Rocky Mountain High Brands, Inc. (RMHB)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Rocky Mountain High Brands, Inc. (RMHB) trades at $0.00 with AI Score 36/100 (Grade D). Rocky Mountain High Brands, Inc. operates as a lifestyle brand management company, focusing on hemp oil and hemp extract-infused products. Market cap: $1.05M, Sector: Consumer defensive.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for RMHB: RMHB does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RMHB against Consumer Defensive peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
RMHB: 1/1 perspectives are bearish.
How is this calculated? →Rocky Mountain High Brands, Inc. (RMHB) Consumer Business Overview
Rocky Mountain High Brands, Inc. is a lifestyle brand management company focused on developing, manufacturing, and distributing hemp-infused products across diverse categories, including beverages, food, fitness, and skincare. Operating in the competitive non-alcoholic beverage sector, the company faces challenges in scaling its brand presence and achieving profitability.
What Is the Investment Thesis for RMHB?
Rocky Mountain High Brands, Inc. operates in the emerging market of hemp-infused products, presenting both opportunities and risks. With a market capitalization of $1.05M and a negative P/E ratio of -9.08, the company's financial performance reflects its current challenges in achieving profitability, indicated by a negative profit margin of -83.3%. The company's gross margin stands at 3.7%. Key growth catalysts include expanding its distribution network and introducing innovative products. However, the company faces risks related to regulatory uncertainty and competition. The company's beta of 1.11 suggests a slightly higher volatility compared to the market. The absence of a dividend yield reflects the company's focus on reinvesting earnings to fuel growth initiatives. Success hinges on effective brand building, strategic partnerships, and navigating the evolving regulatory landscape.
Based on FMP financials and quantitative analysis
RMHB Key Highlights
- Market Cap of $1.05M indicates the company's small size and potential for growth, but also higher risk.
- P/E Ratio of -9.08 reflects the company's current lack of profitability.
- Profit Margin of -83.3% highlights significant challenges in achieving sustainable profitability.
- Gross Margin of 3.7% indicates limited ability to cover operating expenses.
- Beta of 1.11 suggests the stock is slightly more volatile than the market.
Who Are RMHB's Competitors?
RMHB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CHA Chagee Holdings Limited American Depositary Shares | $11.19 | +1.59% | $2.13B | 66 |
| PRMB Primo Brands Corporation | $24.89 | -0.52% | $9.03B | 59 |
| BNKK Bonk, Inc. | $1.49 | +2.76% | $8.18M | 58 |
| HAATF Haad Thip Public Company Limited | $0.48 | +0.00% | $194.45M | 57 |
| OSHIF Oishi Group PLC | $1.24 | +0.00% | 46 | |
| REED Reed's, Inc. | $1.27 | -4.51% | $11.89M | 46 |
| UPCHY Uni-President China Holdings Ltd | $97.67 | +12.91% | $42.19M | 46 |
| FQVTF Fevertree Drinks PLC | $10.40 | -4.46% | $1.18B | 46 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are RMHB's Key Strengths?
- Diverse product portfolio across multiple categories.
- Established brand names and trademarks.
- Existing distribution network.
- Private label manufacturing capabilities.
What Are RMHB's Weaknesses?
- Low profitability and negative profit margins.
- Limited market share in a competitive industry.
- Small employee base.
- Reliance on external distributors.
What Could Drive RMHB Stock Higher?
- Potential changes in regulations regarding hemp-derived products could open new market opportunities.
- Expansion of distribution network to increase product availability.
- Introduction of new and innovative hemp-infused products.
- Strategic partnerships with complementary businesses to enhance brand visibility.
What Are the Key Risks for RMHB?
- Financial-distress signal — its Altman Z-Score of -34.37 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-0.3%) — the business is not currently generating profit on shareholder capital.
- Rich valuation — a P/E of 160.2 runs well above the Consumer Defensive sector’s ~29x, leaving little room for a miss.
- Regulatory uncertainty surrounding hemp-derived products could restrict market access.
- Intense competition from established beverage companies and new entrants.
- Fluctuations in raw material costs could impact profitability.
- Changing consumer preferences could affect product demand.
- Limited financial resources may constrain growth initiatives.
What Are the Growth Opportunities for RMHB?
- Expansion of Distribution Network: Rocky Mountain High Brands can increase its market reach by expanding its distribution network through partnerships with major retailers and distributors. The global beverage market is estimated to reach $1.9 trillion by 2026, providing a large potential market for the company's products. Timeline: Ongoing.
- Product Innovation: The company can drive growth by introducing new and innovative hemp-infused products that cater to evolving consumer preferences. The global CBD market is projected to reach $20 billion by 2025, offering significant opportunities for product diversification. Timeline: Ongoing.
