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The Swatch Group AG (SWGNF)

$41.05 $-6.80 (-14.21%) |CouncilSTRONG SELL · 0 · F
Bottom line: STRONG SELL — our Council read (0/100) and AI Score (0/100) broadly agree.
MCap: $10.67B| Vol: 100| 52-wk range: $33.97 – $52.42
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

The Swatch Group AG (SWGNF) trades at $41.05. The Swatch Group AG is a Swiss manufacturer and retailer of finished watches, jewelry, and watch components, operating through its Watches & Jewelry and Electronic Systems segments. Market cap: $10.67B, Sector: Consumer cyclical.

Price live · AI analysis from Mar 17, 2026
The Swatch Group AG is a Swiss manufacturer and retailer of finished watches, jewelry, and watch components, operating through its Watches & Jewelry and Electronic Systems segments. With a portfolio of well-known brands, the company is a key player in the global luxury goods market.

Analyst Coverage for SWGNF: SWGNF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SWGNF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

SWGNF: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

The Swatch Group AG (SWGNF) Consumer Business Overview

CEOGeorges Nicolas Hayek Jr.
Employees32477
HeadquartersBiel/bienne, CH
IPO Year2003
IndustryLuxury Goods

The Swatch Group AG, a Swiss luxury goods conglomerate, designs, manufactures, and distributes watches, jewelry, and electronic systems. With a diverse brand portfolio including Omega and Swatch, the company maintains a significant presence in the global watch market, facing competition from established luxury brands and evolving consumer preferences.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

What Is the Investment Thesis for SWGNF?

The Swatch Group AG presents a mixed investment case. The company's strong brand portfolio and vertically integrated manufacturing offer a degree of resilience. However, a P/E ratio of 3007.80 as of 2026-03-17 indicates a high valuation, potentially limiting near-term upside. The dividend yield of 2.59% provides some income, but the company's profit margin of 0.0% raises concerns about profitability. Growth catalysts include expansion in emerging markets and continued innovation in product design and technology. Potential risks include currency fluctuations, changing consumer preferences, and increased competition from smartwatches.

Based on FMP financials and quantitative analysis

SWGNF Key Highlights

  • Market capitalization of $10.67B reflects its significant presence in the luxury goods market.
  • Gross margin of 82.2% indicates strong pricing power and efficient manufacturing processes.
  • Dividend yield of 2.59% provides a steady income stream for investors.
  • Beta of 0.79 suggests lower volatility compared to the overall market.
  • Operates through two segments: Watches & Jewelry and Electronic Systems, diversifying its revenue streams.

Who Are SWGNF's Competitors?

SWGNF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
AONNF Aeon Co., Ltd. $9.75 +0.00% $26.97B 48
CCDBF CCL Industries Inc. $64.71 -1.49% $11.12B 49
HLKHF HELLA GmbH & Co. KGaA $93.78 -0.78% $10.42B 48
JCYGY Jardine Cycle & Carriage Limited $42.04 +3.80% $8.31B 45
SATLF ZOZO, Inc. $7.15 +0.00% $6.32B 52
ELA Envela Corporation $25.63 +0.25% $665.31M 59
LUXE LuxExperience B.V. $8.02 -0.12% $777.93M 58
REAL The RealReal, Inc. $11.46 -1.04% $3.32B 55

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are SWGNF's Key Strengths?

  • Strong brand portfolio with well-known names like Omega and Swatch.
  • Vertically integrated manufacturing operations.
  • Extensive global distribution network.
  • History of innovation and design.

What Are SWGNF's Weaknesses?

  • High P/E ratio indicates potential overvaluation.
  • Profit margin of 0.0% raises concerns about profitability.
  • Exposure to currency fluctuations.
  • Dependence on the watch industry.

What Could Drive SWGNF Stock Higher?

  • Launch of new watch models with advanced features in Q4 2026.
  • Expansion in emerging markets, particularly in China and India.
  • Continued innovation in product design and technology.
  • Strengthening of e-commerce presence through targeted marketing campaigns.
  • Strategic acquisitions to expand brand portfolio and enhance manufacturing capabilities.

What Are the Key Risks for SWGNF?

