Skip to main content
Skip to main content
PARA logo

Paramount Global (PARA)

$11.04 $-0.71 (-6.04%) |CouncilHOLD · 44 · C
Bottom line: HOLD — our Council read (44/100) and AI Score (44/100) broadly agree.
MCap: $6.99B| Vol: 46.68M|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Paramount Global (PARA) trades at $11.04 with AI Score 44/100 (Grade C). Paramount Global is a media and entertainment company that operates worldwide. Market cap: $6.99B, Sector: Communication services.

Price live · AI analysis from May 10, 2026
Paramount Global is a media and entertainment company that operates worldwide. It distributes news, sports, and entertainment programming through broadcast television, cable networks, streaming services like Paramount+, and film production.

Analyst Coverage for PARA: PARA does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PARA against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
HOLD 44/100 · C

PARA: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Paramount Global (PARA) Media & Communications Profile

CEOBrian Robbins
Employees18600
HeadquartersNew York City, NY, US
IPO Year2005

Paramount Global, a media and entertainment giant, delivers content across broadcast, cable, and streaming platforms, including Paramount+. With a diverse portfolio spanning film and television, the company navigates a dynamic industry landscape while competing with both traditional media conglomerates and emerging digital streaming services.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for PARA?

Paramount Global presents a complex investment case. The company's extensive content library and established broadcast network provide a solid foundation, evidenced by its 1.80% dividend yield. However, the competitive streaming landscape and a negative profit margin of -2.1% pose challenges. Growth hinges on the continued expansion of Paramount+ and the successful monetization of its content across various platforms. The company's beta of 1.19 suggests a slightly higher volatility compared to the market. Investors should closely monitor subscriber growth, streaming profitability, and the company's ability to adapt to evolving consumer preferences.

Based on FMP financials and quantitative analysis

PARA Key Highlights

  • Market Cap of $6.99B reflects its position as a major media player.
  • Gross Margin of 34.8% indicates the profitability of its content production and distribution.
  • Dividend Yield of 1.80% provides a return for investors.
  • Beta of 1.19 suggests slightly higher volatility compared to the market.
  • Operates Paramount+, a key streaming service in a competitive market.

Who Are PARA's Competitors?

PARA is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
AD Array Digital Infrastructure, Inc. $35.37 -2.40% $3.05B 41
TUBE TubeMogul, Inc. $14.00 -0.14% 65
ANGX Angel Studios, Inc. $3.53 -0.28% 569M 65
BREA Brera Holdings PLC Class B Ordinary Shares $25.20 +1.94% $60.85M 63
LGMH Light Media Holdings, Inc. $0.60 +0.00% $33.35M 63
NFLX Netflix, Inc. $75.95 -2.19% $319.81B 51
IMAX IMAX Corporation $37.33 -6.39% $2.05B 51
AMC AMC Entertainment Holdings, Inc. $1.76 -6.97% $1.08B 51

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are PARA's Key Strengths?

  • Extensive content library
  • Established broadcast network
  • Paramount+ streaming service
  • Strong brand recognition

What Are PARA's Weaknesses?

  • Negative profit margin
  • High debt levels
  • Dependence on traditional media
  • Intense competition in streaming

What Could Drive PARA Stock Higher?

  • Continued growth in Paramount+ subscriber base.
  • Successful theatrical releases of major film franchises.
  • Strategic partnerships to expand content distribution.
  • Cost-cutting initiatives to improve profitability.

What Are the Key Risks for PARA?

  • Financial-distress signal — its Altman Z-Score of 0.91 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-4.6%) — the business is not currently generating profit on shareholder capital.
  • Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
  • Increased competition in the streaming market.
  • Cord-cutting trend impacting traditional media revenue.
  • High debt levels limiting financial flexibility.
  • Dependence on advertising revenue subject to economic cycles.

What Are the Growth Opportunities for PARA?