- Strategic Partnerships: Forming strategic partnerships with complementary businesses, such as fitness centers and wellness retailers, can enhance brand visibility and drive sales. The health and wellness market is experiencing strong growth, driven by increasing consumer focus on healthy lifestyles. Timeline: Ongoing.
- Online Sales Growth: Investing in its online sales platform and digital marketing efforts can drive direct-to-consumer sales and expand its customer base. E-commerce sales are projected to account for a growing share of the overall retail market, providing a significant growth opportunity. Timeline: Ongoing.
- Private Label Expansion: Growing its private label business can provide a stable revenue stream and leverage its manufacturing capabilities. The private label market is experiencing steady growth, driven by retailers seeking to offer value-priced alternatives to national brands. Timeline: Ongoing.
What Opportunities Does RMHB Have?
- Expansion into new geographic markets.
- Development of innovative hemp-infused products.
- Strategic partnerships with complementary businesses.
- Growth in online sales channels.
What Threats Does RMHB Face?
- Regulatory uncertainty surrounding hemp-derived products.
- Intense competition from established beverage companies.
- Fluctuations in raw material costs.
- Changing consumer preferences.
What Are RMHB's Competitive Advantages?
- Brand portfolio with established names like Rocky Mountain High.
- Proprietary formulations for hemp-infused products.
- Established distribution network through retailers and distributors.
- Private label manufacturing capabilities.
What Does RMHB Do?
Rocky Mountain High Brands, Inc., formerly known as Totally Hemp Crazy Inc., was rebranded in October 2014 and operates as a lifestyle brand management company. Based in Plano, Texas, the company focuses on the development, manufacturing, marketing, and distribution of hemp oil and hemp extract-infused products. Its product portfolio spans multiple categories, including beverage, food, fitness, and skin care. The company offers a range of CBD-infused products, such as waters, gummies, concentrates, tinctures, capsules, salves, and lotions, alongside naturally flavored energy drinks, lemonade, black tea, and high alkaline spring water. These products are marketed under various brand names, including Rocky Mountain High, HEMPd, HEMPFIT, Smarterita, Totally Hemp Crazy, Blue Leaf, Rock the Road Trip, Eagle Spirit, and Eagle Paa, as well as through private labels. The company distributes its products through distributors, retailers, online channels, and directly to consumers. Rocky Mountain High Brands faces the challenge of establishing a strong market presence in the competitive hemp-infused products industry.
What Products and Services Does RMHB Offer?
- Develops hemp oil and hemp extract-infused products.
- Manufactures a range of beverages, foods, and skincare products.
- Markets its products under various brand names, including Rocky Mountain High and HEMPd.
- Distributes products through distributors, retailers, and online channels.
- Offers CBD-infused waters, gummies, and other products.
- Provides naturally flavored energy drinks and alkaline spring water.
- Engages in private label manufacturing for other companies.
How Does RMHB Make Money?
- Develops and manufactures hemp-infused products.
- Markets and distributes products through various channels.
- Generates revenue through product sales to distributors, retailers, and consumers.
- Offers private label manufacturing services.
What Industry Does RMHB Operate In?
Rocky Mountain High Brands operates within the competitive non-alcoholic beverage and hemp-infused products industry. The market for hemp-derived products has experienced rapid growth, driven by increasing consumer awareness and acceptance of CBD and other cannabinoids. However, the industry faces regulatory uncertainty and intense competition from both established beverage companies and new entrants. Rocky Mountain High Brands competes with companies offering similar products, including ALKM, ASCC, BABYF, DRNK, and JAMN, requiring differentiation through branding, product innovation, and effective distribution strategies. The company's success depends on its ability to navigate the evolving regulatory landscape and capture market share in a dynamic environment.
Who Are RMHB's Key Customers?
- Retail consumers seeking hemp-infused products.
- Distributors who supply products to retailers.
- Retailers who sell products to consumers.
- Private label clients who contract manufacturing services.
ROE -0%Key Financial Metrics
Return on equity for Rocky Mountain High Brands, Inc. stands at -0.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.4%, showing how much profit it generates from its asset base. RMHB trades at a trailing price-to-earnings ratio of 160.23, above the Consumer Defensive sector average of ~29x. Its free cash flow yield is -39.5%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.13 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 0.6%, the inverse of the P/E and a quick read on earnings relative to price.
How Rocky Mountain High Brands, Inc. Is Valued
Rocky Mountain High Brands, Inc. carries a market capitalization of $1.05M, placing it in the micro-cap category. Relative to its peer group, RMHB's quantitative score of 36/100 is below the peer average of 57/100.
F-Score 5/9Financial Health
Rocky Mountain High Brands, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -34.37 places it in the distress zone, a signal of elevated financial risk.