  • Increased competition from smartwatches and other wearable devices.
  • Changing consumer preferences and fashion trends.
  • Economic downturns and reduced consumer spending on luxury goods.
  • Exposure to currency fluctuations, particularly the Swiss Franc.
  • Geopolitical instability and trade tensions.

What Are the Growth Opportunities for SWGNF?

  • Expansion in emerging markets: The Swatch Group AG has the opportunity to expand its presence in emerging markets such as China, India, and Brazil, where demand for luxury goods is growing rapidly. By tailoring its products and marketing strategies to local preferences, the company can capture a larger share of these markets. This expansion could contribute significantly to revenue growth over the next 5-10 years.
  • Innovation in product design and technology: The Swatch Group AG can drive growth by continuing to innovate in product design and technology. This includes developing new watch models with advanced features, such as smartwatches and connected devices, as well as incorporating sustainable materials and manufacturing processes. Successful innovation can attract new customers and strengthen the company's competitive position. Expect to see new product lines introduced in the next 2-3 years.
  • Strengthening e-commerce presence: The Swatch Group AG can enhance its online sales channels to reach a wider audience and improve customer experience. This includes investing in its e-commerce platform, expanding its online product offerings, and implementing targeted marketing campaigns. A stronger e-commerce presence can drive revenue growth and improve profitability. Expect to see increased investment in digital marketing in the next year.
  • Strategic acquisitions: The Swatch Group AG can pursue strategic acquisitions to expand its brand portfolio, enhance its manufacturing capabilities, and enter new markets. By acquiring complementary businesses, the company can strengthen its competitive position and accelerate growth. Potential acquisition targets could include smaller luxury brands or technology companies. This is an ongoing strategy for the company.
  • Leveraging the Electronic Systems segment: The Swatch Group AG can leverage its Electronic Systems segment to develop new products and services for the broader electronics market. This includes developing and manufacturing electronic components for other industries, as well as providing sports timing services for major sporting events. Diversifying into new markets can reduce the company's reliance on the watch industry and drive long-term growth. Expect to see new partnerships and product launches in the next 3-5 years.

What Opportunities Does SWGNF Have?

  • Expansion in emerging markets.
  • Innovation in product design and technology.
  • Strengthening e-commerce presence.
  • Strategic acquisitions.

What Threats Does SWGNF Face?

  • Increased competition from smartwatches and other wearable devices.
  • Changing consumer preferences.
  • Economic downturns.
  • Geopolitical instability.

What Are SWGNF's Competitive Advantages?

  • Brand recognition: Strong brand recognition and reputation for quality.
  • Vertically integrated manufacturing: Controls the entire production process, from component manufacturing to final assembly.
  • Distribution network: Extensive global distribution network.
  • Intellectual property: Patents and trademarks protect its designs and technologies.

What Does SWGNF Do?

Founded in 1983 in Biel/Bienne, Switzerland, The Swatch Group AG emerged from the merger of ASUAG and SSIH, two major watch groups facing financial difficulties during the quartz crisis. The merger, spearheaded by Nicolas G. Hayek, aimed to revitalize the Swiss watch industry by focusing on innovation, design, and marketing. The company's initial success was driven by the Swatch watch, a colorful and affordable plastic watch that captured the imagination of consumers worldwide. Today, The Swatch Group AG is a global leader in the design, manufacture, and sale of finished watches, jewelry, and watch movements and components. The company operates through two main segments: Watches & Jewelry and Electronic Systems. The Watches & Jewelry segment encompasses a wide range of brands, from luxury brands like Breguet and Harry Winston to popular brands like Omega, Longines, and Tissot. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. The company's products are sold through a network of retail stores, authorized dealers, and online channels. The Swatch Group AG has a significant presence in key markets around the world, including Europe, Asia, and North America. The company's competitive positioning is based on its strong brand portfolio, its vertically integrated manufacturing operations, and its commitment to innovation and quality. The company faces competition from other luxury goods companies, as well as from manufacturers of smartwatches and other wearable devices.

What Products and Services Does SWGNF Offer?

