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Ford Motor Company (F)

$13.35 $-0.29 (-2.13%) |Weak · 40
Bottom line: HOLD — our Council read (40/100) and AI Score (40/100) broadly agree.
MCap: $52.25B| P/E Ratio: 7.5| Vol: 42.34M| Target: $13.97 (+4.7%)| 52-wk range: $10.38 – $17.78
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Ford Motor Company (F) trades at $13.35 with AI Score 40/100 (Grade C). Ford Motor Company is a global automotive manufacturer, delivering a range of Ford and Lincoln vehicles. Market cap: $52.25B, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Ford Motor Company is a global automotive manufacturer, delivering a range of Ford and Lincoln vehicles. The company operates through segments like Ford Blue, Ford Model e, and Ford Pro, focusing on traditional combustion engines, electric vehicles, and commercial solutions.

F stock analysis for 2026: Analysts have set a consensus price target of $13.97 for Ford Motor Company, suggesting 4.7% upside from the current price of $13.35. The AI MoonshotScore is 40/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 40/100 · C

F: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Ford Motor Company (F) Consumer Business Overview

CEOJames Duncan Farley Jr.
Employees170000
HeadquartersDearborn, MI, US
IPO Year1972

Ford Motor Company, a legacy automaker founded in 1903, designs, manufactures, and services Ford and Lincoln vehicles globally. Operating through distinct segments focusing on traditional, electric, and commercial vehicles, Ford faces increasing competition in the evolving automotive landscape while maintaining a significant market presence and a 4.87% dividend yield.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for F?

Ford Motor Company presents a complex investment case as it navigates the shift to electric vehicles while managing its legacy combustion engine business. With a market capitalization of $52.25B and a dividend yield of 4.87%, Ford offers potential income. The success of Ford Model e in capturing EV market share is a key value driver. However, a negative profit margin of -3.2% and a highly competitive industry pose challenges. The company's ability to execute its Ford+ plan, focusing on growth and value creation, will be crucial. Investors should monitor Ford's EV sales growth, cost management, and capital allocation strategies.

Based on FMP financials and quantitative analysis

F Key Highlights

  • Market Cap of $52.25B reflects Ford's substantial size and influence in the automotive industry.
  • Dividend Yield of 4.87% provides an attractive income stream for investors.
  • Gross Margin of 9.2% indicates the profitability of Ford's products after accounting for the cost of goods sold.
  • Beta of 1.71 suggests that Ford's stock is more volatile than the overall market.
  • Ford operates through Ford Blue, Ford Model e, and Ford Pro, segmenting its business by vehicle type and customer.

Who Are F's Competitors?

F is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
GM General Motors Company $76.00 +0.64% $68.53B 54
RACE Ferrari N.V. $384.97 +2.75% $67.95B 54
AZO AutoZone, Inc. retails and distributes automotive replacement parts and accessories. The company $3159.28 -1.83% $51.58B 71
JD JD.com, Inc. $26.62 +1.18% $35.95B 44
DHI D.R. Horton, Inc. $158.57 +0.96% $44.97B 81
FSR Fisker Inc. $0.09 -28.17% $52.82M 64
NIO NIO Inc. $4.79 -3.62% $11.29B 61
LCID Lucid Group, Inc. $6.08 -8.30% $1.93B 61

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are F's Key Strengths?

  • Strong brand recognition and customer loyalty.
  • Extensive global manufacturing and distribution network.
  • Established presence in the truck and commercial vehicle segments.
  • Investment in electric vehicle technology and manufacturing.

What Are F's Weaknesses?

  • Negative profit margin and high debt levels.
  • Dependence on traditional combustion engine vehicles.
  • Exposure to cyclical automotive demand.
  • Complex organizational structure and legacy costs.

What Could Drive F Stock Higher?

  • Launch of new electric vehicle models, such as the next-generation electric Explorer and Lincoln Aviator.
  • Expansion of Ford Pro's commercial vehicle services and solutions.
  • Continued growth in connected vehicle subscriptions and recurring revenue.
  • Progress in autonomous driving technology development and deployment.
  • Potential government incentives and subsidies for electric vehicle production and adoption.

What Are the Key Risks for F?

