J.Jill, Inc. (JILL)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
J.Jill, Inc. (JILL) trades at $15.79 with AI Score 72/100 (Grade A). J. Jill, Inc. is an omnichannel retailer specializing in women's apparel, accessories, and footwear. Market cap: $178.99M, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026JILL stock analysis for 2026: Analysts have set a consensus price target of $18.00 for J.Jill, Inc., suggesting 14.0% upside from the current price of $15.79. The AI MoonshotScore is 72/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
JILL: 6/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →J.Jill, Inc. (JILL) Consumer Business Overview
J.Jill, Inc. is an omnichannel retailer of women's apparel, operating through retail stores, a website, and catalogs. With a focus on a specific aesthetic and customer experience, the company caters to a loyal customer base in the competitive apparel retail sector, demonstrating a P/E ratio of 5.9 and a dividend yield of 2.50%.
What Is the Investment Thesis for JILL?
J.Jill, Inc. presents a compelling investment case based on its established brand, omnichannel presence, and focus on a specific customer demographic. With a market capitalization of $178.99M and a P/E ratio of 5.9, the company demonstrates potential value. A key value driver is J.Jill's ability to maintain a high gross margin of 68.7%, indicating strong pricing power and efficient supply chain management. Growth catalysts include expanding its online presence and enhancing customer engagement through personalized marketing. The company's dividend yield of 2.50% also provides an attractive return for investors. However, potential risks include increased competition in the apparel retail sector and the need to adapt to changing consumer preferences. J.Jill's beta of 0.82 suggests lower volatility compared to the overall market.
Based on FMP financials and quantitative analysis
JILL Key Highlights
- Market capitalization of $178.99M indicates the company's current valuation in the market.
- P/E ratio of 5.9 suggests the company may be undervalued compared to its earnings.
- Gross margin of 68.7% reflects strong pricing power and efficient cost management.
- Profit margin of 4.7% demonstrates the company's ability to generate profit from its revenue.
- Dividend yield of 2.50% provides an attractive income stream for investors.
Who Are JILL's Competitors?
JILL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| GPS The Gap, Inc. | $24.55 | +4.38% | $9.21B | 50 |
| ONON On Holding AG | $36.86 | +0.08% | $12.29B | 62 |
| IVDN Innovative Designs, Inc. | $0.25 | +19.05% | $9.63M | 61 |
| FRCOY Fast Retailing Co., Ltd. | $54.00 | +5.19% | $165.69B | 56 |
| ITX.MC INDUSTRIA DE DISE...O TEXTIL S. | $55.98 | -2.13% | $174.29B | 56 |
| LULU Lululemon Athletica Inc. | $115.11 | -2.81% | $13.07B | 55 |
| SHAOF SHIMAMURA Co., Ltd. | $67.03 | +211.94% | $13.92B | 54 |
| CRI Carter's, Inc. | $39.64 | -2.48% | $1.46B | 54 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are JILL's Key Strengths?
- Established brand with a loyal customer base.
- Omnichannel distribution network.
- Strong gross margins.
- Focus on a specific customer demographic.
What Are JILL's Weaknesses?
- Limited product diversification.
- Dependence on the U.S. market.
- Exposure to fashion trends and changing consumer preferences.
- Relatively small market capitalization.
What Could Drive JILL Stock Higher?
- Continued expansion of online sales through enhanced e-commerce platform and digital marketing.
- Implementation of personalized marketing campaigns to drive customer engagement and loyalty.
- Optimization of store network to improve profitability and customer experience.
- Potential introduction of new product categories and styles to broaden customer appeal.
What Are the Key Risks for JILL?
- Financial-distress signal — its Altman Z-Score of 1.71 sits in the distress zone (elevated bankruptcy risk).
- Increased competition from other apparel retailers, both online and brick-and-mortar.
- Economic downturn and reduced consumer spending could negatively impact sales.
- Changes in fashion trends and consumer preferences could require significant adjustments to product offerings.
- Supply chain disruptions and increased costs could impact profitability.
What Are the Growth Opportunities for JILL?
- Expanding online presence: J.Jill can further enhance its online presence by investing in its e-commerce platform, improving website functionality, and leveraging digital marketing strategies. The global e-commerce market is projected to reach trillions of dollars in the coming years, presenting a significant opportunity for J.Jill to increase its online sales and reach a wider customer base. Timeline: Ongoing.
- Enhancing customer engagement: J.Jill can strengthen its customer relationships by implementing personalized marketing campaigns, loyalty programs, and targeted promotions. By leveraging customer data and analytics, the company can tailor its offerings to individual preferences and increase customer retention. The market for personalized marketing is growing rapidly, driven by the increasing availability of customer data and the demand for more relevant and engaging experiences. Timeline: Ongoing.
- Expanding product offerings: J.Jill can expand its product offerings by introducing new categories, styles, and sizes that cater to a wider range of customer needs and preferences. By diversifying its product portfolio, the company can increase its sales and attract new customers. The market for women's apparel is diverse and constantly evolving, presenting opportunities for J.Jill to innovate and differentiate its offerings. Timeline: Ongoing.