  • Designs, manufactures, and sells finished watches.
  • Creates and distributes jewelry.
  • Produces watch movements and components.
  • Develops and commercializes electronic components.
  • Provides sports timing services.
  • Engages in retail operations through its own stores and authorized dealers.
  • Offers assembly, research and development, and customer services.

How Does SWGNF Make Money?

  • Designs and manufactures watches and jewelry under various brands.
  • Sells products through a global network of retail stores, authorized dealers, and online channels.
  • Generates revenue from the sale of watches, jewelry, and electronic components.
  • Provides services such as assembly, research and development, and sports timing.

What Industry Does SWGNF Operate In?

The Swatch Group AG operates in the global luxury goods market, which is characterized by high growth potential and intense competition. The market is driven by factors such as rising disposable incomes, increasing urbanization, and growing demand for luxury products from emerging markets. The competitive landscape includes established luxury brands such as AONNF (Compagnie Financière Richemont), CCDBF (LVMH Moët Hennessy Louis Vuitton), and HLKHF (Hermès International). The Swatch Group AG differentiates itself through its diverse brand portfolio, vertically integrated manufacturing, and focus on innovation.

Who Are SWGNF's Key Customers?

  • Consumers who purchase watches and jewelry for personal use.
  • Retailers and distributors who sell The Swatch Group AG's products.
  • Manufacturers who use The Swatch Group AG's electronic components.
  • Organizations that require sports timing services.
AI Confidence: 81% Updated: Mar 17, 2026

FY2026 estForward Outlook

Wall Street analysts project The Swatch Group AG revenue of about $6.34B for fiscal 2026, with EPS near $0.88. The estimate reflects 18 contributing analysts.

SWGNF Valuation & Market Position

With a $10.67B market cap, The Swatch Group AG sits in the large-cap segment of the market.

ROE 0%Key Financial Metrics

Return on equity for The Swatch Group AG stands at 0.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.0%, showing how much profit it generates from its asset base. Its free cash flow yield is 1.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 9.76 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 0.0%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 7/9Financial Health

The Swatch Group AG's Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 6.94 places it in the safe zone, indicating low near-term bankruptcy risk.

Company Profile

The Swatch Group AG operates in the Luxury Goods industry within the Consumer Cyclical sector. It is headquartered in Biel/bienne, CH. The company is led by CEO Georges Nicolas Hayek Jr.. SWGNF has traded publicly since 2003.

SWGNF Financials

Fundamental Snapshot

Revenue Growth (FY)
-6.8%
Net Income Growth (FY)
-98.4%
EPS Growth (FY)
-92.3%
Free Cash Flow Growth (FY)
+145.4%
Return on Equity (TTM)
0.0%
Current Ratio
9.8
EV/EBITDA (TTM)
15.7

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence from leadership in the company's future performance.
  • Community sentiment has shifted positively, with many praising Swatch's innovative designs and sustainability efforts.
  • There is growing interest in luxury watches, with Swatch positioned well to capitalize on this trend.
  • The brand's collaborations and limited editions have generated buzz, enhancing its market presence and appeal.

Bear Case

  • Concerns over supply chain disruptions could impact production and delivery timelines.
  • Some investors express skepticism about the long-term sustainability of demand in the luxury segment amid economic uncertainties.
  • Recent social media discussions indicate mixed feelings, with some questioning the brand's ability to adapt to changing consumer preferences.
  • Increased competition in the luxury watch market could pressure Swatch's market share and pricing power.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

SWGNF Latest News

No recent news available for SWGNF.

SWGNF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SWGNF.

Price Targets

Wall Street price target analysis for SWGNF.

SWGNF MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates SWGNF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Georges Nicolas Hayek Jr.

CEO

Georges Nicolas Hayek Jr. is the CEO of The Swatch Group AG. He is the son of the late Nicolas G. Hayek, who is credited with revitalizing the Swiss watch industry. Georges Nicolas Hayek Jr. has been involved in the watch industry for many years, holding various positions within The Swatch Group AG. He has a strong understanding of the company's operations and strategy. He is known for his focus on innovation and quality.

Track Record: Under his leadership, The Swatch Group AG has continued to expand its brand portfolio and strengthen its global presence. He has overseen the development of new watch models and technologies, as well as the expansion of the company's e-commerce operations. He has also focused on improving the company's sustainability practices. The company employs 32477 people under his leadership.

