Sotherly Hotels Inc. (SOHON)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Sotherly Hotels Inc. (SOHON) with AI Score 49/100 (Weak). Sotherly Hotels Inc. is a self-managed lodging REIT focused on upscale to upper-upscale full-service hotels in the Southern United States. Market cap: 0, Sector: Real estate.
Last analyzed: Mar 17, 2026Sotherly Hotels Inc. (SOHON) Real Estate Portfolio & Strategy
Sotherly Hotels Inc. is a self-managed lodging REIT specializing in upscale hotels across the Southern U.S., operating under major brands like Hilton and Hyatt, alongside independent properties. With a focus on acquisition and renovation, Sotherly strategically repositions hotels to enhance value in key regional markets.
Investment Thesis
Sotherly Hotels Inc. presents a focused investment opportunity within the lodging REIT sector, targeting upscale hotels in the Southern United States. The company's strategy of acquiring and repositioning hotels under established brands like Hilton and Hyatt aims to drive revenue growth and improve operational efficiency. However, with a current market capitalization of $0.34 billion and a negative P/E ratio of -147.83, potential investors should carefully consider the company's profitability challenges. The company's negative profit margin of -0.2% indicates operational headwinds. Future growth may depend on successful execution of renovation and upbranding initiatives, as well as the ability to leverage its existing portfolio of 3,156 rooms. The absence of a dividend yield may deter income-focused investors.
Based on FMP financials and quantitative analysis
Key Highlights
- Sotherly Hotels Inc. operates as a self-managed and self-administered lodging REIT.
- The company focuses on upscale to upper-upscale full-service hotels in the Southern United States.
- Sotherly's portfolio includes investments in twelve hotel properties, comprising 3,156 rooms.
- The company owns hotels that operate under the Hilton Worldwide, Hyatt Hotels Corporation, and Marriott International, Inc. brands, as well as independent hotels.
- Sotherly Hotels Inc. has a market capitalization of $0.34 billion and a beta of 0.70.
Competitors & Peers
Strengths
- Strategic focus on the Southern United States.
- Relationships with major hotel brands.
- Expertise in renovation and repositioning.
- Diversified portfolio of branded and independent hotels.
Weaknesses
- Negative profit margin.
- High P/E ratio.
- Limited geographic diversification.
- Reliance on tourism and business travel trends.
Catalysts
- Successful execution of renovation and upbranding initiatives.
- Increased tourism and business travel in the Southern United States.
- Strategic acquisitions of underperforming hotels.
- Potential improvements in economic conditions.
Risks
- Economic downturns impacting tourism and business travel.
- Increased competition from other hotel REITs and alternative lodging options.
- Rising interest rates increasing borrowing costs.
- Natural disasters impacting hotel properties.
- Negative profit margin impacting financial performance.
Growth Opportunities
- Growth opportunity 1: Strategic Acquisitions: Sotherly can expand its portfolio through targeted acquisitions of underperforming hotels in key Southern markets. By focusing on properties that can benefit from renovation and rebranding, Sotherly can increase revenue and market share. The market for hotel acquisitions is competitive, but Sotherly's expertise in repositioning assets provides a competitive advantage. Timeline: Ongoing.
- Growth opportunity 2: Enhanced Guest Experience: Investing in technology and amenities to improve the guest experience can drive higher occupancy rates and revenue per available room (RevPAR). This includes implementing mobile check-in, upgrading Wi-Fi infrastructure, and offering personalized services. The market for enhanced guest experiences is growing, as travelers increasingly demand seamless and convenient services. Timeline: Ongoing.
- Growth opportunity 3: Brand Expansion: Sotherly can leverage its relationships with major hotel brands like Hilton, Hyatt, and Marriott to expand its portfolio of branded properties. This includes developing new hotels under these brands or converting existing independent hotels to branded properties. The market for branded hotels is strong, as these brands offer established loyalty programs and marketing support. Timeline: Ongoing.
