ONAR Holding Corporation (ONAR)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
ONAR Holding Corporation (ONAR) trades at $0.00. ONAR Holding Corporation is a marketing technology company based in Los Angeles, specializing in performance digital marketing and AI-driven solutions. Market cap: $183,434, Sector: Communication services.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for ONAR: ONAR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates ONAR against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
ONAR: 1/1 perspectives are bearish.
How is this calculated? →ONAR Holding Corporation (ONAR) Media & Communications Profile
ONAR Holding Corporation leverages innovative marketing technology and AI solutions to provide performance-driven digital marketing and pool services, positioning itself as a versatile player in the competitive advertising landscape.
What Is the Investment Thesis for ONAR?
ONAR Holding Corporation presents a unique investment thesis centered on its dual-segment business model and innovative technology offerings. The company’s performance digital marketing services, coupled with the AI-driven Cortex platform, are expected to capture a growing share of the digital marketing market, projected to reach $640 billion by 2027. Additionally, the healthcare marketing sector is experiencing rapid growth, driven by increased digital engagement and telehealth adoption. However, ONAR faces challenges with a negative profit margin of -222.6% and a P/E ratio of -0.05, indicating potential operational inefficiencies. The company's ability to turn around its financial performance and capitalize on growth opportunities will be critical to its long-term success. Investors should monitor ONAR's strategic initiatives and market positioning as it navigates the competitive landscape.
Based on FMP financials and quantitative analysis
ONAR Key Highlights
- Market Cap of 183K indicates a nascent stage in market presence.
- P/E ratio of -0.05 reflects current financial challenges.
- Profit margin of -222.6% signals significant operational hurdles.
- Gross margin of -21.8% suggests ongoing cost management issues.
- Beta of 1.58 indicates higher volatility compared to the market.
Who Are ONAR's Competitors?
ONAR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| IFUS Impact Fusion International, Inc. | $0.03 | +2.42% | $19.37M | 63 |
| MOBQ Mobiquity Technologies, Inc. | $0.65 | -11.69% | $18.06M | 63 |
| ACHN Achison Inc. | $0.79 | -21.66% | $23.73M | 61 |
| BOMN Boston Omaha Corporation | $25.76 | +0.00% | $765.03M | 59 |
| ADV Advantage Solutions Inc. | $39.91 | +2.69% | $530.55M | 49 |
| PUBGY Publicis Groupe S.A. | $24.72 | +1.44% | $24.81B | 49 |
| PCOFF Pico Far East Holdings Limited | $0.33 | +0.00% | $421.50M | 49 |
| BOC Boston Omaha Corporation | $15.06 | -0.20% | $455.03M | 49 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are ONAR's Key Strengths?
- Innovative AI technology through the Cortex platform.
- Diverse service offerings across multiple marketing segments.
- Strong presence in the growing healthcare marketing sector.
What Are ONAR's Weaknesses?
- Negative profit margin indicating operational inefficiencies.
- Limited brand recognition compared to established competitors.
- Small employee base may limit scalability.
What Could Drive ONAR Stock Higher?
- Expansion of the Cortex AI platform to enhance marketing capabilities.
- Development of new healthcare marketing strategies to capture market share.
- Continued investment in digital marketing technologies to improve service offerings.
What Are the Key Risks for ONAR?
- Financial-distress signal — its Altman Z-Score of -13.98 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Ongoing operational inefficiencies impacting profitability.
- Intense competition from established players in the advertising industry.
- Economic fluctuations affecting client marketing budgets.
What Are the Growth Opportunities for ONAR?
- Growth opportunity 1: The global digital marketing industry is projected to reach $640 billion by 2027, driven by increasing internet penetration and mobile device usage. ONAR's performance digital marketing services are well-positioned to capitalize on this trend, particularly through its AI-powered Cortex platform, which enhances marketing efficiency and effectiveness.
- Growth opportunity 2: The healthcare marketing sector is experiencing rapid growth, with a projected CAGR of 20% through 2025 as healthcare providers increasingly adopt digital marketing strategies. ONAR's specialized healthcare marketing services can tap into this expanding market, providing tailored solutions to meet the unique needs of healthcare clients.
