Upexi, Inc. (UPXI)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Upexi, Inc. (UPXI) trades at $0.88 with AI Score 17/100 (Grade F). Upexi, Inc. operates in the health, wellness, pet, and beauty markets, manufacturing and selling branded products. Formerly known as Grove, Inc. Market cap: $61.89M, Sector: Communication services.
Price live · AI analysis from May 9, 2026UPXI stock analysis for 2026: Analysts have set a consensus price target of $5.00 for Upexi, Inc., suggesting 467.6% upside from the current price of $0.88. The AI MoonshotScore is 17/100, indicating a strong bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
UPXI: 1/1 perspectives are bearish.
How is this calculated? →Upexi, Inc. (UPXI) Media & Communications Profile
Upexi, Inc. focuses on manufacturing and selling branded products in the health, wellness, pet, and beauty sectors. Formerly Grove, Inc., the company rebranded in 2022 and leverages its online presence to reach consumers directly, operating within the competitive internet content and information industry.
What Is the Investment Thesis for UPXI?
Upexi, Inc. presents a high-growth opportunity within the branded consumer products market, particularly in the health, wellness, pet, and beauty sectors. Key value drivers include the company's ability to develop and market successful branded products, its focus on direct-to-consumer sales channels, and its potential to expand into new product categories. A gross margin of 80.0% indicates strong pricing power and efficient cost management. However, a significant risk is the company's negative profit margin of -496.9%, indicating substantial operational challenges. Upcoming catalysts include potential partnerships with major retailers and expansion into international markets. Investors should closely monitor Upexi's ability to improve profitability and manage its operating expenses.
Based on FMP financials and quantitative analysis
UPXI Key Highlights
- Market Cap of $61.89M reflects its current valuation in the market.
- Gross Margin of 80.0% suggests strong pricing power and efficient cost management in its product offerings.
- Profit Margin of -496.9% indicates significant operational challenges and the need for improved cost control.
- Beta of -0.59 suggests the stock is less volatile than the market, potentially offering stability in turbulent times.
- Focus on health, wellness, pet, and beauty markets positions it in high-growth consumer sectors.
Who Are UPXI's Competitors?
UPXI is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| NBIS Nebius Group N.V. | $213.02 | -1.21% | 52B | 76 |
| RDDT Reddit, Inc. | $206.21 | +5.93% | $39.70B | 65 |
| YNDX Yandex N.V. | $18.94 | +0.00% | $15.14B | 64 |
| TBLA Taboola.com Ltd. | $5.46 | +6.23% | $1.49B | 64 |
| TC Token Cat Ltd. | $2.28 | -22.18% | $6.64M | 52 |
| LTRPA Liberty TripAdvisor Holdings, Inc. | $0.26 | +0.08% | $20.35M | 52 |
| ZGXNF ZIGExN Co., Ltd. | $4.33 | +57.45% | $429.40M | 52 |
| MECVF Mdf Commerce Inc. | $4.25 | +2.41% | $186.88M | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are UPXI's Key Strengths?
- Focus on high-growth markets (health, wellness, pet, beauty).
- Direct-to-consumer sales channel.
- Strong gross margin (80.0%).
- Ability to develop and launch new products.
What Are UPXI's Weaknesses?
- Negative profit margin (-496.9%).
- Relatively small employee base (64 employees).
- Limited brand recognition compared to larger competitors.
- Dependence on online sales channels.
What Could Drive UPXI Stock Higher?
- Potential partnerships with major retailers to expand distribution channels.
- Expansion into new international markets to increase revenue streams.
- Continuous development and launch of new branded products.
- Optimization of direct-to-consumer sales channels to enhance customer engagement.
What Are the Key Risks for UPXI?
- Financial-distress signal — its Altman Z-Score of -4.98 sits in the distress zone (elevated bankruptcy risk).
- Intense competition from established players in the health, wellness, pet, and beauty markets.
- Economic downturn affecting consumer spending on discretionary items.
- Negative profit margin indicating operational inefficiencies.
- Dependence on online sales channels, which are subject to changing consumer preferences and technological disruptions.
What Are the Growth Opportunities for UPXI?
- Expansion into International Markets: Upexi can pursue growth by expanding its product distribution into international markets, particularly in regions with growing disposable incomes and increasing demand for health, wellness, pet, and beauty products. This expansion could involve establishing partnerships with local distributors or setting up online sales channels tailored to specific regional markets. The global market for these products is estimated to reach $1 trillion by 2028, providing a substantial opportunity for Upexi to increase its revenue and market share.
