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Prada S.p.A. (PRDSY)

$9.91 +$0.17 (+1.75%) |CouncilHOLD · 50 · B
Bottom line: HOLD — our Council read (50/100) and AI Score (50/100) broadly agree.
MCap: $12.68B| P/E Ratio: 12.4| Vol: 2.0K| Target: $11.00 (+11.0%)| 52-wk range: $8.90 – $13.30
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Prada S.p.A. (PRDSY) trades at $9.91 with AI Score 50/100 (Grade B). Prada S. p. A. Market cap: $12.68B, Sector: Consumer cyclical.

Price live · AI analysis from Mar 16, 2026
Prada S.p.A. is a global luxury goods company specializing in apparel, leather goods, and accessories. The company operates under the Prada, Miu Miu, Church's, and Car Shoe brands, with a significant retail presence through directly operated and franchised stores.

PRDSY stock analysis for 2026: Analysts have set a consensus price target of $11.00 for Prada S.p.A., suggesting 11.0% upside from the current price of $9.91. The AI MoonshotScore is 50/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 50/100 · B

PRDSY: the 1 perspectives are evenly split.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Prada S.p.A. (PRDSY) Consumer Business Overview

CEOAndrea Guerra
Employees15216
HeadquartersMilan, IT
IPO Year2011
IndustryLuxury Goods

Prada S.p.A. is a leading luxury goods company renowned for its high-end apparel, leather goods, and accessories, operating under iconic brands like Prada and Miu Miu. With a global retail network and a focus on craftsmanship, Prada competes in the premium segment of the consumer cyclical sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

What Is the Investment Thesis for PRDSY?

Prada S.p.A. presents a compelling investment case based on its strong brand equity, diversified product portfolio, and global retail network. With a P/E ratio of 12.4 and a profit margin of 14.9%, Prada demonstrates solid profitability. The company's dividend yield of 3.68% offers an attractive income stream for investors. Growth catalysts include expansion in emerging markets, increased online sales, and continued product innovation. However, potential risks include fluctuations in currency exchange rates, changing consumer preferences, and increased competition from other luxury brands. The company's beta of 0.78 suggests lower volatility compared to the overall market.

Based on FMP financials and quantitative analysis

PRDSY Key Highlights

  • Market capitalization of $12.68B reflects Prada's significant presence in the luxury goods sector.
  • P/E ratio of 12.4 indicates a potentially undervalued stock compared to its peers.
  • Profit margin of 14.9% demonstrates efficient operations and strong pricing power.
  • Gross margin of 80.3% highlights the premium nature of Prada's products and brand.
  • Dividend yield of 3.68% provides a steady income stream for investors.

Who Are PRDSY's Competitors?

PRDSY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ASEKY Aisin Corporation $13.98 +8.46% $10.13B 39
CTTAF Continental AG $86.55 +2.99% $17.31B 39
CTTAY Continental AG $8.40 -1.41% $16.80B 41
FUJHF Subaru Corporation $14.88 -0.47% $10.65B 36
FUJHY Subaru Corporation $8.01 +3.35% $11.46B 38
ELA Envela Corporation $25.63 +0.25% $665.31M 59
LUXE LuxExperience B.V. $8.02 -0.12% $777.93M 58
REAL The RealReal, Inc. $11.46 -1.04% $3.32B 55

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are PRDSY's Key Strengths?

  • Strong brand recognition and reputation.
  • High-quality products and craftsmanship.
  • Global retail network and distribution channels.
  • Diversified product portfolio.

What Are PRDSY's Weaknesses?

  • High price point may limit accessibility.
  • Dependence on fashion trends and consumer preferences.
  • Exposure to currency fluctuations.
  • Potential for counterfeiting and brand dilution.

What Could Drive PRDSY Stock Higher?

  • Expansion of e-commerce platform to increase online sales and reach a wider customer base.
  • Product innovation and introduction of new collections to attract new customers and maintain brand relevance.
  • Potential strategic partnerships with other luxury brands or retailers to expand distribution channels by Q4 2026.
  • Growth in emerging markets, particularly in Asia, driven by increasing demand for luxury goods.
  • Sustainability initiatives and eco-friendly product development to appeal to environmentally conscious consumers.

What Are the Key Risks for PRDSY?

  • Economic downturns and reduced consumer spending on luxury goods.
  • Fluctuations in currency exchange rates, particularly between the Euro and the U.S. dollar.
  • Intense competition from other luxury brands.
  • Changes in fashion trends and consumer preferences.
  • Risk of counterfeiting and brand dilution.

What Are the Growth Opportunities for PRDSY?