SWGNF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that The Swatch Group AG (SWGNF) may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited reporting requirements, potentially resulting in less transparency for investors compared to companies listed on major exchanges like the NYSE or NASDAQ. This tier often includes companies with distressed financials, early-stage ventures, or those choosing to remain private but still allowing some trading of their shares.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for SWGNF on the OTC market is likely limited. OTC stocks generally have lower trading volumes and wider bid-ask spreads compared to exchange-listed stocks. This can make it more difficult to buy or sell shares quickly and at desired prices. Investors may experience price volatility due to the limited number of market participants. It is important to use limit orders.
OTC Risk Factors:
  • Limited liquidity can make it difficult to buy or sell shares.
  • Lack of transparency due to potentially limited financial reporting.
  • Higher price volatility compared to exchange-listed stocks.
  • Potential for scams and fraudulent activities.
  • Regulatory oversight may be less stringent compared to major exchanges.
Due Diligence Checklist:
  • Verify the company's financial statements and SEC filings (if any).
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Understand the risks associated with investing in OTC stocks.
  • Consult with a financial advisor before investing.
  • Check for any regulatory actions or legal issues involving the company.
  • Confirm the legitimacy of the company's operations and assets.
Legitimacy Signals:
  • Established brand presence in the luxury goods market.
  • Global operations and distribution network.
  • Vertically integrated manufacturing operations.
  • Long operating history since 1983.
  • Significant employee base of 32477.

The Swatch Group AG Consumer Cyclical Stock: Key Questions Answered

What does The Swatch Group AG do?

The Swatch Group AG is a global leader in the design, manufacture, and sale of finished watches, jewelry, and watch movements and components. The company operates through two main segments: Watches & Jewelry and Electronic Systems. The Watches & Jewelry segment encompasses a wide range of brands, from luxury brands like Breguet and Harry Winston to popular brands like Omega, Longines, and Tissot. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. The company's products are sold through a network of retail stores, authorized dealers, and online channels.

What do analysts say about SWGNF stock?

As of 2026-03-17, there is no readily available analyst consensus for SWGNF due to its OTC listing. However, key valuation metrics include a P/E ratio of 3007.80 and a dividend yield of 2.59%. Investors may want to evaluate the company's growth potential in emerging markets, its innovation in product design and technology, and its competitive position in the luxury goods market. The company's profit margin of 0.0% warrants careful consideration.

What are the main risks for SWGNF?

The main risks for The Swatch Group AG include increased competition from smartwatches and other wearable devices, changing consumer preferences and fashion trends, economic downturns and reduced consumer spending on luxury goods, exposure to currency fluctuations, and geopolitical instability. The company's high P/E ratio and low profit margin also pose risks to investors. Additionally, the OTC listing introduces risks related to liquidity, transparency, and regulatory oversight.

What are The Swatch Group AG's strongest brands and market positions?

The Swatch Group AG boasts a diverse portfolio of strong brands, with Omega, Longines, and Tissot holding significant market positions in their respective price segments. Omega is renowned for its prestige and association with sports timing, while Longines offers classic elegance and heritage. Tissot provides accessible Swiss-made quality. Swatch itself remains a powerful brand, particularly among younger consumers. These brands contribute significantly to the company's overall market share and brand loyalty.

What is SWGNF's dividend and shareholder return track record?

The Swatch Group AG has a history of paying dividends to shareholders, with a current dividend yield of 2.59% as of 2026-03-17. However, the company's dividend policy and payout ratio may vary depending on its financial performance and investment needs. Investors should review the company's past dividend payments and financial statements to assess its dividend sustainability and growth potential. Information on share buyback programs is Unknown.

What are the key factors to evaluate for SWGNF?

Evaluate SWGNF on fundamentals, analyst consensus, and risk factors. Not financial advice.

How frequently does SWGNF data refresh on this page?

SWGNF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven SWGNF's recent stock price performance?

The Swatch Group AG (SWGNF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with well-known names like Omega and Swatch. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • OTC data may be less reliable than exchange-listed data.
  • Analyst coverage may be limited due to the OTC listing.
Data Sources

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