- Development of New Branded Products: Upexi can drive growth by continuously developing and launching new branded products that cater to emerging consumer trends and unmet needs within its target markets. This could involve investing in research and development to identify innovative ingredients, formulations, or product categories. The company can also leverage consumer feedback and market research to refine its product development efforts and ensure that its offerings remain relevant and appealing to its target audience. The timeline for new product launches could be on a quarterly or semi-annual basis.
- Strategic Partnerships with Retailers: Upexi can enhance its distribution network and increase brand visibility by forming strategic partnerships with major retailers, both online and offline. This could involve securing shelf space in brick-and-mortar stores or collaborating with e-commerce platforms to feature Upexi's products prominently. Such partnerships can provide access to a wider customer base and enhance brand credibility. The timeline for establishing these partnerships could be within the next 12-18 months.
- Enhancement of Direct-to-Consumer (DTC) Channels: Upexi can further strengthen its growth by optimizing its direct-to-consumer sales channels, including its website and social media platforms. This could involve improving the user experience, enhancing the personalization of marketing messages, and offering exclusive promotions to DTC customers. By building stronger relationships with its customers and capturing valuable data, Upexi can increase customer loyalty and drive repeat purchases. The timeline for these improvements could be implemented over the next 6-12 months.
- Acquisition of Complementary Brands: Upexi can accelerate its growth by acquiring complementary brands that align with its existing product portfolio and target markets. This could involve acquiring brands with established customer bases, unique product formulations, or strong brand recognition. Such acquisitions can provide Upexi with access to new markets, technologies, and talent, while also creating synergies and economies of scale. The timeline for potential acquisitions could be within the next 2-3 years.
What Opportunities Does UPXI Have?
- Expansion into international markets.
- Strategic partnerships with retailers.
- Acquisition of complementary brands.
- Development of new and innovative products.
What Threats Does UPXI Face?
- Intense competition from established players.
- Changing consumer preferences.
- Economic downturn affecting consumer spending.
- Supply chain disruptions.
What Are UPXI's Competitive Advantages?
- Brand recognition in niche markets.
- Direct-to-consumer sales channel.
- Focus on high-growth product categories.
- Ability to innovate and launch new products quickly.
What Does UPXI Do?
Upexi, Inc., headquartered in Clearwater, Florida, manufactures and sells branded products across several high-growth consumer categories, including health, wellness, pet, and beauty. Founded in 2018 as Grove, Inc., the company underwent a strategic rebranding to Upexi, Inc. in August 2022, signaling a renewed focus on expanding its brand portfolio and enhancing its market presence. Upexi leverages e-commerce platforms and direct-to-consumer strategies to market and distribute its products. The company's evolution reflects a commitment to identifying and capitalizing on emerging consumer trends within the health and lifestyle sectors. With a relatively small team of 64 employees, Upexi aims to compete effectively by focusing on product innovation, brand development, and targeted marketing efforts within these niche markets. Their offerings span a range of products designed to cater to specific consumer needs and preferences within these diverse segments.
What Products and Services Does UPXI Offer?
- Manufactures branded products in the health sector.
- Produces branded products in the wellness sector.
- Creates and sells branded products for pets.
- Develops and markets branded beauty products.
- Utilizes e-commerce platforms for direct-to-consumer sales.
- Focuses on product innovation to meet consumer trends.
- Employs targeted marketing strategies to reach niche markets.
How Does UPXI Make Money?
- Develops and manufactures branded products.
- Sells products directly to consumers through online channels.
- Focuses on high-growth markets like health, wellness, pet, and beauty.
- Utilizes targeted marketing to acquire and retain customers.
What Industry Does UPXI Operate In?
Upexi, Inc. operates within the competitive Internet Content & Information industry, which is characterized by rapid technological advancements and evolving consumer preferences. The global e-commerce market is expected to continue its growth trajectory, driven by increasing internet penetration and the convenience of online shopping. Upexi's focus on health, wellness, pet, and beauty products aligns with growing consumer interest in these categories. The company faces competition from established players and emerging brands, requiring continuous innovation and effective marketing strategies to maintain its market position.
Who Are UPXI's Key Customers?
