GrabAGun Digital Holdings Inc. (PEW)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
GrabAGun Digital Holdings Inc. (PEW) trades at $2.90 with AI Score 31/100 (Grade D). GrabAGun Digital Holdings Inc. is an eCommerce retailer specializing in firearms, ammunition, and related accessories. Market cap: $85.11M, Sector: Industrials.
Price live · AI analysis from May 10, 2026Analyst Coverage for PEW: PEW does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PEW against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
PEW: 1/1 perspectives are bearish.
How is this calculated? →GrabAGun Digital Holdings Inc. (PEW) Industrial Operations Profile
GrabAGun Digital Holdings Inc. operates as an eCommerce retailer focused on firearms, ammunition, and related accessories, targeting outdoor enthusiasts. With a presence in the Aerospace & Defense sector, the company navigates the competitive landscape of online retail and specialized product offerings.
What Is the Investment Thesis for PEW?
GrabAGun Digital Holdings Inc. presents a unique investment case within the Industrials sector, specifically in the Aerospace & Defense sub-segment. With a market capitalization of $85.11M, the company's valuation reflects its position as a smaller player in a niche market. Key value drivers include the growth of eCommerce in the firearms and outdoor sporting goods industry. However, a negative profit margin of -4.8% raises concerns about profitability. Potential catalysts include expanding product offerings and enhancing the online customer experience. Investors should closely monitor the company's ability to improve its financial performance and capitalize on growth opportunities. The company's beta of -0.10 suggests a low correlation with the broader market, which may appeal to risk-averse investors.
Based on FMP financials and quantitative analysis
PEW Key Highlights
- Market capitalization of $85.11M indicates a relatively small company size within the Industrials sector.
- Gross margin of 13.4% reflects the profitability of GrabAGun's sales after accounting for the cost of goods sold.
- Profit margin of -4.8% signifies that the company is currently operating at a loss.
- Beta of -0.10 suggests a low correlation with the broader market, indicating potentially lower volatility.
- The company operates as an eCommerce retailer, capitalizing on the growing trend of online shopping for firearms and related accessories.
Who Are PEW's Competitors?
PEW is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FLY Firefly Aerospace Inc. | $27.88 | -3.53% | $4.58B | 68 |
| DUKR DUKE Robotics Corp. | $5.23 | +8.73% | $11.53M | 67 |
| PL Planet Labs PBC | $31.04 | -1.10% | $10.33B | 66 |
| MDALF MDA Ltd. | $33.66 | +5.58% | $4.26B | 65 |
| AVIJF AviChina Industry & Technology Company Limited | $0.55 | +22.81% | $3.39B | 51 |
| CNRD Conrad Industries, Inc. | $25.05 | +0.00% | $125.70M | 51 |
| BETA BETA Technologies, Inc. | $18.89 | +4.31% | $4.20B | 51 |
| EMBJ Embraer S.A. | $67.10 | +4.66% | $12.31B | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PEW's Key Strengths?
- eCommerce platform for firearms and ammunition
- Specialized product offerings
- Established online presence
- Caters to outdoor enthusiasts
What Are PEW's Weaknesses?
- Negative profit margin
- Small market capitalization
- Limited brand recognition
- Dependence on suppliers
What Could Drive PEW Stock Higher?
- Potential regulatory changes impacting the firearms industry could create new opportunities or challenges for GrabAGun.
- Expansion of product offerings to include a wider range of firearms and accessories.
- Enhancement of the online customer experience to attract more customers and increase sales.
- Strategic partnerships and acquisitions to expand market reach and product offerings.
What Are the Key Risks for PEW?
- Negative return on equity (-6.4%) — the business is not currently generating profit on shareholder capital.
- Stringent regulations and compliance requirements could impact business operations and growth prospects.
- Competition from other online retailers and traditional brick-and-mortar stores.
- Fluctuations in demand for firearms and ammunition due to economic conditions or social factors.
- Negative profit margin raises concerns about the company's financial sustainability.
- Dependence on suppliers for product availability and pricing.
What Are the Growth Opportunities for PEW?
- Expansion of Product Offerings: GrabAGun can expand its product offerings to include a wider range of firearms, ammunition, and related accessories. This could involve partnering with new suppliers or developing private-label products. The market for firearms and ammunition is estimated to be worth billions of dollars annually, providing ample opportunity for growth. Timeline: Within the next 1-2 years.
- Enhancement of Online Customer Experience: Improving the user experience on GrabAGun's website can attract more customers and increase sales. This could involve implementing features such as personalized recommendations, customer reviews, and enhanced search functionality. A better online experience can lead to increased customer loyalty and repeat purchases. Timeline: Ongoing.
- Strategic Partnerships and Acquisitions: GrabAGun can pursue strategic partnerships or acquisitions to expand its market reach and product offerings. This could involve partnering with other online retailers or acquiring smaller companies in the firearms and outdoor sporting goods industry. Strategic alliances can provide access to new markets and technologies. Timeline: Within the next 2-3 years.