- Growth opportunity 3: The experiential marketing segment is gaining traction as brands seek to create memorable customer experiences. ONAR's expertise in this area can help clients engage consumers more effectively, driving brand loyalty and sales. The experiential marketing market is expected to grow significantly, offering ONAR a chance to expand its service offerings.
- Growth opportunity 4: The increasing focus on sustainability and eco-friendly practices in marketing presents ONAR with an opportunity to develop green marketing strategies. By aligning its services with environmentally conscious trends, ONAR can attract clients seeking to enhance their brand image and resonate with socially responsible consumers.
- Growth opportunity 5: The rise of social media advertising continues to reshape the marketing landscape, with spending projected to exceed $200 billion by 2025. ONAR's ability to leverage social media platforms for targeted advertising campaigns can enhance its service offerings, attracting clients looking to maximize their digital presence.
What Opportunities Does ONAR Have?
- Expanding digital marketing market presents growth potential.
- Increasing demand for healthcare marketing solutions.
- Rising trend of experiential marketing among brands.
What Threats Does ONAR Face?
- Intense competition from established advertising agencies.
- Rapid technological changes may require continuous adaptation.
- Economic downturns could impact client marketing budgets.
What Are ONAR's Competitive Advantages?
- Innovative AI-powered marketing intelligence platform (Cortex) provides a competitive edge.
- Diverse service offerings across digital marketing and pool services enhance market reach.
- Expertise in healthcare marketing positions ONAR favorably in a growing sector.
What Does ONAR Do?
ONAR Holding Corporation, incorporated in 2014 and headquartered in Los Angeles, California, operates as a marketing technology company and agency network. Originally known as Reliant Holdings, Inc., the company underwent a rebranding to ONAR Holding Corporation in February 2025. ONAR is structured into two primary segments: Advertising and Marketing, and Pool Services. The Advertising and Marketing segment encompasses a range of services, including performance digital marketing, healthcare marketing, and experiential marketing, catering to diverse client needs. A standout offering is Cortex, an AI-powered marketing intelligence platform designed to optimize marketing strategies through data-driven insights. The Pool Services segment focuses on the installation and maintenance of residual pools, adding a unique service dimension to the company’s portfolio. With a workforce of 48 employees, ONAR aims to combine technology and creativity to drive client success in an increasingly digital marketplace. The company’s innovative approach and commitment to leveraging technology position it as a noteworthy competitor within the advertising industry.
What Products and Services Does ONAR Offer?
- Provide performance digital marketing services to enhance client visibility and engagement.
- Offer healthcare marketing solutions tailored to the unique needs of healthcare providers.
- Deliver experiential marketing services that create memorable brand experiences for consumers.
- Develop and maintain the Cortex AI-powered marketing intelligence platform.
- Install and maintain residual pools through its Pool Services segment.
- Leverage technology to optimize marketing strategies and drive client success.
How Does ONAR Make Money?
- Generate revenue through performance-based digital marketing services.
- Offer subscription and licensing fees for the Cortex AI platform.
- Provide installation and maintenance services for residual pools.
- Engage in project-based contracts for healthcare and experiential marketing services.
What Industry Does ONAR Operate In?
The advertising agency industry is evolving rapidly, driven by technological advancements and changing consumer behavior. The global digital advertising market is expected to grow significantly, with a projected CAGR of 13.9% from 2021 to 2028. ONAR Holding Corporation operates within this dynamic environment, competing against established firms and emerging players. The increasing demand for data-driven marketing solutions and AI integration presents both opportunities and challenges for ONAR as it seeks to differentiate itself in a crowded marketplace. Competitors such as ARGL, CNGI, DMRR, EDHD, and ETWLF are also vying for market share, intensifying the competitive landscape.
Who Are ONAR's Key Customers?
- Healthcare providers seeking to enhance their marketing outreach.
- Businesses looking for performance-driven digital marketing solutions.
- Brands interested in experiential marketing to engage consumers.
- Residential and commercial clients needing pool installation and maintenance services.
Net buyingInsider Activity
The most recent 4 insider filings for ONAR Holding Corporation break down as 1 sales and 3 purchases. On net that is roughly 1.4M shares acquired (about $120K) — insiders putting money in tends to read as conviction.
F-Score 3/9Financial Health
ONAR Holding Corporation's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -13.98 places it in the distress zone, a signal of elevated financial risk.
