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Unity Bancorp, Inc. (UNTY)

$54.07 +$1.28 (+2.44%) |HOLD · 50 · B
MCap: $542.91M| P/E Ratio: 8.7| Vol: 19.4K| Target: $65.00 (+20.2%)
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Unity Bancorp, Inc. (UNTY) trades at $54.07 with AI Score 50/100 (Grade B). Unity Bancorp, Inc. is a regional bank holding company providing financial services to individuals, small businesses, and professional communities. Market cap: $542.91M, Sector: Financial services.

Last analyzed: May 8, 2026
Unity Bancorp, Inc. is a regional bank holding company providing financial services to individuals, small businesses, and professional communities. The company operates nineteen branch offices in New Jersey and Pennsylvania, offering a range of commercial and retail banking products.

UNTY stock analysis for 2026: Analysts have set a consensus price target of $65.00 for Unity Bancorp, Inc., suggesting 20.2% upside from the current price of $54.07. The AI MoonshotScore is 50/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 50/100 · B

UNTY: the 1 perspectives are evenly split.

Council Score · 8 perspectives · See tabs for details →

Unity Bancorp, Inc. (UNTY) Financial Services Profile

CEOJames A. Hughes
Employees227
HeadquartersClinton, NJ, US
IPO Year1997

Unity Bancorp, Inc., operating as Unity Bank, serves the New Jersey and Pennsylvania region with commercial and retail banking solutions. Catering to individuals and small to medium-sized businesses, the bank distinguishes itself through its community focus and diverse lending portfolio, amidst a competitive regional banking landscape.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 8, 2026

What Is the Investment Thesis for UNTY?

Unity Bancorp, Inc. presents a compelling investment case based on its strong regional presence and diversified banking services. With a market capitalization of $0.54 billion and a P/E ratio of 8.88, the company demonstrates solid financial health. A profit margin of 28.7% and a gross margin of 63.7% highlight efficient operations. Key growth catalysts include strategic expansion within its existing geographic footprint and increased adoption of digital banking services. Risks include potential interest rate fluctuations and increasing competition from larger regional and national banks. The company's beta of 0.65 suggests lower volatility compared to the broader market. The dividend yield of 1.12% provides a modest income stream for investors.

Based on FMP financials and quantitative analysis

UNTY Key Highlights

  • Market Cap of $0.54 billion indicates a strong valuation within the regional banking sector.
  • P/E ratio of 8.88 suggests the company may be undervalued compared to its earnings.
  • Profit Margin of 28.7% reflects efficient operations and profitability.
  • Gross Margin of 63.7% demonstrates effective cost management in its banking services.
  • Dividend Yield of 1.12% provides a steady income stream for investors.

Who Are UNTY's Competitors?

UNTY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
MCHB Mechanics Bank $14.40 -1.37% 4B 71
ASBA Associated Banc-Corp $24.75 -0.76% 5B 67
ILPMF Permanent TSB Group Holdings plc $3.32 +0.00% $1.81B 66
HMST HomeStreet, Inc. $13.87 +1.84% $262.43M 66
ONB Old National Bancorp $23.94 +0.52% $9.25B 62
BNMDF Banca Mediolanum S.p.A. $21.65 +0.00% $16.00B 62
BNPQY BNP Paribas S.A. $53.75 +0.00% $118.26B 63
TCBI Texas Capital Bancshares, Inc. $100.12 +0.39% $4.37B 63

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are UNTY's Key Strengths?

  • Strong regional presence in New Jersey and Pennsylvania.
  • Diversified loan portfolio.
  • Experienced management team.
  • Solid financial performance with healthy profit margins.

What Are UNTY's Weaknesses?

  • Limited geographic reach compared to larger banks.
  • Reliance on traditional banking services.
  • Smaller scale may limit investment in technology and innovation.
  • Higher cost structure than larger competitors

What Could Drive UNTY Stock Higher?

  • Continued expansion of digital banking services to attract and retain customers.
  • Focus on small business lending to drive loan growth and increase revenue.
  • Potential strategic acquisitions of smaller community banks to expand geographic footprint (2028).
  • Implementation of new technologies to improve efficiency and reduce costs.
  • Expansion of wealth management services to diversify revenue streams.

What Are the Key Risks for UNTY?

  • Interest rate fluctuations impacting net interest margin.
  • Increasing competition from larger national and regional banks.
  • Regulatory changes impacting banking operations and compliance costs.
  • Economic downturn in the region affecting loan quality and demand.
  • Cybersecurity threats and data breaches compromising customer information.

