Asure Software, Inc. (ASUR)

Asure Software, Inc. (ASUR) Technology Profile & Competitive Position

Asure Software provides cloud-based human capital management solutions for small and mid-sized businesses, offering integrated payroll, HR, and time & attendance tools. With a focus on compliance and resource optimization, Asure aims to streamline operations for its clients in the competitive application software market.

What Is the Investment Thesis for ASUR?

Asure Software presents a notable research candidate within the HCM solutions market. The company's focus on small and mid-sized businesses positions it well to capitalize on the increasing demand for cloud-based HR solutions. With a P/E ratio of 8.04, Asure appears undervalued compared to some of its peers. Growth catalysts include the ongoing adoption of cloud-based HCM solutions, expansion of its product offerings, and strategic partnerships. The company's free cash flow of $0.01 billion indicates its ability to generate cash. However, investors should be aware of the company's negative profit margin of -6.8%, which could pose a risk to profitability. The company's beta of 0.47 suggests lower volatility compared to the overall market.

Based on FMP financials and quantitative analysis

ASUR Key Highlights

• Market Cap of $243.65M reflects the company's current valuation in the market.
• P/E ratio of 8.04 suggests the company may be undervalued compared to its earnings.
• Gross Margin of 67.9% indicates strong profitability from its core services.
• Free Cash Flow of $0.01 billion demonstrates the company's ability to generate cash.
• Beta of 0.47 indicates lower volatility compared to the overall market.

Who Are ASUR's Competitors?

ASUR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are ASUR's Key Strengths?

• Integrated suite of HCM solutions.
• Focus on small and mid-sized businesses.
• Cloud-based platform.
• Expertise in HR compliance.

What Are ASUR's Weaknesses?

• Negative profit margin.
• Smaller market share compared to larger competitors.
• Limited brand recognition.
• Dependence on the US market.

What Could Drive ASUR Stock Higher?

• Launch of new product features and integrations in Q3 2026 to enhance the functionality of Asure's HCM solutions.
• Increasing adoption of cloud-based HCM solutions by small and mid-sized businesses.
• Strategic partnerships to expand Asure's reach and offer complementary services.

What Are the Key Risks for ASUR?

• Financial-distress signal — its Altman Z-Score of -0.63 sits in the distress zone (elevated bankruptcy risk).
• Negative return on equity (-5.1%) — the business is not currently generating profit on shareholder capital.
• Insider selling — insiders were net sellers of roughly $2.5M recently.
• Intense competition from larger, more established players in the HCM market.
• Changing HR regulations could require significant investments in compliance.
• Economic downturn could reduce demand for Asure's services.
• Cybersecurity risks and data breaches could damage Asure's reputation and result in financial losses.

What Are the Growth Opportunities for ASUR?

• Expansion of Product Offerings: Asure can expand its product offerings to include additional HCM solutions, such as talent management, performance management, and learning management. The market for talent management software is projected to reach $12 billion by 2028, providing a significant growth opportunity for Asure. By offering a more comprehensive suite of HCM solutions, Asure can attract new customers and increase its revenue per customer. Timeline: 2026-2028.
• Strategic Partnerships: Asure can form strategic partnerships with other technology companies and HR service providers to expand its reach and offer complementary solutions. For example, Asure could partner with a benefits administration company to offer integrated benefits solutions to its customers. Strategic partnerships can help Asure to acquire new customers, expand its product offerings, and increase its brand awareness. Timeline: Ongoing.
• Focus on Small and Mid-Sized Businesses: Asure's focus on small and mid-sized businesses provides a competitive advantage in the HCM market. Small and mid-sized businesses often have limited resources and expertise to manage their HR processes, making them more likely to outsource these functions to a provider like Asure. By focusing on this market segment, Asure can tailor its solutions and services to meet the specific needs of these businesses. Timeline: Ongoing.
• Increased Adoption of Cloud-Based Solutions: The increasing adoption of cloud-based HCM solutions is driving growth in the HCM market. Cloud-based solutions offer several advantages over on-premise solutions, including lower costs, greater flexibility, and improved scalability. Asure's cloud-based HCM solutions are well-positioned to capitalize on this trend. The global cloud computing market is projected to reach $832.1 billion by 2025. Timeline: Ongoing.
• Geographic Expansion: Asure can expand its geographic reach beyond the United States to target international markets. The global HCM market is growing rapidly, particularly in emerging markets. By expanding into new markets, Asure can increase its revenue and diversify its customer base. This expansion could initially focus on countries with similar regulatory environments to the US. Timeline: 2027-2029.

