Argus Research · Jun 24, 2026
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KiN Hotel Thi Sach Edition Named Tripadvisor Travelers' Choice Awards Winner for 2026
globenewswire.com · Jun 19, 2026
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Wedbush Maintains Outperform on Tripadvisor, Raises Price Target to $20
benzinga · Jun 16, 2026
TRIP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for TRIP.
Price Targets
Consensus target: $12.57
TRIP MoonshotScore
What does this score mean?
The MoonshotScore rates TRIP's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Airline Stocks Spent 6 Years Below Covid Highs: Hormuz Snapped That Trend In Two Months
TRIP: What does Argus have to say about TRIP?
KiN Hotel Thi Sach Edition Named Tripadvisor Travelers' Choice Awards Winner for 2026
Wedbush Maintains Outperform on Tripadvisor, Raises Price Target to $20
Latest Tripadvisor, Inc. Analysis
Leadership: Matthew Goldberg
CEO
Matthew Goldberg serves as the CEO of Tripadvisor, Inc. His career spans various leadership roles in the technology and media sectors. Before joining Tripadvisor, Goldberg held executive positions at companies such as News Corporation and Liberty Media. His experience includes strategic planning, business development, and financial management. Goldberg's educational background includes a degree from a leading university, providing him with a solid foundation in business and management principles.
Track Record: Under Matthew Goldberg's leadership, Tripadvisor has focused on enhancing its platform and expanding its offerings in the Experiences & Dining segment. Key achievements include strategic partnerships to enhance platform offerings and initiatives to improve user engagement. Goldberg has also overseen efforts to optimize the mobile app and enhance the user experience. His strategic decisions have aimed to drive revenue growth and increase market share in the competitive online travel market.
What Investors Ask About Tripadvisor, Inc. (TRIP) — Consumer Cyclical
What does Tripadvisor, Inc. do?
Tripadvisor, Inc. operates as an online travel company, providing a platform for users to plan and book travel experiences. The company operates through two segments: Hotels, Media & Platform; and Experiences & Dining. The Hotels, Media & Platform segment focuses on providing users with information and booking options for accommodations. The Experiences & Dining segment offers resources for researching and booking restaurants and experiences in travel destinations. Tripadvisor's platform features user-generated content, including reviews and opinions, which provide valuable insights for travelers.
What do analysts say about TRIP stock?
Analyst consensus on Tripadvisor, Inc. (TRIP) is mixed, reflecting the company's unique position in the online travel market and the challenges it faces. Key valuation metrics, such as the P/E ratio of 80.4, suggest a premium valuation relative to current earnings, indicating growth expectations. Analysts consider the company's growth potential in the Experiences & Dining segment and its ability to leverage its extensive user-generated content. However, they also note the risks associated with increased competition and fluctuations in travel demand. Overall, analysts view TRIP as a company with both opportunities and challenges in the evolving online travel landscape.
What are the main risks for TRIP?
Tripadvisor, Inc. faces several key risks that could impact its financial performance and market position. Increased competition from other online travel agencies, such as Booking Holdings and Expedia Group, poses a significant threat. Fluctuations in travel demand due to economic conditions or global events, such as pandemics or geopolitical tensions, can negatively affect revenue. Negative reviews and ratings on the platform can impact brand reputation and user trust. Cybersecurity risks and data breaches can compromise user data and damage the company's reputation. Additionally, the company's dependence on advertising revenue makes it vulnerable to economic downturns.
What are the key factors to evaluate for TRIP?
Tripadvisor, Inc. (TRIP) holds an AI score of 75/100 (high). P/E: 80.4x vs the S&P 500's ~20-25x. Analysts target $12.57 (-9%). Not financial advice.
How frequently does TRIP data refresh on this page?
TRIP prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven TRIP's recent stock price performance?
Tripadvisor, Inc. (TRIP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider TRIP overvalued or undervalued right now?
Tripadvisor, Inc. (TRIP) trades at 80.4x earnings. Analysts target $12.57 (-9%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying TRIP?
Before investing in Tripadvisor, Inc. (TRIP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
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- The information provided is based on available data and may be subject to change.
- Investment decisions should be based on individual risk tolerance and financial circumstances.