VPR Brands, LP (VPRB)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
VPR Brands, LP (VPRB) trades at $0.05 with AI Score 39/100 (Grade D). VPR Brands, LP operates in the electronic cigarette, personal vaporizer, and pocket lighter industry. Market cap: $4.23M, Sector: Consumer defensive.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for VPRB: VPRB does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates VPRB against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
VPRB: 1/1 perspectives are bearish.
How is this calculated? →VPR Brands, LP (VPRB) Consumer Business Overview
VPR Brands, LP focuses on the electronic cigarette, personal vaporizer, and pocket lighter market, offering products under brands like DISSIM, HoneyStick, Goldline, and KRAVE. The company distributes through diverse channels, including retail, online, and wholesale, positioning itself within the evolving landscape of alternative smoking products.
What Is the Investment Thesis for VPRB?
VPR Brands, LP presents a speculative investment opportunity within the evolving landscape of the electronic cigarette, personal vaporizer, and CBD product sectors. The company's diverse brand portfolio, including DISSIM, HoneyStick, Goldline, and KRAVE, targets various consumer preferences. With a negative P/E ratio of -1.93 and a negative profit margin of -25.6%, the company's financial performance warrants careful consideration. Growth catalysts include expanding its online presence and capitalizing on the increasing demand for CBD products. However, potential risks include regulatory changes impacting the vaping and CBD industries and intense competition from established players. The company's small market capitalization and OTC listing add to the speculative nature of the investment. Investors should carefully weigh the potential for growth against the inherent risks before considering an investment in VPRB.
Based on FMP financials and quantitative analysis
VPRB Key Highlights
- Operates in the electronic cigarette, personal vaporizer, and pocket lighter industry.
- Designs, markets, and distributes products under the DISSIM, HoneyStick, Goldline, and KRAVE brands.
- Sells products through a multi-channel distribution network, including retail, online, and wholesale.
- Market Cap of $4.23M indicates a micro-cap company.
- Profit Margin of -25.6% reflects current challenges in profitability.
Who Are VPRB's Competitors?
VPRB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AIXN AiXin Life International, Inc. | $0.25 | -21.54% | $6.27M | 39 |
| CLGOF CleanGo Innovations Inc. | $0.90 | +0.00% | $7.20M | 44 |
| PNGAF Pangea Wellness Inc. | $0.36 | -2.70% | $5.45M | 65 |
| TPB Turning Point Brands, Inc. | $87.42 | +2.20% | $1.69B | 59 |
| RLX RLX Technology Inc. | $1.90 | -3.06% | $2.32B | 52 |
| BTI British American Tobacco p.l.c. | $61.80 | +0.56% | $133.83B | 52 |
| JAPAF Japan Tobacco Inc. | $36.20 | -3.47% | $64.26B | 51 |
| PHJMF PT Hanjaya Mandala Sampoerna Tbk | $0.05 | +0.00% | $5.82B | 39 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are VPRB's Key Strengths?
- Diverse product portfolio across multiple vaping and lighter categories.
- Established brand recognition for DISSIM and HoneyStick.
- Multi-channel distribution network.
- Private label manufacturing capabilities.
What Are VPRB's Weaknesses?
- Small market capitalization.
- Negative profit margin.
- Limited financial resources.
- Dependence on the vaping and CBD markets, which are subject to regulatory risks.
What Could Drive VPRB Stock Higher?
- Potential expansion into new international markets.
- Increasing demand for CBD products under the Goldline brand.
- Expansion of online sales channels.
- Strategic partnerships with dispensaries to expand distribution.
What Are the Key Risks for VPRB?
- Financial-distress signal — its Altman Z-Score of -1.58 sits in the distress zone (elevated bankruptcy risk).
- Evolving regulations impacting the vaping and CBD industries.
- Intense competition from established players.
- Changing consumer preferences.
- Product liability claims related to vaping products.
What Are the Growth Opportunities for VPRB?
- Expansion of Online Sales Channels: VPR Brands, LP can capitalize on the growing e-commerce trend by expanding its online sales channels. Investing in a user-friendly website and targeted online marketing campaigns can attract a wider customer base. The global e-commerce market is projected to reach trillions of dollars in the coming years, providing a significant opportunity for VPR Brands, LP to increase its revenue. Timeline: Ongoing.
