Bally's Corporation (BALY)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Bally's Corporation (BALY) trades at $15.20 with AI Score 48/100 (Grade C). Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. Market cap: $628.50M, Sector: Consumer cyclical.
Last analyzed: May 10, 2026BALY stock analysis for 2026: Analysts have set a consensus price target of $11.00 for Bally's Corporation, suggesting 27.6% downside from the current price of $15.20. The AI MoonshotScore is 48/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
BALY: the 1 perspectives are evenly split.
Bally's Corporation (BALY) Consumer Business Overview
Bally's Corporation, a global casino-entertainment company, operates 15 casinos across 10 states and boasts a growing omni-channel presence through its interactive gaming platforms and sports betting. With the pending Queen Casino merger, Bally's is poised to expand its geographic footprint and diversify its entertainment offerings.
What Is the Investment Thesis for BALY?
Bally's Corporation presents a complex investment case. The company's aggressive expansion strategy, including the pending merger with The Queen Casino & Entertainment Inc., aims to diversify revenue streams and expand its geographic footprint. Growth catalysts include the continued expansion of its online gaming platforms (Bally Bet and Bally Casino) and the development of its Las Vegas property. However, the company's negative profit margin of -26.4% raises concerns about profitability. The high beta of 2.39 suggests significant volatility relative to the market. The successful integration of acquired assets and the achievement of profitability in its online gaming segment are crucial for realizing long-term value. Investors should closely monitor the company's debt levels and its ability to generate positive cash flow.
Based on FMP financials and quantitative analysis
BALY Key Highlights
- Bally's Corporation owns and manages 15 casinos across 10 states, demonstrating a significant physical presence in the US gambling market.
- The company's acquisition of Aspers Casino in Newcastle, UK, marks a strategic move to expand its international footprint.
- Bally's Interactive International (formerly Gamesys Group) provides a strong foundation in the online gaming sector.
- The pending merger with The Queen Casino & Entertainment Inc. will add four casinos and expand Bally's operations to Iowa.
- Bally's holds rights to developable land in Las Vegas, presenting a future growth opportunity in a key market.
Who Are BALY's Competitors?
BALY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| LVS Las Vegas Sands Corp. | $50.33 | -0.56% | $33.35B | 46 |
| MGM MGM Resorts International | $48.39 | +2.48% | $12.38B | 54 |
| CZR Caesars Entertainment, Inc. | $29.49 | -0.07% | 7B | 57 |
| PDSSF Paradise Entertainment Limited | $0.07 | +0.00% | $72.50M | 63 |
| RSI Rush Street Interactive (RSI) | $29.25 | -0.22% | $6.96B | 62 |
| CDRO Codere Online Luxembourg, S.A. | $9.69 | +0.94% | $440.60M | 59 |
| SLNA Selina Hospitality PLC | $0.03 | -20.21% | $16.31M | 59 |
| FLUT Flutter Entertainment plc | $107.67 | -2.82% | $18.67B | 48 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are BALY's Key Strengths?
- Diversified revenue streams from casino gaming, online gaming, and hospitality.
- Strategic acquisitions have expanded its geographic footprint and product offerings.
- Access to online sports betting licenses in multiple states.
- Established brand name and reputation.
What Are BALY's Weaknesses?
- Negative profit margin.
- High debt levels.
- Intense competition in the gambling and entertainment industry.
- Reliance on regulatory approvals for online gaming and sports betting.
What Could Drive BALY Stock Higher?
- Completion of the merger with The Queen Casino & Entertainment Inc., expected to expand Bally's geographic footprint and diversify its revenue base.
- Continued expansion of online gaming platforms (Bally Bet and Bally Casino).
- Development of Las Vegas property.
- Potential for further strategic acquisitions and partnerships.
What Are the Key Risks for BALY?
- Intense competition in the gambling and entertainment industry.
- Economic downturns that reduce consumer spending on gambling and entertainment.
- Changes in regulations that restrict online gaming and sports betting.
- Cybersecurity threats and data breaches.
- High debt levels impacting financial flexibility.
What Are the Growth Opportunities for BALY?
- Expansion of Online Gaming Platforms: Bally's has a significant opportunity to grow its online gaming business through its Bally Bet and Bally Casino platforms. The global online gambling market is projected to reach $127.3 billion by 2027, growing at a CAGR of 11.5%. By investing in technology and marketing, Bally's can capture a larger share of this rapidly expanding market. The company's access to OSB licenses in 18 states provides a strong foundation for growth in the sports betting segment. Timeline: Ongoing.
- Development of Las Vegas Property: Bally's holds rights to developable land in Las Vegas following the closure of the Tropicana. Las Vegas remains a premier destination for gambling and entertainment, attracting millions of visitors each year. Developing a new casino and resort on this land would provide Bally's with a significant revenue stream and enhance its brand recognition. The project could include a state-of-the-art casino, luxury hotel rooms, restaurants, and entertainment venues. Timeline: 3-5 years.
