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On the Beach Group plc (OOBHF)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

On the Beach Group plc (OOBHF) with AI Score 52/100 (Hold). On the Beach Group plc is an online retailer specializing in short-haul beach holidays. Market cap: 0, Sector: Consumer cyclical.

Last analyzed: Mar 16, 2026
On the Beach Group plc is an online retailer specializing in short-haul beach holidays. The company operates through multiple segments, including OTB, International, Classic, and CPH, serving customers across the UK and Scandinavia.
52/100 AI Score

On the Beach Group plc (OOBHF) Consumer Business Overview

CEOShaun Morton
Employees554
HeadquartersManchester, GB
IPO Year2016

On the Beach Group plc is a UK-based online travel retailer focused on short-haul beach holidays, differentiating itself through its diverse brand portfolio and geographic reach across the UK and Scandinavian markets. The company leverages its online platforms to offer package holidays and ancillary services, competing in the dynamic travel services sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

Investment Thesis

On the Beach Group plc presents an investment case predicated on its established position in the online short-haul beach holiday market. With a P/E ratio of 29.67 and a profit margin of 7.1%, the company demonstrates profitability, albeit with room for expansion. A gross margin of 89.5% indicates strong pricing power and efficient cost management. Growth catalysts include further expansion into Scandinavian markets and enhanced offerings through its B2B portals. Potential risks include increased competition from larger travel operators and fluctuations in consumer spending on leisure travel. The company's beta of 1.30 suggests higher volatility compared to the broader market. The dividend yield of 2.47% offers a modest income component. Monitoring revenue growth in its international segments and the performance of its Classic and CPH divisions will be crucial.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $0.46 billion reflects its current valuation in the online travel market.
  • P/E ratio of 29.67 indicates investor expectations for future earnings growth.
  • Gross margin of 89.5% demonstrates efficient cost management and strong pricing power.
  • Dividend yield of 2.47% provides a modest income stream for investors.
  • Beta of 1.30 suggests higher volatility compared to the broader market, reflecting sensitivity to market fluctuations.

Competitors & Peers

Strengths

  • Strong brand recognition in the UK.
  • Established online platform.
  • Diversified geographic presence.
  • High gross margin.

Weaknesses

  • Reliance on short-haul beach holidays.
  • Exposure to seasonal demand fluctuations.
  • Limited presence in long-haul destinations.
  • Smaller market capitalization compared to major competitors.

Catalysts

  • Ongoing: Expansion into new geographic markets within Europe.
  • Ongoing: Enhancement of the mobile app to improve user experience and drive bookings.
  • Upcoming: Launch of personalized holiday packages leveraging data analytics (Q4 2026).
  • Ongoing: Strategic partnerships with airlines and hotels to offer exclusive deals.
  • Ongoing: Continued growth in the B2B segment through classiccollection.co.uk and classic-package.co.uk.

Risks

  • Potential: Increased competition from larger online travel agencies.
  • Potential: Fluctuations in consumer spending on leisure travel due to economic conditions.
  • Potential: Geopolitical instability impacting travel destinations and demand.
  • Ongoing: Regulatory changes affecting the travel industry.
  • Ongoing: Negative publicity or brand reputation damage impacting customer bookings.

Growth Opportunities

  • Expansion into Scandinavian Markets: On the Beach Group plc has an opportunity to further penetrate the Swedish, Danish, and Norwegian markets through its eBeach platforms. These markets offer significant growth potential due to increasing demand for online travel services and a preference for short-haul destinations. Tailoring marketing strategies and offerings to local preferences can drive customer acquisition and revenue growth. The Scandinavian travel market is projected to grow by 5-7% annually over the next five years.
  • Enhancement of B2B Portals: The company's classiccollection.co.uk and classic-package.co.uk portals provide a platform for business-to-business partnerships. Enhancing these portals with improved functionality, a wider range of offerings, and targeted marketing can attract more travel providers and increase transaction volumes. This can generate additional revenue streams and strengthen the company's position in the travel industry. Focus on niche travel products and services can differentiate the B2B offering.
  • Mobile App Optimization: With the increasing use of mobile devices for travel planning and booking, On the Beach Group plc can optimize its mobile app to provide a seamless and user-friendly experience. This includes improving app navigation, enhancing search functionality, and offering personalized recommendations. A well-designed mobile app can drive customer engagement, increase booking conversions, and strengthen customer loyalty. Investment in user interface and user experience design is crucial.
  • Personalized Holiday Packages: Leveraging data analytics and artificial intelligence, On the Beach Group plc can offer personalized holiday packages tailored to individual customer preferences. This includes recommending destinations, accommodations, and activities based on past travel history, search behavior, and demographic data. Personalized offerings can enhance customer satisfaction, increase booking values, and drive repeat business. Focus on data privacy and security is essential.
  • Strategic Partnerships: On the Beach Group plc can form strategic partnerships with airlines, hotels, and other travel providers to expand its offerings and enhance its value proposition. This includes negotiating favorable rates, securing exclusive deals, and offering bundled services. Strategic partnerships can drive customer acquisition, increase revenue, and strengthen the company's competitive position. Focus on partnerships that complement the company's existing offerings and target specific customer segments.