- Increased Focus on CBD Product Line (Goldline): The cannabidiol (CBD) market is experiencing rapid growth, driven by increasing consumer awareness of its potential health benefits. VPR Brands, LP can leverage its Goldline brand to capture a larger share of this market by introducing new CBD-infused products and expanding its distribution network. The CBD market is projected to reach billions of dollars in the next few years. Timeline: Ongoing.
- Strategic Partnerships with Dispensaries: Collaborating with dispensaries can provide VPR Brands, LP with access to a valuable distribution channel, particularly for its HoneyStick and Goldline brands. Establishing strategic partnerships with dispensaries in key markets can increase brand visibility and drive sales. The number of dispensaries is growing rapidly, creating a significant opportunity for VPR Brands, LP to expand its reach. Timeline: Upcoming.
- Development of Innovative Vaporizer Technologies: Investing in research and development to create innovative vaporizer technologies can differentiate VPR Brands, LP from its competitors. Developing vaporizers with advanced features, such as temperature control and improved battery life, can attract tech-savvy consumers. The vaporizer market is constantly evolving, with new technologies emerging regularly. Timeline: Ongoing.
- Expansion into International Markets: VPR Brands, LP can explore opportunities to expand its operations into international markets. Identifying countries with favorable regulations and growing demand for vaping and CBD products can drive revenue growth. The global vaping and CBD markets are expanding rapidly, presenting significant opportunities for VPR Brands, LP to increase its market share. Timeline: Upcoming.
What Opportunities Does VPRB Have?
- Expansion of online sales channels.
- Increased focus on CBD product line (Goldline).
- Strategic partnerships with dispensaries.
- Development of innovative vaporizer technologies.
What Threats Does VPRB Face?
- Intense competition from established players.
- Evolving regulations impacting the vaping and CBD industries.
- Changing consumer preferences.
- Potential for product liability claims.
What Are VPRB's Competitive Advantages?
- Brand recognition for DISSIM lighters and HoneyStick vaporizers.
- Established distribution network across multiple channels.
- Intellectual property portfolio.
- Private label manufacturing capabilities.
What Does VPRB Do?
VPR Brands, LP, established in 2003 and based in Fort Lauderdale, Florida, operates within the consumer defensive sector, specifically targeting the electronic cigarette, personal vaporizer, and pocket lighter industry. Originally named Soleil Capital L.P., the company rebranded to VPR Brands, LP in September 2015. VPR Brands designs, markets, and distributes a range of products, including pocket lighters under the DISSIM brand, vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand, cannabidiol (CBD) products under the Goldline brand, and electronic cigarettes and vaporizers under the KRAVE brand. Additionally, the company offers e-liquids and engages in intellectual property licensing and private label manufacturing programs. Its distribution network spans direct sales to retailers, independent and online distributors, wholesalers, internet/e-commerce platforms, and dispensaries. Soleil Capital Management LLC acts as the general partner for VPR Brands, LP. The company's diverse product portfolio and multi-channel distribution strategy aim to capture a significant share of the alternative smoking and vaping market.
What Products and Services Does VPRB Offer?
- Designs and markets pocket lighters under the DISSIM brand.
- Develops and distributes vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand.
- Offers cannabidiol (CBD) products under the Goldline brand.
- Produces electronic cigarettes and vaporizers under the KRAVE brand.
- Manufactures and sells e-liquids.
- Licenses its intellectual property.
- Develops private label manufacturing programs.
How Does VPRB Make Money?
- Designs, markets, and distributes vaping and lighter products.
- Generates revenue through direct sales to retailers, wholesalers, and online distributors.
- Licenses intellectual property to other companies.
- Offers private label manufacturing services.
What Industry Does VPRB Operate In?
The electronic cigarette and vaporizer industry is characterized by rapid innovation, evolving regulations, and shifting consumer preferences. The market is highly competitive, with numerous players vying for market share. VPR Brands, LP operates within this dynamic environment, facing competition from both established tobacco companies and emerging vaping brands. The increasing popularity of CBD products also presents both opportunities and challenges. The industry is subject to regulatory scrutiny, particularly regarding product safety and marketing practices. VPR Brands, LP's success depends on its ability to adapt to these changes and differentiate itself through product innovation and effective marketing strategies. Competitors include AIXN, CEUMF, CLGOF, FLWBF, and PNGAF.
Who Are VPRB's Key Customers?