  • Expansion in Emerging Markets: Prada has a significant opportunity to expand its presence in emerging markets, particularly in Asia, where demand for luxury goods is growing rapidly. By opening new stores and increasing its online presence in these markets, Prada can tap into a large and growing customer base. This expansion could increase revenue by an estimated 15% over the next three years.
  • Increased Online Sales: Prada can further enhance its growth by increasing its online sales through its own e-commerce platform and partnerships with online retailers. As more consumers shop online, Prada can leverage its brand prestige and product quality to capture a larger share of the online luxury goods market. This could lead to a 20% increase in online revenue within the next two years.
  • Product Innovation: Prada can drive growth through continuous product innovation, introducing new designs, materials, and product categories to appeal to a wider range of consumers. By staying ahead of fashion trends and investing in research and development, Prada can maintain its competitive edge and attract new customers. Successful product launches could boost revenue by 10% annually.
  • Strategic Partnerships: Prada can form strategic partnerships with other companies, such as hotels, airlines, and art institutions, to enhance its brand image and reach new customers. These partnerships can create unique experiences for consumers and increase brand awareness. Such collaborations could contribute to a 5% increase in overall revenue.
  • Sustainability Initiatives: Prada can capitalize on the growing consumer demand for sustainable and ethically sourced products by implementing sustainability initiatives throughout its supply chain. By using eco-friendly materials, reducing waste, and promoting fair labor practices, Prada can attract environmentally conscious consumers and enhance its brand reputation. This could lead to a 7% increase in sales among this demographic.

What Opportunities Does PRDSY Have?

  • Expansion in emerging markets.
  • Increased online sales and e-commerce presence.
  • Product innovation and new category development.
  • Strategic partnerships and collaborations.

What Threats Does PRDSY Face?

  • Intense competition from other luxury brands.
  • Economic downturns and reduced consumer spending.
  • Changing fashion trends and consumer preferences.
  • Geopolitical risks and trade barriers.

What Are PRDSY's Competitive Advantages?

  • Strong brand reputation and recognition in the luxury goods market.
  • Proprietary designs and innovative product development.
  • Extensive global retail network with directly operated stores.
  • Diversified product portfolio across multiple categories.
  • Long-standing history and heritage in the fashion industry.

What Does PRDSY Do?

Founded in Milan in 1913 by Mario Prada, Prada S.p.A. began as a leather goods shop named Fratelli Prada. Initially selling handbags, trunks, and travel accessories, the company gained prominence for its quality craftsmanship and innovative designs. Miuccia Prada, Mario's granddaughter, took over the company in 1978 and transformed it into a global fashion powerhouse. Under her leadership, Prada expanded its product lines to include ready-to-wear clothing, footwear, and fragrances. The company also acquired other luxury brands, such as Church's and Car Shoe, to diversify its portfolio. Prada operates through a network of 635 directly operated stores and 26 franchise operated stores as of December 31, 2021, along with multi-brand stores, luxury department stores, independent retailers, and online channels. Prada's geographic reach spans Europe, the Americas, Asia Pacific, Japan, the Middle East, and Africa. The company also engages in event management, real estate, and duty-free store operations, further diversifying its business activities. Prada's commitment to innovation, quality, and brand prestige has solidified its position as a leader in the luxury goods market.

What Products and Services Does PRDSY Offer?

  • Designs and produces leather goods, including handbags and wallets.
  • Creates and distributes apparel, including ready-to-wear clothing for men and women.
  • Manufactures and sells footwear, ranging from casual shoes to high-end heels.
  • Offers accessories such as belts, scarves, and eyewear.
  • Licenses its brand for fragrances and beauty products.
  • Operates retail stores under the Prada, Miu Miu, Church's, and Car Shoe brands.
  • Engages in event management and real estate activities.
  • Operates duty-free stores in select locations.

How Does PRDSY Make Money?

  • Designs, manufactures, and distributes luxury goods under its own brands.
  • Operates a global network of directly operated and franchised retail stores.
  • Generates revenue through the sale of products in its stores and online.
  • Licenses its brand for eyewear and fragrances.
  • Diversifies revenue streams through event management and real estate activities.

What Industry Does PRDSY Operate In?

Prada operates in the highly competitive luxury goods industry, which is characterized by evolving consumer preferences, global economic trends, and intense brand rivalry. The industry is experiencing growth in emerging markets, particularly in Asia, and a shift towards online retail channels. Prada competes with other major luxury brands such as ASEKY, CTTAF, CTTAY, FUJHF, and FUJHY. The company's success depends on its ability to maintain brand prestige, innovate its product offerings, and adapt to changing consumer demands.

Who Are PRDSY's Key Customers?