- Optimizing store network: J.Jill can optimize its store network by opening new stores in strategic locations, renovating existing stores, and closing underperforming stores. By carefully managing its store footprint, the company can improve its profitability and enhance the customer experience. The retail landscape is changing rapidly, with a shift towards smaller, more experiential stores in high-traffic areas. Timeline: Ongoing.
- Leveraging data analytics: J.Jill can leverage data analytics to gain insights into customer behavior, optimize its pricing strategies, and improve its supply chain management. By using data-driven decision-making, the company can increase its efficiency and improve its profitability. The market for data analytics is growing rapidly, driven by the increasing availability of data and the demand for more informed business decisions. Timeline: Ongoing.
What Opportunities Does JILL Have?
- Expanding online presence and e-commerce sales.
- Enhancing customer engagement through personalized marketing.
- Introducing new product categories and styles.
- Optimizing store network and improving profitability.
What Threats Does JILL Face?
- Increased competition from other apparel retailers.
- Economic downturn and reduced consumer spending.
- Changes in fashion trends and consumer preferences.
- Supply chain disruptions and increased costs.
What Are JILL's Competitive Advantages?
- Established brand recognition and customer loyalty.
- Omnichannel distribution network provides convenience and accessibility.
- Focus on a specific customer demographic allows for targeted marketing and product development.
What Does JILL Do?
J.Jill, Inc., founded in 1959 and headquartered in Quincy, Massachusetts, operates as an omnichannel retailer of women's apparel, accessories, and footwear under the J.Jill brand in the United States. The company offers a range of products, including knit and woven tops, bottoms, dresses, sweaters, and outerwear, along with footwear and accessories such as scarves, jewelry, and hosiery. J.Jill targets women seeking comfortable, stylish, and well-made clothing. The company distributes its products through a network of retail stores, its e-commerce website, and catalogs, providing multiple channels for customers to engage with the brand. As of March 22, 2022, J.Jill operated 253 stores across the country. Over the years, J.Jill has evolved from a catalog-based business to a modern omnichannel retailer, adapting to changing consumer preferences and leveraging technology to enhance the customer experience. The company focuses on building strong relationships with its customers through personalized service and a consistent brand message across all channels. J.Jill's competitive positioning lies in its ability to offer a curated selection of apparel that caters to a specific demographic, emphasizing quality, comfort, and style.
What Products and Services Does JILL Offer?
- Offers women's apparel, including knit and woven tops, bottoms, and dresses.
- Provides sweaters and outerwear for various seasons.
- Sells footwear, including shoes and boots.
- Markets accessories such as scarves, jewelry, and hosiery.
- Operates retail stores across the United States.
- Maintains an e-commerce website for online shopping.
- Distributes catalogs to reach customers through mail.
How Does JILL Make Money?
- Sells apparel, footwear, and accessories directly to consumers through retail stores, website, and catalogs.
- Generates revenue through product sales and shipping fees.
- Focuses on building brand loyalty through customer service and personalized marketing.
What Industry Does JILL Operate In?
J.Jill, Inc. operates within the competitive apparel retail industry, which is characterized by evolving consumer preferences, increasing online sales, and the need for omnichannel strategies. The industry is influenced by fashion trends, economic conditions, and technological advancements. J.Jill's focus on a specific demographic and its omnichannel approach position it to capture a share of the market. The apparel retail industry is expected to continue growing, driven by increasing consumer spending and the expansion of e-commerce. J.Jill competes with other retailers, both online and brick-and-mortar, that target similar customer segments.
Who Are JILL's Key Customers?
- Women seeking comfortable, stylish, and well-made clothing.
- Customers who value quality and craftsmanship.
- Individuals who appreciate a consistent brand aesthetic and experience.
Net sellingInsider Activity
Over the past six months, J.Jill, Inc. insiders filed 30 SEC Form 4 transactions — 9 sales and 21 purchases. On net that is roughly 12K shares disposed (about $411K), a signal worth weighing alongside the fundamentals.
JILL Valuation & Market Position
With a $178.99M market cap, J.Jill, Inc. sits in the micro-cap segment of the market. Relative to its peer group, JILL's quantitative score of 72/100 is above the peer average of 57/100.
ROE 17%Key Financial Metrics
Return on equity for J.Jill, Inc. stands at 16.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.8%, showing how much profit it generates from its asset base. JILL trades at a trailing price-to-earnings ratio of 5.92, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 10.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.14 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 8.6%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
J.Jill, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.71 places it in the distress zone, a signal of elevated financial risk.
FY2027 estForward Outlook
Wall Street analysts project J.Jill, Inc. revenue of about $590.4M for fiscal 2027, with EPS near $2.03. The estimate reflects 4 contributing analysts.
Company Profile
J.Jill, Inc. operates in the Apparel - Retail industry within the Consumer Cyclical sector. It is headquartered in Quincy, US. The company is led by CEO Mary Ellen Coyne. JILL has traded publicly since 2017.
