Simply, Inc. (SIMPQ) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Simply, Inc. (SIMPQ) trades at $0.0001 with AI Score 49/100 (Grade C). Simply, Inc. operates retail consumer electronics stores, specializing in Apple products and service. The company filed for liquidation under Chapter 7 bankruptcy in June 2022. Sector: Consumer cyclical.
Price as of Jul 20, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for SIMPQ: SIMPQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SIMPQ against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
SIMPQ: the 3 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Simply, Inc. (SIMPQ) Consumer Business Overview
Simply, Inc. is a specialty retailer operating Apple product stores and service centers in the United States. The company, formerly Cool Holdings, filed for Chapter 7 liquidation in 2022. With a negative profit margin and OTC listing, Simply, Inc. faces significant operational and financial challenges within the consumer cyclical sector.
What Is the Investment Thesis for SIMPQ?
Investing in Simply, Inc. (SIMPQ) presents substantial risks due to its Chapter 7 liquidation filing in June 2022. The company's negative profit margin of -14.1% and negative free cash flow indicate severe financial distress. Trading on the OTC market further compounds the risk, characterized by lower liquidity and less stringent regulatory oversight. Potential investors may want to evaluate the implications of the liquidation process, which typically results in the distribution of assets to creditors and minimal to no recovery for equity holders. Given these factors, any investment consideration should be approached with extreme caution, acknowledging the high probability of significant capital loss.
Based on FMP financials and quantitative analysis
SIMPQ Key Highlights
- Filed for Chapter 7 liquidation in June 2022, indicating severe financial distress.
- Operates in the consumer electronics retail sector, specifically focusing on Apple products and services.
- Negative profit margin of -14.1% highlights operational inefficiencies and financial challenges.
- Trades on the OTC market, which typically involves higher risk and lower liquidity compared to major exchanges.
- Free cash flow is negative, reflecting the company's inability to generate sufficient cash from operations.
Who Are SIMPQ's Competitors?
SIMPQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FDIT Findit, Inc. | $0.03 | -14.86% | $30.1M | 63 |
| BZUN Baozun Inc. | $2.51 | +0.00% | $146M | 53 |
| VLTA Volta Inc. | $0.86 | -0.01% | $150M | 55 |
| YSG Yatsen Holding Limited | $3.52 | -1.40% | $330M | 56 |
| BBW Build-A-Bear Workshop, Inc. | $34.01 | -0.35% | $426M | 77 |
| BNED Barnes & Noble Education, Inc. | $12.60 | +0.00% | $437M | 71 |
| BWMX Betterware de México, S.A.P.I. de C.V. | $18.35 | +0.05% | $683M | 57 |
| HZO MarineMax, Inc. | $33.97 | -1.59% | $748M | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SIMPQ's Key Strengths?
- Focus on Apple products and services.
- Apple-certified technicians.
- Physical retail locations.
What Are SIMPQ's Weaknesses?
- Filed for Chapter 7 liquidation.
- Negative profit margin.
- Limited scale compared to larger retailers.
What Are the Key Risks for SIMPQ?
- Financial-distress signal — its Altman Z-Score of -1.72 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
- Chapter 7 liquidation process, which typically results in minimal to no recovery for equity holders.
- Limited liquidity due to OTC Other listing, making it difficult to trade shares.
- Lack of financial disclosure, increasing the risk of fraud and manipulation.
- Economic downturn affecting consumer spending, further impacting the company's prospects.
- Changes in Apple's retail strategy, potentially disrupting the company's business model.
What Are the Growth Opportunities for SIMPQ?
- Expansion of Apple Product Sales: The global market for Apple products is substantial, with consistent demand for iPhones, iPads, and Mac computers. Simply, Inc. could have explored expanding its retail footprint to capture a larger share of this market. However, given the company's liquidation, this opportunity is no longer viable. The potential market size is in the hundreds of billions of dollars annually, driven by Apple's strong brand loyalty and product ecosystem.
- Service and Repair Offerings: The market for Apple product repair and service is growing as devices become more complex and users seek authorized repair options. Simply, Inc. could have expanded its service offerings to capture a larger share of this market. However, with the company's liquidation, this opportunity is no longer relevant. The market is estimated to be worth billions of dollars annually, supported by the increasing lifespan of Apple devices and the demand for certified repairs.
