Wisconsin Electric Power Company PFD 3.60% (WELPP)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Wisconsin Electric Power Company PFD 3.60% (WELPP) trades at $65.90 with AI Score 49/100 (Grade C). Wisconsin Electric Power Company PFD 3. Market cap: $2.19B, Sector: Utilities.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for WELPP: WELPP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates WELPP against Utilities peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
WELPP: the 1 perspectives are evenly split.
How is this calculated? →Wisconsin Electric Power Company PFD 3.60% (WELPP) Utility Operations & Dividend Profile
Wisconsin Electric Power Company PFD 3.60% offers preferred stock exposure to a regulated utility providing essential electric, natural gas, and steam heat services in Milwaukee, WI, since 1896. Operating within a stable, regulated framework, it generates consistent revenue streams, though its OTC listing and preferred stock characteristics introduce specific considerations for investors.
What Is the Investment Thesis for WELPP?
Wisconsin Electric Power Company PFD 3.60% (WELPP) offers investors exposure to a regulated utility through preferred stock, characterized by a stable dividend yield of 5.45%. The underlying business, established in 1896, benefits from highly predictable revenue streams derived from providing essential electric, natural gas, and steam heat services in a regulated environment. This regulatory framework typically ensures cost recovery and a reasonable return on investment, contributing to a robust profit margin of 14.4% and a gross margin of 80.5%. The company's low Beta of 0.14 indicates minimal volatility relative to the broader market, aligning with the defensive nature of utility investments. However, as a preferred stock, WELPP's market value is sensitive to interest rate fluctuations; rising rates can diminish the attractiveness of its fixed dividend. Its trading on the OTC Other tier implies potential liquidity constraints, with a market capitalization of $2.19B. Investors are primarily drawn to its income-generating potential and the stability afforded by its regulated utility operations, balancing these against interest rate risks and OTC market dynamics.
Based on FMP financials and quantitative analysis
WELPP Key Highlights
- Market Capitalization: $2.18 billion, reflecting its valuation as a significant regional utility.
- Price-to-Earnings (P/E) Ratio: 3.29, indicating a potentially undervalued equity relative to earnings, though typical for preferred shares.
- Profit Margin: 14.4%, demonstrating strong profitability from its regulated essential services.
- Gross Margin: 80.5%, highlighting efficient cost management in its core utility operations.
- Dividend Yield: 5.45%, offering a substantial income stream to preferred shareholders.
Who Are WELPP's Competitors?
WELPP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| WEC WEC Energy Group, Inc. | $116.94 | -1.59% | $38.09B | 61 |
| UEPCO Union Electric Company | $90.00 | +0.00% | $31.83B | — |
| CNLPM The Connecticut Light and Power Company | $32.99 | +1.29% | $315.00M | 72 |
| CNTHP The Connecticut Light and Power Company | $52.70 | +0.55% | $318.06M | 69 |
| CNLHP The Connecticut Light and Power Company | $36.95 | +0.00% | $223.00M | 68 |
| CNPWP The Connecticut Light and Power Company | $32.75 | +0.00% | $197.65M | 66 |
| DUKB Duke Energy Corporation 5.625% | $23.42 | +0.52% | $18.21B | 50 |
| SOJD Southern Company (The) Series 2 | $19.35 | +0.36% | $21.66B | 50 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are WELPP's Key Strengths?
- Stable revenue streams from regulated essential utility services.
- High gross margin (80.5%) and profit margin (14.4%) indicating operational efficiency.
- Low Beta (0.14) suggesting defensive investment characteristics.
- Attractive dividend yield (5.45%) for income-focused investors.
What Are WELPP's Weaknesses?
- Preferred stock value is sensitive to interest rate fluctuations.
- Limited liquidity and transparency due to trading on the OTC Other tier.
- Growth opportunities are primarily tied to regulatory approvals and regional demand.
- Reliance on a single geographic service area for all operations.
What Could Drive WELPP Stock Higher?
- Potential for favorable regulatory decisions regarding rate adjustments or capital expenditure approvals.
- Stable demand for essential utility services within its service territory.
- Consistent payment of the 3.60% preferred dividend, reinforcing its income-generating appeal.
- Underlying company's operational efficiency and cost management initiatives.
What Are the Key Risks for WELPP?
- Financial-distress signal — its Altman Z-Score of 0.74 sits in the distress zone (elevated bankruptcy risk).
- Rising interest rates could decrease the relative attractiveness and market value of WELPP's fixed-rate preferred dividend.
- Regulatory changes or unfavorable outcomes in rate cases could impact the underlying company's profitability.
- Limited liquidity and transparency associated with trading on the OTC Other tier.
- Operational disruptions such as severe weather events or infrastructure failures impacting service delivery.