Opportunities

  • Further expansion into Scandinavian markets.
  • Enhancement of B2B portals.
  • Mobile app optimization.
  • Personalized holiday packages.

Threats

  • Increased competition from larger travel operators.
  • Fluctuations in consumer spending on leisure travel.
  • Economic downturns affecting travel demand.
  • Geopolitical instability impacting travel destinations.

Competitive Advantages

  • Established brand recognition in the UK online travel market.
  • Geographic diversification across the UK and Scandinavia.
  • Proprietary online platforms and technology infrastructure.
  • Strategic partnerships with airlines and hotels.

About OOBHF

Founded in 2003 and headquartered in Manchester, UK, On the Beach Group plc has established itself as a prominent online retailer of short-haul beach holidays. The company operates under the 'On the Beach' brand, providing a range of holiday packages and services primarily through its online platforms. Its business is structured into four key segments: OTB, International, Classic, and CPH. The OTB segment focuses on the core UK market, while the International segment expands its reach into Scandinavian countries. The Classic and CPH segments cater to business-to-business partnerships and ancillary services, respectively. On the Beach Group plc's primary customer interface is through its websites, including onthebeach.co.uk, sunshine.co.uk, and onthebeachtransfers.co.uk in the UK. It also operates eBeach.se in Sweden, eBeach.dk in Denmark, and eBeach.no in Norway, tailoring its offerings to local markets. The company's business-to-business portals, such as classiccollection.co.uk and classic-package.co.uk, facilitate partnerships with other travel providers. By focusing on online channels and strategic market segmentation, On the Beach Group plc aims to provide accessible and convenient holiday solutions to a broad customer base.

What They Do

  • Operates as an online retailer of short-haul beach holidays.
  • Provides holiday packages through onthebeach.co.uk, sunshine.co.uk, and onthebeachtransfers.co.uk in the UK.
  • Offers services through eBeach.se in Sweden, eBeach.dk in Denmark, and eBeach.no in Norway.
  • Runs online business-to-business portals like classiccollection.co.uk and classic-package.co.uk.
  • Focuses on providing accessible and convenient holiday solutions.
  • Segments its business into OTB, International, Classic, and CPH divisions.
  • Facilitates partnerships with other travel providers through its B2B portals.

Business Model

  • Generates revenue through the sale of package holidays and ancillary services.
  • Operates primarily through online platforms, reducing overhead costs.
  • Partners with airlines and hotels to offer competitive pricing.
  • Utilizes a segmented approach, targeting different markets and customer segments.

Industry Context

On the Beach Group plc operates within the competitive online travel services sector, which is characterized by rapid technological advancements and evolving consumer preferences. The industry is witnessing a shift towards online bookings and personalized travel experiences. Key competitors include established travel operators and online travel agencies. On the Beach Group plc differentiates itself through its focus on short-haul beach holidays and its presence in both the UK and Scandinavian markets. The company's ability to adapt to changing consumer trends and leverage its online platforms will be crucial for maintaining its competitive edge.

Key Customers

  • Individuals and families seeking short-haul beach holidays.
  • Customers in the United Kingdom and Scandinavian countries.
  • Travel providers and partners utilizing the B2B portals.
AI Confidence: 71% Updated: Mar 16, 2026

Financials

Chart & Info

On the Beach Group plc (OOBHF) stock price: Price data unavailable

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for OOBHF.

Price Targets

Wall Street price target analysis for OOBHF.

MoonshotScore

52/100

What does this score mean?

