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Prudential Financial, Inc. (PRS) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$20.11 -$0.41 (-2.00%)
P/E Ratio: 10.63| Vol: 73.1K|

P/E 10.63 means the share price is 10.63 times one year of earnings per share; the S&P 500 usually sits near 20-25. Beta 0.31: the stock has moved about 69% less than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Prudential Financial, Inc. (PRS) trades at $20.11. Prudential Financial, Inc. is a global financial services leader, providing a range of insurance, investment management, and retirement solutions. Sector: Financial services.

Price as of Sep 11, 2026 · Last analyzed: May 10, 2026
Prudential Financial, Inc. is a global financial services leader, providing a range of insurance, investment management, and retirement solutions. The company operates through its PGIM, U.S. Businesses, and International Businesses segments, serving individual and institutional clients.

Analyst Coverage for PRS: PRS does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PRS against Financial Services peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the PRS film Every key number, told as a short cinematic story — just press play. ~2 min

Prudential Financial, Inc. (PRS) Financial Services Profile

CEONone
Employees40,658
HeadquartersNewark, NJ, US
IPO Year2018

Prudential Financial, Inc. (PRS) is a diversified financial services provider offering insurance, investment management, and retirement solutions. With a global presence and a history dating back to 1875, Prudential operates through key segments like PGIM and U.S. & International Businesses, focusing on both individual and institutional client needs in a competitive financial landscape.

Data Provenance | Financial Data Quantitative Analysis NYSE Analysis: May 10, 2026

What Is the Investment Thesis for PRS?

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

With a current P/E ratio of 10.63 and a dividend yield of 5.41%, PRS offers potential value and income. The company's PGIM segment provides stable fee-based revenue, while its U.S. and International Businesses segments benefit from increasing demand for insurance and retirement products. Growth catalysts include expansion in emerging markets and continued innovation in investment solutions. However, potential risks include regulatory changes and market volatility. The company's ability to maintain its profit margin of 5.5% and leverage its established brand will be crucial for future success. Investors should monitor the performance of PGIM and the growth of international operations to assess Prudential's long-term value.

Based on FMP financials and quantitative analysis

PRS Key Highlights

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

Market capitalization of $8.18 billion indicates a substantial presence in the financial services sector.

  • P/E ratio of 10.63 suggests a potentially undervalued stock compared to industry peers.
  • Dividend yield of 5.41% provides an attractive income stream for investors.
  • Profit margin of 5.5% reflects the company's ability to generate earnings from its operations.
  • Beta of 0.31 indicates lower volatility compared to the overall market, making it a potentially stable investment.

Who Are PRS's Competitors?

PRS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
CFG Citizens Financial Group, Inc. $69.63 +0.37% $29.5B 785-pillar
WTFC Wintrust Financial Corporation $151.56 +0.54% $10.2B 815-pillar
ONB Old National Bancorp $25.60 +0.75% $9.79B 765-pillar
PRI Primerica, Inc. $292.50 +1.20% $9.12B 955-pillar
WAL Western Alliance Bancorporation $79.27 -0.01% $8.66B 335-pillar
AAGIY AIA Group Limited $38.05 -2.16% $98.0B 639-signal
MFC Manulife Financial Corporation $43.48 +1.26% $72.6B 935-pillar
MET MetLife, Inc. $96.78 +1.14% $62.3B 865-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are PRS's Key Strengths?

Strong brand recognition and reputation.

  • Diversified business model with multiple revenue streams.
  • Global presence and extensive distribution network.
  • Solid investment management capabilities through PGIM.

What Are PRS's Weaknesses?

Exposure to market volatility and interest rate risk.

  • High operating expenses and regulatory compliance costs.
  • Dependence on the performance of financial markets.
  • Potential for reputational damage from misconduct or fraud.

What Could Drive PRS Stock Higher?

Continued growth in assets under management (AUM) at PGIM.

  • Expansion of international operations in key markets.
  • Development and launch of new and innovative financial products.
  • Potential acquisitions of complementary businesses to expand market share.

What Are the Key Risks for PRS?

Financial-distress signal — its Altman Z-Score of 0.46 sits in the distress zone (elevated bankruptcy risk).

  • Market volatility and economic downturns impacting investment performance.
  • Changes in interest rates affecting profitability.
  • Regulatory changes and increased compliance costs.
  • Cybersecurity threats and data breaches compromising customer data.
  • Intense competition in the financial services industry.

What Are the Growth Opportunities for PRS?

