Pebblebrook Hotel Trust (PEB)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Pebblebrook Hotel Trust (PEB) trades at $18.78 with AI Score 34/100 (Grade D). Pebblebrook Hotel Trust is a real estate investment trust (REIT) specializing in urban and resort lifestyle hotels. Market cap: $2.13B, Sector: Real estate.
Price live · AI analysis from May 10, 2026PEB stock analysis for 2026: Analysts have set a consensus price target of $12.33 for Pebblebrook Hotel Trust, suggesting 34.3% downside from the current price of $18.78. The AI MoonshotScore is 34/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
PEB: 3/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →Pebblebrook Hotel Trust (PEB) Real Estate Portfolio & Strategy
Pebblebrook Hotel Trust is the largest owner of urban and resort lifestyle hotels in the U.S., operating as a REIT with a focus on west coast gateway cities. The company's portfolio includes 53 hotels, positioning it as a key player in the hospitality real estate sector.
What Is the Investment Thesis for PEB?
Pebblebrook Hotel Trust presents a compelling investment case based on its strategic focus on urban and resort lifestyle hotels in key gateway markets. The company's portfolio of 53 hotels, with approximately 13,200 guestrooms, generates revenue from both business and leisure travelers. A key value driver is the potential for increased revenue per available room (RevPAR) as travel demand recovers post-pandemic. With a current market capitalization of $2.13B, Pebblebrook's performance is closely tied to macroeconomic factors and travel trends. Growth catalysts include strategic acquisitions of high-quality properties and effective asset management to enhance property value. However, investors should be aware of potential risks, including fluctuations in occupancy rates, competition from other hotel operators, and economic downturns that could impact travel demand. The company's dividend yield of 0.27% offers a modest income stream, but the primary investment appeal lies in potential capital appreciation.
Based on FMP financials and quantitative analysis
PEB Key Highlights
- Pebblebrook Hotel Trust owns 53 hotels, providing a diversified portfolio across urban and resort markets.
- The company's focus on west coast gateway cities leverages strong demand from business and leisure travel.
- Pebblebrook operates as a REIT, distributing a portion of its taxable income to shareholders through dividends.
- The company's market capitalization is $1.59 billion, reflecting its position in the hospitality REIT sector.
- Pebblebrook's beta of 1.43 indicates higher volatility compared to the broader market.
Who Are PEB's Competitors?
PEB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| HST Host Hotels & Resorts, Inc. | $23.39 | +0.15% | $16.02B | 96 |
| RLJ RLJ Lodging Trust | $11.81 | +0.30% | $1.80B | 86 |
| PK Park Hotels & Resorts Inc. | $14.49 | +0.52% | $2.92B | 30 |
| WRMK Watermark Lodging Trust, Inc. | $5.00 | +0.00% | $2.30B | 59 |
| HT Hersha Hospitality Trust | $9.99 | -0.10% | $482.85M | 54 |
| IVINF Invincible Investment Corporation | $339.50 | +0.00% | $2.29B | 54 |
| CDHSF CDL Hospitality Trusts | $0.64 | -0.38% | $814.73M | 53 |
| CDOR Condor Hospitality Trust, Inc. | $7.95 | +0.00% | 38 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PEB's Key Strengths?
- Large portfolio of urban and resort lifestyle hotels.
- Focus on high-growth gateway cities and destination markets.
- Experienced management team with a proven track record.
- Access to capital markets as a publicly traded REIT.
What Are PEB's Weaknesses?
- Exposure to cyclical fluctuations in the hospitality industry.
- High debt levels can increase financial risk.
- Reliance on third-party hotel operators to manage properties.
- Negative profit margin of -3.5%.
What Could Drive PEB Stock Higher?
- Potential recovery in business and leisure travel demand as the global economy improves.
- Strategic acquisitions of high-quality hotel properties to expand the company's portfolio.
- Asset management initiatives to enhance the value of existing properties.
- Effective revenue management strategies to optimize pricing and occupancy rates.
What Are the Key Risks for PEB?
- Financial-distress signal — its Altman Z-Score of 0.27 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-2.1%) — the business is not currently generating profit on shareholder capital.