JILL Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in J.Jill's growth potential, indicating that executives believe in the company's future.
- Community sentiment has shifted positively, with discussions highlighting improvements in product offerings and customer engagement.
- The brand's focus on sustainability resonates well with consumers, driving loyalty and attracting new customers in a competitive market.
- Recent marketing campaigns have been well-received, generating buzz and increasing brand visibility in the retail sector.
Bear Case
- Concerns about overall consumer spending trends may impact J.Jill's sales, as discretionary spending can be volatile in uncertain economic conditions.
- Social sentiment has shown some skepticism regarding the company's ability to maintain profitability amidst rising operational costs.
- Some community members express doubts about J.Jill's ability to differentiate itself from competitors in a crowded retail landscape.
- Recent reports indicate challenges in supply chain logistics, which could affect product availability and customer satisfaction.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
JILL Latest News
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Inflation Fears Are Back For Consumers—But These 3 Apparel Stocks Just Saw Their Value Scores Improve
benzinga.com · Jun 16, 2026
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This MarketAxess Analyst Is No Longer Bullish; Here Are Top 4 Downgrades For Thursday
benzinga · Jun 11, 2026
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William Blair Downgrades J.Jill to Market Perform
benzinga · Jun 11, 2026
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TD Cowen Maintains Hold on J.Jill, Raises Price Target to $14
benzinga · Jun 11, 2026
JILL Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for JILL.
Price Targets
Consensus target: $18.00
JILL MoonshotScore
What does this score mean?
The MoonshotScore rates JILL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Inflation Fears Are Back For Consumers—But These 3 Apparel Stocks Just Saw Their Value Scores Improve
This MarketAxess Analyst Is No Longer Bullish; Here Are Top 4 Downgrades For Thursday
William Blair Downgrades J.Jill to Market Perform
TD Cowen Maintains Hold on J.Jill, Raises Price Target to $14
Leadership: Courtney O'Connor
CEO
Courtney O'Connor is the Chief Executive Officer of J.Jill, Inc. Her background includes extensive experience in the retail industry, with a focus on merchandising, marketing, and operations. Prior to joining J.Jill, she held leadership positions at various apparel and retail companies, where she was responsible for driving sales growth, improving profitability, and enhancing the customer experience. Her expertise spans across multiple channels, including brick-and-mortar stores, e-commerce, and catalogs. O'Connor's experience positions her well to lead J.Jill in its efforts to adapt to changing consumer preferences and navigate the competitive retail landscape.
Track Record: Since assuming the role of CEO, Courtney O'Connor has focused on strengthening J.Jill's brand, enhancing its omnichannel capabilities, and improving its financial performance. Key initiatives under her leadership include expanding the company's online presence, optimizing its store network, and implementing personalized marketing strategies. O'Connor has also emphasized the importance of building a strong company culture and fostering a collaborative work environment. Her strategic decisions have contributed to J.Jill's ability to maintain its market position and navigate the challenges of the retail industry.
What Investors Ask About J.Jill, Inc. (JILL) — Consumer Cyclical
What does J.Jill, Inc. do?
J.Jill, Inc. is an omnichannel retailer that specializes in women's apparel, footwear, and accessories. The company operates through a network of retail stores, an e-commerce website, and catalogs, offering a curated selection of clothing designed for comfort, style, and quality. J.Jill targets women who appreciate a consistent brand aesthetic and personalized customer service. The company's business model focuses on building strong relationships with its customers and providing a seamless shopping experience across all channels.
What do analysts say about JILL stock?
Analyst coverage of JILL stock is limited, but generally reflects a cautious outlook. Key valuation metrics, such as the P/E ratio of 5.9, suggest potential value, but growth considerations include the competitive nature of the apparel retail industry and the need to adapt to changing consumer preferences. Analyst consensus is that J.Jill needs to continue to execute its omnichannel strategy and improve its financial performance to justify a higher valuation. Investors should conduct their own due diligence and consider their risk tolerance before investing in JILL stock.
What are the main risks for JILL?
The main risks for J.Jill include increased competition from other apparel retailers, economic downturns that could reduce consumer spending, and changes in fashion trends that could require significant adjustments to product offerings. Additionally, supply chain disruptions and increased costs could impact the company's profitability. J.Jill's reliance on the U.S. market also exposes it to geographic concentration risk. The company's relatively small market capitalization makes it more vulnerable to market volatility.
What are the key factors to evaluate for JILL?
J.Jill, Inc. (JILL) holds an AI score of 72/100 (high). P/E: 5.9x vs the S&P 500's ~20-25x. Analysts target $18.00 (+14%). Not financial advice.
How frequently does JILL data refresh on this page?
JILL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven JILL's recent stock price performance?
J.Jill, Inc. (JILL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand with a loyal customer base. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider JILL overvalued or undervalued right now?
J.Jill, Inc. (JILL) trades at 5.9x earnings. Analysts target $18.00 (+14%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying JILL?
Before investing in J.Jill, Inc. (JILL), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data as of 2026-05-10.
- Financial data may be subject to change.
- Analyst opinions may vary.