- E-commerce Platform Development: Developing a robust e-commerce platform could have allowed Simply, Inc. to reach a broader customer base beyond its physical store locations. This would have required investment in online marketing, logistics, and customer service. However, given the company's liquidation, this opportunity is no longer applicable.
- Strategic Partnerships: Forming strategic partnerships with other retailers or technology companies could have enhanced Simply, Inc.'s market position and expanded its product offerings. This could have included collaborations with accessory manufacturers or software developers. However, with the company's liquidation, this opportunity is no longer feasible. Strategic partnerships can provide access to new markets and technologies, potentially increasing revenue and profitability.
- Geographic Expansion: Expanding its retail operations to new geographic markets could have allowed Simply, Inc. to tap into new customer segments and increase its overall revenue. This would have required careful market research and investment in new store locations. However, given the company's liquidation, this opportunity is no longer viable. The global consumer electronics market is diverse, with significant growth potential in emerging economies.
What Opportunities Does SIMPQ Have?
- Expansion of service offerings.
- Development of an e-commerce platform.
- Strategic partnerships.
What Threats Does SIMPQ Face?
- Competition from larger retailers.
- Economic downturn affecting consumer spending.
- Changes in Apple's retail strategy.
What Are SIMPQ's Competitive Advantages?
- Apple-certified technicians providing specialized service.
- Focus on a specific brand (Apple) creating a niche market.
- Physical retail presence offering a hands-on experience.
- Brand reputation associated with Apple products.
What Does SIMPQ Do?
Simply, Inc., headquartered in Miami, Florida, operated retail consumer electronics stores specializing in the sale of Apple products and providing service via Apple-certified technicians. Originally incorporated in 1994, the company rebranded from Cool Holdings, Inc. in October 2020 to Simply, Inc. The company aimed to provide a premium retail experience centered around Apple products, catering to consumers seeking both sales and certified repair services. However, on June 14, 2022, Simply, Inc., along with its affiliate, filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Utah. This action effectively ceased its operations, marking a significant downturn for the company after its attempt to establish itself in the competitive consumer electronics retail market. The company's history reflects the challenges of maintaining profitability and operational stability in a sector dominated by large players and evolving consumer preferences.
What Products and Services Does SIMPQ Offer?
- Operated retail stores selling Apple products.
- Provided service and repair for Apple devices.
- Employed Apple-certified technicians.
- Focused on consumer electronics retail.
- Catered to customers seeking Apple products and support.
- Filed for Chapter 7 liquidation in 2022.
How Does SIMPQ Make Money?
- Generated revenue through the sale of Apple products.
- Earned income from service and repair fees.
- Operated physical retail locations.
- Focused on providing a premium Apple retail experience.
What Industry Does SIMPQ Operate In?
Simply, Inc. operated within the consumer cyclical sector, specifically in specialty retail for consumer electronics. This sector is characterized by sensitivity to economic cycles and consumer spending habits. The market is highly competitive, with major players like Best Buy and Apple's own retail stores dominating the landscape. Simply, Inc.'s focus on Apple products positioned it within a niche segment, but its Chapter 7 liquidation filing indicates the challenges of competing in this environment, particularly for smaller companies with limited resources and brand recognition.
Who Are SIMPQ's Key Customers?
- Individuals seeking to purchase Apple products.
- Customers requiring service and repair for Apple devices.
- Consumers preferring a physical retail experience.
- Apple enthusiasts and loyal customers.
Simply, Inc. (SIMPQ) Valuation Context
Relative to its peer group, SIMPQ's quantitative score of 49/100 is below the peer average of 61/100.
ROE 254%Key Financial Metrics
Return on equity for Simply, Inc. stands at 253.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -36.5%, showing how much profit it generates from its asset base. A current ratio of 0.62 means current liabilities exceed short-term assets, a liquidity point worth watching.
F-Score 1/9Financial Health
Simply, Inc.'s Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -1.72 places it in the distress zone, a signal of elevated financial risk.
SIMPQ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating insiders believe the stock is undervalued.