- Economic downturns that reduce travel demand and occupancy rates.
- Increased competition from other hotel operators and alternative lodging options.
- Rising interest rates that increase borrowing costs and reduce profitability.
- Geopolitical events that disrupt travel patterns and impact hotel performance.
- The profit margin of -3.5% indicates financial strain.
What Are the Growth Opportunities for PEB?
- Strategic Acquisitions: Pebblebrook can expand its portfolio through strategic acquisitions of high-quality urban and resort hotels. The market for hotel acquisitions is estimated at billions of dollars annually, offering ample opportunities for growth. By acquiring properties in desirable locations and with strong growth potential, Pebblebrook can increase its revenue and asset base. The timeline for acquisitions depends on market conditions and available opportunities, but ongoing evaluation and pursuit of strategic acquisitions are essential for long-term growth.
- Asset Management: Pebblebrook can enhance the value of its existing properties through proactive asset management initiatives. This includes investing in renovations, upgrades, and repositioning projects to improve the guest experience and increase revenue per available room (RevPAR). The market for hotel renovations and upgrades is substantial, with owners investing billions of dollars each year to maintain and improve their properties. By focusing on asset management, Pebblebrook can drive organic growth and improve the overall performance of its portfolio. These projects can take 1-2 years to complete.
- Revenue Management: Implementing effective revenue management strategies can help Pebblebrook optimize pricing and occupancy rates, maximizing revenue per available room (RevPAR). This involves analyzing market demand, competitor pricing, and historical data to make informed decisions about pricing and inventory management. The market for revenue management software and services is growing, reflecting the increasing importance of data-driven decision-making in the hospitality industry. By leveraging revenue management techniques, Pebblebrook can improve its financial performance and gain a competitive advantage. This is an ongoing process.
- Brand Partnerships: Collaborating with well-known hotel brands can enhance Pebblebrook's visibility and attract a wider range of guests. Brand partnerships can provide access to established marketing channels, loyalty programs, and operational expertise. The market for brand partnerships in the hospitality industry is competitive, with numerous hotel brands seeking to expand their reach and market share. By forging strategic alliances with reputable brands, Pebblebrook can strengthen its market position and drive revenue growth. These partnerships can take 6-12 months to establish.
- Expansion into New Markets: Pebblebrook can explore opportunities to expand its portfolio into new urban and resort markets. This involves identifying markets with strong growth potential, attractive demographics, and limited competition. The market for hotel development and investment is global, with opportunities in both established and emerging markets. By diversifying its geographic footprint, Pebblebrook can reduce its reliance on specific markets and capitalize on new growth opportunities. This is a long-term strategy that requires careful planning and execution, with a timeline of 3-5 years.
What Opportunities Does PEB Have?
- Strategic acquisitions of high-quality hotel properties.
- Renovation and repositioning of existing assets to increase value.
- Expansion into new markets with strong growth potential.
- Capitalizing on the increasing demand for experiential travel.
What Threats Does PEB Face?
- Economic downturns that reduce travel demand.
- Increased competition from other hotel operators and alternative lodging options.
- Rising interest rates that increase borrowing costs.
- Geopolitical events that disrupt travel patterns.
What Are PEB's Competitive Advantages?
- Scale: Pebblebrook is the largest owner of urban and resort lifestyle hotels in the United States.
- Location: The company's focus on gateway cities and destination markets provides a competitive advantage.
- Brand Reputation: Pebblebrook's portfolio includes high-quality properties with strong brand recognition.
- Management Expertise: The company has a proven track record of acquiring and managing hotel properties effectively.
What Does PEB Do?
Pebblebrook Hotel Trust, founded to capitalize on the demand for unique urban and resort hotel experiences, has grown to become the largest owner of urban and resort lifestyle hotels in the United States. As a publicly traded real estate investment trust (REIT), Pebblebrook focuses on acquiring and managing high-quality properties in prime locations. The company's portfolio consists of 53 hotels, encompassing approximately 13,200 guestrooms, strategically located across 14 urban and resort markets. Pebblebrook's investment strategy centers on gateway cities and destination markets, particularly on the west coast, including areas like Los Angeles, San Francisco, and San Diego. These locations benefit from strong demand drivers such as business travel, leisure tourism, and convention activity. The company's properties are often distinguished by their unique design, upscale amenities, and focus on delivering exceptional guest experiences. Pebblebrook aims to maximize shareholder value through strategic acquisitions, proactive asset management, and disciplined capital allocation. By focusing on high-quality assets in desirable locations, Pebblebrook has established a strong presence in the competitive hospitality REIT sector.