- Health-conscious consumers seeking wellness products.
- Pet owners looking for quality pet care items.
- Beauty enthusiasts interested in innovative beauty products.
- Consumers who prefer to shop online for convenience.
UPXI Valuation & Market Position
With a $61.89M market cap, Upexi, Inc. sits in the micro-cap segment of the market. Relative to its peer group, UPXI's quantitative score of 17/100 is below the peer average of 64/100.
FY2026 estForward Outlook
Wall Street analysts project Upexi, Inc. revenue of about $26.9M for fiscal 2026, with EPS near $-3.10.
F-Score 4/9Financial Health
Upexi, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -4.98 places it in the distress zone, a signal of elevated financial risk.
Key Financial Metrics
Its free cash flow yield is -35.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.72 indicates the company holds enough short-term assets to cover its near-term obligations.
UPXI Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Focus on high-growth markets (health, wellness, pet, beauty).
- Direct-to-consumer sales channel.
- Strong gross margin (80.0%).
- Ability to develop and launch new products.
Bear Case
- Negative profit margin (-496.9%).
- Relatively small employee base (64 employees).
- Limited brand recognition compared to larger competitors.
- Dependence on online sales channels.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
UPXI Latest News
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Earnings Scheduled For May 12, 2026
benzinga · May 12, 2026
UPXI Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UPXI.
Price Targets
Consensus target: $5.00
UPXI MoonshotScore
What does this score mean?
The MoonshotScore rates UPXI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Allan J. Marshall
CEO
Allan J. Marshall serves as the CEO of Upexi, Inc., leading the company's strategic direction and overseeing its operations. His background includes experience in managing and scaling businesses within the consumer products sector. He is responsible for guiding Upexi's growth initiatives, including product development, marketing, and sales strategies. His leadership aims to drive innovation and enhance the company's market position in the health, wellness, pet, and beauty industries. He manages a team of 64 employees.
Track Record: Under Allan J. Marshall's leadership, Upexi, Inc. has focused on expanding its brand portfolio and enhancing its direct-to-consumer sales channels. Key milestones include the rebranding from Grove, Inc. to Upexi, Inc. in August 2022, signaling a renewed focus on growth. He has also overseen the development and launch of new branded products in the health, wellness, pet, and beauty sectors.
UPXI Communication Services Stock FAQ
What does Upexi, Inc. do?
Upexi, Inc. manufactures and sells branded products in the health, wellness, pet, and beauty markets. The company focuses on developing and marketing its products directly to consumers through online channels, leveraging e-commerce platforms and targeted marketing strategies. Upexi aims to capitalize on growing consumer demand for these products by offering innovative and high-quality items that cater to specific needs and preferences. The company's business model centers around product innovation, brand development, and direct-to-consumer sales.
What do analysts say about UPXI stock?
As of 2026-05-09, analyst coverage of UPXI stock is limited. Key valuation metrics include a market capitalization of $61.89M. The company's gross margin of 80.0% is a positive indicator, but its negative profit margin of -496.9% raises concerns about its financial sustainability. Investors should closely monitor Upexi's ability to improve its profitability and manage its operating expenses. Growth considerations include the company's potential to expand into new markets and develop new products.
What are the main risks for UPXI?
Upexi, Inc. faces several risks, including intense competition from established players in the health, wellness, pet, and beauty markets. The company's negative profit margin indicates operational inefficiencies and financial challenges. Economic downturns could affect consumer spending on discretionary items, impacting Upexi's revenue. Dependence on online sales channels exposes the company to changing consumer preferences and technological disruptions. Effective risk management and strategic adaptation are crucial for Upexi to mitigate these challenges.
What are the key factors to evaluate for UPXI?
Upexi, Inc. (UPXI) holds an AI score of 17/100 (low). Analysts target $5.00 (+468%). Not financial advice.
How frequently does UPXI data refresh on this page?
UPXI prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven UPXI's recent stock price performance?
Upexi, Inc. (UPXI) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on high-growth markets (health, wellness, pet, beauty). See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider UPXI overvalued or undervalued right now?
Valuing Upexi, Inc. (UPXI) requires multiple metrics. Analysts target $5.00 (+468%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying UPXI?
Before investing in Upexi, Inc. (UPXI), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- Analyst opinions may vary and should be considered as part of a comprehensive investment analysis.