- Economic downturns in its service area could reduce demand for utility services.
What Are the Growth Opportunities for WELPP?
- Demand Growth in Service Area: As a regulated utility, Wisconsin Electric Power Company's primary growth is intrinsically linked to the economic and population expansion within its service territory in Wisconsin. Increased residential, commercial, and industrial activity naturally leads to higher consumption of electricity, natural gas, and steam heat. While specific growth projections for WELPP's service area are unknown, sustained regional development would translate into organic demand growth, supporting the company's revenue base and justifying future infrastructure investments. This organic growth contributes to the stability of its underlying business, which in turn supports the preferred stock's dividend payments.
- Infrastructure Modernization and Capital Investments: Utilities regularly undertake significant capital expenditures to maintain, upgrade, and expand their infrastructure, including power generation, transmission, and distribution networks, as well as natural gas pipelines and steam heat systems. These investments, when approved by regulators, are typically added to the company's rate base, allowing for a regulated return. While specific investment timelines or market sizes for WELPP are unknown, ongoing modernization efforts to enhance reliability, integrate new technologies, and comply with environmental standards represent a continuous opportunity for rate base expansion and stable earnings growth for the underlying company.
- Efficiency Enhancements and Cost Management: Continuous operational improvements and cost management initiatives represent a perpetual growth opportunity for regulated utilities. By optimizing power generation, transmission, and distribution processes, or by implementing advanced metering infrastructure, WELPP can reduce operational expenses. While specific efficiency programs or their market impact are unknown, these savings can either be retained, subject to regulatory review, or used to mitigate rate increases, thereby strengthening the company's financial health and its ability to consistently meet its preferred stock obligations.
- Regulatory-Approved Rate Adjustments: The regulated nature of Wisconsin Electric Power Company's business means that its revenue and profitability are significantly influenced by rate cases approved by state utility commissions. Opportunities arise from periodic rate adjustments that allow the company to recover its operating costs, capital investments, and earn an authorized return on equity. While the timing and specific outcomes of future rate cases are unknown, successful regulatory filings that reflect prudent investments and operational costs can enhance the underlying company's financial stability, indirectly benefiting preferred shareholders through sustained dividend capacity.
- Stable Dividend Payouts from Essential Services: For preferred stock investors, the primary "growth" opportunity often lies in the consistent and reliable payment of dividends. Wisconsin Electric Power Company's role as a provider of essential electric, natural gas, and steam heat services within a regulated framework underpins its ability to generate stable cash flows. This stability ensures the ongoing capacity to meet its 3.60% preferred dividend obligations. While specific market sizes for preferred stock income streams are not applicable, the consistent demand for utility services provides a durable foundation for these payouts, making it a noteworthy option for income-focused investors.
What Opportunities Does WELPP Have?
- Potential for infrastructure modernization and rate base expansion through capital investments.
- Organic demand growth driven by economic and population increases in its service territory.
- Efficiency improvements leading to cost savings and enhanced profitability.
- Continued stable income generation for preferred shareholders.
What Threats Does WELPP Face?
- Adverse changes in regulatory policy or unfavorable rate case outcomes.
- Rising interest rates could diminish the attractiveness and market value of fixed-income preferred stock.
- Operational disruptions, such as severe weather events or equipment failures.
- Increased competition from distributed generation or alternative energy sources (general utility threat).
What Are WELPP's Competitive Advantages?
- Regulatory Barriers to Entry: As a regulated utility, WELPP operates within a framework that grants it exclusive service territories, making it extremely difficult for new competitors to enter the market.
- High Capital Requirements: The immense capital investment required for power plants, transmission lines, and distribution networks creates a significant barrier for potential entrants.
- Essential Service Provider: Providing indispensable services like electricity, natural gas, and steam heat ensures consistent demand regardless of economic cycles.
- Established Infrastructure: Over a century of operation has built a robust and extensive infrastructure network that is costly and time-consuming to replicate.
What Does WELPP Do?
Wisconsin Electric Power Co. (WELPP) is a long-established utility company that has been providing essential services since its founding in 1896. Headquartered in Milwaukee, Wisconsin, the company plays a critical role in the region's infrastructure by delivering reliable electric services to a broad customer base. Beyond electricity, Wisconsin Electric Power Co. also supplies natural gas products, catering to heating and energy needs across its service territory. A distinctive aspect of its offerings includes steam heat utility, further diversifying its energy provision portfolio. As a regulated utility, WELPP operates under a framework designed to ensure stable and predictable revenue streams, which are derived from the provision of these indispensable services. This regulatory environment typically involves oversight by state commissions that approve rates and ensure service quality, contributing to the operational stability characteristic of the utility sector. The company's century-plus operational history underscores its deep integration into the communities it serves and its sustained commitment to energy delivery. Its comprehensive suite of services positions it as a foundational energy provider within its geographic footprint, crucial for residential, commercial, and industrial consumers alike.