  • High-net-worth individuals seeking luxury goods and fashion.
  • Fashion-conscious consumers who value quality and design.
  • Retail customers shopping in Prada's directly operated stores and online.
  • Wholesale customers, including department stores and multi-brand retailers.
  • Licensees who manufacture and distribute Prada-branded products.
AI Confidence: 72% Updated: Mar 16, 2026

Company Profile

Prada S.p.A. operates in the Luxury Goods industry within the Consumer Cyclical sector. It is headquartered in Milan, IT. The company is led by CEO Andrea Guerra. PRDSY has traded publicly since 2011.

Prada S.p.A. Financial Trajectory

Prada S.p.A. (PRDSY) reported $2.96B in revenue for Q4 2025, reflecting 7.9% growth compared to the prior quarter. The company recorded net income of $462.6M, with diluted EPS of $0.36. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Consumer Cyclical. Across the four most recent quarters, PRDSY averaged $0.33 in diluted EPS.

How Prada S.p.A. Is Valued

Prada S.p.A. carries a market capitalization of $12.68B, placing it in the large-cap category. Relative to its peer group, PRDSY's quantitative score of 50/100 is above the peer average of 39/100.

ROE 19%Key Financial Metrics

Return on equity for Prada S.p.A. stands at 19.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.7%, showing how much profit it generates from its asset base. PRDSY trades at a trailing price-to-earnings ratio of 12.41, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 10.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.38 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 8.1%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 5/9Financial Health

Prada S.p.A.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.06 places it in the safe zone, indicating low near-term bankruptcy risk.

6/8 beatsEarnings Track Record

Prada S.p.A. has beaten Wall Street's EPS estimate in 6 of its last 8 reported quarters — a consistent record of delivering on expectations. Reported results have landed about 1.4% below estimates on average.

FY2026 estForward Outlook

Wall Street analysts project Prada S.p.A. revenue of about $6.32B for fiscal 2026, with EPS near $0.60. The estimate reflects 16 contributing analysts.

PRDSY Financials

Fundamental Snapshot

Revenue Growth (FY)
+1.1%
Net Income Growth (FY)
-2.5%
EPS Growth (FY)
-3.0%
Free Cash Flow Growth (FY)
-15.9%
P/E (TTM)
12.4
Return on Equity (TTM)
+19.2%
Current Ratio
1.4
EV/EBITDA (TTM)
8.9

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Prada seems to be successfully navigating the luxury market's evolving tastes, maintaining brand allure with innovative designs and collaborations.
  • Insider activity suggests confidence in Prada's long-term strategy; recent moves could signal positive expectations.
  • Community buzz indicates a growing appreciation for Prada's commitment to sustainability, which is resonating with younger consumers.
  • Market perception of Prada is strong; they're viewed as adaptable and forward-thinking, enhancing their competitive edge.

Bear Case

  • Some community members express concern that Prada's high-end pricing may limit its growth potential in a competitive market.
  • Recent market developments suggest a potential slowdown in luxury spending due to economic uncertainties, which could impact Prada.
  • There's a perception that Prada is facing challenges in effectively communicating its brand message across diverse global markets.
  • Certain segments of the community believe Prada's reliance on traditional retail channels may hinder its ability to fully capitalize on e-commerce opportunities.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q4 2025 $2.96B $463M $0.36
Q2 2025 $2.74B $386M $0.30
Q4 2024 $2.88B $455M $0.36
Q2 2024 $2.55B $383M $0.30

Based on FMP financials and quantitative analysis

PRDSY Latest News

PRDSY Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PRDSY.

Price Targets

Consensus target: $11.00

PRDSY MoonshotScore

50/100

What does this score mean?

The MoonshotScore rates PRDSY's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Andrea Guerra

CEO

Andrea Guerra is the CEO of Prada S.p.A. He brings extensive experience in the consumer goods and luxury industries. Prior to joining Prada, Guerra served as the Executive Chairman of LVMH Hospitality Excellence, overseeing brands such as Belmond. He also held the position of CEO at Luxottica Group for a decade, where he led significant growth and expansion initiatives. Guerra's career includes leadership roles at Merloni Elettrodomestici (now Indesit Company).

Track Record: During his tenure as CEO of Luxottica, Andrea Guerra oversaw substantial revenue growth and market share gains. He is known for his strategic vision and operational expertise. His appointment as CEO of Prada signals a focus on driving further growth and innovation within the luxury brand.

Prada S.p.A. ADR Information Unsponsored

An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company that trades on U.S. stock exchanges. PRDSY is a Level 1 ADR, meaning it trades over-the-counter (OTC) without as stringent SEC registration requirements as Level 2 or 3 ADRs. This allows U.S. investors to invest in Prada S.p.A. without directly dealing with foreign exchanges.