What Are the Growth Opportunities for UNTY?

  • Expansion within Existing Markets: Unity Bancorp can capitalize on its established presence in New Jersey and Pennsylvania by expanding its branch network and increasing market penetration. Focusing on underserved communities and offering tailored financial solutions can drive customer acquisition. The market size for community banking in the US is estimated at $3 trillion in assets, providing ample opportunity for growth. Timeline: Ongoing.
  • Digital Banking Adoption: Enhancing its digital banking platform and mobile app can attract younger customers and improve customer retention. Offering a seamless online experience, including mobile check deposit, online bill pay, and personalized financial advice, can drive digital adoption. The digital banking market is projected to reach $9.5 trillion in transaction value by 2027. Timeline: Ongoing.
  • Small Business Lending: Focusing on small business lending can drive loan growth and increase revenue. Offering SBA loans and other financing options tailored to the needs of small businesses can establish Unity Bancorp as a preferred lender in the community. The SBA lending market is valued at $30 billion annually. Timeline: Ongoing.
  • Wealth Management Services: Expanding its wealth management services can generate additional revenue streams and diversify its business model. Offering financial planning, investment management, and retirement planning services can attract high-net-worth individuals and families. The wealth management market is projected to reach $140 trillion globally by 2030. Timeline: Upcoming: 2027.
  • Strategic Acquisitions: Pursuing strategic acquisitions of smaller community banks can expand its geographic footprint and increase its market share. Identifying banks with complementary business models and strong customer relationships can create synergies and drive long-term growth. The M&A activity in the banking sector is expected to increase as banks seek to consolidate and improve efficiency. Timeline: Potential: 2028.

What Opportunities Does UNTY Have?

  • Expansion into new markets within the region.
  • Increased adoption of digital banking services.
  • Growth in small business lending.
  • Strategic acquisitions of smaller community banks.

What Threats Does UNTY Face?

  • Competition from larger national and regional banks.
  • Interest rate fluctuations.
  • Regulatory changes.
  • Economic downturn in the region.

What Are UNTY's Competitive Advantages?

  • Strong regional presence and local market knowledge.
  • Established relationships with customers in New Jersey and Pennsylvania.
  • Diversified loan portfolio across various sectors.
  • Experienced management team with deep industry expertise.

What Does UNTY Do?

Incorporated in 1991 and based in Clinton, New Jersey, Unity Bancorp, Inc. functions as the holding company for Unity Bank. The bank provides a comprehensive suite of commercial and retail banking products and services tailored to individuals, small and medium-sized businesses, and professional communities. Its offerings include a variety of deposit accounts such as personal and business checking accounts, time deposits, money market accounts, and regular savings accounts, alongside noninterest and interest-bearing demand deposits. Unity Bank also provides an array of lending options, including Small Business Administration (SBA) loans, commercial loans, and residential mortgage and consumer loans. These encompass residential real estate, home equity lines and loans, residential construction lines, and personal loans. The bank delivers its services through nineteen branch offices located across Bergen, Hunterdon, Middlesex, Somerset, Union, and Warren counties in New Jersey, as well as Northampton County, Pennsylvania. Furthermore, Unity Bank extends its reach through online banking services, enhancing accessibility and convenience for its customers. Unity Bancorp, Inc. has established itself as a key player in the regional banking sector, emphasizing community relationships and tailored financial solutions.

What Products and Services Does UNTY Offer?

  • Provides personal and business checking accounts.
  • Offers time deposits and money market accounts.
  • Provides regular savings accounts.
  • Offers noninterest and interest-bearing demand deposits.
  • Provides small business administration loans.
  • Offers commercial loans.
  • Provides residential mortgage and consumer loans.

How Does UNTY Make Money?

  • Generates revenue through interest income from loans.
  • Earns fees from deposit accounts and other banking services.
  • Manages risk through careful loan underwriting and diversification.
  • Expands its customer base through branch network and online channels.

What Industry Does UNTY Operate In?

Unity Bancorp, Inc. operates within the regional banking sector, which is characterized by intense competition and evolving customer expectations. The industry is seeing increased adoption of digital banking solutions and a growing emphasis on personalized customer service. Unity Bancorp competes with larger national banks and other regional players, necessitating a focus on niche markets and community relationships. The regional banking sector is influenced by macroeconomic factors such as interest rates, regulatory changes, and economic growth in local markets. The US banking sector has total assets of approximately $23 trillion in 2024.

Who Are UNTY's Key Customers?