What Opportunities Does ASUR Have?

• Expansion of product offerings.
• Strategic partnerships.
• Geographic expansion.
• Increased adoption of cloud-based solutions.

What Threats Does ASUR Face?

• Intense competition.
• Changing HR regulations.
• Economic downturn.
• Cybersecurity risks.

What Are ASUR's Competitive Advantages?

• Integrated suite of HCM solutions.
• Focus on small and mid-sized businesses.
• Cloud-based platform offering scalability and flexibility.
• Expertise in HR compliance and regulations.

What Does ASUR Do?

Asure Software, Inc., founded in 1985 and headquartered in Austin, Texas, delivers cloud-based human capital management (HCM) solutions to small and mid-sized businesses across the United States. The company's mission is to empower businesses to build productive teams by simplifying complex HR processes, ensuring compliance, and optimizing resource allocation. Asure's core offerings include Asure Payroll & Tax, an integrated solution that automates payroll processing, tax compliance, and wage management. Asure HR provides cloud-based functionality for managing HR complexities, including employee self-service portals, access to pay history, and company document management. Asure Time & Attendance helps businesses track employee time, manage labor costs, and eliminate time theft. In addition to its software solutions, Asure offers HR services, including an on-demand HR resource library, phone and email support for HR issues, compliance and policy updates, and strategic HR decision-making support. The company also provides HR outsourcing solutions and data integration with third-party systems, such as 401(k), benefits, and insurance providers. Asure's solutions are designed to help businesses of all sizes streamline their HR processes, reduce costs, and improve employee engagement. The company focuses on providing scalable and customizable solutions that meet the unique needs of each client.

What Products and Services Does ASUR Offer?

• Provides cloud-based payroll and tax solutions.
• Offers HR management tools for employee self-service and document management.
• Delivers time and attendance tracking systems.
• Provides HR services including on-demand support and compliance updates.
• Offers strategic HR decision-making support.
• Provides HR outsourcing solutions.
• Integrates with third-party systems like 401(k) and benefits providers.

How Does ASUR Make Money?

• Subscription-based revenue from cloud-based software solutions.
• Fees for HR services and outsourcing.
• Revenue from data integration with third-party systems.

What Industry Does ASUR Operate In?

Asure Software operates in the competitive application software industry, specifically within the human capital management (HCM) solutions market. The industry is experiencing growth driven by the increasing adoption of cloud-based solutions, the need for businesses to streamline HR processes, and the growing complexity of compliance requirements. Asure competes with larger players in the HCM market, as well as niche providers offering specialized solutions. The company differentiates itself through its focus on small and mid-sized businesses and its integrated suite of HCM solutions. The global HCM market is projected to reach $30 billion by 2026, presenting significant growth opportunities for Asure.

Who Are ASUR's Key Customers?

• Small and mid-sized businesses (SMBs).
• Companies seeking to streamline HR processes.
• Organizations needing compliance support.

Asure Software, Inc. Financial Trajectory

Asure Software, Inc. (ASUR) reported $42.8M in revenue for Q1 2026, reflecting 8.8% growth compared to the prior quarter. The company recorded net income of $625K, with diluted EPS of $0.02. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this micro-cap Technology company. Across the four most recent quarters, ASUR averaged $-0.09 in diluted EPS.

Company Profile

Asure Software, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Austin, US. The company is led by CEO Patrick F. Goepel. ASUR has traded publicly since 1992.

How Asure Software, Inc. Is Valued

Asure Software, Inc. carries a market capitalization of $243.65M, placing it in the micro-cap category. Relative to its peer group, ASUR's quantitative score of 20/100 is below the peer average of 76/100.

ROE -5%Key Financial Metrics

Return on equity for Asure Software, Inc. stands at -5.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.9%, showing how much profit it generates from its asset base. Its free cash flow yield is 3.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.17 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -4.0%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 5/9Financial Health

Asure Software, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.63 places it in the distress zone, a signal of elevated financial risk.

FY2026 estForward Outlook

Wall Street analysts project Asure Software, Inc. revenue of about $160.8M for fiscal 2026, with EPS near $0.85. The estimate reflects 6 contributing analysts.

Net sellingInsider Activity

Over the past six months, Asure Software, Inc. insiders filed 30 SEC Form 4 transactions — 22 sales and 8 purchases. On net that is roughly 267K shares disposed (about $2.5M), a signal worth weighing alongside the fundamentals.

ASUR Financials

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ASUR Analyst Consensus

ASUR MoonshotScore

What Investors Ask About Asure Software, Inc. (ASUR) — Technology

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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