  • Financial-distress signal — its Altman Z-Score of 0.90 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-14.7%) — the business is not currently generating profit on shareholder capital.
  • Intense competition in the automotive industry, particularly in the electric vehicle segment.
  • Rising raw material costs and supply chain disruptions.
  • Economic downturns and declining automotive demand.
  • Execution risks associated with Ford's restructuring and transformation plans.
  • Regulatory changes and evolving consumer preferences.

What Are the Growth Opportunities for F?

  • Electrification: Ford's investment in electric vehicles through Ford Model e represents a significant growth opportunity. The global EV market is projected to grow substantially, driven by government incentives, increasing consumer demand, and technological advancements. Ford's ability to develop and produce compelling EVs, such as the Mustang Mach-E and F-150 Lightning, will be crucial for capturing market share and driving revenue growth. The company is investing billions in battery technology and manufacturing to support its EV ambitions.
  • Commercial Vehicles: Ford Pro focuses on commercial vehicles and services, offering a comprehensive suite of solutions for businesses. The commercial vehicle market is driven by the growth of e-commerce, logistics, and infrastructure development. Ford's strong position in the truck and van segments provides a solid foundation for growth. Ford Pro's offerings include connected vehicle services, charging solutions, and fleet management tools, which can generate recurring revenue streams and enhance customer loyalty.
  • Connected Services: Ford is expanding its connected vehicle services, offering features such as over-the-air software updates, remote vehicle access, and data analytics. Connected services can generate recurring revenue and enhance the customer experience. Ford's partnership with Google to integrate Android Automotive into its vehicles provides a platform for delivering innovative connected services. The company is also exploring new business models, such as subscription services for features like advanced driver-assistance systems.
  • Autonomous Driving: Ford is investing in autonomous driving technology, aiming to develop self-driving vehicles for commercial applications. The autonomous vehicle market is expected to grow significantly in the coming years, driven by the potential to improve safety, reduce congestion, and lower transportation costs. Ford's partnership with Argo AI, an autonomous driving technology company, is accelerating its development efforts. The company plans to deploy autonomous vehicles in ride-hailing and delivery services.
  • Geographic Expansion: Ford is expanding its presence in emerging markets, such as India and Southeast Asia, to capitalize on growing demand for automobiles. These markets offer significant growth potential due to their large populations, increasing disposable incomes, and rising vehicle ownership rates. Ford is adapting its product portfolio to meet the specific needs of these markets, offering affordable and fuel-efficient vehicles. The company is also investing in local manufacturing and distribution capabilities to support its expansion efforts.

What Opportunities Does F Have?

  • Growth in the electric vehicle market.
  • Expansion of connected vehicle services and recurring revenue streams.
  • Penetration of emerging markets with affordable vehicles.
  • Development of autonomous driving technology for commercial applications.

What Threats Does F Face?

  • Intense competition from established automakers and new EV entrants.
  • Rising raw material costs and supply chain disruptions.
  • Changing consumer preferences and regulatory requirements.
  • Economic downturns and declining automotive demand.

What Are F's Competitive Advantages?

  • Brand Recognition: Ford has a strong brand reputation and a loyal customer base, built over a century of automotive manufacturing.
  • Scale and Distribution: Ford has a global manufacturing and distribution network, providing a competitive advantage in terms of cost and reach.
  • Financial Services: Ford Credit provides financing and leasing options, enhancing customer affordability and loyalty.
  • Commercial Vehicle Expertise: Ford Pro has a strong position in the commercial vehicle market, offering specialized products and services for businesses.

What Does F Do?

Ford Motor Company, founded by Henry Ford in 1903, revolutionized manufacturing with the assembly line, making automobiles accessible to the masses. From the iconic Model T to the modern Mustang, Ford has a long history of innovation. Today, Ford operates through three primary segments: Ford Blue, focusing on traditional combustion engine vehicles; Ford Model e, dedicated to electric vehicle development and production; and Ford Pro, catering to commercial customers with vehicles and services. The company's product line includes a wide range of Ford trucks, commercial cars and vans, sport utility vehicles, and Lincoln luxury vehicles. Ford sells its vehicles, service parts, and accessories through a network of distributors and dealers, as well as directly to commercial fleet customers, daily rental car companies, and governments. Ford also provides vehicle-related financing and leasing activities through Ford Credit. Headquartered in Dearborn, Michigan, Ford has a global presence, with manufacturing and sales operations spanning numerous countries. Ford is navigating the transition to electric vehicles while maintaining its traditional automotive business, facing competition from established automakers and new EV entrants.