What Products and Services Does WELPP Offer?
- Provides electric services to residential, commercial, and industrial customers.
- Distributes natural gas products for heating and other energy needs.
- Operates a steam heat utility, offering another essential energy service.
- Manages and maintains extensive infrastructure for power generation, transmission, and distribution.
- Operates under a regulated utility framework, ensuring service reliability and rate stability.
- Serves a defined geographic territory, primarily centered around Milwaukee, Wisconsin.
How Does WELPP Make Money?
- Generates revenue through regulated rates charged for electricity, natural gas, and steam heat consumption.
- Operates as a monopoly within its designated service territories, subject to regulatory oversight.
- Recovers operational costs and earns a regulated return on its capital investments (rate base).
- Focuses on providing essential, reliable utility services to a broad customer base.
What Industry Does WELPP Operate In?
Wisconsin Electric Power Company PFD 3.60% operates within the highly regulated electric utility industry, a sector characterized by its essential service provision and significant barriers to entry due to capital intensity and regulatory oversight. The company's business model is inherently stable, benefiting from consistent demand for electricity, natural gas, and steam heat. The broader utility industry is currently navigating trends such as grid modernization, integration of renewable energy sources, and increasing focus on energy efficiency, although specific initiatives for WELPP are not detailed. Competition in this sector is primarily regional, with established players holding exclusive service territories. WELPP's position as a regulated entity means its pricing and service standards are subject to state commission approval, which provides revenue predictability but also limits rapid growth or market share expansion. Its peers, such as WEC Energy Group, Inc. and Union Electric Company, operate under similar regulatory frameworks, emphasizing reliability and infrastructure investment.
Who Are WELPP's Key Customers?
- Residential customers requiring electricity, natural gas, and steam heat for homes.
- Commercial businesses, including offices, retail establishments, and small enterprises.
- Industrial clients with significant energy demands for manufacturing and operations.
- Customers located within its exclusive service area in Wisconsin.
WELPP Valuation & Market Position
With a $2.19B market cap, Wisconsin Electric Power Company PFD 3.60% sits in the mid-cap segment of the market. Relative to its peer group, WELPP's quantitative score of 49/100 is below the peer average of 68/100.
ROE 6%Key Financial Metrics
Return on equity for Wisconsin Electric Power Company PFD 3.60% stands at 5.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 3.3%, showing how much profit it generates from its asset base. WELPP trades at a trailing price-to-earnings ratio of 3.29, below the Utilities sector average of ~28x. Its free cash flow yield is -74.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.29 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 30.4%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 7/9Financial Health
Wisconsin Electric Power Company PFD 3.60%'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 0.74 places it in the distress zone, a signal of elevated financial risk.
WELPP Financials
Bull Case vs Bear Case
Bull Case
- Stable revenue streams from regulated essential utility services.
- High gross margin (80.5%) and profit margin (14.4%) indicating operational efficiency.
- Low Beta (0.14) suggesting defensive investment characteristics.
- Attractive dividend yield (5.45%) for income-focused investors.
Bear Case
- Preferred stock value is sensitive to interest rate fluctuations.
- Limited liquidity and transparency due to trading on the OTC Other tier.
- Growth opportunities are primarily tied to regulatory approvals and regional demand.
- Reliance on a single geographic service area for all operations.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
WELPP Latest News
No recent news available for WELPP.
WELPP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for WELPP.
Price Targets
Wall Street price target analysis for WELPP.
WELPP MoonshotScore
What does this score mean?
The MoonshotScore rates WELPP's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Scott J. Lauber
CEO
Scott J. Lauber serves as the CEO of Wisconsin Electric Power Company, overseeing the operations and strategic direction of the utility. With 2533 employees under his management, his role encompasses ensuring the reliable delivery of essential electric, natural gas, and steam heat services. Specific details regarding his prior career history, educational background, or previous roles before assuming the CEO position at Wisconsin Electric Power Company are unknown from the provided data.
Track Record: Information regarding specific key achievements, strategic decisions, or company milestones directly attributable to Scott J. Lauber's leadership tenure at Wisconsin Electric Power Company is not available in the provided source data. His primary responsibility involves maintaining the operational stability and regulatory compliance inherent to a regulated utility.
WELPP OTC Market Information
Wisconsin Electric Power Company PFD 3.60% trades on the OTC Other tier, which is the lowest of the three tiers for OTC Markets Group. Unlike stocks listed on major exchanges like the NYSE or NASDAQ, companies on the OTC Other tier are not required to meet minimum financial standards or file reports with the SEC. This tier primarily includes companies that are current in their reporting to an international regulator or that make limited information publicly available. This contrasts significantly with the OTCQX and OTCQB tiers, which have stricter reporting and financial qualification requirements, aiming for greater transparency and investor protection.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited Liquidity: Difficulty in buying or selling shares quickly without significantly impacting the price.