  • Expansion in Emerging Markets: Prudential has a significant opportunity to expand its presence in emerging markets, where demand for insurance and investment products is growing rapidly. By leveraging its expertise and resources, Prudential can tap into these markets and drive revenue growth. The emerging markets insurance sector is projected to reach $2.8 trillion by 2028, offering substantial growth potential for PRS. Timeline: Ongoing.
  • Digital Transformation: Investing in digital technologies to enhance customer experience and streamline operations can drive efficiency and growth. By leveraging data analytics and artificial intelligence, Prudential can personalize its offerings and improve customer engagement. The digital transformation market in financial services is expected to reach $140 billion by 2029. Timeline: Ongoing.
  • Sustainable Investing: The increasing demand for sustainable investment products presents a significant growth opportunity for Prudential. By incorporating ESG factors into its investment strategies, Prudential can attract socially conscious investors and enhance its brand reputation. Timeline: Ongoing.
  • Retirement Solutions: With an aging population and increasing concerns about retirement security, Prudential can capitalize on the growing demand for retirement solutions. By offering innovative retirement products and services, Prudential can help individuals and families achieve their financial goals. The global retirement market is projected to reach $65 trillion by 2030. Timeline: Ongoing.
  • Strategic Acquisitions: Prudential can pursue strategic acquisitions to expand its market presence and enhance its product offerings. By acquiring companies with complementary capabilities, Prudential can accelerate its growth and create synergies. The M&A activity in the financial services sector is expected to remain robust, providing opportunities for Prudential to expand its business. Timeline: Ongoing.

What Are PRS's Competitive Advantages?

  • Established brand reputation and long history in the financial services industry.
  • Diversified business model with multiple revenue streams.
  • Global presence with operations in key markets around the world.
  • Strong investment management capabilities through PGIM.
  • Extensive distribution network and customer relationships.

What Does PRS Do?

Founded in 1875 by John Fairfield Dryden as the Widows and Orphans Friendly Society, which later became The Prudential Friendly Society, Prudential Financial, Inc. has evolved into a global financial services leader. Initially focused on providing affordable life insurance to working-class families, the company expanded its offerings over the decades to include a comprehensive suite of financial products and services. Today, Prudential operates through several key segments: Prudential Investment Management, Inc. (PGIM), U.S. Businesses, International Businesses, and Corporate and Others. PGIM provides investment management services across public fixed income, public equity, real estate, private credit, and multi-asset class strategies. The U.S. Businesses segment includes retirement strategies, group insurance, and individual life insurance products. The International Businesses segment focuses on growth in select international markets through existing businesses and strategic acquisitions. Headquartered in Newark, NJ, Prudential serves individual and institutional clients worldwide, managing significant assets and maintaining a strong presence in the financial services industry. The company's evolution reflects its commitment to adapting to changing market dynamics and client needs, while upholding its founding principles of financial security and long-term value creation.

What Products and Services Does PRS Offer?

  • Provides life insurance products to individuals and families.
  • Offers retirement planning services, including annuities and 401(k) plans.
  • Manages investments for institutional clients through PGIM.
  • Provides group insurance benefits to employers and employees.
  • Offers financial advisory services to individuals and businesses.
  • Engages in real estate investment and management.
  • Offers a range of investment products, including mutual funds and ETFs.

How Does PRS Make Money?

  • Generates revenue through premiums from insurance policies.
  • Earns fees from investment management services provided by PGIM.
  • Receives income from annuities and other retirement products.
  • Profits from investment gains on its own portfolio.

What Industry Does PRS Operate In?

Prudential Financial operates within the highly competitive financial services industry, facing competition from other major insurance and investment management firms. The industry is characterized by evolving regulatory landscapes, changing consumer preferences, and increasing demand for diverse financial products. Market trends include the growing adoption of digital technologies, the rise of sustainable investing, and the increasing importance of retirement planning. Prudential's diversified business model and global presence position it to capitalize on these trends, but it must also navigate the challenges of low interest rates and market volatility. The company's success depends on its ability to innovate, adapt, and maintain a strong competitive edge in a rapidly changing environment.

Who Are PRS's Key Customers?

  • Individual consumers seeking life insurance and retirement solutions.
  • Institutional investors, including pension funds and sovereign wealth funds.
  • Employers offering group insurance benefits to their employees.
  • High-net-worth individuals seeking wealth management services.
Model self-rating on this text: 73% (not a measure of the evidence) Updated: May 10, 2026

Research confidence

High 85/100

Broad, current evidence sits behind this analysis.