What Products and Services Does PEB Offer?
- Owns and operates urban and resort lifestyle hotels.
- Acquires high-quality hotel properties in prime locations.
- Manages a portfolio of 53 hotels with approximately 13,200 guestrooms.
- Focuses on gateway cities and destination markets, particularly on the west coast.
- Implements asset management strategies to enhance property value.
- Distributes a portion of its taxable income to shareholders through dividends.
- Seeks to maximize shareholder value through strategic acquisitions and disciplined capital allocation.
How Does PEB Make Money?
- Pebblebrook generates revenue primarily from room rentals, food and beverage sales, and other ancillary services at its hotels.
- The company operates as a REIT, meaning it must distribute a significant portion of its taxable income to shareholders in the form of dividends.
- Pebblebrook's business model involves acquiring and managing high-quality hotel properties in desirable locations to generate attractive returns for investors.
What Industry Does PEB Operate In?
Pebblebrook Hotel Trust operates within the REIT - Hotel & Motel industry, which is influenced by macroeconomic conditions, travel trends, and consumer spending. The industry is characterized by competition among hotel operators, REITs, and alternative lodging options. Market trends include the increasing demand for experiential travel, the growing importance of technology in enhancing guest experiences, and the rise of boutique and lifestyle hotels. Pebblebrook's focus on urban and resort lifestyle hotels positions it to capitalize on these trends. The competitive landscape includes other major hotel REITs and hotel management companies, all vying for market share in key urban and resort destinations.
Who Are PEB's Key Customers?
- Business travelers attending meetings, conferences, and corporate events.
- Leisure travelers seeking unique and upscale hotel experiences.
- Group travelers, including tour groups and wedding parties.
- Guests seeking accommodations in urban and resort destinations.
Net buyingInsider Activity
Over the past six months, Pebblebrook Hotel Trust insiders filed 9 SEC Form 4 transactions — 0 sales and 9 purchases. On net that is roughly 344K shares acquired (about $1.7M) — insiders putting money in tends to read as conviction.
PEB Valuation & Market Position
With a $2.13B market cap, Pebblebrook Hotel Trust sits in the mid-cap segment of the market. Relative to its peer group, PEB's quantitative score of 34/100 is below the peer average of 65/100.
ROE -2%Key Financial Metrics
Return on equity for Pebblebrook Hotel Trust stands at -2.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.0%, showing how much profit it generates from its asset base. Its free cash flow yield is 12.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.34 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -2.5%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Pebblebrook Hotel Trust's Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.27 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Pebblebrook Hotel Trust revenue of about $1.48B for fiscal 2026, with EPS near $-0.32. The estimate reflects 10 contributing analysts.
Company Profile
Pebblebrook Hotel Trust operates in the REIT - Hotel & Motel industry within the Real Estate sector. It is headquartered in Bethesda, US. The company is led by CEO Jon E. Bortz. PEB has traded publicly since 2009.
PEB Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Large portfolio of urban and resort lifestyle hotels.
- Focus on high-growth gateway cities and destination markets.
- Experienced management team with a proven track record.
- Access to capital markets as a publicly traded REIT.
Bear Case
- Exposure to cyclical fluctuations in the hospitality industry.
- High debt levels can increase financial risk.
- Reliance on third-party hotel operators to manage properties.
- Negative profit margin of -3.5%.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
PEB Latest News
-
RLJ Lodging Trust (RLJ) Hits Fresh High: Is There Still Room to Run?
Yahoo! Finance: PEB News · Jun 23, 2026
-
Top 2 Real Estate Stocks That May Plunge This Quarter
benzinga.com · Jun 22, 2026
-
Is Pebblebrook Hotel Trust (PEB) A Good Stock To Buy Now?