Net buyingInsider Activity
The most recent 12 insider filings for Rocky Mountain High Brands, Inc. break down as 2 sales and 10 purchases. On net that is roughly 19.8M shares acquired (about $165K) — insiders putting money in tends to read as conviction.
RMHB Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insiders seem to be actively involved; that often signals confidence in future prospects.
- The company is actively engaging with the community, which could boost brand loyalty and visibility.
- There's a noticeable buzz around potential new product lines, hinting at growth opportunities.
- Positive social sentiment suggests the market believes the company is heading in the right direction.
Bear Case
- Recent market developments might pose challenges to the company's existing business model.
- Bearish community views indicate concerns about the company's strategic direction.
- There are whispers about increasing competition eroding market share.
- Negative sentiment in the community suggests a lack of faith in the company's ability to execute its plans.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
RMHB Latest News
No recent news available for RMHB.
RMHB Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RMHB.
Price Targets
Wall Street price target analysis for RMHB.
RMHB MoonshotScore
What does this score mean?
The MoonshotScore rates RMHB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Charles Smith
CEO
Charles Smith serves as the CEO of Rocky Mountain High Brands, Inc. He is responsible for managing the company's overall strategy and operations. Information about his detailed career history, education, and previous roles is Unknown. He oversees a small team of 5 employees.
Track Record: Information about Charles Smith's specific achievements, strategic decisions, and company milestones under his leadership is Unknown. His tenure is relatively recent.
RMHB OTC Market Information
The OTC Other tier, where Rocky Mountain High Brands trades, represents the lowest tier of the OTC market. Companies in this tier often have limited financial disclosure and may not meet minimum listing requirements. This tier is considered more speculative compared to exchanges like the NYSE or NASDAQ, which have stricter listing standards and require more comprehensive financial reporting. Investors should exercise caution and conduct thorough due diligence before investing in companies on the OTC Other tier, as they often carry higher risks.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases information asymmetry.
- Low trading volume can lead to price volatility.
- Higher risk of fraud or manipulation compared to listed exchanges.
- Potential for delisting or trading suspension.
- Limited regulatory oversight.
- Verify the company's registration and legal standing.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team's experience and track record.
- Understand the company's capital structure and potential dilution.
- Monitor trading volume and price activity.
- Consult with a qualified financial advisor.
- Company has been in operation since 2014.
- Offers a range of branded products.
- Has a distribution network in place.
- Operates in a growing market segment (hemp-infused products).
Rocky Mountain High Brands, Inc. Consumer Defensive Stock: Key Questions Answered
What does Rocky Mountain High Brands, Inc. do?
Rocky Mountain High Brands, Inc. operates as a lifestyle brand management company focused on developing, manufacturing, marketing, and distributing hemp oil and hemp extract-infused products. The company offers a diverse range of products, including CBD-infused beverages, foods, and skincare items, marketed under various brand names. It distributes its products through distributors, retailers, online channels, and private label agreements, aiming to capitalize on the growing demand for hemp-derived products.
What are the main risks for RMHB?
Rocky Mountain High Brands faces several key risks, including regulatory uncertainty surrounding hemp-derived products, intense competition from established beverage companies and new entrants, fluctuations in raw material costs, and changing consumer preferences. The company's limited financial resources and reliance on external distributors also pose challenges to its growth and profitability. Additionally, as an OTC-listed company, RMHB is subject to higher risks related to liquidity, disclosure, and potential manipulation.
What is Rocky Mountain High Brands, Inc.'s geographic revenue mix?
Information regarding Rocky Mountain High Brands, Inc.'s specific geographic revenue mix is Unknown. The company's distribution network includes distributors, retailers, and online channels, but detailed regional sales data is not publicly available. Understanding the company's geographic revenue concentration and international expansion plans would provide valuable insights into its growth potential and risk exposure.
What are Rocky Mountain High Brands, Inc.'s strongest brands and market positions?
Rocky Mountain High Brands, Inc. markets its products under various brand names, including Rocky Mountain High, HEMPd, HEMPFIT, Smarterita, Totally Hemp Crazy, Blue Leaf, Rock the Road Trip, Eagle Spirit, and Eagle Paa. However, information regarding the specific market share and brand loyalty metrics for each brand is Unknown. Assessing the relative strength and market positioning of each brand would be crucial in evaluating the company's competitive advantage and growth prospects.
What are the key factors to evaluate for RMHB?
Rocky Mountain High Brands, Inc. (RMHB) holds an AI score of 36/100 (low). P/E: 160.2x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does RMHB data refresh on this page?
RMHB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven RMHB's recent stock price performance?
Rocky Mountain High Brands, Inc. (RMHB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across multiple categories. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider RMHB overvalued or undervalued right now?
Rocky Mountain High Brands, Inc. (RMHB) trades at 160.2x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial information available due to OTC listing.
- AI analysis pending.
- Information on CEO track record is limited.