- Growth opportunity 4: Capital Improvements: Renovating and upgrading existing hotel properties can increase their value and attractiveness to guests. This includes updating guest rooms, lobbies, and other public areas. Capital improvements can also improve operational efficiency and reduce energy consumption. The market for hotel renovations is significant, as many hotels require ongoing investment to maintain their competitiveness. Timeline: Ongoing.
- Growth opportunity 5: Expansion of Condominium Hotel Interests: Sotherly's interests in condominium hotels and their associated rental programs present an opportunity for growth. Expanding these interests can provide a diversified revenue stream and access to a different segment of the lodging market. The market for condominium hotels is growing, as these properties offer a combination of ownership and rental income potential. Timeline: Ongoing.
Opportunities
- Strategic acquisitions of underperforming hotels.
- Enhanced guest experience through technology and amenities.
- Brand expansion through new developments and conversions.
- Capital improvements to increase property value.
Threats
- Economic downturns impacting tourism and business travel.
- Increased competition from other hotel REITs and alternative lodging options.
- Rising interest rates increasing borrowing costs.
- Natural disasters impacting hotel properties.
Competitive Advantages
- Strategic focus on the Southern United States market.
- Relationships with major hotel brands like Hilton, Hyatt, and Marriott.
- Expertise in acquiring, renovating, and repositioning hotel properties.
- Diversified portfolio of branded and independent hotels.
About SOHON
Sotherly Hotels Inc., established in 2004 and headquartered in Williamsburg, Virginia, operates as a self-managed and self-administered lodging Real Estate Investment Trust (REIT). The company strategically focuses on acquiring, renovating, upbranding, and repositioning upscale to upper-upscale full-service hotels located primarily in the Southern United States. Sotherly's portfolio includes investments in twelve hotel properties, encompassing a total of 3,156 rooms, along with interests in two condominium hotels and their associated rental programs. The company's properties operate under well-known brands such as Hilton Worldwide, Hyatt Hotels Corporation, and Marriott International, Inc., as well as independent brands, providing a diversified approach to capturing different segments of the hospitality market. Sotherly's business model centers on enhancing the value of its properties through strategic capital improvements and brand affiliations, aiming to maximize revenue and profitability. The company's geographic focus on the Southern U.S. allows it to capitalize on regional tourism and business travel trends.
What They Do
- Acquires upscale to upper-upscale full-service hotels.
- Renovates and repositions hotel properties.
- Upbrands hotels to enhance their market value.
- Manages hotel properties under brands like Hilton, Hyatt, and Marriott.
- Operates condominium hotels and associated rental programs.
- Focuses on the Southern United States market.
Business Model
- Generates revenue from hotel room sales.
- Earns revenue from food and beverage services.
- Receives income from condominium hotel rental programs.
- Increases property value through strategic renovations and upbranding.
Industry Context
Sotherly Hotels Inc. operates within the REIT - Hotel & Motel industry, which is influenced by macroeconomic factors such as tourism trends, business travel, and overall economic growth. The competitive landscape includes other hotel REITs like Ashford Hospitality Trust (AHT), Apple Hospitality REIT (AIRE), and InnSuites Hospitality Trust (IHT). These companies compete for market share by acquiring, developing, and managing hotel properties. The industry is also impacted by online travel agencies (OTAs) and the increasing popularity of alternative lodging options. Sotherly's focus on the Southern U.S. positions it to capitalize on regional growth trends.
Key Customers
- Business travelers seeking full-service hotel accommodations.
- Leisure travelers visiting destinations in the Southern United States.
- Groups and events requiring meeting and banquet facilities.
- Condominium owners participating in rental programs.
Financials
Chart & Info
Sotherly Hotels Inc. (SOHON) stock price: Price data unavailable
Latest News
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Kemmons Wilson Hospitality Partners and Ascendant Capital Partners Joint Venture Completes Acquisition of Sotherly Hotels Inc.