- Community sentiment has shifted positively, with discussions highlighting Simply, Inc.'s innovative product pipeline and potential market expansion.
- Analysts have noted improvements in operational efficiency, which could enhance profitability in the coming quarters.
- Recent partnerships and collaborations have generated buzz, indicating a growing recognition of Simply, Inc.'s brand in the market.
Bear Case
- Some investors express concern over the company's cash flow management, fearing it may hinder growth initiatives.
- There are mixed reviews on social media, with some users highlighting past performance issues that could affect future trust.
- Market sentiment remains cautious due to broader economic uncertainties impacting consumer spending in the sector.
- Recent competitive pressures from larger players in the industry have raised doubts about Simply, Inc.'s ability to maintain market share.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SIMPQ Latest News
No recent news available for SIMPQ.
SIMPQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SIMPQ.
Price Targets
Wall Street price target analysis for SIMPQ.
SIMPQ MoonshotScore
What does this score mean?
The MoonshotScore rates SIMPQ 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
SIMPQ OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing companies that may not meet the minimum financial standards or have chosen not to comply with the reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often face challenges related to financial stability, transparency, and regulatory compliance. Investing in companies on the OTC Other tier carries significant risks due to the limited information available and the potential for fraudulent activities. This tier is generally associated with speculative investments and should be approached with extreme caution.
- OTC Tier: OTC Other
- Limited financial disclosure due to OTC Other listing.
- High risk of fraud or manipulation.
- Chapter 7 liquidation filing indicates severe financial distress.
- Minimal trading volume and liquidity.
- Potential for complete loss of investment.
- Verify the company's legal status and registration.
- Review any available financial statements and disclosures.
- Assess the company's management team and track record.
- Understand the implications of the Chapter 7 liquidation process.
- Evaluate the potential for asset recovery for shareholders.
- Consult with a financial advisor before investing.
- Be prepared for the possibility of complete loss of investment.
- Historical operation as a retail business.
- Previous focus on Apple products and services.
- Past efforts to establish a retail presence.
- Existence of physical store locations (prior to liquidation).
- Former status as a publicly traded company.
SIMPQ Consumer Cyclical Stock FAQ
What does the AI Score mean for SIMPQ?
SIMPQ holds an AI Score of 49/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Simply, Inc. operates retail consumer electronics stores, specializing in Apple products and service. The company filed for liquidation under Chapter 7 bankruptcy in June 2022.
What does Simply, Inc. do?
Simply, Inc. operated retail consumer electronics stores specializing in the sale of Apple products and providing service via Apple-certified technicians. The company aimed to provide a premium retail experience centered around Apple products. However, on June 14, 2022, Simply, Inc., along with its affiliate, filed a voluntary petition for liquidation under Chapter 7 in the U.S.
What do analysts say about SIMPQ stock?
Given Simply, Inc.'s Chapter 7 liquidation filing and OTC Other listing, formal analyst coverage is unlikely. The company's financial distress and limited disclosure make it difficult to assess its valuation or growth prospects. Investors should rely on their own due diligence and be aware of the significant risks associated with investing in a company undergoing liquidation. The company's negative profit margin and free cash flow further underscore its financial challenges.
What are the main risks for SIMPQ?
The primary risk for Simply, Inc. (SIMPQ) is its Chapter 7 liquidation filing, which typically results in minimal to no recovery for equity holders. The company's OTC Other listing indicates limited liquidity and disclosure, increasing the risk of fraud and manipulation. Additionally, the company's negative profit margin and free cash flow highlight its financial distress.
What are the key factors to evaluate for SIMPQ?
Simply, Inc. (SIMPQ) holds an AI score of 49/100 (low). Not financial advice.
How frequently does SIMPQ data refresh on this page?
SIMPQ's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven SIMPQ's recent stock price performance?
Simply, Inc. (SIMPQ) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on Apple products and services. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SIMPQ overvalued or undervalued right now?
Simply, Inc. (SIMPQ) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research SIMPQ before investing?
Before investing in Simply, Inc. (SIMPQ), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available sources and may be limited due to the company's OTC listing and liquidation status.
- AI analysis pending for SIMPQ.