- Retailers selling vaping and lighter products.
- Wholesalers distributing vaping and lighter products.
- Online distributors and e-commerce platforms.
- Dispensaries selling CBD products.
VPRB Valuation & Market Position
With a $4.23M market cap, VPR Brands, LP sits in the micro-cap segment of the market. Relative to its peer group, VPRB's quantitative score of 39/100 is below the peer average of 52/100.
P/E 3.9Key Financial Metrics
Return on assets is 25.4%, showing how much profit it generates from its asset base. VPRB trades at a trailing price-to-earnings ratio of 3.90, below the Consumer Defensive sector average of ~30x. Its free cash flow yield is 42.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.46 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 25.1%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
VPR Brands, LP's Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -1.58 places it in the distress zone, a signal of elevated financial risk.
VPRB Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests those in the know see value, possibly signaling confidence in future prospects.
- The community buzz is picking up, with more positive chatter hinting at growing market awareness.
- VPRB seems to be gaining traction in new markets, expanding its reach and potential customer base.
- There's a general feeling that VPRB is undervalued compared to its peers, creating a potential buying opportunity.
Bear Case
- Insider activity is only one piece of the puzzle; broader market conditions could still drag VPRB down.
- Community sentiment can be fickle; hype doesn't always translate into real-world results.
- Expansion into new markets is risky; success isn't guaranteed, and costs could outweigh benefits.
- The perception of undervaluation might be based on incomplete information or unrealistic expectations.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
VPRB Latest News
-
Stocks That Hit 52-Week Lows On Friday
· Dec 27, 2019
VPRB Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for VPRB.
Price Targets
Wall Street price target analysis for VPRB.
VPRB MoonshotScore
What does this score mean?
The MoonshotScore rates VPRB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Kevin Frija
Unknown
Information about Kevin Frija's background is not available in the provided context. Therefore, a detailed biography cannot be provided. However, he is currently managing 11 employees at VPR Brands, LP.
Track Record: Information about Kevin Frija's track record and key achievements is not available in the provided context. Therefore, a detailed summary of his accomplishments cannot be provided.
VPRB OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that VPR Brands, LP may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure and may not be subject to the same level of regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. This tier is generally considered to be the most speculative and carries the highest risk for investors.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure.
- Low trading volume and liquidity.
- Potential for price manipulation.
- Higher risk of fraud or scams.
- Limited regulatory oversight.
- Verify the company's registration and legal status.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Research the background and experience of the company's management team.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- Company has been in operation since 2003.
- Company has a diverse product portfolio.
- Company distributes products through multiple channels.
- Company has established brand recognition for some of its products.
VPRB Consumer Defensive Stock FAQ
What does VPR Brands, LP do?
VPR Brands, LP operates in the consumer defensive sector, specifically focusing on the electronic cigarette, personal vaporizer, and pocket lighter industry. The company designs, markets, and distributes a range of products, including pocket lighters under the DISSIM brand, vaporizers under the HoneyStick brand, CBD products under the Goldline brand, and electronic cigarettes and vaporizers under the KRAVE brand. VPR Brands, LP sells its products through various channels, including direct sales to retailers, independent and online distributors, wholesalers, internet/e-commerce platforms, and dispensaries.
What are the main risks for VPRB?
VPRB faces several risks inherent to its industry and business model. Evolving regulations regarding vaping and CBD products pose a significant threat, potentially impacting product sales and marketing strategies. Intense competition from larger, more established players could limit VPRB's market share and profitability. Changing consumer preferences and potential product liability claims also represent key risks that investors may want to evaluate.
What are the key factors to evaluate for VPRB?
VPR Brands, LP (VPRB) holds an AI score of 39/100 (low). P/E: 3.9x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does VPRB data refresh on this page?
VPRB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven VPRB's recent stock price performance?
VPR Brands, LP (VPRB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across multiple vaping and lighter categories. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider VPRB overvalued or undervalued right now?
VPR Brands, LP (VPRB) trades at 3.9x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying VPRB?
Before investing in VPR Brands, LP (VPRB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding VPRB to a portfolio?
Key strength of VPR Brands, LP (VPRB): Diverse product portfolio across multiple vaping and lighter categories. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- OTC market investments carry higher risk than exchange-listed securities.
- AI analysis is pending and may provide further insights in the future.