The MoonshotScore rates OOBHF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Shaun Morton

CEO

Shaun Morton is the Chief Executive Officer of On the Beach Group plc. His professional background includes extensive experience in the travel and technology sectors. He has held various leadership positions, focusing on driving growth and innovation. Morton's expertise lies in digital transformation, customer experience, and strategic partnerships. His leadership is focused on enhancing the company's online platform and expanding its market presence.

Track Record: Under Shaun Morton's leadership, On the Beach Group plc has focused on expanding its international presence and enhancing its online platform. Key achievements include strengthening the company's position in the UK market and driving growth in the Scandinavian region. Strategic decisions have focused on improving customer experience and leveraging data analytics to personalize holiday offerings.

OOBHF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that On the Beach Group plc may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, and trading activity can be sporadic. Investing in OTC Other stocks carries higher risks compared to stocks listed on major exchanges like the NYSE or NASDAQ due to less stringent regulatory oversight and reporting requirements. This tier often includes companies with limited operating history or those facing financial challenges.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for OOBHF on the OTC market is likely limited, potentially resulting in wider bid-ask spreads and greater price volatility. Trading volume may be low, making it difficult to execute large orders without significantly impacting the price. Investors should exercise caution and be aware of the potential for illiquidity when trading this stock. Monitoring trading volume and bid-ask spreads is crucial for assessing the ease of buying or selling shares.
OTC Risk Factors:
  • Limited financial disclosure due to the OTC Other tier.
  • Lower liquidity and potential for wider bid-ask spreads.
  • Higher price volatility compared to stocks on major exchanges.
  • Less stringent regulatory oversight and reporting requirements.
  • Potential for limited operating history or financial challenges.
Due Diligence Checklist:
  • Verify the company's financial statements and disclosures.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's management team and track record.
  • Review the company's legal and regulatory filings.
  • Monitor trading volume and bid-ask spreads.
  • Understand the risks associated with investing in OTC stocks.
  • Consult with a financial advisor.
Legitimacy Signals:
  • Established operating history in the online travel market.
  • Presence in the UK and Scandinavian markets.
  • Positive gross margin indicating efficient cost management.
  • Active online platform and customer base.
  • CEO with experience in the travel and technology sectors.

OOBHF Consumer Cyclical Stock FAQ

What does On the Beach Group plc do?

On the Beach Group plc operates as an online retailer specializing in short-haul beach holidays. The company provides package holidays and ancillary services through its online platforms, including onthebeach.co.uk, sunshine.co.uk, and eBeach.se. It focuses on offering accessible and convenient holiday solutions to customers in the UK and Scandinavian markets. The company also operates business-to-business portals, facilitating partnerships with other travel providers. Its business model centers around leveraging online channels to provide competitive pricing and a wide range of holiday options.

What do analysts say about OOBHF stock?

Analyst coverage of OOBHF is pending, but key valuation metrics include a P/E ratio of 29.67 and a gross margin of 89.5%. These metrics suggest a profitable business with potential for growth. Considerations include the company's ability to expand its international presence and enhance its online platform. Investors should monitor revenue growth, profitability, and competitive dynamics in the online travel market. Further analyst reports will provide additional insights into the company's prospects and valuation.

What are the main risks for OOBHF?

The main risks for On the Beach Group plc include increased competition from larger online travel agencies, fluctuations in consumer spending on leisure travel, and geopolitical instability impacting travel destinations. Regulatory changes affecting the travel industry and negative publicity or brand reputation damage also pose potential risks. The company's reliance on short-haul beach holidays makes it vulnerable to seasonal demand fluctuations and economic downturns. Managing these risks effectively is crucial for maintaining profitability and driving long-term growth.

What are the key factors to evaluate for OOBHF?

On the Beach Group plc (OOBHF) currently holds an AI score of 52/100, indicating moderate score. Key strength: Strong brand recognition in the UK.. Primary risk to monitor: Potential: Increased competition from larger online travel agencies.. This is not financial advice.

How frequently does OOBHF data refresh on this page?

OOBHF prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven OOBHF's recent stock price performance?

Recent price movement in On the Beach Group plc (OOBHF) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand recognition in the UK.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider OOBHF overvalued or undervalued right now?

Determining whether On the Beach Group plc (OOBHF) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying OOBHF?

Before investing in On the Beach Group plc (OOBHF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • AI analysis is pending for OOBHF, which may provide additional insights.
  • OTC market data may have limited reliability compared to major exchanges.
Data Sources

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