- Merger with The Queen Casino & Entertainment Inc.: The pending merger with The Queen Casino & Entertainment Inc. will add four casinos across three states, including Iowa, expanding Bally's geographic footprint and diversifying its revenue base. The merger will also provide Bally's with access to Queen's stake in Intralot S.A., a global lottery management and services business. This strategic move will strengthen Bally's position in the gambling and entertainment industry. Timeline: Upcoming, expected to close in the near term.
- International Expansion: Bally's acquisition of Aspers Casino in Newcastle, UK, demonstrates its commitment to international expansion. The global casino market is expected to grow in the coming years, driven by increasing tourism and disposable income in emerging markets. By expanding its presence in Europe and other regions, Bally's can diversify its revenue streams and reduce its reliance on the US market. Further acquisitions and partnerships could accelerate its international growth. Timeline: Ongoing.
- Strategic Partnerships and Acquisitions: Bally's can pursue strategic partnerships and acquisitions to expand its product offerings and reach new customers. For example, the company could partner with sports leagues and teams to promote its sports betting platform. It could also acquire smaller gaming companies with innovative technologies or unique customer bases. These partnerships and acquisitions would enhance Bally's competitive position and drive revenue growth. Timeline: Ongoing.
What Opportunities Does BALY Have?
- Expansion of online gaming platforms.
- Development of Las Vegas property.
- Further strategic acquisitions and partnerships.
- Growth in the global casino market.
What Threats Does BALY Face?
- Economic downturns that reduce consumer spending on gambling and entertainment.
- Increased competition from other casino operators and online gaming companies.
- Changes in regulations that restrict online gaming and sports betting.
- Cybersecurity threats and data breaches.
What Are BALY's Competitive Advantages?
- Established brand name and reputation in the casino industry.
- Geographic diversification with casinos in multiple states.
- Access to online sports betting licenses in 18 states.
- Proprietary online gaming platforms (Bally Bet and Bally Casino).
- Rights to developable land in Las Vegas.
What Does BALY Do?
Bally's Corporation traces its roots back to the acquisition of Twin River Worldwide Holdings, which later rebranded as Bally's Corporation in 2020. The company has rapidly expanded through strategic acquisitions, transforming from a regional casino operator into a global casino-entertainment enterprise. Bally's owns and manages 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado. It also holds access to online sports betting (OSB) licenses in 18 states. The acquisition of Aspers Casino in Newcastle, UK, marks a significant step in its international expansion. Bally's also owns Bally’s Interactive International (formerly Gamesys Group), a leading interactive gaming operator; Bally Bet, a sports betting platform; and Bally Casino, an iCasino platform. The company employs 10,600 people and operates approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally's has rights to developable land in Las Vegas following the closure of the Tropicana. The pending merger with The Queen Casino & Entertainment Inc. will add four casinos across three states, including Iowa, along with approximately 2,400 slot machines, 50 table games, and 150 hotel rooms. Furthermore, Bally's will inherit Queen's stake in Intralot S.A., a global lottery management and services business.
What Products and Services Does BALY Offer?
- Owns and manages 15 casinos across 10 states.
- Operates a golf course in New York and a horse racetrack in Colorado.
- Holds access to online sports betting (OSB) licenses in 18 states.
- Owns Bally’s Interactive International (formerly Gamesys Group), an interactive gaming operator.
- Operates Bally Bet, a sports betting platform.
- Operates Bally Casino, an iCasino platform.
- Has rights to developable land in Las Vegas.
- Is in the process of merging with The Queen Casino & Entertainment Inc.
How Does BALY Make Money?
- Generates revenue from casino gaming operations, including slot machines and table games.
- Earns revenue from hotel rooms, restaurants, and entertainment venues at its casinos.
- Generates revenue from online gaming platforms, including sports betting and iCasino.
- Receives revenue from its golf course and horse racetrack operations.
What Industry Does BALY Operate In?
Bally's Corporation operates within the dynamic and competitive gambling and casino industry. The industry is experiencing growth driven by the increasing legalization of online gambling and sports betting, as well as the continued popularity of traditional casino gaming. Key competitors include established players like Las Vegas Sands (LVS), MGM Resorts International (MGM), and Caesars Entertainment (CZR), as well as emerging online gaming companies. Bally's is positioning itself as an omni-channel entertainment provider, leveraging both its physical casinos and its online platforms to capture market share. The industry is subject to regulatory scrutiny and is influenced by consumer spending patterns and economic conditions.
Who Are BALY's Key Customers?
- Casino patrons who visit its physical casinos.
- Online gamblers who use its Bally Bet and Bally Casino platforms.
- Guests who stay at its hotel rooms and dine at its restaurants.
- Golfers who play at its golf course.
- Spectators and bettors at its horse racetrack.
BALY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying hints that those closest to the company see value, suggesting potential upside. Like when insiders loaded up on Netflix before its streaming boom.
- Positive chatter in social trading circles indicates growing confidence in Bally's long-term strategy and potential market share gains. It's similar to the buzz around Palantir before its government contracts solidified.