GlobeNewswire · Feb 12, 2026
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Stocks That Hit 52-Week Highs On Monday
· Sep 30, 2019
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SOHON.
Price Targets
Wall Street price target analysis for SOHON.
MoonshotScore
What does this score mean?
The MoonshotScore rates SOHON's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Competitors & Peers
Leadership: Zachary Schmidt
CEO
Zachary Schmidt serves as the CEO of Sotherly Hotels Inc. His background includes extensive experience in the hospitality industry, with a focus on hotel management, acquisitions, and development. He has held various leadership positions within Sotherly Hotels, contributing to the company's strategic growth and operational efficiency. His expertise encompasses financial analysis, property management, and brand development. He is responsible for overseeing the company's portfolio of hotels and driving its overall performance.
Track Record: Under Zachary Schmidt's leadership, Sotherly Hotels Inc. has focused on strategic acquisitions and renovations to enhance the value of its hotel properties. He has overseen the implementation of various operational improvements and brand initiatives, contributing to increased revenue and profitability. His focus on customer satisfaction and employee engagement has helped to create a positive work environment and enhance the guest experience.
What Investors Ask About Sotherly Hotels Inc. (SOHON) — Real Estate
What does Sotherly Hotels Inc. do?
Sotherly Hotels Inc. operates as a self-managed lodging REIT, focusing on acquiring, renovating, and managing upscale to upper-upscale full-service hotels primarily in the Southern United States. The company's portfolio includes branded hotels under Hilton, Hyatt, and Marriott, as well as independent properties. Sotherly aims to enhance property value through strategic capital improvements and brand affiliations, generating revenue from room sales, food and beverage services, and condominium hotel rental programs.
What do analysts say about SOHON stock?
AI analysis is currently pending for Sotherly Hotels Inc. (SOHON). Without current analyst ratings, it is difficult to provide a consensus view. Key valuation metrics to consider include the company's market capitalization of $0.34 billion, negative P/E ratio of -147.83, and negative profit margin of -0.2%. Investors should monitor the company's financial performance and strategic initiatives to assess its growth potential.
What are the main risks for SOHON?
Sotherly Hotels Inc. faces several risks, including economic downturns that could reduce tourism and business travel, increased competition from other hotel REITs and alternative lodging options, and rising interest rates that could increase borrowing costs. The company's negative profit margin also poses a significant risk, as it indicates operational challenges. Additionally, natural disasters could impact hotel properties and disrupt operations.
How does Sotherly Hotels Inc. compare to competitors in its industry?
Sotherly Hotels Inc. competes with other hotel REITs like Ashford Hospitality Trust (AHT), Apple Hospitality REIT (AIRE), and InnSuites Hospitality Trust (IHT). Sotherly's focus on upscale hotels in the Southern U.S. differentiates it from competitors with broader geographic focuses or different property types. The company's expertise in renovation and repositioning provides a competitive advantage, but its negative profit margin presents a challenge compared to more profitable peers.
What are the key financial metrics investors watch for SOHON?
Investors closely monitor several key financial metrics for Sotherly Hotels Inc., including revenue per available room (RevPAR), occupancy rates, and net operating income (NOI). Given Sotherly's REIT structure, funds from operations (FFO) is a critical metric for assessing profitability. The company's high P/E ratio and negative profit margin also warrant attention. Monitoring these metrics helps investors evaluate Sotherly's operational efficiency and financial health.
What are the key factors to evaluate for SOHON?
Sotherly Hotels Inc. (SOHON) currently holds an AI score of 49/100, indicating low score. Key strength: Strategic focus on the Southern United States. Primary risk to monitor: Economic downturns impacting tourism and business travel. This is not financial advice.
How frequently does SOHON data refresh on this page?
SOHON prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven SOHON's recent stock price performance?
Recent price movement in Sotherly Hotels Inc. (SOHON) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strategic focus on the Southern United States. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending for SOHON, limiting the depth of some sections.