  • Scored on 100% of our measures
  • Price is current
  • Latest filing 37 days ago
  • No analyst coverage
  • This is an unknown, not an operating company

MoonshotScore History

Recorded daily since 2026-08-23 · 19 snapshots

2026-08-23 79
2026-08-26 78
2026-08-29 78
2026-09-01 78
2026-09-04 78
2026-09-07 78
2026-09-10 78

What changed?

The grade moved from 79 to 78 (-1).

Held back by:

  • +3 Growth Durability

Over the same 18 days the stock moved +0.2%.

Net selling

Insider Activity

The most recent 12 insider filings for Prudential Financial, Inc. break down as 2 sales and 10 purchases. On net that is roughly 56 shares disposed (about $0), a signal worth weighing alongside the fundamentals.

Quarterly Financial Performance: Prudential Financial, Inc.

Revenue for Prudential Financial, Inc. came in at $15.66B during Q2 FY2026. The company recorded net income of $909.0M, with diluted EPS of $2.80. Quarter-over-quarter revenue has been mixed, typical for a unknown company operating in Financial Services. Across the four most recent quarters, PRS averaged $2.78 in diluted EPS.

ROE 11%

Key Financial Metrics

Return on equity for Prudential Financial, Inc. stands at 10.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.5%, showing how much profit it generates from its asset base. PRS trades at a trailing price-to-earnings ratio of 10.63, below the Financial Services sector average of ~17.50x. Its free cash flow yield is 26.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 28.00 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 9.4%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 9/9

Financial Health

Prudential Financial, Inc.'s Piotroski F-Score is 9/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 0.46 places it in the distress zone, a signal of elevated financial risk.

5/8 beats

Earnings Track Record

Prudential Financial, Inc. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 6.4% above estimates on average.

Company Profile

Prudential Financial, Inc. operates in the Insurance - Life industry within the Financial Services sector. It is headquartered in Newark, US. The company is led by CEO Andrew F. Sullivan. PRS has traded publicly since 2018.

PRS Financials

Fundamental Snapshot

Revenue Growth (FY)
-13.7%
Net Income Growth (FY)
+31.1%
EPS Growth (FY)
+35.5%
Free Cash Flow Growth (FY)
-26.2%
P/E (TTM)
10.63
Return on Equity (TTM)
+10.9%
Current Ratio
28.0
EV/EBITDA (TTM)
7.8

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition and reputation.
  • Diversified business model with multiple revenue streams.
  • Global presence and extensive distribution network.
  • Solid investment management capabilities through PGIM.

Bear Case

  • Exposure to market volatility and interest rate risk.
  • High operating expenses and regulatory compliance costs.
  • Dependence on the performance of financial markets.
  • Potential for reputational damage from misconduct or fraud.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · August 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q2 FY2026 $15.66B $909M $2.80
Q1 FY2026 $15.55B $597M $1.71
Q4 FY2025 $15.68B $905M $2.59
Q3 FY2025 $17.95B $1.43B $4.01

Q2 FY2026 · filed 5 Aug 2026 · SEC EDGAR →

Based on FMP financials and quantitative analysis

PRS Latest News

PRS Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for PRS.

Price Targets

Wall Street price target analysis for PRS.

PRS MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for PRS; grades run from A+ (80-100) to F (below 30).

Prudential Financial, Inc. Financial Services Stock: Key Questions Answered

Is PRS a good stock?

Stock Expert AI does not rate PRS buy, sell or hold. Prudential Financial, Inc. has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What do analysts say about PRS stock?

Analyst consensus on Prudential Financial, Inc. (PRS) stock is mixed, with varying opinions on its valuation and growth potential. Key valuation metrics, such as the P/E ratio of 10.63 and dividend yield of 5.41%, suggest potential value.

What are the key factors to evaluate for PRS?

Evaluate PRS on fundamentals, analyst consensus, and risk factors. P/E: 10.63x vs the S&P 500's ~20-25x. With a current P/E ratio of 10.63 and a dividend yield of 5.41%, PRS offers potential value and income. Not financial advice.

How frequently does PRS data refresh on this page?

PRS's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven PRS's recent stock price performance?

Prudential Financial, Inc. (PRS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PRS overvalued or undervalued right now?

Prudential Financial, Inc. (PRS) trades at 10.63x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of PRS?

Yes, most major brokerages offer fractional shares of Prudential Financial, Inc. (PRS) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track PRS's earnings and financial reports?

Prudential Financial, Inc. (PRS) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for PRS earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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