- Focus on Marketing and Branding: Investing in marketing and branding initiatives can increase awareness of GrabAGun and attract new customers. This could involve online advertising, social media marketing, and participation in industry events. A strong brand can differentiate GrabAGun from its competitors and build customer loyalty. Timeline: Ongoing.
- Geographic Expansion: While primarily focused on the US market, GrabAGun could explore opportunities to expand its geographic reach to other countries with favorable firearms regulations. This could involve establishing partnerships with local distributors or setting up international eCommerce platforms. Geographic expansion can significantly increase the company's addressable market. Timeline: Within the next 3-5 years.
What Opportunities Does PEW Have?
- Expansion of product offerings
- Enhancement of online customer experience
- Strategic partnerships and acquisitions
- Geographic expansion
What Threats Does PEW Face?
- Stringent regulations and compliance requirements
- Competition from other online retailers
- Fluctuations in demand for firearms and ammunition
- Economic downturns
What Are PEW's Competitive Advantages?
- Established online presence in a niche market.
- Specialized product offerings in firearms and ammunition.
- Convenience of online shopping for customers.
- Relationships with suppliers and manufacturers.
What Does PEW Do?
GrabAGun Digital Holdings Inc., based in Coppell, Texas, is an eCommerce retailer specializing in firearms, ammunition, and related accessories. The company caters to outdoor enthusiasts through its online platform. While the specific founding story and early evolution details are not available, GrabAGun has established itself as a player in the online firearms retail market. The company's core business revolves around providing a wide selection of firearms, ammunition, and accessories to consumers, leveraging the convenience of online shopping. GrabAGun's geographic reach is primarily within the United States, serving customers who seek to purchase firearms and related products through a digital channel. The company competes with other online retailers and traditional brick-and-mortar stores in the firearms and outdoor sporting goods market. GrabAGun's success depends on its ability to maintain a diverse product selection, competitive pricing, and a user-friendly online shopping experience, while adhering to all applicable regulations and compliance standards within the firearms industry.
What Products and Services Does PEW Offer?
- Operates as an eCommerce retailer.
- Specializes in firearms and ammunition.
- Offers related accessories for firearms.
- Provides products for outdoor enthusiasts.
- Sells products through its online platform.
- Caters to customers seeking to purchase firearms online.
How Does PEW Make Money?
- Generates revenue through online sales of firearms, ammunition, and accessories.
- Sources products from various suppliers and manufacturers.
- Manages inventory and fulfillment operations.
- Markets products to consumers through online advertising and promotions.
What Industry Does PEW Operate In?
GrabAGun Digital Holdings Inc. operates within the Aerospace & Defense industry, specifically in the niche market of online firearms and ammunition retail. The industry is characterized by increasing eCommerce penetration and evolving consumer preferences. The competitive landscape includes both online retailers and traditional brick-and-mortar stores. Market trends indicate a growing demand for firearms and related accessories, driven by factors such as personal safety concerns and recreational shooting activities. However, the industry is also subject to strict regulations and compliance requirements, which can impact business operations and growth prospects.
Who Are PEW's Key Customers?
- Outdoor enthusiasts.
- Firearms collectors.
- Hunters.
- Recreational shooters.
PEW Valuation & Market Position
With a $85.11M market cap, GrabAGun Digital Holdings Inc. sits in the micro-cap segment of the market. Relative to its peer group, PEW's quantitative score of 31/100 is below the peer average of 63/100.
FY2026 estForward Outlook
Wall Street analysts project GrabAGun Digital Holdings Inc. revenue of about $102.6M for fiscal 2026, with EPS near $-0.25.
F-Score 5/9Financial Health
GrabAGun Digital Holdings Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.02 places it in the safe zone, indicating low near-term bankruptcy risk.
ROE -6%Key Financial Metrics
Return on equity for GrabAGun Digital Holdings Inc. stands at -6.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -4.0%, showing how much profit it generates from its asset base. Its free cash flow yield is -17.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 6.91 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -7.5%, the inverse of the P/E and a quick read on earnings relative to price.
Net sellingInsider Activity
Over the past six months, GrabAGun Digital Holdings Inc. insiders filed 29 SEC Form 4 transactions — 19 sales and 10 purchases. On net that is roughly 28K shares disposed (about $81K), a signal worth weighing alongside the fundamentals.
PEW Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- GrabAGun's focus on the firearms and accessories market positions them well given current socio-political trends and Second Amendment debates.
- Recent insider activity shows confidence, suggesting those closest to the company see long-term potential.
- Community sentiment reflects a belief in the company's niche market strategy and its potential for growth within that space.
- The company's digital-first approach may resonate with a younger demographic entering the firearms market.
Bear Case
- Shifting public sentiment towards gun control could negatively impact the company's long-term prospects and market perception.