- Information Asymmetry: "Unknown" disclosure status means less public information, making informed decisions harder.
- Price Volatility: Lower trading volumes can lead to larger price swings on relatively small trades.
- Regulatory Scrutiny: Less stringent regulatory oversight compared to major exchanges.
- Difficulty in Valuation: Lack of comprehensive, timely financial data can complicate accurate valuation.
- Verify any available financial statements or company reports directly from the company or its parent.
- Research historical trading volumes and bid-ask spreads to assess liquidity.
- Investigate the regulatory environment and any public filings related to its utility operations.
- Assess the underlying company's operational stability and dividend payment history.
- Understand the specific terms and conditions of the preferred stock.
- Consult with a financial advisor experienced in OTC markets.
- Long Operating History: Founded in 1896, indicating a well-established and enduring business.
- Regulated Industry: Operates in the highly regulated utility sector, which provides a degree of oversight and stability.
- Essential Service Provider: Provides critical services (electricity, natural gas, steam heat) that are fundamental to daily life and economic activity.
- Headquartered in Milwaukee, US: A physical presence in a major US city.
Common Questions About WELPP (Utilities)
What does Wisconsin Electric Power Company PFD 3.60% do?
Wisconsin Electric Power Company PFD 3.60% represents preferred stock in a long-standing regulated utility, Wisconsin Electric Power Co., which was founded in 1896 and is headquartered in Milwaukee, WI. The company's core business involves providing essential electric services, natural gas products, and steam heat utility to customers within its designated service area. As a regulated entity, its business model is characterized by stable revenue streams derived from rates approved by state commissions, ensuring the recovery of operational costs and a regulated return on capital investments. This foundational role in energy infrastructure underpins the stability of its preferred stock.
What are the key financial metrics investors watch for WELPP?
For Wisconsin Electric Power Company PFD 3.60%, investors typically focus on metrics that reflect both the stability of the underlying utility business and the characteristics of a preferred stock. Key financial metrics include the dividend yield, which stands at 5.45%, indicating the income return. The company's profit margin of 14.4% and gross margin of 80.5% are crucial indicators of its operational efficiency and profitability within the regulated environment. Its low Beta of 0.14 suggests minimal price volatility relative to the broader market, appealing to defensive investors. Additionally, the P/E ratio of 3.29 provides a valuation context, though it's often interpreted differently for preferred shares.
How does Wisconsin Electric Power Company PFD 3.60% compare to competitors in its industry?
Wisconsin Electric Power Company PFD 3.60% operates as a preferred stock within the regulated electric utility industry, similar to how preferred shares of other utilities might trade. Its direct competitors in terms of underlying business operations include WEC Energy Group, Inc. (WEC) and Union Electric Company (UEPCO), both of which are also regulated utility providers. While specific comparative financial metrics for the preferred stock itself are not provided, the underlying company's stability, regulatory framework, and essential service offerings are common across these peers. WELPP's long operating history since 1896 positions it as an established player, and its regulated nature provides a similar level of revenue predictability and operational stability as its counterparts.
What are the main risks for WELPP?
The primary risks for Wisconsin Electric Power Company PFD 3.60% stem from its nature as a preferred stock and its trading environment. A significant risk is its sensitivity to interest rate fluctuations; an increase in prevailing interest rates could make its fixed 3.60% dividend less attractive, potentially diminishing its market value. Furthermore, trading on the OTC Other tier introduces risks such as limited liquidity, which can make it challenging to buy or sell shares efficiently, and a lack of comprehensive, timely public disclosures, leading to information asymmetry. Regulatory changes or unfavorable outcomes in rate cases for the underlying utility business also pose a risk, as they could impact the company's profitability and its ability to sustain dividend payments.
What are the key factors to evaluate for WELPP?
Wisconsin Electric Power Company PFD 3.60% (WELPP) holds an AI score of 49/100 (low). Not financial advice.
How frequently does WELPP data refresh on this page?
WELPP prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven WELPP's recent stock price performance?
Wisconsin Electric Power Company PFD 3.60% (WELPP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Stable revenue streams from regulated essential utility services. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider WELPP overvalued or undervalued right now?
Valuing Wisconsin Electric Power Company PFD 3.60% (WELPP) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited specific company data provided for growth opportunities, CEO background, and detailed OTC disclosure status. General industry trends and characteristics of regulated utilities and preferred stock have been used where company-specific details were absent, while strictly avoiding speculation about WELPP's unique initiatives or performance.