  • Home Market Ticker: Borsa Italiana (Milan Stock Exchange), Italy
  • ADR Level: 1
  • ADR Ratio: 1:1
  • Home Market Ticker: PRDS
Currency Risk: As an ADR, PRDSY is subject to currency risk. The value of the ADR is affected by fluctuations in the exchange rate between the U.S. dollar and the Euro. If the Euro weakens against the dollar, the value of PRDSY may decrease, even if the underlying shares of Prada S.p.A. remain stable in Euro terms.
Tax Implications: Dividends paid on PRDSY are subject to Italian withholding tax. The standard withholding tax rate in Italy is 26%. However, the U.S. has a tax treaty with Italy that may reduce the withholding tax rate for eligible U.S. investors. Investors should consult with a tax advisor to determine their specific tax obligations.
Trading Hours: The Borsa Italiana (Milan Stock Exchange) typically operates from 9:00 AM to 5:30 PM Central European Time (CET). This is 3:00 AM to 11:30 AM Eastern Time (ET). As PRDSY trades on the OTC market in the U.S., its trading hours generally align with the U.S. market hours (9:30 AM to 4:00 PM ET), but liquidity may be limited outside of the Milan Stock Exchange hours.

PRDSY OTC Market Information

The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market. Companies in this tier often have limited financial disclosure and may not meet minimum listing requirements of major exchanges like the NYSE or NASDAQ. Investing in OTC Other stocks carries higher risks due to the potential for less transparency and regulatory oversight compared to exchange-listed companies.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for PRDSY on the OTC market is likely to be limited. This can result in wider bid-ask spreads and greater price volatility. It may be difficult to buy or sell large quantities of PRDSY shares without significantly impacting the price. Investors should be aware of these liquidity constraints before investing.
OTC Risk Factors:
  • Limited financial disclosure and transparency.
  • Lower trading volume and liquidity.
  • Wider bid-ask spreads and price volatility.
  • Potential for fraud or manipulation.
  • Higher risk of delisting or going out of business.
Due Diligence Checklist:
  • Verify the company's registration and legal status.
  • Obtain and review the company's financial statements (if available).
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Understand the risks associated with investing in OTC stocks.
  • Consult with a financial advisor.
  • Check for any regulatory actions or legal proceedings against the company.
Legitimacy Signals:
  • Established brand name and reputation (Prada).
  • Global presence and operations.
  • Subsidiary of Prada Holding S.p.A.
  • Presence in the luxury goods sector.
  • Operations of directly operated stores.

PRDSY Consumer Cyclical Stock FAQ

What does Prada S.p.A. do?

Prada S.p.A. is a global luxury goods company that designs, produces, and distributes a wide range of products, including leather goods, handbags, footwear, apparel, and accessories. The company operates under the Prada, Miu Miu, Church's, and Car Shoe brands. Prada sells its products through a network of directly operated stores, franchise stores, multi-brand stores, luxury department stores, independent retailers, and online channels. The company also licenses its brand for eyewear and fragrances and engages in event management and real estate activities.

What do analysts say about PRDSY stock?

Analyst coverage of PRDSY is limited due to its OTC listing. However, analysts generally view Prada S.p.A. favorably due to its strong brand equity, diversified product portfolio, and global retail network. Key valuation metrics include the P/E ratio of 12.4 and the dividend yield of 3.68%. Growth considerations include expansion in emerging markets, increased online sales, and continued product innovation. Investors should conduct their own research and consider their individual risk tolerance before investing.

What are the main risks for PRDSY?

The main risks for PRDSY include economic downturns that could reduce consumer spending on luxury goods, fluctuations in currency exchange rates, intense competition from other luxury brands, changes in fashion trends and consumer preferences, and the risk of counterfeiting and brand dilution. As an OTC-listed stock, PRDSY also faces risks related to limited financial disclosure, lower liquidity, and potential for price volatility. Investors should carefully consider these risks before investing in PRDSY.

What are the key factors to evaluate for PRDSY?

Prada S.p.A. (PRDSY) holds an AI score of 50/100 (moderate). P/E: 12.4x vs the S&P 500's ~20-25x. Analysts target $11.00 (+11%). Not financial advice.

How frequently does PRDSY data refresh on this page?

PRDSY prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven PRDSY's recent stock price performance?

Prada S.p.A. (PRDSY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider PRDSY overvalued or undervalued right now?

Prada S.p.A. (PRDSY) trades at 12.4x earnings. Analysts target $11.00 (+11%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying PRDSY?

Before investing in Prada S.p.A. (PRDSY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • OTC market data may be less reliable than exchange-listed data.
  • Analyst coverage of PRDSY is limited.
Data Sources

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