Yahoo! Finance: PEB News · Jun 19, 2026
-
Ladenburg Thalmann Maintains Neutral on Pebblebrook Hotel, Raises Price Target to $19
benzinga · Jun 18, 2026
PEB Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PEB.
Price Targets
Consensus target: $12.33
PEB MoonshotScore
What does this score mean?
The MoonshotScore rates PEB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
RLJ Lodging Trust (RLJ) Hits Fresh High: Is There Still Room to Run?
Top 2 Real Estate Stocks That May Plunge This Quarter
Is Pebblebrook Hotel Trust (PEB) A Good Stock To Buy Now?
Ladenburg Thalmann Maintains Neutral on Pebblebrook Hotel, Raises Price Target to $19
Leadership: Jon E. Bortz
CEO
Jon E. Bortz has served as the Chief Executive Officer of Pebblebrook Hotel Trust since its formation. His extensive background in the hospitality industry includes experience in hotel acquisitions, development, and management. Prior to Pebblebrook, Bortz held leadership positions at LaSalle Hotel Properties, where he played a key role in the company's growth and success. His expertise in real estate investment and capital markets has been instrumental in guiding Pebblebrook's strategic direction.
Track Record: Under Jon E. Bortz's leadership, Pebblebrook Hotel Trust has grown to become the largest owner of urban and resort lifestyle hotels in the United States. He has overseen numerous strategic acquisitions, asset management initiatives, and capital allocation decisions that have contributed to the company's growth and profitability. Bortz has also guided the company through periods of economic uncertainty, demonstrating his ability to navigate challenges and deliver value to shareholders.
What Investors Ask About Pebblebrook Hotel Trust (PEB) — Real Estate
What does Pebblebrook Hotel Trust do?
Pebblebrook Hotel Trust is a real estate investment trust (REIT) that specializes in owning and operating urban and resort lifestyle hotels. The company's primary business involves acquiring high-quality hotel properties in prime locations, managing these assets to enhance their value, and generating revenue through room rentals, food and beverage sales, and other ancillary services. Pebblebrook focuses on gateway cities and destination markets, particularly on the west coast, and distributes a portion of its taxable income to shareholders through dividends, as required by REIT regulations.
What do analysts say about PEB stock?
Analyst consensus on Pebblebrook Hotel Trust (PEB) reflects a mixed outlook, with opinions varying based on factors such as macroeconomic conditions, travel trends, and company-specific initiatives. Key valuation metrics, such as price-to-earnings (P/E) ratio and price-to-book (P/B) ratio, are closely monitored to assess the company's relative value. Growth considerations include the potential for increased revenue per available room (RevPAR), strategic acquisitions, and effective asset management. Analysts also consider potential risks, such as economic downturns and increased competition, when evaluating PEB's investment prospects. No buy or sell recommendations are made in this summary.
What are the main risks for PEB?
Pebblebrook Hotel Trust faces several risks inherent to the hospitality industry and its specific business model. Economic downturns can significantly reduce travel demand, impacting occupancy rates and revenue. Increased competition from other hotel operators, as well as alternative lodging options like Airbnb, poses a threat to market share. Rising interest rates can increase borrowing costs, affecting profitability and financial flexibility. Geopolitical events, such as pandemics or political instability, can disrupt travel patterns and negatively impact hotel performance. Additionally, the company's negative profit margin of -3.5% indicates financial strain that needs to be addressed.
What are the key factors to evaluate for PEB?
Pebblebrook Hotel Trust (PEB) holds an AI score of 34/100 (low). Analysts target $12.33 (-34%). Not financial advice.
How frequently does PEB data refresh on this page?
PEB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven PEB's recent stock price performance?
Pebblebrook Hotel Trust (PEB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Large portfolio of urban and resort lifestyle hotels. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider PEB overvalued or undervalued right now?
Valuing Pebblebrook Hotel Trust (PEB) requires multiple metrics. Analysts target $12.33 (-34%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying PEB?
Before investing in Pebblebrook Hotel Trust (PEB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest reporting period.
- Analyst opinions may vary.