  • Expansion of Paramount+: Paramount+ represents a significant growth opportunity for Paramount Global. By investing in original content, expanding its library, and offering attractive subscription bundles, Paramount+ can attract new subscribers and increase its market share in the competitive streaming landscape. The global streaming market is projected to reach $149.74 billion in 2026, offering substantial growth potential.
  • Content Licensing: Paramount Global can leverage its extensive content library by licensing its films and television shows to other platforms. This generates revenue and extends the reach of its content. The global content licensing market is expected to grow, driven by the increasing demand for content from streaming services and other media outlets.
  • Theatrical Releases: Despite the rise of streaming, theatrical releases remain an important source of revenue for Paramount Global. By producing high-quality films with broad appeal, Paramount can attract audiences to theaters and generate box office revenue. The global box office is recovering from the pandemic and is expected to grow in the coming years.
  • Advertising Revenue: Paramount Global generates advertising revenue from its broadcast television networks, cable channels, and streaming services. By attracting a large and engaged audience, Paramount can command premium advertising rates. The advertising market is evolving, with digital advertising becoming increasingly important.
  • International Expansion: Paramount Global has the opportunity to expand its reach into new international markets. By tailoring its content offerings to local audiences and partnering with local distributors, Paramount can tap into new revenue streams. The international media and entertainment market is growing rapidly, driven by increasing internet penetration and rising disposable incomes.

What Opportunities Does PARA Have?

  • Expansion of Paramount+
  • Content licensing deals
  • International growth
  • Strategic partnerships

What Threats Does PARA Face?

  • Cord-cutting trend
  • Increasing competition in streaming
  • Economic downturn
  • Changing consumer preferences

What Are PARA's Competitive Advantages?

  • Extensive content library provides a competitive advantage.
  • Established broadcast network ensures wide distribution.
  • Paramount+ offers a direct-to-consumer streaming platform.
  • Strong brand recognition enhances its market position.

What Does PARA Do?

Paramount Global, formerly ViacomCBS, stands as a prominent media and entertainment company with a rich history dating back to its incorporation in 1986. Headquartered in New York City, the company's operations span across the globe, distributing a wide array of news, sports, and entertainment programming. Paramount's core business revolves around the CBS Television Network, where it acquires, develops, and schedules programming, including primetime comedies, dramas, reality shows, and late-night programs. Beyond its broadcast network, Paramount Global produces and distributes talk shows, court shows, game shows, and newsmagazines. The company owns and operates 29 broadcast television stations and manages CBS Sports Network, a 24-hour cable channel dedicated to sports content. Paramount Global has also made significant strides in the streaming arena with Paramount+, a digital subscription video-on-demand and live streaming service. The company develops, produces, finances, acquires, and distributes films, further diversifying its content offerings. Paramount Global operates as a subsidiary of National Amusements, Inc.

What Products and Services Does PARA Offer?

  • Distributes news and public affairs broadcasts.
  • Offers sports and entertainment programming.
  • Acquires and develops content for the CBS Television Network.
  • Produces talk shows, court shows, game shows, and newsmagazines.
  • Owns and operates 29 broadcast television stations.
  • Operates CBS Sports Network, a 24-hour cable channel.
  • Manages Paramount+, a digital subscription video-on-demand and live streaming service.
  • Develops, produces, finances, acquires, and distributes films.

How Does PARA Make Money?

  • Generates revenue through advertising on its broadcast and cable networks.
  • Earns subscription fees from Paramount+ and other streaming services.
  • Licenses its content to other platforms.
  • Generates revenue from theatrical releases of its films.

What Industry Does PARA Operate In?

Paramount Global operates in the dynamic and competitive entertainment industry. The industry is characterized by the shift towards streaming services, increasing demand for original content, and evolving consumer preferences. Paramount faces competition from established media conglomerates like Disney and Warner Bros. Discovery, as well as tech giants like Netflix and Amazon. The company's success depends on its ability to create compelling content, attract and retain subscribers to Paramount+, and navigate the changing media landscape.

Who Are PARA's Key Customers?

  • Viewers of its broadcast television networks and cable channels.
  • Subscribers to Paramount+ and other streaming services.
  • Moviegoers who attend theatrical releases of its films.
  • Advertisers who purchase advertising time on its platforms.
AI Confidence: 68% Updated: May 10, 2026

Paramount Global (PARA) Valuation Context

Valued at $6.99B, PARA is classified as a mid-cap stock. Relative to its peer group, PARA's quantitative score of 44/100 is below the peer average of 59/100.

ROE -5%Key Financial Metrics

Return on equity for Paramount Global stands at -4.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.4%, showing how much profit it generates from its asset base. Its free cash flow yield is 2.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.10 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -9.3%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 3/9Financial Health

Paramount Global's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 0.91 places it in the distress zone, a signal of elevated financial risk.

