Marriott Vacations Worldwide Corporation (VAC) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Marriott Vacations Worldwide Corporation (VAC) Consumer Business Overview

Marriott Vacations Worldwide Corporation, a key player in the vacation ownership market, manages and develops vacation properties under brands like Marriott Vacation Club and Ritz-Carlton Destination Club. With a focus on upscale vacation experiences and a global network, the company caters to the evolving preferences of leisure travelers and property owners.

What Is the Investment Thesis for VAC?

Marriott Vacations Worldwide Corporation presents a mixed investment case. The company's established brands and global presence in the vacation ownership market provide a degree of stability. The dividend yield of 4.12% may attract income-focused investors. However, a negative profit margin of -7.4% raises concerns about profitability. Growth catalysts include expansion in emerging markets and enhanced offerings in the exchange and third-party management segment. Potential risks include economic downturns impacting leisure travel and increased competition in the vacation ownership market. Investors should carefully weigh these factors.

Based on FMP financials and quantitative analysis

VAC Key Highlights

Market capitalization of $3.47B indicates a mid-cap company within the consumer cyclical sector.

• Dividend yield of 4.12% offers a potential income stream for investors.
• Gross margin of 26.8% reflects the profitability of the company's core vacation ownership and related services.
• Beta of 1.20 suggests the stock is more volatile than the overall market.
• Operates approximately 120 properties in the United States and 13 other countries and territories as of December 31, 2021, indicating a significant global footprint.

Who Are VAC's Competitors?

VAC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are VAC's Key Strengths?

Strong brand portfolio (Marriott, Sheraton, Westin).

• Extensive network of vacation ownership resorts.
• Established exchange network (Interval International).
• Recurring revenue from management fees.

What Are VAC's Weaknesses?

Negative profit margin (-7.4%).

• Dependence on consumer discretionary spending.
• Exposure to economic cycles and travel trends.
• Potential for high customer acquisition costs.

What Could Drive VAC Stock Higher?

Potential increase in demand for vacation ownership as travel restrictions ease.

• Continued expansion of the company's resort network.
• Development of new vacation ownership products and services.
• Strategic partnerships with other hospitality companies.

What Are the Key Risks for VAC?

Financial-distress signal — its Altman Z-Score of 1.15 sits in the distress zone (elevated bankruptcy risk).

• Negative return on equity (-15.7%) — the business is not currently generating profit on shareholder capital.
• Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
• Economic downturns impacting consumer spending on leisure travel.
• Increased competition in the vacation ownership market.
• Changes in consumer preferences and travel habits.
• Fluctuations in currency exchange rates affecting international operations.
• Regulatory changes impacting the vacation ownership industry.

What Are the Growth Opportunities for VAC?

• Expansion in Emerging Markets: Marriott Vacations Worldwide has the opportunity to expand its presence in emerging markets, where there is growing demand for leisure travel and vacation ownership. By targeting regions with increasing disposable incomes and a rising middle class, the company can tap into new customer segments and drive revenue growth. This expansion could involve establishing new resorts, forming strategic partnerships with local developers, and tailoring its offerings to meet the specific needs and preferences of travelers in these markets. The timeline for significant expansion is estimated at 3-5 years.
• Enhanced Exchange and Third-Party Management Services: Strengthening its exchange networks and third-party management services represents another growth avenue for Marriott Vacations Worldwide. By enhancing the value proposition of its exchange programs, such as Interval International, the company can attract more members and increase transaction volumes. Additionally, expanding its management services to other resorts and lodging properties can generate recurring revenue streams and diversify its business model. This strategy involves investing in technology, improving customer service, and expanding its network of affiliated properties. The timeline is estimated at 2-4 years.
• Product Innovation and Customization: Marriott Vacations Worldwide can drive growth by continuously innovating its product offerings and customizing them to meet the evolving needs and preferences of travelers. This includes developing new types of vacation ownership products, such as fractional ownership and destination clubs, as well as offering personalized experiences and services. By leveraging data analytics and customer feedback, the company can identify emerging trends and tailor its offerings to specific customer segments. The timeline for significant product innovation is estimated at 1-3 years.
• Strategic Partnerships and Acquisitions: Forming strategic partnerships and pursuing targeted acquisitions can accelerate Marriott Vacations Worldwide's growth and expand its market reach. This includes partnering with other hospitality companies, travel agencies, and loyalty programs to cross-promote its products and services. Additionally, acquiring smaller vacation ownership companies or resorts can provide access to new markets, customers, and properties. These partnerships and acquisitions should be carefully evaluated to ensure they align with the company's strategic objectives and financial goals. The timeline for strategic partnerships and acquisitions is ongoing.
• Digital Transformation and Enhanced Customer Experience: Investing in digital transformation and enhancing the customer experience across all touchpoints is crucial for driving growth in the digital age. This includes developing user-friendly mobile apps, improving online booking platforms, and leveraging social media to engage with customers. By providing seamless and personalized digital experiences, Marriott Vacations Worldwide can attract and retain customers, increase brand loyalty, and drive online sales. The timeline for digital transformation and enhanced customer experience is ongoing.