What Products and Services Does F Offer?

  • Designs, manufactures, and services Ford and Lincoln vehicles globally.
  • Operates through Ford Blue, focusing on traditional combustion engine vehicles.
  • Develops and produces electric vehicles through Ford Model e.
  • Provides commercial vehicles and services through Ford Pro.
  • Sells vehicles, service parts, and accessories through distributors and dealers.
  • Engages in vehicle-related financing and leasing activities through Ford Credit.
  • Offers retail installment sale contracts for new and used vehicles.
  • Provides wholesale loans to dealers to finance vehicle inventory.

How Does F Make Money?

  • Vehicle Sales: Generates revenue from the sale of Ford and Lincoln vehicles through a network of distributors and dealers.
  • Financing and Leasing: Earns income from vehicle-related financing and leasing activities through Ford Credit.
  • Service Parts and Accessories: Sells service parts and accessories through its dealer network.
  • Commercial Services: Provides fleet management and other services to commercial customers through Ford Pro.

What Industry Does F Operate In?

Ford operates in the highly competitive automotive industry, which is undergoing a significant transformation with the rise of electric vehicles and autonomous driving technologies. The industry is characterized by intense competition from established global automakers like General Motors Company (GM) and new entrants like Tesla. Ford's ability to adapt to changing consumer preferences, invest in new technologies, and manage its supply chain will be critical for its long-term success. The global automotive market is expected to continue growing, driven by increasing demand in emerging markets and the replacement of older vehicles.

Who Are F's Key Customers?

  • Retail Consumers: Individuals and families who purchase Ford and Lincoln vehicles for personal use.
  • Commercial Fleets: Businesses and organizations that purchase Ford vehicles for commercial purposes.
  • Daily Rental Car Companies: Rental car companies that purchase Ford vehicles for their fleets.
  • Government Entities: Government agencies that purchase Ford vehicles for official use.
AI Confidence: 83% Updated: May 10, 2026

Net buyingInsider Activity

Over the past six months, Ford Motor Company insiders filed 15 SEC Form 4 transactions — 4 sales and 11 purchases. On net that is roughly 113K shares acquired (about $154K) — insiders putting money in tends to read as conviction.

FY2026 estForward Outlook

Wall Street analysts project Ford Motor Company revenue of about $185.06B for fiscal 2026, with EPS near $1.67. The estimate reflects 9 contributing analysts.

F-Score 4/9Financial Health

Ford Motor Company's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.90 places it in the distress zone, a signal of elevated financial risk.

ROE -15%Key Financial Metrics

Return on equity for Ford Motor Company stands at -14.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -2.2%, showing how much profit it generates from its asset base. Its free cash flow yield is 20.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.09 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -10.2%, the inverse of the P/E and a quick read on earnings relative to price.

Ford Motor Company (F) Valuation Context

Valued at $52.25B, F is classified as a large-cap stock. Relative to its peer group, F's quantitative score of 40/100 is below the peer average of 61/100.

Company Profile

Ford Motor Company operates in the Auto - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Dearborn, US. The company is led by CEO James Duncan Farley Jr.. F has traded publicly since 1972.

F Financials

Fundamental Snapshot

Revenue Growth (FY)
+1.2%
Net Income Growth (FY)
-239.2%
EPS Growth (FY)
-239.2%
Free Cash Flow Growth (FY)
+85.0%
P/E (TTM)
7.5
Return on Equity (TTM)
-14.8%
Current Ratio
1.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition and customer loyalty.
  • Extensive global manufacturing and distribution network.
  • Established presence in the truck and commercial vehicle segments.
  • Investment in electric vehicle technology and manufacturing.

Bear Case

  • Negative profit margin and high debt levels.
  • Dependence on traditional combustion engine vehicles.
  • Exposure to cyclical automotive demand.
  • Complex organizational structure and legacy costs.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

From the Earnings Call

“Accordingly, we're raising our full year adjusted EBIT guidance to between $8.5 billion and $10.5 billion.”