FY2026 estForward Outlook

Wall Street analysts project Paramount Global revenue of about $28.68B for fiscal 2026, with EPS near $1.37. The estimate reflects 21 contributing analysts.

PARA Financials

Fundamental Snapshot

Revenue Growth (FY)
-1.1%
Net Income Growth (FY)
+90.0%
EPS Growth (FY)
+94.0%
Free Cash Flow Growth (FY)
-27.8%
Return on Equity (TTM)
-4.6%
Current Ratio
1.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • PARA's content library is a goldmine, and smart partnerships could unlock serious value. Think Disney's success with streaming, but PARA needs to execute flawlessly.
  • Recent insider buying suggests those in the know see long-term potential. It's a vote of confidence, even if a small one.
  • The market may be underestimating the power of PARA's combined streaming and traditional media assets. A re-rating could be on the cards if they play it right.
  • There's a growing sense that PARA is a potential acquisition target. Someone might see the value others are missing, like how Kraft Heinz eyed Unilever in 2017.

Bear Case

  • The streaming wars are brutal, and PARA is a smaller player fighting giants. Subscriber growth is key, and any slowdown will be heavily punished.
  • The old media business is in decline, and PARA needs to prove it can successfully transition to digital. Blockbuster's failure to adapt is a cautionary tale.
  • Community sentiment is mixed, with concerns about debt and the company's long-term strategy. This uncertainty can weigh heavily on the stock.
  • Market perception is that PARA is a value trap. Overcoming this negative narrative will be a major challenge, similar to Sears' struggle to reinvent itself.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026

PARA Latest News

PARA Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PARA.

Price Targets

Wall Street price target analysis for PARA.

PARA MoonshotScore

44/100

What does this score mean?

The MoonshotScore rates PARA's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Paramount Global Analysis

Leadership: Brian Robbins

CEO

Brian Robbins is the CEO of Paramount Global, bringing extensive experience in the entertainment industry. Prior to his current role, Robbins served as the President of Nickelodeon and oversaw the company's kids and family entertainment portfolio. His background includes producing and directing television shows and films, giving him a deep understanding of content creation and distribution. Robbins is known for his ability to identify and develop hit shows and franchises.

Track Record: Under Brian Robbins' leadership, Paramount Global has focused on expanding its streaming presence with Paramount+ and leveraging its content library. Key milestones include the rebranding of ViacomCBS to Paramount Global and the launch of new original content on Paramount+. Robbins has also emphasized strategic partnerships to enhance the company's reach and distribution capabilities.

Common Questions About PARA (Communication Services)

What does Paramount Global do?

Paramount Global is a media and entertainment company that creates and distributes content across various platforms, including broadcast television, cable networks, streaming services, and theatrical releases. The company's primary revenue streams come from advertising, subscription fees, and content licensing. Paramount Global aims to deliver compelling content to audiences worldwide, leveraging its extensive library and production capabilities. The success of Paramount+ is crucial to the company's future growth.

What do analysts say about PARA stock?

Analyst opinions on Paramount Global (PARA) are mixed, reflecting the challenges and opportunities facing the company. Key valuation metrics include its market capitalization, revenue growth, and profitability. Growth considerations center on the performance of Paramount+ and the company's ability to navigate the evolving media landscape. The consensus view suggests a cautious approach, with analysts closely monitoring subscriber growth, streaming profitability, and cost-cutting initiatives. No buy or sell recommendations are made here.

What are the main risks for PARA?

Paramount Global faces several key risks, including intense competition in the streaming market, the cord-cutting trend impacting traditional media revenue, and high debt levels limiting financial flexibility. The company's dependence on advertising revenue also exposes it to economic cycles. Successfully navigating these risks is crucial for Paramount Global to achieve sustainable growth and profitability. The company's ability to adapt to changing consumer preferences and technological advancements will also be critical.

What are the key factors to evaluate for PARA?

Paramount Global (PARA) holds an AI score of 44/100 (low). Not financial advice.

How frequently does PARA data refresh on this page?

PARA prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven PARA's recent stock price performance?

Paramount Global (PARA) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive content library. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PARA overvalued or undervalued right now?

Valuing Paramount Global (PARA) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying PARA?

Before investing in Paramount Global (PARA), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest reporting period.
Data Sources

Popular Stocks