What Are VAC's Competitive Advantages?

• Established Brands: Strong brand recognition and reputation under the Marriott, Sheraton, and Westin names.
• Extensive Network: Large network of vacation ownership resorts and exchange partners.
• Loyalty Programs: Customer loyalty programs that encourage repeat business.
• Management Expertise: Expertise in managing vacation ownership properties and exchange networks.

What Does VAC Do?

Marriott Vacations Worldwide Corporation, established in 1984 and headquartered in Orlando, Florida, has evolved into a prominent vacation company specializing in the development, marketing, sales, and management of vacation ownership and related products. The company operates through two primary segments: Vacation Ownership and Exchange & Third-Party Management. Its portfolio includes well-known brands such as Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Residence Club, and Marriott Vacation Club Pulse. Additionally, it develops and markets vacation ownership products under The Ritz-Carlton Destination Club brand and holds rights for ownership residential products under The Ritz-Carlton Residences brand. Beyond vacation ownership, Marriott Vacations Worldwide offers exchange networks and membership programs through brands like Interval International, Trading Places International, Vacation Resorts International, and Aqua-Aston, providing management services to other resorts and lodging properties. As of December 31, 2021, the company operated approximately 120 properties in the United States and thirteen other countries and territories, primarily selling its upscale tier vacation ownership products through a network of resort-based and off-site sales locations.

What Products and Services Does VAC Offer?

• Develops and markets vacation ownership properties.
• Sells vacation ownership interests to customers.
• Manages vacation ownership resorts and properties.
• Operates exchange networks for vacation owners.
• Provides management services to third-party resorts.
• Offers membership programs for vacation owners.
• Brands include Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club.

How Does VAC Make Money?

• Sells vacation ownership interests, generating upfront revenue.
• Collects management fees from vacation ownership resorts.
• Generates revenue from exchange network transactions.
• Earns fees from providing management services to third-party resorts.

What Industry Does VAC Operate In?

Marriott Vacations Worldwide operates in the gambling, resorts, and casinos industry, which is a subset of the broader consumer cyclical sector. The industry is influenced by macroeconomic factors, consumer spending habits, and travel trends. The competitive landscape includes other major players in the vacation ownership and hospitality sectors. Marriott Vacations Worldwide differentiates itself through its established brands, global network, and diverse range of vacation products and services. The industry is subject to seasonal fluctuations and economic cycles, impacting demand for leisure travel and vacation ownership.

Who Are VAC's Key Customers?

• Individuals and families seeking vacation ownership opportunities.
• Members of vacation exchange networks.
• Owners of vacation properties managed by the company.
• Resorts and lodging properties utilizing management services.

Company Profile

Marriott Vacations Worldwide Corporation operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Orlando, US. The company is led by CEO Matthew E. Avril. VAC has traded publicly since 2011.

Return on equity for Marriott Vacations Worldwide Corporation stands at -15.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.5%, showing how much profit it generates from its asset base. Its free cash flow yield is 2.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 3.42 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -9.5%, the inverse of the P/E and a quick read on earnings relative to price.

VAC Valuation & Market Position

With a $3.47B market cap, Marriott Vacations Worldwide Corporation sits in the mid-cap segment of the market. Analyst price targets span from $65.00 to $140.00, with a consensus of $110.75. At the current price of $101.09, that implies approximately 10% upside potential. Relative to its peer group, VAC's quantitative score of 47/100 is below the peer average of 65/100.

Quarterly Financial Performance: Marriott Vacations Worldwide Corporation

Revenue for Marriott Vacations Worldwide Corporation came in at $1.32B during Q2 FY2026, a 5.0% improvement versus the preceding quarter. The company recorded net income of $77.0M, with diluted EPS of $2.02. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, VAC averaged $-2.44 in diluted EPS.

Marriott Vacations Worldwide Corporation's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.15 places it in the distress zone, a signal of elevated financial risk.

Marriott Vacations Worldwide Corporation has beaten Wall Street's EPS estimate in 7 of its last 8 reported quarters — a consistent record of delivering on expectations. Reported results have landed about 7.6% above estimates on average.

Over the past six months, Marriott Vacations Worldwide Corporation insiders filed 35 SEC Form 4 transactions — 4 sales and 31 purchases. On net that is roughly 668K shares disposed (about $81.7M), a signal worth weighing alongside the fundamentals.

VAC Financials

VAC Latest News

VAC Analyst Consensus

VAC MoonshotScore

VAC Consumer Cyclical Stock FAQ

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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