  • Individuals seeking personal banking services.
  • Small and medium-sized businesses requiring commercial loans.
  • Professional communities needing specialized financial solutions.
AI Confidence: 78% Updated: May 8, 2026

UNTY Financials

UNTY Latest News

UNTY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UNTY.

Price Targets

Consensus target: $65.00

UNTY MoonshotScore

50/100

What does this score mean?

The MoonshotScore rates UNTY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: James A. Hughes

CEO

James A. Hughes serves as the CEO of Unity Bancorp, Inc., managing a team of 227 employees. His career spans several decades in the banking industry, with a focus on community banking and financial services. Hughes has held various leadership positions, demonstrating expertise in strategic planning, risk management, and customer relationship management. He is actively involved in community development initiatives and serves on the boards of several local organizations. His experience includes roles at other regional banks, providing him with a deep understanding of the market dynamics.

Track Record: Under James A. Hughes's leadership, Unity Bancorp, Inc. has achieved consistent growth in assets and profitability. He has overseen the expansion of the bank's branch network and the implementation of new digital banking technologies. Hughes has also focused on strengthening the bank's risk management practices and improving customer service. Key milestones include successful integration of acquired banks and the launch of new lending programs for small businesses.

Common Questions About UNTY (Financial Services)

What does Unity Bancorp, Inc. do?

Unity Bancorp, Inc., through its subsidiary Unity Bank, offers a range of commercial and retail banking services to individuals, small and medium-sized businesses, and professional communities. Its core business revolves around accepting deposits and originating loans. The bank provides various deposit accounts, including checking, savings, and money market accounts, and offers lending solutions such as commercial, residential mortgage, and SBA loans. Unity Bank operates nineteen branch offices in New Jersey and Pennsylvania, complemented by online banking services.

What do analysts say about UNTY stock?

Analyst coverage of Unity Bancorp, Inc. (UNTY) is limited, but available data suggests a generally positive outlook based on the company's financial performance and regional presence. Key valuation metrics, such as the P/E ratio of 8.88, indicate potential undervaluation. Growth considerations include the bank's ability to expand its digital banking services and increase its market share in the competitive regional banking landscape. Investors should conduct their own due diligence and consider their individual risk tolerance before making any investment decisions.

What are the main risks for UNTY?

Unity Bancorp, Inc. faces several risks inherent to the banking industry. Interest rate fluctuations can impact the bank's net interest margin, affecting profitability. Increasing competition from larger national and regional banks poses a threat to market share. Regulatory changes can increase compliance costs and impact banking operations. Economic downturns in the region can lead to loan defaults and reduced demand for banking services. Cybersecurity threats and data breaches also present a significant risk to customer information and the bank's reputation. Prudent risk management practices are essential for mitigating these challenges.

How is Unity Bancorp, Inc. adapting to fintech disruption?

Unity Bancorp, Inc. is adapting to fintech disruption by investing in its digital banking platform and mobile app. The bank is offering a seamless online experience, including mobile check deposit, online bill pay, and personalized financial advice, to attract and retain customers. Unity Bancorp is also exploring partnerships with fintech companies to offer innovative financial solutions. These initiatives aim to enhance customer convenience, improve efficiency, and maintain competitiveness in the evolving banking landscape.

What is Unity Bancorp, Inc.'s credit quality and risk management approach?

Unity Bancorp, Inc. maintains a focus on credit quality and employs a comprehensive risk management approach. The bank carefully underwrites loans and diversifies its loan portfolio across various sectors to mitigate credit risk. Provision levels are regularly assessed to ensure adequate coverage for potential loan losses. Unity Bancorp also monitors economic conditions and regulatory changes to proactively manage risks. The bank's risk management framework is designed to protect its assets and maintain financial stability.

What are the key factors to evaluate for UNTY?

Unity Bancorp, Inc. (UNTY) currently holds an AI score of 50/100, indicating moderate score. The stock trades at a P/E of 8.7x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $65.00 (+20% from $54.07). Key strength: Strong regional presence in New Jersey and Pennsylvania. Primary risk to monitor: Interest rate fluctuations impacting net interest margin. This is not financial advice.

How frequently does UNTY data refresh on this page?

UNTY prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven UNTY's recent stock price performance?

Recent price movement in Unity Bancorp, Inc. (UNTY) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $65.00 implies 20% upside from here. Notable catalyst: Strong regional presence in New Jersey and Pennsylvania. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Analyst opinions and market data are for informational purposes only and do not constitute investment advice.
Data Sources

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