— James Farley, CEO

“And we expect to grow that $15 billion nearly 8% annually through the end of the decade.”

— James Farley, CEO

F Q1 FY2026 earnings call transcript · 2026-04-29

F Latest News

F Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for F.

Price Targets

Consensus target: $13.97

F MoonshotScore

40/100

What does this score mean?

The MoonshotScore rates F's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Ford Motor Company Analysis

Leadership: James Duncan Farley Jr.

CEO

James Duncan Farley Jr. has served as the CEO of Ford Motor Company since October 1, 2020. He joined Ford in 2007 and has held various leadership positions, including President of Global Markets, President of Europe, and Chief Marketing Officer. Prior to Ford, Farley worked at Toyota for 14 years. He holds an MBA from UCLA's Anderson School of Management and a bachelor's degree in economics and computer science from Georgetown University.

Track Record: Since becoming CEO, Farley has focused on restructuring Ford's operations, accelerating its electric vehicle strategy, and improving profitability. He introduced the Ford+ plan, which aims to transform Ford into a customer-centric organization and drive growth through electric vehicles, connected services, and commercial vehicles. Farley has overseen the launch of several key EV models, including the Mustang Mach-E and F-150 Lightning.

F Consumer Cyclical Stock FAQ

What does Ford Motor Company do?

Ford Motor Company is a global automotive manufacturer that designs, manufactures, and services a range of Ford and Lincoln vehicles. The company operates through three primary segments: Ford Blue, focusing on traditional combustion engine vehicles; Ford Model e, dedicated to electric vehicle development and production; and Ford Pro, catering to commercial customers with vehicles and services. Ford also provides vehicle-related financing and leasing activities through Ford Credit and sells service parts and accessories through its dealer network.

What do analysts say about F stock?

Analyst consensus on Ford Motor Company (F) is mixed, reflecting the challenges and opportunities facing the company as it transitions to electric vehicles. Key valuation metrics include a market capitalization of $52.25B and a dividend yield of 4.87%. Growth considerations include Ford's ability to capture market share in the EV segment, manage its legacy combustion engine business, and execute its Ford+ plan. Investors should monitor Ford's EV sales growth, cost management, and capital allocation strategies.

What are the main risks for F?

Ford Motor Company faces several key risks, including intense competition in the automotive industry, particularly in the electric vehicle segment. Rising raw material costs and supply chain disruptions could also impact profitability. Economic downturns and declining automotive demand pose a threat to revenue growth. Execution risks associated with Ford's restructuring and transformation plans, as well as regulatory changes and evolving consumer preferences, could also present challenges.

What are Ford Motor Company's strongest brands and market positions?

Ford's strongest brands include Ford and Lincoln. The Ford brand is known for its trucks, SUVs, and performance vehicles, such as the F-150, Explorer, and Mustang. The Lincoln brand caters to the luxury segment with vehicles like the Navigator and Aviator. Ford has a strong market position in the truck segment, particularly in North America, where the F-150 has been the best-selling truck for decades. Ford is also gaining traction in the electric vehicle market with the Mustang Mach-E and F-150 Lightning.

What is Ford Motor Company's geographic revenue mix?

While specific geographic revenue mix data is not provided, Ford has a global presence with significant operations in North America, Europe, Asia, and South America. North America is Ford's largest market, accounting for a substantial portion of its revenue. Europe is another key market, where Ford has a strong presence in the commercial vehicle segment. Ford is also expanding its presence in emerging markets, such as India and Southeast Asia, to capitalize on growing demand for automobiles. The company's international growth rates vary depending on market conditions and competitive dynamics.

What are the key factors to evaluate for F?

Ford Motor Company (F) holds an AI score of 40/100 (low). P/E: 7.5x vs the S&P 500's ~20-25x. Analysts target $13.97 (+5%). Not financial advice.

How frequently does F data refresh on this page?

F prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven F's recent stock price performance?

Ford Motor Company (F) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and customer loyalty. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on provided data and may not reflect the most recent developments.
  • Analyst opinions and market forecasts are subject to change.
Data Sources

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