- Increased regulatory scrutiny in the firearms industry might create operational and financial headwinds for GrabAGun.
- Community discussions reveal concerns about the company's reliance on a potentially volatile and politically charged market.
- Negative press or controversies related to firearms could damage GrabAGun's brand reputation and deter investors, similar to how public perception impacted certain defense stocks during periods of peace talks.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · January 2026
PEW Latest News
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Donald Trump Jr.'s 'Amazon of Guns' Stake Faces Scrutiny as Proposed ATF Rule Could Send Millions of Firearms Directly to Buyers' Homes
benzinga · Jul 3, 2026
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Trump Jr.'s 'Amazon of guns' could make millions under new proposed firearm rule
Reuters · Jul 2, 2026
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U.S. Supreme Court Agrees To Hear Challenge To Laws Banning Assault Rifles
benzinga · Jun 30, 2026
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What Makes GrabAGun Digital Holdings Inc. (PEW) a New Buy Stock
zacks.com · Jun 17, 2026
PEW Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PEW.
Price Targets
Wall Street price target analysis for PEW.
PEW MoonshotScore
What does this score mean?
The MoonshotScore rates PEW's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Donald Trump Jr.'s 'Amazon of Guns' Stake Faces Scrutiny as Proposed ATF Rule Could Send Millions of Firearms Directly to Buyers' Homes
Trump Jr.'s 'Amazon of guns' could make millions under new proposed firearm rule
U.S. Supreme Court Agrees To Hear Challenge To Laws Banning Assault Rifles
What Makes GrabAGun Digital Holdings Inc. (PEW) a New Buy Stock
Leadership: Marc Nemati
CEO
Marc Nemati serves as the CEO of GrabAGun Digital Holdings Inc. While specific details regarding his prior career history and educational background are not available, he is responsible for leading the company's strategic direction and overseeing its day-to-day operations. As CEO, Nemati plays a crucial role in shaping GrabAGun's growth strategy, managing its relationships with suppliers and customers, and ensuring compliance with all applicable regulations. He is also responsible for fostering a positive work environment and driving innovation within the company.
Track Record: As the CEO of GrabAGun Digital Holdings Inc., Marc Nemati is responsible for guiding the company's strategic direction and overseeing its operations. While specific milestones and achievements under his leadership are not detailed in the provided information, his role involves navigating the competitive landscape of online firearms retail and driving the company's growth initiatives. His leadership is crucial for maintaining compliance with industry regulations and fostering a positive work environment.
Common Questions About PEW (Industrials)
What does GrabAGun Digital Holdings Inc. do?
GrabAGun Digital Holdings Inc. operates as an eCommerce retailer specializing in firearms, ammunition, and related accessories. The company provides a platform for customers to purchase these products online, catering to outdoor enthusiasts, hunters, recreational shooters, and firearms collectors. GrabAGun's business model revolves around sourcing products from various suppliers and manufacturers, managing inventory and fulfillment operations, and marketing products to consumers through online advertising and promotions. The company aims to provide a convenient and accessible way for customers to purchase firearms and related products, while adhering to all applicable regulations and compliance standards.
What do analysts say about PEW stock?
As of May 10, 2026, analyst coverage and consensus estimates for GrabAGun Digital Holdings Inc. (PEW) are not readily available. Given the company's small market capitalization of $85.11M and negative profit margin of -4.8%, investors should conduct thorough due diligence and consider the inherent risks associated with investing in smaller, less-established companies. Key valuation metrics to consider include revenue growth, gross margin, and operating expenses. Investors should also monitor the company's ability to improve its financial performance and capitalize on growth opportunities in the online firearms retail market.
What are the main risks for PEW?
GrabAGun Digital Holdings Inc. faces several risks, including stringent regulations and compliance requirements in the firearms industry, competition from other online retailers and traditional brick-and-mortar stores, and fluctuations in demand for firearms and ammunition due to economic conditions or social factors. The company's negative profit margin also poses a significant risk, as it raises concerns about its financial sustainability. Additionally, GrabAGun is dependent on suppliers for product availability and pricing, which could impact its ability to meet customer demand and maintain competitive pricing. Investors should carefully consider these risks before investing in PEW.
What are the key factors to evaluate for PEW?
GrabAGun Digital Holdings Inc. (PEW) holds an AI score of 31/100 (low). Not financial advice.
How frequently does PEW data refresh on this page?
PEW prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven PEW's recent stock price performance?
GrabAGun Digital Holdings Inc. (PEW) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: eCommerce platform for firearms and ammunition. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider PEW overvalued or undervalued right now?
Valuing GrabAGun Digital Holdings Inc. (PEW) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying PEW?
Before investing in GrabAGun Digital Holdings Inc. (PEW), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on the company's founding story and early evolution.
- Analyst coverage and consensus estimates are not readily available.