ROE 205%Key Financial Metrics
Return on equity for ONAR Holding Corporation stands at 205.1%, a gauge of how efficiently it converts shareholder capital into profit. A current ratio of 0.03 means current liabilities exceed short-term assets, a liquidity point worth watching.
ONAR Holding Corporation (ONAR) Valuation Context
Valued at 183K, ONAR is classified as a micro-cap stock.
Company Profile
ONAR Holding Corporation operates in the Advertising Agencies industry within the Communication Services sector. It is headquartered in Los Angeles, US. The company is led by CEO Claude Zdanow. ONAR has traded publicly since 2020.
ONAR Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Innovative AI technology through the Cortex platform.
- Diverse service offerings across multiple marketing segments.
- Strong presence in the growing healthcare marketing sector.
- Upcoming: Expansion of the Cortex AI platform to enhance marketing capabilities.
Bear Case
- Negative profit margin indicating operational inefficiencies.
- Limited brand recognition compared to established competitors.
- Small employee base may limit scalability.
- Potential: Ongoing operational inefficiencies impacting profitability.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
ONAR Latest News
No recent news available for ONAR.
ONAR Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ONAR.
Price Targets
Wall Street price target analysis for ONAR.
ONAR MoonshotScore
What does this score mean?
The MoonshotScore rates ONAR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Claude Zdanow
CEO
Claude Zdanow has extensive experience in the marketing and technology sectors, having held various leadership roles in both startups and established companies. His educational background includes a degree in Business Administration, which has equipped him with the skills necessary to navigate the complexities of the advertising industry. Zdanow has a proven track record of driving growth through innovative marketing strategies and technology integration.
Track Record: Under Claude's leadership, ONAR has rebranded and expanded its service offerings, particularly in digital marketing and AI solutions. His strategic decisions have positioned the company to leverage emerging trends in the advertising sector.
ONAR OTC Market Information
The OTC Other tier includes companies that do not meet the requirements for higher tiers like OTCQX or OTCQB. These companies may have less stringent reporting standards and are typically less liquid than those on major exchanges like NYSE or NASDAQ.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial reporting may obscure the company's true financial health.
- Lower liquidity could lead to increased volatility in stock price.
- Potential regulatory scrutiny for companies trading on OTC markets.
- Verify the company's financial statements and disclosures.
- Assess the management team’s track record and experience.
- Research industry trends and competitive positioning.
- Evaluate the company's growth strategy and market opportunities.
- Investigate any potential legal or regulatory issues.
- Established company history since incorporation in 2014.
- Recent rebranding to ONAR Holding Corporation indicates strategic focus.
- Presence of an experienced leadership team with a strong background in marketing.
Common Questions About ONAR (Communication Services)
What does ONAR Holding Corporation do?
ONAR Holding Corporation operates as a marketing technology company specializing in performance digital marketing and AI-driven solutions. The company offers a range of services, including healthcare marketing, experiential marketing, and pool services. Its innovative Cortex platform leverages AI technology to optimize marketing strategies, positioning ONAR as a versatile player in the advertising sector.
What do analysts say about ONAR stock?
Analysts have mixed views on ONAR Holding Corporation, primarily due to its negative profit margins and P/E ratio. The company's innovative approach to digital marketing and AI integration is seen as a potential growth driver, but concerns about operational efficiency and market competition persist. Investors are advised to monitor ONAR's strategic initiatives and financial performance closely.
What are the main risks for ONAR?
ONAR Holding Corporation faces several risks, including ongoing operational inefficiencies that negatively impact profitability and a highly competitive advertising landscape. Additionally, the company's OTC trading status may present liquidity challenges, and economic fluctuations could affect client marketing budgets. Investors may want to evaluate these factors when assessing ONAR's long-term viability.
What are the key factors to evaluate for ONAR?
Evaluate ONAR on fundamentals, analyst consensus, and risk factors. Not financial advice.
How frequently does ONAR data refresh on this page?
ONAR prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven ONAR's recent stock price performance?
ONAR Holding Corporation (ONAR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Innovative AI technology through the Cortex platform. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider ONAR overvalued or undervalued right now?
Valuing ONAR Holding Corporation (ONAR) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying ONAR?
Before investing in ONAR Holding Corporation (ONAR), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on available information as of March 2026.