- Bally's focus on integrating online and physical gaming experiences is seen as a smart move to capture a broader customer base, similar to Disney's successful streaming integration.
- The company's expansion into new markets is creating optimism about future revenue growth and diversification, reminiscent of Amazon's early expansion beyond books.
Bear Case
- Some insiders selling off shares could signal concerns about the company's near-term performance or overall market conditions, like when executives cashed out before the dot-com bubble burst.
- Negative sentiment in social trading communities suggests growing skepticism about Bally's ability to compete effectively against larger, more established players. It's akin to the doubts surrounding Quibi's viability.
- Concerns exist regarding the company's ability to manage its debt load and maintain profitability in a competitive landscape, similar to worries about Blockbuster's debt before its demise.
- Market perception suggests that Bally's is facing headwinds due to regulatory challenges and increased competition in the gaming industry, mirroring the struggles faced by some cannabis companies with evolving regulations.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
BALY Latest News
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Analyst Report: Caesars Entertainment, Inc.
Morningstar Research · May 6, 2026
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Macquarie Maintains Neutral on Ballys, Lowers Price Target to $15
benzinga · Apr 22, 2026
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US casino giant swoops on William Hill owner after Labour tax raid
Yahoo! Finance: BALY News · Apr 20, 2026
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Bally's (BALY) Q1 Earnings: What To Expect
Yahoo! Finance: BALY News · Apr 20, 2026
BALY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BALY.
Price Targets
Consensus target: $11.00
BALY MoonshotScore
What does this score mean?
The MoonshotScore rates BALY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Analyst Report: Caesars Entertainment, Inc.
Macquarie Maintains Neutral on Ballys, Lowers Price Target to $15
US casino giant swoops on William Hill owner after Labour tax raid
Bally's (BALY) Q1 Earnings: What To Expect
Leadership: Robeson Mandela Reeves
Chief Executive Officer
Robeson Mandela Reeves serves as the Chief Executive Officer of Bally's Corporation, overseeing the company's global operations and strategic direction. His background includes extensive experience in the gaming and hospitality industries. Prior to joining Bally's, Reeves held leadership positions at various gaming companies, where he focused on driving revenue growth, improving operational efficiency, and expanding market share. He brings a wealth of knowledge in casino management, online gaming, and sports betting.
Track Record: Under Reeves' leadership, Bally's Corporation has undergone a period of significant expansion and transformation. He has spearheaded strategic acquisitions, including the acquisition of Gamesys Group and the pending merger with The Queen Casino & Entertainment Inc., which have broadened the company's product offerings and geographic reach. Reeves has also overseen the development and launch of Bally's online gaming platforms, including Bally Bet and Bally Casino.
Common Questions About BALY (Consumer Cyclical)
What does Bally's Corporation do?
Bally's Corporation is a global casino-entertainment company that owns and manages casinos, online gaming platforms, and other entertainment venues. The company operates 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado. It also owns Bally’s Interactive International (formerly Gamesys Group), a leading interactive gaming operator; Bally Bet, a sports betting platform; and Bally Casino, an iCasino platform. Bally's is focused on providing a comprehensive entertainment experience to its customers through both its physical and online offerings. The pending merger with The Queen Casino & Entertainment Inc. will further expand its geographic footprint and diversify its revenue base.
What do analysts say about BALY stock?
Analyst coverage of Bally's Corporation (BALY) is mixed, reflecting the company's complex growth strategy and financial performance. Some analysts highlight the company's potential for growth in the online gaming market, while others express concerns about its profitability and debt levels. Key valuation metrics, such as price-to-earnings and price-to-sales ratios, are difficult to assess due to the company's negative earnings. The consensus view is that Bally's is a high-risk, high-reward investment, with the potential for significant upside if the company can successfully execute its growth strategy and achieve profitability. Investors should carefully consider the company's financial position and competitive landscape before investing.
What are the main risks for BALY?
Bally's Corporation faces several key risks, including intense competition in the gambling and entertainment industry, economic downturns that could reduce consumer spending, and changes in regulations that could restrict online gaming and sports betting. The company also faces cybersecurity threats and data breaches, which could damage its reputation and result in financial losses. In addition, Bally's has high debt levels, which could limit its financial flexibility and increase its vulnerability to economic shocks. The successful execution of its growth strategy and the achievement of profitability are crucial for mitigating these risks.
What are the key factors to evaluate for BALY?
Bally's Corporation (BALY) holds an AI score of 48/100 (low). P/E: 1.3x vs the S&P 500's ~20-25x. Analysts target $11.00 (-28%). Not financial advice.
How frequently does BALY data refresh on this page?
BALY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven BALY's recent stock price performance?
Bally's Corporation (BALY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified revenue streams from casino gaming, online gaming, and hospitality. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BALY overvalued or undervalued right now?
Bally's Corporation (BALY) trades at 1.3x earnings. Analysts target $11.00 (-28%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying BALY?
Before investing in Bally's Corporation (BALY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data as of 2026-05-10.
- Financial data may be subject to change.
- Forward-looking statements are subject to risks and uncertainties.